AAA
AAA is a federation of not-for-profit regional automobile clubs serving 65+ million members across North America with 24/7 roadside assistance, home and auto insurance, travel agency services, financial products, and a network of nearly 7,000 approved auto repair facilities.
- Company typePrivate
- Founded1902
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AAA does
AAA (American Automobile Association, Inc.) is a federation of independent, not-for-profit regional automobile clubs chartered across U.S. states and Canadian provinces, founded in 1902 and collectively serving more than 65 million members across North America. Each regional club is incorporated separately in its own jurisdiction; the national AAA organization coordinates the federation without holding a parent-company relationship. The core offering is AAA Membership, which bundles 24/7 roadside assistance (jumpstarts, lockouts, battery replacements, tire changes, tows) with home and auto insurance, travel agency services, financial products (cash-back credit cards with no annual fees and free identity-theft monitoring), and a network of nearly 7,000 approved auto repair facilities.
The product portfolio extends beyond membership into digital travel tools (TripTik, Trip Canvas), document services such as International Driving Permits valid in 150 countries and expedited passport processing via RushMyPassport, and the proprietary AAA Diamonds hotel and restaurant rating system. Distribution is multi-channel: regional branch offices, the AAA.com platform and mobile app, self-serve IDP and passport online flows, and AAA Travel agents for higher-touch vacation planning.
The revenue model combines recurring membership dues, insurance premium volume, travel commissions from major partners (Hertz, Hilton, Marriott, Hyatt, Choice Hotels), affiliate referral income from 100,000+ discount partners, transaction fees for passport and IDP services, and financial services revenue. The federated not-for-profit structure means consolidated financial reporting is not published publicly.
AAA firmographics
Firmographics- Name
- AAA
- Legal name
- American Automobile Association, Inc.
- Website
- https://aaa.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AAA is a federation of not-for-profit regional automobile clubs serving 65+ million members across North America with 24/7 roadside assistance, home and auto insurance, travel agency services, financial products, and a network of nearly 7,000 approved auto repair facilities.
- Ownership category
- akta.pro rank
AAA industry classification
Industry- Product category
- Automotive and Travel Membership Services
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where AAA is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AAA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: AAA generates primary revenue through membership fees, offering access to roadside assistance, discounts, and financial services.
- Insurance Products: AAA offers home and auto insurance to members as a core service offering.
- Travel Services: Travel agency services including booking assistance for hotels, cruises, car rentals, and vacation packages with commission-based revenue.
- Travel Discounts and Commissions: Partnership commissions from Hertz (up to 20% discount), Hilton, Hyatt, Marriott, and other travel partners.
- Passport and Document Services: Expedited passport services starting at $99 through RushMyPassport partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | RushMyPassport expedited passport service starting at $99 |
| Transaction based/ take rate | One time/ perpetual license | International Driving Permit (IDP) fee of $20 USD plus applicable fees |
Distribution channels4 records
Marketing channels3 records
AAA product offering
Product offeringCore offering
AAA is a not-for-profit federation of regional automobile clubs that provides membership-based roadside assistance, home and auto insurance, full-service travel agency bookings, financial products (cash back credit cards and identity theft monitoring), and document services (International Driving Permits and expedited passports) to more than 65 million members across North America. Services are delivered through a network of nearly 7,000 approved auto repair facilities, AAA travel agents, and digital planning tools (TripTik and Trip Canvas).
Product overview
AAA (American Automobile Association) is a federation of regional clubs providing membership-based services to over 65 million members across North America. The core offering centers on AAA Membership, which bundles roadside assistance, insurance products, travel services, and financial services. The product portfolio includes TripTik Travel Planner and Trip Canvas as digital travel planning tools, expedited passport and International Driving Permit services for international travelers, and AAA Diamonds as a hotel and restaurant rating system. Services are delivered through a network of branch offices, a digital platform, and approximately 7,000 approved auto repair facilities.
Differentiator
Problem solved
Functional benefit
Brands
- TripTik: Travel planner for road trips providing directions and maps
- Trip Canvas
- AAA IDP
Products and services
- AAA Membership Core membership subscription providing access to roadside assistance, automotive services, travel discounts, insurance products, and financial services for members across North America.
- Roadside Assistance 24/7 emergency roadside service including jumpstarts, lockouts, battery replacements, tire changes, and tows delivered by certified technicians to members.
- Home and Auto Insurance
Quantifiable outcome
- 65+ million members served across North America
- +2 more outcomes
Companies that use AAA
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
AAA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AAA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- WaymocoreMothers Against Drunk Driving (MADD), AAA, and Waymo collaborated during December 2025, Impaired Driving Prevention Month, to promote safe rides and reduce impaired driving incidents. They aim to cut impaired driving deaths by 20% over five years, with Waymo offering a discount on autonomous rides in select cities.
