Gwoop
- Company typePrivate
- Founded2020
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Gwoop does
Gwoop (Gwoop Inc.) is a Minneapolis-based cognitive training platform for gamers, students, and esports athletes, founded in 2020. The product is a web-based and mobile (iOS/Android) suite of mini-games and arena games designed to build core gaming skills — reaction time, memory, speed, timing, mouse control, and accuracy — and is built in HTML5 to run on older school-issued hardware without a GPU. The platform layers educational and team-management modules on top of the games: Class Roster Integration and Mental Health Check-Ins for K-12 educators, Gwoop Teams with training regimens and chat for esports programs, a Learn section of free third-party STEM courses (Epic Games, Techedify), and a Design to Earn marketplace for user-created avatar assets settled through Stripe.
The business model is predominantly freemium: the core platform is free for schools, educators, and individual gamers, with paid revenue concentrated in the Teams+ subscription for esports teams (monthly or annual, with a 7-day free trial), in-app Gems virtual currency for avatar customization, and commissions on the Design to Earn marketplace. Go-to-market is product-led and community-led — free web onboarding, app store distribution, coach-driven word-of-mouth into high school esports programs, and an active Discord community — rather than enterprise sales motion. As of late 2021, Gwoop reported presence in roughly 1,000 high school esports programs across 40 U.S. states, and the company self-attests COPPA/FERPA compliance for school deployments. The company has raised a single $1.85M seed round (October 2021) from 16 undisclosed investors led by Angels of Many, with no subsequent funding rounds disclosed.
Gwoop firmographics
Firmographics- Name
- Gwoop
- Legal name
- Gwoop Inc.
- Website
- https://gwoop.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gwoop industry classification
Industry- Product category
- Educational Gaming Software
- NAICS
- Computer Training (611420), Exam Preparation and Tutoring (611691), Sports and Recreation Instruction (611620)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Game-Based CS & Computational Thinking Platforms (EDAFANAD), Gaming Community, Chat & LFG Platforms (BPAMAKAK)
Keywords
Where Gwoop is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gwoop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freemium Core Platform: Free access to cognitive training games for schools and individual gamers. Platform is free for educators with no downloads required.
- Teams+ Subscription: Paid subscription tier for esports teams with additional features including all historical data for mental health check-ins, additional chat filtering, and enhanced team management settings. Automatic monthly or annual renewal.
- Gems (Virtual Currency): Virtual gems earned through leveling up and gameplay, used to purchase avatar customization items such as hair, clothing, accessories, costumes, and backgrounds. Gems can also be purchased directly.
- Design to Earn Program: Users can create and sell avatar designs in the Gwoop marketplace. Gwoop receives a commission on sales. Designers grant Gwoop a royalty-free, exclusive license for gaming use.
- In-App Purchases: Mobile app offers in-app purchases. Subscriptions auto-renew unless cancelled before renewal date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Platform for Schools |
| Subscription | Monthly | Teams+ Subscription |
| Subscription | Annual | Teams+ Annual |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Gwoop product offering
Product offeringCore offering
Gwoop provides a web- and mobile-based cognitive training gaming platform that improves memory, reaction time, speed, timing, and mouse/keyboard control through short daily Mini-Games and more resource-intensive Arena Games. The platform is free for schools, educators, families, and individual gamers, and adds a paid Teams+ subscription tier for esports organizations with roster management, training regimens, team chat, and analytics dashboards.
Product overview
Gwoop is a cognitive training gaming platform structured as a single integrated product. The platform consists of two game tiers: Mini-Games (accessible web-based games requiring no GPU) and Arena Games (resource-intensive competitive experiences). These are supplemented by Gwoop Teams for esports organization management, Mental Health Check-In for student wellness monitoring, Class Roster Integration for educators, the Design to Earn Program for avatar asset creation and sales, and the Learn section featuring third-party educational courses. The platform targets students, families, and educators through free school access and premium Teams+ subscriptions, emphasizing cognitive skill development (memory, reaction time, speed, control) grounded in neuroscience research.
Differentiator
Problem solved
Functional benefit
Brands
- Gwoop Teams: Team management platform for esports organizations with features including roster management, training regimens, team chat, and analytics dashboards.
- Mental Health Check-In
- Design to Earn Program
Products and services
- Mini-Games A free suite of low-resource web-based cognitive training games covering keyboard speed, reaction, memory, timing, speed, mouse control, and rapid click, designed to work on computers without a GPU. Targeted at students, gamers, and schools for brain breaks and esports-style skill development.
- Arena Games More resource-intensive competitive games including First Person Arena (FPS training), Driving, and Boating & Fishing, recommended for gaming-capable computers. Targeted at esports athletes and competitive gamers seeking FPS and navigation training.
- Gwoop Teams+ Subscription Paid monthly or annual subscription tier for esports teams and organizations that adds roster management, training regimens, team chat, analytics dashboards, all historical mental health check-in data, additional chat filtering, and enhanced team management settings. Targeted at high school, college, and club esports programs.
- Design to Earn Program User-generated avatar marketplace where community designers create and sell digital avatar items within Gwoop. Gwoop takes a commission on each sale; designers retain IP while granting Gwoop a royalty-free license for in-game use. Payments are processed via Stripe subject to identity verification.
