What Redcape Hotel Group does

Redcape Hospitality is one of Australia's largest private pub and hospitality operators, running more than 50 venues across New South Wales, Queensland, Victoria, and Queenstown, New Zealand, with over 2,000 staff. Its portfolio spans community pubs, bottle shops, gaming venues, select accommodation properties, and a separate cluster of 12 Queenstown bars and restaurants operated under the Republic Hospitality sub-brand. The group owns or manages iconic venues including Kinselas, Courthouse Hotel at Taylor Square, The Prince Consort (Queensland's Hotel of the Year 2023), and Criterion Hotel, and is recognised across multiple AHA NSW and QHA award categories.

The core technology footprint is centred on the Publinc Communities app platform, which delivers customer-facing responsible-gambling tools such as player activity statements, voluntary pre-commitment, and access to counselling services via GameCare and GambleAware. A Facial Recognition Technology (FRT) layer monitors venue CCTV streams to identify self-excluded patrons in real time. The Activate Program is a structured two-day leadership development initiative for Venue Managers and emerging leaders across QLD, NSW, and VIC.

The business operates three revenue streams: venue operations (food, beverage, gaming, accommodation, entertainment) across owned and operated hotels; retail liquor sales through in-venue bottle shops plus the IBA/Cellarbrations and The Bottle-O partnership; and fund management fees from the MA Redcape Hotel Fund (an open-ended unlisted retail fund targeting a 15% Total Return: 7% distribution plus 8% growth) and the wholesale MA Taylor Square Fund. Since joining MA Financial Group in 2017, Redcape has scaled the hotel fund to a portfolio exceeding AUD $1bn, with active asset recycling, refurbishment investment, and an aggressive Queensland acquisition program running through 2024-2025.

Name

Redcape Hotel Group

Legal name

Redcape Hotel Group Pty Ltd

Website

https://redcape.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Redcape Hospitality is a private Australian hospitality group operating 50+ pubs, hotels, bars, and bottle shops across NSW, Queensland, Victoria, and Queenstown NZ. It serves local communities through dining, gaming, and entertainment venues, and manages the MA Redcape Hotel Fund.

Ownership category

akta.pro rank

Product category

Hospitality and Pub Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hospitality venue management
• Community pubs hotels
• Gaming venue operations
• Retail liquor sales
• Hospitality investment fund

Headquarters

HQ city

Drummoyne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel/Hospitality Operations: Revenue from owned and operated hotel venues including food, beverage, gaming, accommodation, and entertainment services. Venues provide dining, drinking, gaming, accommodation and entertainment experiences to local communities.
2. Retail Liquor Sales: Bottle shop and retail liquor sales across portfolio venues, with recent partnership with Cellarbrations and The Bottle-O for enhanced retail experience.
3. Fund Management Fees: Management fees from operating the MA Redcape Hotel Fund as responsible entity. The Fund targets quarterly income distributions targeting 7% distribution return.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Redcape Hospitality operates 50+ community pubs, hotels, bottle shops, and gaming venues across New South Wales, Queensland, Victoria, and Queenstown New Zealand, providing dining, drinking, gaming, accommodation and entertainment services. The group also manages the MA Redcape Hotel Fund and MA Taylor Square Fund as responsible entity, offering wholesale and retail investors access to a diversified hospitality real estate portfolio targeting quarterly income distributions and capital growth. Supporting platforms include the Publinc Communities customer engagement program and the Publinc Help responsible-gambling toolset.

Product overview

Redcape Hospitality is one of Australia's leading hospitality groups operating 50+ venues across New South Wales, Queensland, Victoria, and Queenstown, New Zealand with over 2,000 staff. The company operates community pubs, bottle shops, and select accommodation venues under the MA Redcape Hotel Fund, as well as iconic venues like Kinselas and Courthouse Hotel. In Queenstown, NZ, they operate bars and restaurants under the Republic brand including 1876, Below Zero Ice Bar, Birdy, Frankton Arm Tavern, Habana Rum Bar, Rhino's, Soda, The Ballarat, The Sundeck, Tommy's, Winnies, and Zephyr. The company also offers digital community engagement through Publinc Communities and responsible gambling support via Publinc Help platform, while managing the MA Redcape Hotel Fund and MA Taylor Square Fund for investors.

