Ludo Sports Bar & Kitchen

Name

Ludo Sports Bar & Kitchen

Legal name

Regional Taverns Limited

Website

https://ludobars.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Bar & Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports bar dining
• Live sports viewing
• Event venue hire
• Social entertainment venues
• Restaurant and bar

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from serving freshly prepared food (pizzas, burgers, roasts, sharing plates, salads) and drinks (beers including local ales, wines, spirits, cocktails) across all three venue locations.
2. Event Venue Hire and Private Bookings: Revenue from hosting corporate events, birthday celebrations, group bookings, and private hires. Venues offer catering packages, AV equipment, and flexible spaces accommodating groups from 30 to 750 guests.
3. Bottomless Brunch Packages: Bottomless Saturdays at Exeter offer 90 minutes of unlimited drinks with any main course for £19.50, creating bundled food and beverage revenue.
4. Social Darts Lane Bookings: Interactive darts lanes bookable in hourly slots at £10 per guest per hour, with group sizes of 2-8 players.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ludo Sports Bar & Kitchen operates premium sports bar venues across the UK, providing live sports viewing on extensive HD screens, freshly prepared food and beverage service, interactive entertainment (social darts), live music programming, and event hosting for corporate and private groups. The company runs three physical locations in Bath, Exeter, and Cardiff, with revenue driven by food and drink sales, private venue hire, and entertainment bookings.

Product overview

Ludo Sports Bar & Kitchen is a premium sports bar brand operated by Regional Taverns Limited. The company operates three physical venues (Bath, Exeter, Cardiff) offering live sports viewing on extensive HD screens, dining experiences with freshly prepared food menus, drinks offerings, and entertainment services. The product portfolio includes core sports bar and kitchen services supplemented by add-on modules including social darts, live music (Live Lounge), corporate events, birthday celebrations, student nights, and private hire. The company also holds official partnership status with the NFL and local sports teams. All venues feature extensive screen infrastructure (22-30+ HD screens), AV systems, and flexible event spaces accommodating 30-750 guests depending on venue and configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• Ludo Bath Flagship sports bar venue at 9 Brunel Square, Bath BA1 1SX. Features HD screens on every wall, diverse food and drink menu. Capacity up to 350 guests for full hire, with outdoor terrace (60 guests) and balcony (30 guests). Open Sun-Thu 11am-11pm, Fri-Sat 11am-midnight.
• Ludo Exeter Multi-level sports bar venue at Unit 19, Queen St, Exeter EX4 3FB. Features ultra-HD screens, rooftop terrace with panoramic city views, social darts lanes, and Live Lounge. Capacity up to 500 guests for full hire.
• Ludo Cardiff Flagship sports bar venue at 117 Saint Mary Street, Cardiff CF10 1DY. Features 27 large HD screens, Cardiff's best beer garden with outdoor bar and heated seating, basketball court, and Live Lounge. Full capacity 750 guests.
• Food & Drink Menu Freshly prepared food menu including stone-baked pizzas, burgers, salads, sharing plates, and Sunday roasts. Drink menu features beers including local ales, wines, spirits, and cocktails. Available at all three venues.
• Social Darts Interactive darts experience blending classic pub game with modern technology. Features games like Killer, Around the World, and Sink the Duck. Bookable lanes for 2-8 players at £10 per guest per hour. Available at Ludo Exeter and Ludo Cardiff.
• Corporate Events Corporate event hosting service with state-of-the-art sound system, over 30 giant HD screens, tailored food and drink packages, AV equipment, and flexible seating. Available at all venues, accommodating 30-750 guests.
• Birthday Celebrations Birthday party hosting service with multiple HD screens, premium dishes, expertly crafted cocktails, and ice-cold pints. Accommodates groups of all sizes at all Ludo venues.
• Private Hire Full and partial venue hire services. Ludo Bath: up to 350 guests full hire, 150 semi-private, 60 terrace, 30 balcony. Ludo Exeter: up to 500 full hire, 250 first floor, 250 second floor with terrace. Ludo Cardiff: up to 750 full hire, 150 semi-private, 200 rear garden.

