ForeverCar
ForeverCar is a digital vehicle service contract provider selling subscription-based mechanical repair coverage to U.S. vehicle owners as an authorized seller of third-party-administered contracts, supported by a branded repair concierge service and credit-union channel distribution.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ForeverCar does
ForeverCar is a digital vehicle service contract provider founded in 2011, operating primarily as a direct-to-consumer seller through its website (forevercar.com) and a phone-based contact center. The company offers subscription-based mechanical repair coverage to U.S. vehicle owners through four tiered plans (Platinum Plus, Platinum, Gold, Silver) with customizable deductibles ranging from $0 to $500, supplemented by standardized benefits including emergency roadside assistance (up to $100 per occurrence), rental car reimbursement (up to $35 per day), and a branded Repair Concierge Service staffed by "Protectionators" who coordinate towing, mechanic interactions, and covered repair payment on the customer's behalf. ForeverCar does not underwrite its own coverage; it operates as an authorized seller of third-party-administered vehicle service contracts, with Consumer Program Administrators, Inc. underwriting in most states and Virginia Surety Company providing Mechanical Breakdown Insurance for California residents (where vehicle service contracts cannot be sold).
The business model combines direct online purchase with a credit union and business partner referral channel, made possible by ForeverCar's affiliation with CUNA Mutual Insurance Agency, Inc. Customer payment is facilitated either upfront or via installment plans arranged through ForeverCar Consumer Finance, LLC and third-party payment providers. ForeverCar is owned by ForeverCar Holdings, Inc. and has raised approximately $25.5 million across three disclosed funding rounds between 2016 and 2018, with TruStage Ventures, City Capital Advisors, and Method Capital among known investors. Per the company's own disclosures (2025), ForeverCar has discontinued new plan sales while continuing to service existing customers, and its prior CarvanaCare contract portfolio was transferred to another provider in May 2024.
ForeverCar firmographics
Firmographics- Name
- ForeverCar
- Legal name
- ForeverCar, LLC, Inc.
- Website
- https://forevercar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ForeverCar is a digital vehicle service contract provider selling subscription-based mechanical repair coverage to U.S. vehicle owners as an authorized seller of third-party-administered contracts, supported by a branded repair concierge service and credit-union channel distribution.
- Ownership category
- akta.pro rank
ForeverCar industry classification
Industry- Product category
- Vehicle Service Contracts
- NAICS
- Automotive Repair and Maintenance (8111), General Automotive Repair (811111)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
- akta.pro secondary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where ForeverCar is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ForeverCar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Vehicle Service Contract Subscriptions: ForeverCar sells vehicle service contracts (mechanical repair coverage) on a subscription basis with monthly payment options. Customers pay monthly installments or a one-time upfront payment for coverage. The company also facilitates payment plans through third-party payment providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platinum Plus, Platinum, Gold, Silver vehicle service plans with customizable deductibles of $0, $100, $250, or $500 (Silver: $100, $250, $500) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ForeverCar product offering
Product offeringCore offering
ForeverCar sells subscription-based vehicle service contracts that provide mechanical breakdown coverage beyond manufacturer warranties, offered in tiered plans (Platinum Plus, Platinum, Gold, Silver) with customizable deductibles. Coverage is delivered through any licensed repair facility of the customer's choice and supported by a Repair Concierge team (Protectionators) that arranges towing, works with mechanics, and processes covered repair payments on the customer's behalf. California residents are offered Mechanical Breakdown Insurance underwritten by Virginia Surety Company instead of a service contract.
Product overview
ForeverCar is a vehicle service contract provider that offers subscription-based mechanical repair coverage through a portfolio of four tiered plans: Platinum Plus (highest coverage), Platinum, Gold, and Silver (entry-level). Each plan provides different deductible options ($0 to $500) and coverage levels for parts and labor. The core offering is supplemented by a Repair Concierge Service staffed by Protectionators who guide customers through the claims process, arrange towing, and coordinate repairs at any licensed facility. Additional benefits include emergency roadside assistance (up to $100/occurrence) and rental car reimbursement (up to $35/day). California residents receive Mechanical Breakdown Insurance instead of vehicle service contracts. Customers can pay upfront or via installment Payment Plans through third-party financing partners. The company operates as an authorized seller of third-party Vehicle Service Contracts underwritten by Consumer Program Administrators, Inc. and other administrators across different states.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Service Plans Subscription-based vehicle repair plans providing mechanical breakdown coverage, available to U.S. residents (excluding California) who are at least 18 years old, with support from a Repair Concierge team and access to any licensed repair facility.
- Platinum Plus Plan Highest-tier vehicle service plan offering comprehensive parts and labor coverage with deductible options of $0, $100, $250, or $500; includes emergency roadside assistance up to $100 per occurrence and rental car reimbursement up to $35/day for 5 days (10 days for parts delay).
- Platinum Plan Comprehensive vehicle service plan with deductible options of $0, $100, $250, or $500; includes emergency roadside assistance and towing up to $100 per occurrence, plus rental car reimbursement benefits.
- Gold Plan Mid-tier vehicle service plan with deductible options of $0, $100, $250, or $500; covers specified parts and labor with emergency roadside assistance and towing benefits included.
- Silver Plan Entry-level vehicle service plan with deductible options of $100, $250, or $500; provides coverage for listed parts with emergency roadside assistance included.
