EdPuzzle
EdPuzzle provides a cloud-based video learning platform that transforms videos into interactive lessons with embedded questions and AI-assisted grading for K-12 teachers, schools, and districts. Revenue comes from freemium individual subscriptions and custom enterprise contracts.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EdPuzzle does
EdPuzzle is a cloud-based video learning platform that transforms passive video content into interactive lessons for K-12 and higher education. Founded in 2013 in Barcelona by CEO Quim Sabrià along with co-founders Jordi Gonzalez, Santi Herrero, and Xavi Vergés — and originally built to address student absenteeism in Sabrià's Teach for All math classroom — the platform enables teachers to embed questions, audio notes, and comments directly into videos from sources including YouTube, direct uploads, or screen recordings via a Chrome extension. The core technology stack supports interactive video overlays, real-time analytics, AI-assisted features branded as Teacher Assist (auto-grading and question generation), and deep integrations with 12+ learning management systems (Google Classroom, Microsoft Teams, Canvas, Schoology, Moodle, Blackboard, PowerSchool, and others) plus identity providers (Clever, ClassLink). The product surface extends beyond video to quizzes, slides, Student Projects, Docs, and a synchronous Live Mode with gamification.
The business model is a hybrid freemium-plus-enterprise structure. Individual teachers access a permanent free Basic tier (limited to 20 video lessons with select AI features), upgrade to a Pro Teacher plan at $13.75/month billed annually for unlimited usage and priority support, or are folded into institutional Schools & Districts contracts with custom pricing, multi-year locked-in rates, standards-aligned content packs, Edpuzzle Professional PD platform access, dedicated School Success teams, and admin panels. The go-to-market combines product-led growth (self-serve teacher onboarding), community-led expansion (teacher-to-teacher word-of-mouth, swag-incentivized ambassador presentations, content marketing via blog and Edpuzzle Originals), and enterprise field sales for institutional buyers via 'Request a demo' and 'Request a quote' CTAs. Headquartered in San Francisco with a Barcelona office, the company operates across 160+ countries, serving 2M+ teachers and hosting 37M+ teacher-created lessons with 200+ employees, of whom over one-third are former educators.
EdPuzzle firmographics
Firmographics- Name
- EdPuzzle
- Legal name
- EDpuzzle, Inc.
- Website
- https://edpuzzle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EdPuzzle provides a cloud-based video learning platform that transforms videos into interactive lessons with embedded questions and AI-assisted grading for K-12 teachers, schools, and districts. Revenue comes from freemium individual subscriptions and custom enterprise contracts.
- Ownership category
- akta.pro rank
EdPuzzle industry classification
Industry- Product category
- K-12 Educational Technology Software
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- Classroom Engagement & Real-Time Interactivity (Polls, Quizzes, Q&A) (EDAFABAF), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE)
Keywords
Where EdPuzzle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EdPuzzle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pro Teacher Subscription: Individual teachers pay $13.75/month billed annually for unlimited video lessons, uploads, screen recordings, student projects, priority customer support, and full Teacher Assist AI features. This is a per-seat subscription model targeting individual educators.
- Schools & Districts Enterprise Plans: Custom-priced institutional subscriptions for schools and districts that include everything in Pro Teacher plus standards-aligned supplemental content packs, Edpuzzle Professional PD platform, collaborative channels, dedicated support, curriculum specialist roles, and school/district-wide usage reports. Multi-year contracts available with locked-in rates.
