What vivaLAB does

vivaLAB (legally Sapient Nutrition Pty Ltd) is an Australian direct-to-consumer precision health company founded in Melbourne in November 2020 by Dr. Rocco Iannello and Dr. Andrew O'Brien. The company sells at-home multi-omics test kits that combine shotgun metagenomic gut microbiome analysis (vivaBIOME), LC-MS/MS urinary metabolomics (vivaMETABOLITE), and a phenotypic lifestyle assessment (vivaLIFESTYLE), processed through a proprietary AI algorithm that produces personalized nutrition plans and supplement recommendations reviewed by qualified dietitians. The comprehensive vivaINSIGHT bundle (A$1,050) unifies the multi-omic data with a 20-page report covering over 100 biometric markers, while subscription programs vivaBALANCE 180 (6 months at A$275/month) and vivaBALANCE 360 (12 months at A$200/month) add longitudinal retesting and biological-drift analysis.

The platform is anchored on accredited third-party laboratory processing through the Australian Genome Research Facility (AGRF) and nutriPATH Laboratory, both operating under NATA and ISO accreditation. TGA-listed supplements and GMP manufacturing compliance support the optional add-on supplement revenue stream. Revenue is generated entirely through the company's e-commerce website (vivalab.health) with Australia-only shipping, spanning one-time test sales, recurring subscriptions, and supplement add-ons. Customers are health-conscious Australian consumers segmented across gut health, women's menopause health, men's health, longevity, stress management, and weight management verticals, acquired through content marketing, SEO, email, social, a quiz funnel, and referral / healthcare-professional channels.

The operating model is deliberately lean (1-10 employees) and the company is privately held by its founders, with approximately A$1.53M in disclosed funding across a 2022 and a 2024 round. AI capability, accredited lab partnerships, and PhD-level scientific leadership form the core of the value proposition, while the subscription tier is positioned to convert single-test customers into recurring longitudinal members whose multi-test data feeds the company's chronic-disease-prediction narrative.

Name

vivaLAB

Legal name

Sapient Nutrition Pty Ltd

Website

https://vivalab.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

vivaLAB is an Australian direct-to-consumer precision health platform selling at-home multi-omics test kits (gut microbiome, urinary metabolomics, lifestyle) and subscription programs that use a proprietary AI algorithm to deliver personalized nutrition and supplement recommendations to Australian health-conscious consumers.

Ownership category

akta.pro rank

Product category

At-Home Precision Health Testing

NAICS

Medical Laboratories (621511), Food (Health) Supplement Retailers (456191)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

akta.pro secondary industries

Point-of-Care & Decentralized Trial Testing Services (HLAGAEAK), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• At-home health testing
• Microbiome testing
• Metabolomics analysis
• Personalized nutrition programs
• Multi-omics testing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Revenue (vivaBALANCE Programs): Recurring monthly subscription revenue from vivaBALANCE 180 (6-month) and vivaBALANCE 360 (12-month) precision health programs. Subscriptions include at-home test kits, personalized nutrition plans, supplement recommendations, and retesting cycles. Payment via monthly instalments or upfront with 5% discount.
2. One-Time Test Kit Sales: One-off sales of individual test products: vivaMETABOLITE (A$500), vivaBIOME (A$690), and vivaINSIGHT comprehensive test (A$1,050). Each includes at-home sample collection kit, lab analysis, and digital results report.
3. Supplement Add-On Sales: Optional supplement recommendations and delivery service. Customers can source supplements independently or have vivaLAB arrange and deliver personalized supplement sachets monthly. Supplements sourced from Australian manufacturers compliant with TGA and GMP standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

vivaLAB sells at-home multi-omics precision health test kits and subscription programs that combine shotgun gut microbiome metagenomics, urinary metabolomics via LC-MS/MS, and lifestyle assessment data, processed through a proprietary AI-powered algorithm to deliver personalized nutrition plans and supplement recommendations reviewed by qualified dietitians. Customers in Australia purchase one-time tests (vivaBIOME, vivaMETABOLITE, vivaINSIGHT) or enroll in 6- or 12-month vivaBALANCE subscription programs that include recurring test cycles and adaptive longitudinal tracking.

Product overview

vivaLAB offers an Australian-first at-home precision health platform centered on multi-omics testing and AI-powered personalized recommendations. The core portfolio consists of standalone test kits (vivaBIOME for gut microbiome, vivaMETABOLITE for metabolic markers, and vivaINSIGHT which combines both), complemented by subscription programs (vivaBALANCE 180 for 6-month course correction and vivaBALANCE 360 for 12-month longitudinal tracking). All offerings include a comprehensive lifestyle assessment and deliver results via the myVIVA dashboard, with subscriptions providing recurring test cycles, personalized supplement recommendations, and adaptive precision nutrition plans.

Differentiator

Problem solved

Functional benefit

Brands

• vivaBALANCE: Precision nutrition program offering 6-month (180) and 12-month (360) memberships with multi-omics testing, personalised nutrition plans, and supplement recommendations.
• vivaBIOME
• vivaMETABOLITE
• vivaINSIGHT
• vivaLIFESTYLE
• vivaDIGEST
• myVIVA