- Mechanical Breakdown Insurance (MBI) Insurance product offered exclusively to California residents, provided by Virginia Surety Company, Inc., as an alternative to vehicle service contracts in California where such contracts are not permitted.
Quantifiable outcome
- Up to $100 per occurrence for emergency roadside assistance including towing, battery jump start, fluid delivery, flat tire assistance, and lock-out service
- +1 more outcomes
Companies that use ForeverCar
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
ForeverCar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ForeverCar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Consumer Program Administrators, Inc.coreThird-party provider that underwrites and administers vehicle service contracts for ForeverCar in most states. Located at 175 West Jackson Blvd., Chicago, IL 60604. Coverage provided and administered by Consumer Program Administrators in most states, with variations for specific states (TX, FL, OK, WA, NH).
- Virginia Surety Company, Inc.coreProvides Mechanical Breakdown Insurance for California residents, offered as insurance in CA where vehicle service contracts are not available. Coverage is provided by Virginia Surety Company, Inc. for California residents.
- Automotive Warranty Services of Florida, Inc.minorProvides and administers coverage for Florida and Oklahoma residents (FL License #60023 and OK License #44198051). Located at 175 West Jackson Blvd., Chicago, IL 60604.
- National Product Care CompanyminorCoverage provider for Washington state residents, with administration handled by Consumer Program Administrators, Inc.
- CUNA Mutual Insurance Agency, Inc.coreForeverCar LLC is an affiliate of CUNA Mutual Insurance Agency, Inc., providing brand credibility and access to credit union customer bases through this affiliation. This is a strategic partnership that enables distribution through credit union channels.
Scale indicators1 record
Recent moves6 records
Expansion highlights1 record
ForeverCar competitors and assessment
Company assessmentDirect peers
- CarGuard Administration: Vehicle service contract administrator and direct competitor offering multi-tier extended warranty products to consumers through online and partner channels.
- CarShield: Largest direct-to-consumer vehicle service contract advertiser in the U.S. Competes head-to-head with ForeverCar in the same online VSC category with monthly subscription plans and a similar nationwide marketing playbook.
- Endurance Warranty: Direct D2C extended auto warranty competitor offering tiered coverage plans (Superior, Preferred, Select, Secure) closely mirroring ForeverCar's Platinum/Gold/Silver structure, with concierge-style claims support.
- Carchex: Named alongside ForeverCar in Auto Warranty Reviews' 2025 top-provider list. Competes in the same VSC category with multi-tier plans and emphasizes customer-experience differentiation.
- Premier Auto Protect: Direct D2C competitor also recognized in Auto Warranty Reviews' 2025 top-provider review alongside ForeverCar, serving the same consumer need for mechanical breakdown coverage.
- Protect My Car: D2C vehicle service contract provider with subscription-based monthly plans and a coverage-tier structure directly comparable to ForeverCar's product portfolio.
- American Dream Auto Protect: Direct-to-consumer VSC provider competing in the same online extended-warranty category with tiered plans and monthly payment options similar to ForeverCar.
Broad incumbents
- Assurant: Major third-party warranty administrator whose name appears on ForeverCar's plan documents (ASSURANT-PP/PL/GD/SL PDFs). Operates a broad portfolio of vehicle protection products and serves as an industry incumbent.
- AAA Auto Warranty / AAA Extended Vehicle Care: Auto-club incumbent offering extended vehicle protection plans as part of a broader membership service portfolio. Comparable product category but anchored by membership distribution rather than pure D2C.
Emerging players
- Toco Warranty: Newer D2C vehicle service contract provider with online-first customer experience, competing for the same millennial consumer wallet share as ForeverCar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ForeverCar social profiles
Digital presenceForeverCar financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForeverCar leadership team
Management profileNumber of profiles
Profiles3 records
ForeverCar funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForeverCar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForeverCar
What does ForeverCar do?
ForeverCar sells subscription-based vehicle service contracts that provide mechanical breakdown coverage beyond manufacturer warranties, offered in tiered plans (Platinum Plus, Platinum, Gold, Silver) with customizable deductibles. Coverage is delivered through any licensed repair facility of the customer's choice and supported by a Repair Concierge team (Protectionators) that arranges towing, works with mechanics, and processes covered repair payments on the customer's behalf. California residents are offered Mechanical Breakdown Insurance underwritten by Virginia Surety Company instead of a service contract.
Is ForeverCar a public or private company?
ForeverCar is a private company. It is classified as venture growth investor backed and is currently operating.
When was ForeverCar founded?
ForeverCar was founded in 2011. It employs 11 to 50 people.
Where is ForeverCar based?
ForeverCar is headquartered in Chicago, United States, in the North America region.
How does ForeverCar make money?
One revenue line is on record: vehicle Service Contract Subscriptions.
Who are ForeverCar's main competitors?
Direct peers on record are CarGuard Administration, CarShield, Endurance Warranty, Carchex, Premier Auto Protect, Protect My Car and American Dream Auto Protect. Broad incumbents are Assurant and AAA Auto Warranty / AAA Extended Vehicle Care. Toco Warranty is listed as an emerging player.
Does ForeverCar have an API?
No public API is recorded for ForeverCar.
What industry is ForeverCar in?
ForeverCar's product category is Vehicle Service Contracts. Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI), with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 8111 and its SIC code is 7600.