FENIX
- Company typePrivate
- Founded2020
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingServices
FENIX firmographics
Firmographics- Name
- FENIX
- Legal name
- FENIX TECHNOLOGIES LIMITED
- Website
- https://fenix.life
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FENIX industry classification
Industry- Product category
- Shared Micromobility Services
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Scootershare (Dockless E-Scooters) (TLAFAMAG)
- akta.pro secondary industry
- Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
Keywords
Where FENIX is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
FENIX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Pay-Per-Ride E-Scooter Rental: Per-ride fees charged for shared e-scooter usage. Users unlock scooters via app, ride, and park at designated areas. Fees calculated based on ride duration and distance.
- MyRIDE Subscription: Weekly or monthly subscription service delivering a personal scooter to the user's door. Includes free insurance, maintenance, and replacement within 24 hours for valid maintenance issues. After 24 months of subscription, the scooter ownership transfers to the user.
- FENIX Market Quick Commerce: Grocery delivery service offering thousands of products delivered in 10 minutes. Revenue generated from product sales through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | MyRIDE UAE - Weekly subscription for personal scooter delivery |
| Subscription | Monthly | MyRIDE UAE - Monthly subscription for personal scooter delivery |
| Subscription | Weekly | MyRIDE Turkey - Weekly subscription |
| Subscription | Monthly | MyRIDE Turkey - Monthly subscription |
| Subscription | Multi-year contract | MyRIDE Turkey - Quarterly subscription |
| Subscription | Multi-year contract | MyRIDE Turkey - Annual subscription with ownership |
| Subscription | Weekly | MyRIDE Qatar - Weekly subscription |
| Subscription | Monthly | MyRIDE Qatar - Monthly subscription |
| Subscription | Weekly | MyRIDE Bahrain - Weekly subscription |
| Subscription | Monthly | MyRIDE Bahrain - Monthly subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
FENIX product offering
Product offeringCore offering
FENIX operates a shared electric scooter rental service across the UAE, Turkey, Qatar, and Bahrain, allowing users to locate, unlock via QR code, and ride city-deployed scooters through a proprietary mobile app. The company extends this core mobility platform with MyRIDE, a personal scooter subscription service offering doorstep delivery, free insurance, maintenance, replacement, and ownership transfer after 24 months, and FENIX Market, a quick-commerce service delivering groceries in 10 minutes.
Product overview
FENIX is a unified urban mobility platform offering electric scooter sharing services alongside a quick commerce grocery delivery service. The core product is the e-scooter sharing platform (E-Scooter Sharing), supplemented by the personal scooter subscription module (MyRIDE). FENIX Market operates as a separate sub-brand delivering groceries in 10 minutes, integrated within the same mobile app ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- MyRIDE: Personal scooter subscription service offering weekly or monthly plans with dedicated scooter delivery to the user's door.
- FENIX Market
- Express
- Fenix Taksi
Products and services
- E-Scooter Sharing Citywide shared electric scooter rental: users download the FENIX app, locate a scooter via GPS, scan its QR code to unlock, ride, and park in designated zones. Geofencing automatically disables vehicles taken outside permitted operating areas.
- MyRIDE Personal Scooter Subscription Personal e-scooter subscription: a dedicated scooter is delivered to the subscriber's door for a weekly or monthly fee, with no sharing, included insurance/maintenance, replacement within 24 hours, app-based tracking, free yearly upgrades, and a 24-month ownership transfer option.
- FENIX Market Quick Commerce On-demand grocery and essentials delivery in 10 minutes, with no minimum order and no delivery fee, fulfilled through the FENIX app.
Quantifiable outcome
- Shared e-scooter trips in Dubai doubled to over one million in 2022 (industry-wide metric)
Companies that use FENIX
Customer profileSegments3 records
Ideal customer profiles3 records
FENIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
FENIX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- FENIX (ecosystem member)minorFENIX is listed as one of several active e-scooter and mobility companies operating in the UAE smart mobility ecosystem alongside Careem (acquired by Uber for $3.1B in 2019), Arnab Mobility, and Tier. The company is recognized as contributing to the UAE's position as a global incubator for smart mobility solutions.
- FENIX (ecosystem member)minorFENIX operates alongside Arnab Mobility and Tier as active operators in the UAE smart mobility ecosystem, contributing to Dubai's shared e-scooter trips that doubled to over one million in 2022. Abu Dhabi plans to expand cycling network to exceed 3,000 km by 2026.