- Basic Free Tier: Free tier for teachers with 20 video lessons without limits, access to Edpuzzle training courses, selected Edpuzzle Originals, and Teacher Assist AI features. This serves as a funnel for conversion to paid Pro Teacher plans and drives user acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for individual teachers - includes 20 video lessons, training courses, and basic AI features |
| Subscription | Annual | Individual teacher paid plan - unlimited everything with priority support |
| Subscription | Multi-year contract | Enterprise school/district plan - full platform access with dedicated support and admin tools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
EdPuzzle product offering
Product offeringCore offering
EdPuzzle is a cloud-based interactive video learning platform that enables teachers to transform any video — including YouTube clips, uploaded files, or content from the Edpuzzle Originals library — into active learning experiences by embedding questions, audio notes, and comments directly into the timeline. It includes AI-powered Teacher Assist for auto-grading and question generation, real-time analytics on student viewing and responses, and deep LTI integrations with Google Classroom, Microsoft Teams, Canvas, Schoology, and Moodle for individual teachers, schools, and districts.
Product overview
Edpuzzle is a unified video-based learning platform that transforms passive video watching into active learning experiences. The core Edpuzzle Platform integrates videos, quizzes, slides, student projects, and documents into a single solution. Teacher Assist AI powers auto-grading and question generation. The platform offers tiered plans: Basic (free with limited lessons), Pro Teacher ($13.75/month for unlimited individual use), and Schools & Districts (custom institutional plans). Edpuzzle Professional extends the platform for professional development, while Edpuzzle Originals provides curated video content. Key features include Live Mode for classroom discussions, Student Projects for creative learning, Docs for document-based lessons, and Open Class for privacy-conscious access. The platform serves 2M+ teachers across 160+ countries and hosts millions of teacher-created lessons.
Differentiator
Problem solved
Functional benefit
Brands
- Edpuzzle Originals: Customizable video lessons curated by Edpuzzle, available as standards-aligned supplemental content for educators.
- Edpuzzle Professional
Products and services
- Edpuzzle Platform Cloud-based interactive video learning platform that lets teachers turn any video (YouTube, uploaded file, or Edpuzzle Originals) into a lesson with embedded questions, audio notes, comments, and auto-grading; sold to individual K-12 teachers via self-serve freemium and Pro subscriptions and to schools/districts via custom multi-year contracts.
- Edpuzzle Originals Curated library of pre-made, editable interactive video lessons created by Edpuzzle partners and editors, available on the platform for teachers to assign directly or customize before assigning.
- Edpuzzle Professional Standalone professional-development and training program for teachers and schools that want structured onboarding, instructional coaching, and certification paths for using Edpuzzle at the classroom or district level.
Quantifiable outcome
- 37 million+ teacher-created lessons available
- +2 more outcomes
Companies that use EdPuzzle
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
EdPuzzle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature10 records
EdPuzzle partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Google ClassroomcoreLMS integration allowing educators to access EdPuzzle directly within Google Classroom for seamless assignment and grading workflow.
- Microsoft TeamscoreLMS integration enabling teachers and students to access EdPuzzle video lessons within Microsoft Teams environment.
- CanvascoreLMS integration with Canvas by Instructure for assignment and grade synchronization.
- SchoologycoreLMS integration with Schoology learning management system for seamless educational workflow.
- MoodlecoreOpen-source LMS integration enabling EdPuzzle access within Moodle environments.
- BlackboardcoreLMS integration with Blackboard platform for educational institution accessibility.
- PowerSchoolcoreLMS/ SIS integration with PowerSchool for student information system connectivity.
- ClevercoreSingle-Sign-On solution that simplifies login experience for students and teachers, removing obstacles to classroom technology adoption. Also provides roster sync capabilities.
- ClassLinkcoreIdentity and access management tool that streamlines student and teacher access to EdPuzzle and other approved educational technology tools. Provides roster provisioning and analytics reports.
- YouTubecoreYouTube API integration allows teachers to assign YouTube videos as lessons. Students watch via YouTube Player for Education (no ads, no recommendations) or YouTube 'no cookie' domain for enhanced privacy. Note: Standard YouTube embeds may show contextual ads, but EdPuzzle itself has no advertising.
