Intuitivo

What Intuitivo does

Intuitivo Lda is a Portuguese EdTech company that operates a cloud-based digital assessment platform targeting K-12 teachers and schools in Portugal. Founded in 2021 and headquartered in Portugal (with legal entity registered in Portugal and Terms & Conditions referencing Netherlands law), the platform enables teachers to create unique tests and exercises with multiple item types and media formats (text, video, audio), automatically grade submissions in real time, organize and reuse content, deliver personalized feedback to students, and collaborate with other teachers through shared content and private groups. The product is delivered as a single web-based application at intuitivo.pt with a self-serve registration flow. Underlying technology is a cloud-hosted content management and assessment engine with real-time grading and collaborative sharing features; no proprietary AI/ML pipeline is disclosed beyond workflow automation. The business model is freemium: individual teachers register for free with core assessment and grading features, while schools and school groups (Agrupamentos) purchase annual institutional subscriptions that unlock collaborative group features, administrative oversight, and cross-teacher content sharing. Go-to-market combines a product-led growth motion (free individual sign-ups) with direct institutional sales to school groups, supported by organic social media channels and teacher testimonial-driven community building. Customers are concentrated in the Portuguese education market only, with logos from multiple school groups displayed on the company's website.

Name

Intuitivo

Legal name

Intuitivo Lda

Website

https://intuitivo.pt

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Intuitivo is a Portuguese EdTech company operating a cloud-based digital assessment platform that enables K-12 teachers and schools to create, grade, and share tests and exercises with real-time automated feedback, serving the Portuguese education market via a freemium and institutional subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Platform offers free tier for individual teachers with paid institutional plans unlocking collaborative and administrative features for schools and school groups

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Intuitivo operates a digital assessment platform that enables teachers to create, distribute, and automatically grade assessments supporting multiple question types and media formats (text, image, audio, video). The platform includes a content management repository, automatic grading with real-time result feedback, and a community content library where teachers can share and reuse assessment materials. An institutional version adds collaborative authoring and sharing features for teacher teams within schools and educational organizations.

Product overview

Intuitivo is a single, unified digital assessment platform for teachers focused on improving the assessment process in schools. The platform provides teachers with tools to create unique tests and exercises with advanced options, automatically grade assessments in real-time, organize and share content collaboratively with colleagues, and send personalized feedback to students. The platform also features a community component where teachers can explore and use content created by educators across the country, as well as create private groups for collaboration. The offering includes both a free individual teacher tier and an institutional version for schools with collaborative group features.

Differentiator

Problem solved

Functional benefit

Products and services

• Intuitivo Digital Assessment Platform Cloud-based digital assessment platform that enables teachers to create, distribute, and automatically grade assessments with support for multiple question types and media formats (text, image, audio, video), includes a content management repository, real-time result feedback, and a community content library for sharing materials. An institutional version adds collaborative authoring and sharing features for teacher teams in schools and educational organizations.

Quantifiable outcome

• Over 1 million assessments performed on the platform
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Formative: Cloud-based assessment platform for teachers with auto-grading, differentiated feedback, and collaborative content — the closest functional analog to Intuitivo, though operating globally rather than within a single national system.
• Socrative: Real-time formative assessment and quizzing tool for K-12 teachers with automatic grading and instant feedback, overlapping Intuitivo's core assessment-and-grading loop.
• Quizizz: Teacher-led assessment and practice platform with auto-grading, content reuse, and gamified delivery — comparable to Intuitivo on auto-graded teacher assessments and reusable content libraries.
• Kahoot!: Norway-headquartered EdTech platform for game-based formative assessments and quizzes in schools; like Intuitivo, it targets teachers and institutions and offers premium plans for schools.
• Nearpod: Interactive lesson and assessment platform with auto-grading and rich media, used by K-12 teachers and schools — overlaps Intuitivo on interactive, media-rich assessment delivery.
• Quizlet: Study and practice platform widely used by teachers and students for self-paced and teacher-led assessments; comparable on teacher-driven content creation and automated feedback.
• Edpuzzle: Teacher tool for creating interactive video-based assessments with auto-grading; comparable to Intuitivo's media-rich (video/audio) assessment features and teacher productivity angle.

Broad incumbents

• Google Classroom: Free, broadly adopted LMS with assignment creation and basic grading used by schools globally; competes with Intuitivo for the assignment-and-feedback workflow, though less specialized for assessment.
• Microsoft Education: Microsoft Teams for Education and related tools provide assignment workflows, grading, and collaboration for schools, bundled with enterprise IT contracts that Intuitivo's institutional offering must compete against.
• Moodle: Open-source LMS widely deployed in European K-12 and higher education with built-in quiz and assessment plugins; competes as a broader platform into which Intuitivo's assessment features could be layered or against which Intuitivo must differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZhU6ngSZjb3alq-O_ISY4Q
• Facebookfacebook.com/intuitivo.pt
• LinkedInlinkedin.com/company/intuitivo-edu
• Instagraminstagram.com/intuitivo.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intuitivo