- FENIX (ecosystem member)minorFENIX is listed among notable companies including Careem (acquired by Uber for $3.1B in 2019), Arnab, Tier, Lime, and Skurrt that have successfully launched and expanded services in the UAE smart mobility ecosystem. Dubai's shared e-scooter trips doubled to over one million in 2022.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FENIX competitors and assessment
Company assessmentDirect peers
- Tier Mobility: Tier operates shared e-scooter and e-bike fleets across European and Middle Eastern cities. It is directly comparable to Fenix as a dockless scooter operator competing in overlapping GCC markets (Dubai), with a similar app-based rental + subscription model.
- Lime: Lime is one of the largest global shared e-scooter and e-bike operators and is explicitly named alongside Fenix as an active operator in the UAE smart-mobility ecosystem. It directly competes with Fenix on fleet, app, and urban commuting customer.
- Bird: Bird is one of the original global dockless e-scooter operators and a directly comparable business model (app-based, QR-unlock shared scooter rental). It competes with Fenix in urban commuting and last-mile transportation worldwide.
- Voi Technology: Voi operates shared e-scooters across European cities with a similar app-based per-ride rental and subscription pricing model. It is a directly comparable peer in micromobility fleet operations and city-permit-driven economics.
- Dott: Dott is a European shared e-scooter operator with its own vertically integrated hardware and operations. It directly compares to Fenix on app-based shared scooter rental in dense urban environments.
- Spin: Spin (owned by Tier since 2024) operates shared e-scooter fleets across North American and European cities. It is a directly comparable micromobility operator with shared-fleet, app-based rental economics similar to Fenix.
Broad incumbents
- Careem: Careem (acquired by Uber for $3.1B) operates the region's super-app spanning ride-hail, food, and mobility in the UAE. It is the broad incumbent whose multi-vertical footprint (ride-hail, delivery, Fenix Taksi-style service) competes with and could partner with Fenix.
Regional players
- Arnab Mobility: Arnab Mobility is named alongside Fenix as an active shared e-scooter operator in the UAE. It is a regional peer operating dockless scooters in similar Gulf markets with a comparable product offering.
- Skurrt: Skurrt is listed alongside Fenix, Careem, Tier, and Lime as an active smart-mobility operator in the UAE. It is a regional peer in shared mobility, suggesting a similar operating profile.
- Beam (formerly Telepod): Beam operates shared e-scooters across Asia-Pacific markets including the Middle East. It is a regional/emerging peer with comparable shared-fleet micromobility, similar climate-related hardware and city-permit go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FENIX social profiles
Digital presenceFENIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
FENIX leadership team
Management profileNumber of profiles
Profiles3 records
FENIX funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FENIX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FENIX
What does FENIX do?
FENIX operates a shared electric scooter rental service across the UAE, Turkey, Qatar, and Bahrain, allowing users to locate, unlock via QR code, and ride city-deployed scooters through a proprietary mobile app. The company extends this core mobility platform with MyRIDE, a personal scooter subscription service offering doorstep delivery, free insurance, maintenance, replacement, and ownership transfer after 24 months, and FENIX Market, a quick-commerce service delivering groceries in 10 minutes.
Is FENIX a public or private company?
FENIX is a private company. It is classified as venture growth investor backed and is currently operating.
When was FENIX founded?
FENIX was founded in 2020. It employs 1 to 10 people.
Where is FENIX based?
FENIX is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does FENIX make money?
Three revenue lines are on record. Pay-Per-Ride E-Scooter Rental is the primary driver. The others are myRIDE Subscription and FENIX Market Quick Commerce.
Who are FENIX's main competitors?
Direct peers on record are Tier Mobility, Lime, Bird, Voi Technology, Dott and Spin. Careem is listed as a broad incumbent. Regional players are Arnab Mobility, Skurrt and Beam (formerly Telepod).
Does FENIX have an API?
No public API is recorded for FENIX.
What industry is FENIX in?
FENIX's product category is Shared Micromobility Services. Its primary akta.pro industry code is TLAFAMAG, Scootershare (Dockless E-Scooters), with a secondary code of TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance). Its NAICS code is 53211 and its SIC code is 7510.