- Learn with Gwoop Free educational content section within Gwoop featuring partner-developed courses in partnership with Epic Games (Unreal Engine Virtual Rube Goldberg Machine, Virtual Beauty Training, Hour of Code, Unreal Futures careers courses) and Techedify (Generative AI t-shirt design). Targeted at students exploring STEM and creative careers.
Quantifiable outcome
- Students show gains in memory and reaction time through regular platform use
- +1 more outcomes
Companies that use Gwoop
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Gwoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature7 records
Gwoop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Epic GamescoreEpic Games (creators of Fortnite) partners with Gwoop to offer career-focused courses including Build a Virtual Rube Goldberg Machine in Unreal Engine, Real Virtual Beauty Training, Unreal Futures: Careers in Animation, Hour of Code: Build Your First 3D Game, Unreal Futures: Careers in Fashion, and Unreal Futures: Careers in Advertising. All courses are free on the Gwoop platform.
- TechedifyminorTechedify partnered with Gwoop to offer a course on using Generative AI to design a t-shirt on the platform.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Gwoop competitors and assessment
Company assessmentDirect peers
- Lumosity: Lumosity is a leading consumer cognitive training platform offering web and mobile brain games focused on memory, attention, flexibility, speed, and problem-solving. It is directly comparable to Gwoop's mini-games suite in gameplay mechanics and cognitive-skill positioning, though Lumosity is consumer-direct while Gwoop is K-12/Esports-led.
- Elevate: Elevate is a mobile cognitive training app with a subscription model targeting memory, focus, processing, math, and comprehension skills. It is directly comparable to Gwoop's premium subscription and in-app purchase monetisation, and competes for the same individual gamer/parent segment.
- BrainHQ (Posit Science): BrainHQ by Posit Science offers evidence-based cognitive training exercises with a focus on memory, attention, and brain health. It is directly comparable to Gwoop's science-based cognitive training positioning and is frequently cited in K-12 and senior-living markets.
- NeuroNation: NeuroNation is a German cognitive training app offering personalised brain training across memory, attention, and logical reasoning. Comparable to Gwoop in its free-plus-premium model and individual cognitive-skill drills, with an established international footprint.
- PlayVS: PlayVS is a leading high school and college esports league platform partnering with the NFHS and state associations to organise competitive gaming. It is directly comparable to Gwoop's high school esports focus, school channel, and team management offering (Gwoop Teams vs. PlayVS leagues).
Broad incumbents
- Kahoot!: Kahoot! is a publicly listed EdTech platform used by millions of teachers and students for gamified learning and quizzes. It is comparable to Gwoop's K-12 school channel and gamified learning positioning, though Kahoot is a broader incumbent that could expand into cognitive training.
- Quizlet: Quizlet is a large-scale consumer and education learning platform with study tools, flashcards, and games. It is comparable to Gwoop's K-12 student base and free-plus-premium model, and represents a broader incumbent that could add cognitive training features.
- ClassDojo: ClassDojo is a widely adopted classroom management and student engagement platform used in the majority of U.S. K-12 schools. It is comparable to Gwoop's class roster integration, educator dashboard, and student wellness features, and represents a major incumbent in the same K-12 channel.
- Duolingo: Duolingo is a leading gamified learning app with a freemium subscription model, strong mobile engagement, and proven efficacy in education. It is comparable to Gwoop in gamified learning, virtual currency (Gems vs. Gems/Lingots), avatar customisation, and daily-streak engagement mechanics.
Emerging players
- Neurosity: Neurosity builds brain-computer interfaces and cognitive performance software targeting focus, flow state, and productivity. It is comparable to Gwoop's cognitive-skill positioning and gamer/developer target audience, though it is a hardware-adjacent emerging player rather than a direct games platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gwoop social profiles
Digital presenceGwoop compliance and trust
Trust signalCompliance2 records
Gwoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gwoop leadership team
Management profileNumber of profiles
Profiles2 records
Gwoop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gwoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gwoop
What does Gwoop do?
Gwoop provides a web- and mobile-based cognitive training gaming platform that improves memory, reaction time, speed, timing, and mouse/keyboard control through short daily Mini-Games and more resource-intensive Arena Games. The platform is free for schools, educators, families, and individual gamers, and adds a paid Teams+ subscription tier for esports organizations with roster management, training regimens, team chat, and analytics dashboards.
Is Gwoop a public or private company?
Gwoop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gwoop founded?
Gwoop was founded in 2020. It employs 1 to 10 people.
Where is Gwoop based?
Gwoop is headquartered in Minneapolis, United States, in the North America region.
How does Gwoop make money?
Five revenue lines are on record. Freemium Core Platform is the primary driver. The others are teams+ Subscription, gems (Virtual Currency), design to Earn Program and in-App Purchases.
Who are Gwoop's main competitors?
Direct peers on record are Lumosity, Elevate, BrainHQ (Posit Science), NeuroNation and PlayVS. Broad incumbents are Kahoot!, Quizlet, ClassDojo and Duolingo. Neurosity is listed as an emerging player.
Does Gwoop have an API?
No public API is recorded for Gwoop.
What industry is Gwoop in?
Gwoop's product category is Educational Gaming Software. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of EDAFANAD, Game-Based CS & Computational Thinking Platforms. Its NAICS code is 611420 and its SIC code is 7372.