- Mothers Against Drunk Driving (MADD)coreCollaboration between AAA, MADD, and Waymo during December 2025 Impaired Driving Prevention Month to promote safe driving and reduce impaired driving incidents.
- HertzcoreAAA members receive exclusive Hertz car rental deals with discounts up to 20% off base rate, free AAA additional driver, free use of one child safety seat, 10% off prepaid fuel, and waived AAA Young Renter fee.
- RushMyPassportcoreAAA offers exclusive rates on expedited passport and travel visa services through RushMyPassport.com, including personalized application review, real-time tracking, and passport courier services starting at $99.
- HiltonminorHilton offers Hot Deals exclusively for AAA/CAA members with up to 10% discount and Hilton Honors points when booking AAA/CAA rates, plus exclusive access to Hot Deal inventory.
- MarriottminorMarriott partnership offers AAA members 5% or more discount plus Marriott Bonvoy points when booking AAA/CAA rates, with exclusive access to limited Hot Deal inventory.
- HyattminorHyatt Hotels and Resorts offers AAA members up to 10% discount and World of Hyatt points when booking AAA/CAA rates.
- Choice HotelsminorChoice Hotels offers AAA members 10% or more discount and earns Choice Privileges points with fast-tracked Gold Elite status when booking AAA/CAA rates.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
AAA competitors and assessment
Company assessmentDirect peers
- Canadian Automobile Association (CAA): CAA is AAA's closest international counterpart — a federation of regional motor clubs offering roadside assistance, insurance, travel services, and member discounts across Canada. Operates the same membership-club model with comparable product mix.
- AARP: AARP is a large not-for-profit membership organization offering insurance, travel discounts, financial services, and advocacy to ~38M members. Highly comparable business model to AAA — subscription-based membership with bundled third-party discounts and member-only insurance products.
- USAA: USAA is a member-owned financial services and insurance organization serving the military community. Directly comparable to AAA's insurance + financial services + membership model, with similar captive-audience cross-sell economics.
- Good Sam: Good Sam is a membership organization serving RV and outdoor recreation enthusiasts with roadside, insurance, travel, and discount benefits. Smaller scale than AAA but operates the same category-focused membership-club model in an adjacent vehicle/transportation vertical.
Regional players
- ADAC (Allgemeiner Deutscher Automobil-Club): ADAC is Germany's largest automobile club with ~21M members, offering roadside assistance, insurance, travel, and financial services. Operates the same auto-club business model as AAA but in the European market.
- RAC (Royal Automobile Club): RAC is the UK's leading roadside assistance and motoring services provider, also offering insurance and travel services. Same membership-based auto club model as AAA, but operating in the UK market.
Broad incumbents
- Allstate: Allstate is a major U.S. property & casualty insurer with an Allstate Motor Club roadside product line. Competes with AAA in insurance distribution and roadside assistance, but is a broad P&C carrier rather than a membership-club specialist.
- State Farm: State Farm is the largest U.S. auto and home insurer, with roadside assistance offerings that overlap with AAA's insurance and emergency-service product lines. Operates as a broad mutual insurer rather than a membership club.
Emerging players
- Better World Club: Better World Club is a smaller, environmentally focused alternative to AAA offering roadside assistance, travel, and insurance. Direct competitor in the roadside/travel member-club space but at materially smaller scale and with a sustainability positioning.
- Honk: Honk is a digital-first on-demand roadside assistance platform connecting drivers to nearby service providers via app. Competes with AAA's core roadside offering using a marketplace model rather than employed-technician fleet, representing the structural threat from tech-enabled entrants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AAA social profiles
Digital presenceAAA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA leadership team
Management profileNumber of profiles
Profiles1 record
AAA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA
What does AAA do?
AAA is a not-for-profit federation of regional automobile clubs that provides membership-based roadside assistance, home and auto insurance, full-service travel agency bookings, financial products (cash back credit cards and identity theft monitoring), and document services (International Driving Permits and expedited passports) to more than 65 million members across North America. Services are delivered through a network of nearly 7,000 approved auto repair facilities, AAA travel agents, and digital planning tools (TripTik and Trip Canvas).
Is AAA a public or private company?
AAA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AAA founded?
AAA was founded in 1902. It employs 101 to 250 people.
Where is AAA based?
AAA is headquartered in Portland, United States, in the North America region.
How does AAA make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are insurance Products, travel Services, travel Discounts and Commissions and passport and Document Services.
Who are AAA's main competitors?
Direct peers on record are Canadian Automobile Association (CAA), AARP, USAA and Good Sam. Regional players are ADAC (Allgemeiner Deutscher Automobil-Club) and RAC (Royal Automobile Club). Broad incumbents are Allstate and State Farm. Emerging players are Better World Club and Honk.
Does AAA have an API?
No public API is recorded for AAA.
What industry is AAA in?
AAA's product category is Automotive and Travel Membership Services. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 561510 and its SIC code is 8600.