- StripecorePayment processing for Pro Teacher subscriptions and Schools & Districts plans. Credit/debit card payments processed securely through Stripe.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EdPuzzle competitors and assessment
Company assessmentDirect peers
- Newsela: Standards-aligned interactive content platform that has expanded into video and assessment. Overlaps EdPuzzle on the EdPuzzle Originals / supplemental content positioning for school and district buyers.
- Nearpod: Direct competitor offering interactive video lessons, real-time formative assessment, and VR content for K-12. Nearpod was acquired by Renaissance Learning in 2021, giving it substantially larger enterprise distribution.
- PlayPosit: Interactive video learning platform for K-12 and higher ed, with similar embed-question-and-track-analytics mechanics as EdPuzzle. Serves overlapping teacher and institutional buyer segments.
- Pear Deck: Interactive presentation tool that embeds questions and engagement prompts into slides — directly overlapping EdPuzzle's embedded-question interactive lesson approach. Acquired by GoGuardian.
- Formative (GoGuardian): Real-time formative assessment platform serving the same K-12 teachers and district buyers as EdPuzzle, with overlapping analytics and standards-aligned features. Now part of GoGuardian's suite.
Broad incumbents
- Canva for Education: Free design and content-creation suite for teachers (slides, videos, docs) — directly competes with EdPuzzle's newer Slides, Docs, and Student Projects features. Massive scale and brand recognition.
- Kahoot!: Publicly-listed engagement and assessment platform with deep school district penetration and a much broader product suite (including AI features). Comparable on classroom engagement and enterprise sales motion.
- IXL Learning: Established K-12 supplemental learning platform with strong district penetration, standards-aligned content, and analytics. Competes for the same institutional wallet and curriculum specialist role.
Emerging players
- Sutori: Interactive lesson/presentation authoring platform with collaborative features — overlapping EdPuzzle's interactive lesson creation, Slides, and Student Projects capabilities for K-12 and higher-ed teachers.
- Blooket: Gamified learning/quiz platform that has grown rapidly among teachers, especially via word-of-mouth — mirroring EdPuzzle's community-led GTM motion. Overlaps in classroom engagement and real-time interactivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EdPuzzle social profiles
Digital presenceEdPuzzle compliance and trust
Trust signalCompliance7 records
EdPuzzle financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdPuzzle leadership team
Management profileNumber of profiles
Profiles4 records
EdPuzzle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdPuzzle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdPuzzle
What does EdPuzzle do?
EdPuzzle is a cloud-based interactive video learning platform that enables teachers to transform any video — including YouTube clips, uploaded files, or content from the Edpuzzle Originals library — into active learning experiences by embedding questions, audio notes, and comments directly into the timeline. It includes AI-powered Teacher Assist for auto-grading and question generation, real-time analytics on student viewing and responses, and deep LTI integrations with Google Classroom, Microsoft Teams, Canvas, Schoology, and Moodle for individual teachers, schools, and districts.
Is EdPuzzle a public or private company?
EdPuzzle is a private company. It is classified as venture growth investor backed and is currently operating.
When was EdPuzzle founded?
EdPuzzle was founded in 2013. It employs 1 to 10 people.
Where is EdPuzzle based?
EdPuzzle is headquartered in San Francisco, United States, in the North America region.
How does EdPuzzle make money?
Three revenue lines are on record. Pro Teacher Subscription is the primary driver. The others are schools & Districts Enterprise Plans and basic Free Tier.
Who are EdPuzzle's main competitors?
Direct peers on record are Newsela, Nearpod, PlayPosit, Pear Deck and Formative (GoGuardian). Broad incumbents are Canva for Education, Kahoot! and IXL Learning. Emerging players are Sutori and Blooket.
Does EdPuzzle have an API?
No public API is recorded for EdPuzzle.
What industry is EdPuzzle in?
EdPuzzle's product category is K-12 Educational Technology Software. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAFABAF, Classroom Engagement & Real-Time Interactivity (Polls, Quizzes, Q&A). Its NAICS code is 611710 and its SIC code is 7372.