Products and services

• vivaINSIGHT Comprehensive at-home test kit that unifies metagenomic (gut) and metabolomic (cellular) data calibrated against the user's unique phenotypic profile. Includes vivaBIOME and vivaMETABOLITE collection kits, lifestyle assessment, a 20-page digital report with over 70 graphed biomarkers and 100+ biometric markers, plus a precision nutrition plan. Priced at A$1,050 including shipping and GST. Targeted at Australian consumers seeking the most complete single health snapshot.
• vivaBIOME High-resolution gut microbiome analysis using shotgun metagenomic sequencing. Identifies specific bacterial species and strains and analyses their functional potential, going beyond basic 16S testing. Includes at-home stool collection kit, comprehensive report with over 70 data points, and personalized precision recommendations. Priced at A$690. Targeted at Australian consumers seeking gut microbiome health insights.
• vivaMETABOLITE Advanced urinary metabolomics test analyzing over 60 organic acid markers using LC-MS/MS technology. Provides a deep dive into the user's metabolic blueprint including cellular energy production, nutritional status, and metabolic health. Includes at-home first-morning urine collection and comprehensive metabolomics profile report. Priced at A$500. Targeted at Australian consumers seeking metabolic health assessment.
• vivaLIFESTYLE Assessment Comprehensive lifestyle evaluation covering nutrition, sleep, exercise, stress, and medical history. Functions as the critical context engine that transforms raw lab results into a personalized biological roadmap. Included with all vivaLAB test products and subscriptions, and also available standalone.
• vivaBALANCE 180 6-month precision health membership program designed for course correction and functional improvement. Includes two at-home gut microbiome and metabolite test kits (baseline at Week 1 and follow-up at Month 3), personalized supplement recommendations, and a 6-month adaptive nutrition roadmap. Priced at A$275 per 30 days via six instalments or with 5% saving when paid upfront. Targeted at Australian consumers seeking structured short-term health optimization.
• vivaBALANCE 360 12-month comprehensive preventive health program focused on long-term trend analysis and chronic disease prevention. Includes three at-home test kits (Month 1, Month 3, Month 9) to map biological drift and predict disease trajectory, 30 days of vivaDIGEST probiotic formula, personalized supplements, and a 12-month longitudinal nutrition roadmap. Priced at A$200 per 30 days via 12 instalments or with 5% saving when paid upfront. Targeted at Australian consumers focused on long-term healthspan and chronic disease risk reduction.
• Personalized Supplements Optional add-on supplement recommendations and monthly sachet delivery available to test and subscription customers. Personalized supplement formulations are reviewed by qualified dietitians, sourced globally (Sweden, Denmark, United States), free from GMO, lactose, and gluten, and listed with the TGA (Aust-L numbers). Customers can source independently or have vivaLAB arrange monthly delivery.
• vivaDIGEST Proprietary probiotic formula designed to prepare the gut biome for personalized supplement recommendations and enhance nutrient absorption. Provided as a 30-day supply with the vivaBALANCE 360 12-month program.

Quantifiable outcome

• 36% improvement in severe depression
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Australian Genome Research Facility (AGRF)coreTechnology or IntegrationNATA-accredited laboratory facility processing vivaLAB's metagenomic (gut microbiome) test samples. Provides clinical-grade sequencing and analysis services essential for vivaBIOME testing.
• nutriPATH LaboratorycoreTechnology or IntegrationISO-accredited laboratory facility processing vivaLAB's metabolomic (urine) test samples. Provides LC-MS/MS analysis for vivaMETABOLITE testing.
• Australian Alliance for Artificial Intelligence in Healthcare (AAAiH)strategicStrategic or Co-development PartnerPeak body actively debating and creating guidelines for ethical implementation of AI in healthcare service delivery and data management. vivaLAB is a member contributing to and influenced by AI ethics standards.
• Australian Institute of Digital Health (AIDH)strategicStrategic or Co-development PartnerPeak body for digital health professionals in Australia. vivaLAB is a member, participating in discussions and standards development for digital health implementation and data management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viome: US-based DTC precision-health company offering at-home gut microbiome and other omics testing with AI-driven personalised nutrition and supplement recommendations. Closest functional peer to vivaLAB's multi-omics + AI platform, with broader global reach.
• Zoe: UK-based DTC personalised nutrition platform combining gut microbiome, blood-fat, and blood-sugar testing with AI-driven dietary recommendations. Directly comparable in the multi-omics-to-personalised-nutrition value chain.
• Microba Life Sciences: Australia-based gut microbiome testing and analysis company using metagenomic sequencing. The most directly comparable Australian-headquartered competitor, though more B2B/research-oriented than vivaLAB's pure-DTC consumer focus.
• DayTwo: US/Israel precision-nutrition company using gut microbiome analysis to deliver personalised dietary recommendations. Direct competitor in the AI-personalised nutrition from microbiome testing category.
• Atlas Biomed: UK-based DTC company offering at-home DNA and microbiome testing combined with personalised nutrition and health reports. Comparable consumer model combining multi-omics testing with personalised recommendations.
• Sun Genomics: US-based DTC gut microbiome testing company offering personalised probiotic formulations based on individual microbiome profiles. Comparable business model combining metagenomic testing with personalised supplement delivery.

Emerging players

• Function Health: US-based DTC platform offering comprehensive at-home biomarker testing (100+ blood markers) with personalised health insights. Comparable consumer-first model but focused on blood biomarkers rather than microbiome/metabolome.
• Elysium Health: US-based longevity-focused health company combining biological-age testing with science-backed supplements. Comparable position at the intersection of biomarker testing and personalised supplementation targeting the healthspan/longevity consumer.

Broad incumbents

• Thorne: US-based established supplement and health-testing brand offering at-home testing alongside a broad supplement portfolio. Comparable overlap on supplement delivery and select wellness testing, though operates at much larger scale with broader SKUs.
• Genova Diagnostics: US-based specialised clinical laboratory offering advanced metabolic, nutritional, and microbiome testing, historically provider-channel but increasingly DTC. Comparable on the underlying metabolomics (organic acid) testing technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/vivalab_health
• Facebookfacebook.com/vivalab.health
• LinkedInlinkedin.com/company/vivalab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vivaLAB