What BRICKX does

BRICKX (operated by The Brick Exchange Pty Ltd, ABN 27 600 762 749) is an Australian proprietary digital investment platform that enables fractional ownership of residential property by dividing each property held in a BrickX Trust into 10,000 tradeable units called Bricks, with each BrickX Trust structured as a registered managed investment scheme (ARSN 613 156 433). Products are issued by BrickX Financial Services Limited (AFSL 494878), and the platform is accessible via the brickx.com website with a Digital Wallet, POLi and BPAY funding integrations, a live Order Book for secondary market trading, and a median Brick sell time of approximately 21 hours as of January 2026.

The platform serves primarily retail individual investors, with additional segments including SMSF trustees, parents investing on behalf of minors under 18, and professional/sophisticated wholesale clients. The core product is the fractional property platform, complemented by Build My Own (self-directed), Smart Invest (automated subscription-based investing from A$50/month), BrickX Mortgages (mortgage trust syndications), BrickX for Minors, BrickX Select & Syndicate (private property syndications), BrickX Developments (development syndications), and a Smart Renter offering. Revenue is generated through a 0.5% transaction fee on both buy and sell orders, a A$10 one-time application fee, a 6%+GST property management fee on rental income, and a A$0.09 per Brick annual audit and valuation fee.

The company is headquartered in Melbourne (Level 27, 101 Collins Street), operates exclusively within Australia, and has raised approximately A$9.8M across four disclosed funding rounds between 2014 and 2018 from BridgeLane Capital, Reinventure, and NAB Ventures, with no disclosed institutional funding since the February 2018 Series 2 round. Leadership comprises CEO Ewan Laughlin, CTO Claude Chen, and Managing Director Joseph A. Galvez.

Name

BRICKX

Legal name

The Brick Exchange Pty Ltd

Website

https://brickx.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BRICKX operates an Australian digital platform that enables retail investors to buy fractional ownership of residential property by dividing each property into 10,000 tradeable Bricks, with minimum investments from A$250 and secondary market liquidity via an Order Book.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: BrickX charges a 0.5% transaction fee on both buy and sell orders. This applies every time a Brick changes hands, regardless of holding period.
2. Application Fee: One-time $10 application fee to become a Member of the Platform, credited back to the Digital Wallet for first Brick purchases.
3. Property Management Fees: Property management fee charged at 6%+GST of rental income. Annual audit and valuation fee of $0.09 per Brick per annum. All expenses are deducted from gross rental income before distributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BRICKX is a self-serve digital investment platform that enables retail investors to buy, hold, and sell fractional ownership of Australian residential properties, mortgages, and property-related financial assets. Each property held in a BrickX Trust is divided into 10,000 tradeable units called "Bricks," accessible from a $250 minimum deposit, with investors receiving proportional monthly net rental income and able to exit via a live Order Book secondary market. Products are issued by BrickX Financial Services Limited (AFSL 494878) and operated by The Brick Exchange Pty Ltd.

Product overview

BrickX is an Australian property investment platform that enables fractional ownership of residential properties through 'Bricks' (each property is divided into 10,000 Bricks). The core BrickX Platform serves as the main investment marketplace. Smart Invest and Build My Own represent two investment approaches - Smart Invest automates property selection and investment via monthly direct debit, while Build My Own allows self-directed portfolio construction. The platform also offers specialized products including BrickX Mortgages (mortgage trusts), BrickX for Minors (minor accounts), BrickX Select & Syndicate (private syndications), BrickX Developments (development projects), and Smart Renter. A Digital Wallet system manages funds, distributions, and transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Invest: Automated investment service where BrickX selects properties on the investor's behalf with monthly direct debit starting from $50/month
• Build My Own
• BrickX Mortgages
• BrickX for Minors
• BrickX Developments
• BrickX Select & Syndicate
• Smart Renter

Products and services

• BrickX Platform Core self-serve digital investment platform issued by BrickX Financial Services Limited (AFSL 494878) that allows Australian retail investors to buy, hold, and sell fractional ownership (Bricks) of residential properties, mortgages, and property-related financial assets held in BrickX Trusts. Investors deposit funds (minimum $250), purchase Bricks, receive monthly net rental income, and can exit via the platform's Order Book secondary market at a 0.5% transaction fee on each side.
• Smart Invest Automated, hands-off investing service where BrickX's specialist property team selects Bricks on the investor's behalf based on income and growth potential, with monthly direct debit from $50/month. Distributions are automatically reinvested, and the service aims to outperform the Australian residential property market as measured annually against the CoreLogic Hedonic Home Value Index.
• Build My Own Self-directed portfolio-construction option on the BrickX Platform that lets investors manually select specific properties and Bricks to purchase based on their own analysis and preferences, rather than delegating selection to BrickX.
• BrickX Mortgages Mortgage trust syndications product on the BrickX Platform that allows investors to participate in mortgage-backed property investments, targeting professional and sophisticated investors seeking property-adjacent fixed-income exposure.
• BrickX for Minors Investment product that allows parents and guardians to invest in fractions of property (Bricks) on behalf of children under 18 years of age, enabling earlier access to the property ladder for minors.
• BrickX Select & Syndicate Private property syndication product offering professional and sophisticated investors access to exclusive, higher-skill property investment opportunities that are not part of the standard BrickX residential inventory.
• BrickX Developments Development syndication product providing professional and sophisticated investors with access to property development investment opportunities on the BrickX Platform.
• Smart Renter Rental-related product offering in the BrickX ecosystem that connects tenants to BrickX-trust-held rental properties.

Quantifiable outcome

• Median Brick sell time of 20h 59m as at 1 Jan 2026
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundrise: US-based fractional real estate investing platform enabling retail investors to buy shares of individual properties and eFunds with low minimums. Closest analog to BrickX in business model: property-by-property fractional ownership, recurring investor base, and diversified residential portfolio.
• Yieldstreet: US alternative investment platform offering fractional exposure to real estate, marine, legal, and other private credit/debt assets. Comparable to BrickX in servicing retail and accredited investors with diversified alternative investment products and a managed-investment structure.
• RealtyMogul: US real estate crowdfunding platform offering single-property and REIT-style fractional investments to retail and accredited investors. Directly comparable to BrickX in operating model, investor segmentation, and property-by-property investment thesis.
• Arrived Homes: US fractional single-family rental platform allowing investors to purchase shares of individual rental properties starting with low minimums. Highly comparable to BrickX in retail focus, rental income distribution, and single-residential-property fractional offering.
• RealT: US tokenized real estate platform that fractionalizes individual rental properties into tradable tokens with daily rental distributions. Directly comparable to BrickX in property-as-token model, secondary trading capability, and rental income distribution mechanics.

Regional players

• CrowdProperty: Australia-based property crowdfunding platform focused on development finance and residential investment opportunities. Regional peer to BrickX with overlapping customer base (Australian retail property investors) but with a financing/income lending emphasis rather than fractional long-term ownership.

Broad incumbents

• PropertyGuru Group: Large Southeast Asian property technology platform spanning listings, financial products, and home services across multiple markets. Comparable as a broad incumbent in residential property technology with adjacent financial product capabilities, though operating at much larger scale across multiple geographies.
• Wealthfront: US-based automated investment advisory platform offering diversified portfolio management to retail investors with low fees. Comparable to BrickX in targeting retail investors seeking low-cost, diversified investment access, though operating with securities rather than direct property fractional ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brickx
• Xx.com/brickx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRICKX