What Shlomo Group does

Shlomo Group (קבוצת שלמה) is Israel's largest automotive group, founded in 1969 and headquartered in Nir Zevi, operating as a privately held conglomerate that covers the full vehicle lifecycle. The group serves two primary customer segments: individual consumers requiring personal vehicle rental, private leasing, purchase, financing, and insurance, and business/corporate customers requiring operational fleet leasing, corporate car programs, and business financing solutions.

The portfolio is delivered through wholly-owned subsidiaries and sub-brands including Shlomo Sixt (car rental under the international Sixt franchise covering Israel plus access to seven European and US destinations), Share (a car-sharing platform), Shlomo RLX (premium vehicle sales), Shlomo Financing, Shlomo Insurance, and Shlomo Service Centers (a network of repair workshops and roadside assistance). The technology layer is a digital platform anchored by the ShlomoApp mobile application, which provides customer self-service across rentals, leases, and service requests; the group also holds ISO 27001 information security certification. Distribution combines owned retail branches in Tel Aviv, Jerusalem, Haifa, Eilat, and Ben Gurion Airport with direct B2B sales for corporate accounts and franchise-based international reach.

The revenue model blends recurring subscription-style streams (monthly private leasing, business/operational leasing, financing, and insurance) with one-time transactions (new and used vehicle sales, trade-ins) and pay-as-you-go daily rentals. In September 2023, Affinity Partners — a private equity firm backed by Saudi Arabia's Public Investment Fund — acquired a stake in Shlomo Group's auto services unit at a $150 million valuation, validating the strategic value of the services platform and signaling potential Gulf-region ambitions. Pricing across rental, leasing, and financing is quote-based rather than publicly disclosed.

Name

Shlomo Group

Legal name

Shlomo Group

Website

https://shlomogroup.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Services (Leasing, Rental, Sales, Financing, Insurance)

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

akta.pro secondary industry

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Vehicle leasing services
• Car rental operations
• Automotive retail sales
• Vehicle financing solutions
• Auto insurance services

Headquarters

HQ city

Nir Zevi

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Car Rental: Vehicle rental services including daily, weekly rental and corporate car rental programs. Operates under Sixt franchise for international rentals.
2. Vehicle Leasing: Private and operational leasing services for both individual and business customers. Includes fleet management capabilities.
3. Vehicle Sales: Sale of new cars (0 km), first-hand vehicles, and used cars. Also includes trade-in services.
4. Automotive Financing: Financing solutions for vehicle purchases including business financing services.
5. Service Centers and Repairs: Network of workshops and road service facilities for vehicle maintenance and repairs.

Pricing tiers

Distribution channels4 records

Marketing channels2 records

Core offering

Shlomo Group provides comprehensive automotive mobility services in Israel, including car rental under the Sixt franchise, peer-to-peer car sharing via Share, private and operational leasing, new and pre-owned vehicle sales, consumer and business vehicle financing, auto insurance, and a nationwide network of service centers and roadside assistance. The group operates its own digital platform through the ShlomoApp mobile application for customer self-service across rentals, leases, and maintenance.

Product overview

Shlomo Group is Israel's largest automotive group (קבוצת הרכב הגדולה בישראל) offering a comprehensive suite of mobility services. The portfolio includes car rental services under the Sixt franchise and Share car-sharing platform, various leasing options (private, business, and operational), new and pre-owned vehicle sales with multiple brand partnerships (Toyota, Hyundai, Skoda, Mazda, Mitsubishi, Mercedes, Audi, Subaru), financing solutions, insurance services, and a network of service centers. The group operates through its Shlomo App as a digital hub for customer access. The diverse product lines serve individual consumers, businesses, and fleet operators across Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Share: Car sharing service under Shlomo Group
• Sixt
• Shlomo RLX
• Shlomo App

Products and services

• Shlomo Sixt Car Rental Car rental services operated under the Sixt franchise in Israel, offering daily, weekly, and corporate rentals plus outbound international rentals through the Sixt network covering Italy, Germany, Austria, the US, the Netherlands, Croatia, and France. Branches located in Tel Aviv, Jerusalem, Haifa, Eilat, and Ben Gurion Airport.
• Share Car Sharing
• Private Leasing
• Business Leasing
• Operational Lease
• Car Sales
• Shlomo Financing
• Shlomo Insurance (Shlomo Bit)
• Shlomo Service Centers
• ShlomoApp
• Cooling Cars Refrigerated Rental

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SixtflagshipChannel Partner/ Reseller/ DistributorShlomo Group operates as a Sixt franchise partner in Israel, providing international car rental services through the global Sixt network. Customers can rent vehicles abroad through the Sixt partnership covering destinations including Italy, Germany, Austria, US, Netherlands, Croatia, and France.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eldan: One of Israel's largest car rental and leasing companies and Shlomo's most direct domestic competitor. Operates a comparable multi-service automotive model (rental, leasing, sales) targeting both consumer and corporate customers in the same Israeli market.
• Cal Auto (Car & Lease): Israeli automotive group providing car rental, operational leasing, fleet management and vehicle sales — directly overlapping Shlomo's full-service positioning within the same domestic market.
• ALD Automotive: Global leader in operational leasing and fleet management, owned by Société Générale. Highly comparable to Shlomo's operational leasing and corporate fleet business, particularly in serving multi-vehicle enterprise customers.
• LeasePlan: Major European operational leasing and fleet management player (now private under TDR Capital). Directly comparable to Shlomo's operational leasing and corporate mobility offerings in business model and customer profile.

Broad incumbents

• Sixt SE: German-headquartered global car rental and leasing incumbent that is both Shlomo's franchise partner and a broader competitive reference. Sixt's premium positioning and international network shape the standard Shlomo is benchmarked against in Israel.
• Avis Budget Group: Global car rental incumbent operating the Avis and Budget brands across consumer and corporate channels. Sets competitive pricing and service standards Shlomo must match in the Israeli rental market.
• Hertz Global Holdings: Global car rental incumbent with Hertz, Dollar and Thrifty brands. A direct substitute for inbound tourists and corporate travelers in Israel, and a structural benchmark for fleet utilization and pricing.
• Enterprise Mobility: World's largest car rental company (Enterprise, National, Alamo) with growing presence in fleet management and subscription. Represents the global scale and operational efficiency benchmark relevant to Shlomo's full-service model.
• Europcar Mobility Group: European car rental and mobility platform serving leisure and business customers across multiple brands. Comparable to Shlomo's mix of corporate fleet, consumer rental, and subscription-style services.

Emerging players

• Auto1 Group: European online used-car marketplace and remarketing platform. Relevant comparable for Shlomo's used-car sales, trade-in, and RLX premium resale businesses as digital-first models reshape automotive distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shlomosixt
• Facebookfacebook.com/shlomosixt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shlomo Group