Differentiator

Problem solved

Functional benefit

Brands

• Republic Hospitality: Queenstown bars and restaurants portfolio including 1876, Below Zero Ice Bar, Birdy, Frankton Arm Tavern, Habana Rum Bar, Rhino's, Soda, The Ballarat, The Sundeck, Tommys, Winnies, Zephyr.
• Publinc Communities
• Publinc Help

Quantifiable outcome

• 12% Total Return track record since inception (July 2017)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cellarbrations and The Bottle-O (IBA)coreChannel Partner/ Reseller/ Distributor · 1 November 2024New retail partnership with IBA (group behind Cellarbrations and The Bottle-O) to elevate retail experience across venues. Beach Hotel saw 55% weekly revenue increase after refurbishment. Major refurbishments completed at Campbelltown Hotel, with Saltwater Creek Hotel and Wattle Hotel next in line.
• McCain FoodscoreStrategic or Co-development PartnerLong-standing food partner providing potatoes and produce. Redcape culinary teams visited McCain facilities for farm-to-fryer experience, walking through potato fields and witnessing harvest and processing. Partnership helps elevate quality of food offerings across the group.
• GameCareminorStrategic or Co-development PartnerResponsible gambling service partner providing support to vulnerable customers. Redcape is committed to working with GameCare to ensure vulnerable people can receive help from trained professionals.
• GambleAwareminorStrategic or Co-development PartnerResponsible gambling service partner. Redcape works with GambleAware to ensure vulnerable people can receive the help they need by trained professionals outside of venues.
• Three Blue DuckscoreStrategic or Co-development PartnerCulinary collaboration at Hotel Brunswick - first-of-its-kind for Redcape. Menu developed collaboratively by Three Blue Ducks chefs Darren Robertson, Andy Allen, and Sam Morton alongside Redcape's GM of Food Ben Turner and Executive Chef Loki Lynch. Combines iconic riverside pub atmosphere with Ducks' culinary style and ethos.
• Jim Beam AustraliaminorGTM or Marketing PartnerPromotional partnership - Jim Beam Kombi promotion run across 24 venues giving customers chance to enter by purchasing two Jim Beam drinks and scanning QR code. Campaign delivered life-changing $20,000 experience for winning customer.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• Solotel:
• Hotel Property Investments (HPI): ASX-listed hotel and pub property trust owning freehold and long-leasehold pubs and accommodation hotels. Comparable as a hospitality-real-estate capital structure; complements MA Redcape Hotel Fund as an alternative institutional vehicle for Australian pub assets.
• ALE Property Group: ASX-listed pub-focused real estate investment trust that owns a portfolio of hotel freehold properties leased to operators including ALH. Comparable as a capital-markets vehicle providing institutional investors exposure to Australian pub real estate, parallel to the MA Redcape Hotel Fund structure.

Direct peers

• ALH Group (Australian Leisure & Hospitality): Operates over 330 hotels across Australia — the largest pub operator in the country and the most direct competitor to Redcape's community-pubs-with-gaming model. Now a division of Endeavour Group, it competes head-to-head for gaming-entitled venues, food partnerships, and consumer footfall.
• Merivale: Sydney hospitality group running a portfolio of pubs, bars, restaurants, hotels and event venues. Comparable as a multi-venue full-service operator competing in the same premium Sydney market; Redcape's Paul Mant was formerly Merivale's Group Bar Manager.
• Trippas White Group: Sydney-based hospitality operator running pubs, bars and restaurants including heritage venues such as the QVB Tea Rooms and Hotel Centennial. Comparable community-pub and full-service operator competing for premium venue talent and dining spend in Sydney.
• Mantle Group: Queensland-based hospitality group operating a portfolio of hotels, bars, and restaurants including Brisbane venues. Comparable to Redcape's growing QLD footprint and target segment of premium full-service pubs with gaming.

Broad incumbents

• The Star Entertainment Group: ASX-listed casino and integrated resort operator (The Star Sydney, The Star Gold Coast, Treasury Brisbane). A larger incumbent combining gaming, hospitality, hotels and F&B under a publicly traded structure, with overlapping regulatory exposure to gaming reform.
• Endeavour Group: ASX-listed parent of ALH Group hotels, Dan Murphy's and BWS retail liquor, and Pinnacle Drinks. Operates the largest vertically integrated pubs and retail liquor platform in Australia, directly competing with Redcape on bottle-shop retail, gaming revenue, and hotel acquisitions.
• Crown Resorts (Crown Hotels): Blackstone-owned integrated casino-resort operator with hotels, restaurants and gaming across Crown Melbourne, Crown Perth and Crown Sydney. A much larger incumbent in gaming-integrated hospitality, providing a benchmark for Redcape's premium venue positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redcape-hotel-group
• Instagraminstagram.com/redcapehospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redcape Hotel Group