Woodall Homes

What Woodall Homes does

Woodall Homes Ltd is a privately held UK residential property developer, founded in 2014 (the company timeline also references 2011) and headquartered in Barlborough, Chesterfield. The firm builds premium new-build homes across Derbyshire, Yorkshire, and Nottinghamshire, operating under a family-run model led by founders David Wood (Managing Director) and Claire Wood (Sales & Marketing Director), with a non-executive Chairman and functional directors for Land & Planning, Construction, and Finance. At the time of the source data the active pipeline comprised four live developments — Appleton View (161 homes, Bolsover), The Old Farmstead (65 homes, Bulcote, Nottinghamshire), Oakham Grange (75 homes, Calow), and Willow Heights (14 homes, Stocksbridge) — alongside approximately 19 sold-out prior developments across the region.

The company's product proposition centres on premium specifications delivered as standard rather than as upgrades: German Hacker or Nobilia fitted kitchens, Porcelanosa floor and wall tiling, Neff and Miele integrated appliances, dual-shower spa-style bathrooms, solar PV panels, EV charging points, and air-source heat pumps. At The Shrubberies development it integrates the Wondrwall self-learning smart home energy management system. Every home carries the NHBC 10-year Buildmark warranty and the firm is a Registered Developer under the New Homes Quality Code and Consumer Code for Home Builders. Indicative pricing spans roughly £260,000 for entry-level three-bed properties to £695,000–£795,000 for premium five-bed Barleycroft homes at The Old Farmstead.

Woodall operates a direct-to-consumer go-to-market model, with on-site show homes and sales suites at each development supported by listings on Rightmove and Zoopla, a content-marketing website with mortgage calculator, and active social media (Instagram, LinkedIn, Facebook, TikTok, X). Revenue is generated entirely through one-time residential property sales with no recurring component. Buyer acquisition channels include the government-backed First Homes Scheme (30% discount for first-time buyers, capped at £250,000), a Buy-to-Let investor proposition, and per-buyer personalised incentives, all handled by an in-house sales team operating from the Barlborough headquarters. The customer base is broadly distributed across first-time buyers, families, upsizers/downsizers, and buy-to-let landlords across the East Midlands and South Yorkshire.

Name

Woodall Homes

Legal name

Woodall Homes Ltd

Website

https://woodallhomes.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodall Homes Ltd is a privately held UK regional housebuilder constructing premium-spec new-build homes across Derbyshire, Yorkshire, and Nottinghamshire. The family-run firm sells directly to first-time buyers, families, and investors via on-site show homes and portals, at price points ranging from £260K to £795K.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential property development
• Luxury home building
• New build houses
• House construction services
• Real estate development

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Primary revenue from direct sale of newly constructed residential properties across multiple developments in Derbyshire, Yorkshire, and Nottinghamshire. Revenue is one-time per property transaction with no recurring component.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Woodall Homes is a regional UK housebuilder that designs, constructs, and sells luxury new-build residential properties across multiple named developments in Derbyshire, Yorkshire, and Nottinghamshire. Homes are sold directly to owner-occupiers and investors via on-site show homes, sales suites, and the company website, with premium finishes (German kitchens, Porcelanosa tiling, integrated Neff/Miele appliances), sustainable features (solar PV, EV charging, heat pumps), and 10-year NHBC warranties included as standard.

Product overview

Woodall Homes is a residential property developer offering premium new build homes across Derbyshire, Yorkshire, and Nottinghamshire. The core offering consists of distinct housing developments (active: Appleton View with 161 homes, The Old Farmstead with 65 new and converted homes, Oakham Grange with 75 homes, and Willow Heights with 14 homes; sold out: Normanhurst Park, The Shrubberies, Tansley Gardens, Churchfields, The Orchards, Forest View, Scarsdale Green, The Pastures, Ravensdale, St. Mary's Walk, Thornfields, Orchid Rise, Lime Tree Park, Peveril Place, The Croft, The Croft II, Sterry Farm, Roman Rise, and Limestone Croft). These are complemented by financing schemes (First Homes Scheme offering 30% discounts, Buy to Let investment options, and Personalised Incentives), and supported by NHBC Buildmark Warranty and Consumer Code compliance. The company differentiates through premium standard specifications including German Hacker kitchens, Neff/Miele appliances, Porcelanosa tiling, solar panels, and EV charging points, delivered through Wondrwall-integrated smart home energy management at select developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Appleton View Development

Quantifiable outcome

• 100% customer satisfaction implied by multiple positive testimonials and reviews across purchase journey
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• NHBC (National House Building Council)coreOthersWoodall Homes is a proud member of NHBC. All homes are covered by the NHBC 10-year Buildmark Warranty, with Woodall Homes responsible for the first two years and NHBC covering years 3-10 for structural and serious material defects. Work is checked and passed according to NHBC regulations.
• Chesterfield Cricket ClubsupportingGTM or Marketing PartnerGold Sponsor Partner of Chesterfield Cricket Club, demonstrating commitment to local community engagement and sports sponsorship.
• Hacker KitchenscoreTechnology or IntegrationGerman designer kitchen supplier providing premium fitted kitchen cabinetry as standard across developments.
• PorcelanosacoreTechnology or IntegrationPremium tile and bathroom fittings supplier providing Porcelanosa tiling to floors and walls in kitchens, bathrooms, and wet areas as standard.
• NeffcoreTechnology or IntegrationIntegrated kitchen appliance supplier providing ovens, hobs, extractor hoods, and other built-in appliances for homes.
• MielecoreTechnology or IntegrationPremium kitchen appliance brand providing high-specification integrated appliances (fridge/freezer, dishwasher, washing machine where applicable) at certain developments.
• WondrwallcoreTechnology or IntegrationSmart home energy technology partner at The Shrubberies development. Provides complete home energy management system with self-learning technology for reduced energy bills and environmental impact.
• NobiliacoreTechnology or IntegrationGerman kitchen manufacturer providing premium fitted kitchens at Willow Heights development with integrated NEFF appliances.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Redrow: Premium national housebuilder with the Heritage Collection emphasizing high-quality family homes. Comparable premium specification philosophy to Woodall Homes but operating at significantly larger national scale.
• Bellway: FTSE 250 national housebuilder with extensive operations across the East Midlands and Yorkshire. Active competitor in Woodall's core geographies with broader geographic diversification and greater scale.
• Cala Homes: Premium UK housebuilder with focus on high-specification family homes across northern England and the Midlands. Similar premium positioning to Woodall Homes with national operational footprint.
• Vistry Group: Major UK housebuilder with Bovis Homes and Linden Homes brands covering similar mid-to-premium market segments. Active in East Midlands regions and competes for similar buyer demographics.

Direct peers

• Strata Homes: Yorkshire-based regional housebuilder focused on quality family homes across the North of England. Directly comparable scale, geographic focus, and mid-market premium positioning to Woodall Homes.
• Avant Homes: UK regional housebuilder operating across the North and Midlands, building premium-specification family homes with similar positioning to Woodall Homes. Both compete for mid-to-upper market family buyers in overlapping geographies.
• Keepmoat Homes: One of the UK's largest regional housebuilders with strong presence across Yorkshire and the East Midlands. Operates in similar geographies and price segments to Woodall Homes with comparable mid-market family home offerings.
• Miller Homes: Regional housebuilder focused on quality family homes across the North of England and Midlands with similar specification-led positioning. Comparable scale and target customer segment to Woodall Homes.
• Harron Homes: Yorkshire-based regional housebuilder with developments across the North and Midlands. Operates in directly overlapping geographies to Woodall Homes with comparable mid-market positioning.

Others

• Barratt Homes:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/woodallhomes
• Facebookfacebook.com/WoodallHomesProperty
• LinkedInlinkedin.com/company/woodallhomes
• Instagraminstagram.com/woodallhomes
• TikToktiktok.com/@woodallhomes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodall Homes