Quantifiable outcome

• Exeter site expected to serve 400 guests and create 60 jobs
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• NFLflagshipStrategic or Co-development Partner · 1 January 2024Ludo is the official sports bar partner of the NFL for the 2024-25 season. This partnership designates Ludo venues as the go-to destination for NFL fans throughout the season, from every NFL Sunday through Super Bowl LIX. The partnership validates Ludo's position as a premier sports viewing destination.
• Bath RacecoursecoreStrategic or Co-development PartnerLudo is the Official Sports Bar of Bath Racecourse. Racecourse members enjoy 20% off food and drinks year-round, with race day visitors receiving the same discount on race days.
• Cardiff City Football ClubcoreGTM or Marketing PartnerCardiff City season ticket holders receive 20% off food and drinks when dining at Ludo Cardiff by presenting their season ticket.
• Cardiff RugbycoreGTM or Marketing PartnerCardiff Rugby season ticket holders receive 15% off all food and drink, all day, every day at Ludo Cardiff by showing their valid season ticket.
• Exeter ChiefscoreGTM or Marketing PartnerExeter Chiefs season ticket holders can enjoy 15% off food and drinks when visiting Ludo Exeter by presenting their valid season ticket.
• Exeter RacecoursecoreGTM or Marketing PartnerExeter Racecourse annual members, sponsors, partners, and racegoers receive 20% off food and drinks by presenting a valid racecourse ticket.
• Bath RugbycoreGTM or Marketing PartnerBath Rugby season ticket holders enjoy 20% off food and drinks when dining at Ludo Bath with valid season ticket.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Topgolf UK: Topgolf UK operates large-format sports entertainment venues combining tech-enabled golf with food, drinks, and group event hosting. It competes for the experiential sports-entertainment occasion and corporate group bookings that Ludo targets.
• All Bar One (Mitchells & Butlers): All Bar One is a Mitchells & Butlers-owned UK bar/eating chain with multiple city-centre locations showing live sport, serving food and cocktails to after-work and pre-theatre crowds. It competes for similar evening occasions but with broader casual dining focus.

Direct peers

• Walkabout (Stonegate Group): Walkabout is Stonegate Group's UK sports bar chain operating ~30+ venues focused on live sport viewing (rugby, football, cricket, F1, NFL) with multiple screens, food service, and student nightlife — the closest scaled direct competitor to Ludo's UK sports bar proposition.
• Sports Bar & Grill: Sports Bar & Grill operates multi-site sports bars in central London and other UK cities, offering extensive HD screens, American-style food menus, and cocktail-led bar service — directly comparable venue format and target customer to Ludo.
• Belushi's: Belushi's operates a UK and European chain of sports bars and hostels with live sports broadcasting, casual dining, and a student/backpacker customer base — overlapping with Ludo's sports viewing + student night offering.
• Box Bar / BOX Sports Bar: Box is a UK premium sports bar concept with multiple HD screens, event hosting, and city-centre locations targeting sports fans and group bookings — closely comparable operating model to Ludo's premium multi-screen sports bar format.

Emerging players

• Flight Club (Red Engine): Flight Club is the UK's leading social darts bar concept, blending interactive dart-based gaming with cocktails and group bookings. It directly competes with Ludo's social darts lanes as an entertainment-led sports-adjacent concept.
• Lane7: Lane7 operates UK entertainment venues combining bowling, darts, shuffleboard, and food/drinks service. It competes with Ludo for group/corporate bookings and the experiential leisure night-out occasion.
• Roxy Lanes: Roxy Lanes runs UK bowling, darts, and shuffleboard entertainment venues with full bar and food service — competing for the same group/corporate/social entertainment occasions as Ludo's social darts and event hire offerings.

Regional players

• Rileys Sports (J D Wetherspoon / independent): Rileys operates UK sports bars, snooker halls, and darts venues with live sports broadcasting and casual food/drink service, overlapping with Ludo on multi-screen sport viewing and event-led venue usage across UK regional cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ludobars
• Facebookfacebook.com/LudoSportsBars
• LinkedInlinkedin.com/company/ludo-sports-bars

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludo Sports Bar & Kitchen