TROOPERS
TROOPERS is a Malaysia-headquartered mobile gig-workforce platform that uses AI-powered matching to connect 200+ enterprise clients with 250,000+ part-time workers across F&B, retail, hospitality, and events, operating in Malaysia and Singapore under BetterPlace Global.
- Company typePrivate
- Founded2017
- HeadquartersKuala Lumpur, Malaysia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What TROOPERS does
TROOPERS Innovation Sdn Bhd is a Malaysia-based mobile-first gig workforce management platform that connects businesses with on-demand part-time and contract workers across F&B, retail, hospitality, events, and logistics. The platform combines a self-serve mobile application (iOS, Android, Huawei) with an enterprise sales motion, offering three pricing tiers: a Flex tier at RM 888 per shift for fully managed small-scale staffing, a DIY tier at RM 25 per completed shift for self-managed mid-market hiring, and an Enterprise tier charging 25-35% service fees under multi-year contracts. Underlying the product is a proprietary AI/ML matching engine branded 'The Matcher' (reportedly 80-90% accuracy), a predictive no-show model, and geo-tagged check-in with photo verification.
The company was founded in July 2017 by Joshua Tan and Kelvin Lee in Kuala Lumpur, was acquired by India-based BetterPlace Global in May 2023, and expanded to Singapore in September 2023. To date it reports 250,000+ registered part-timers, 200+ enterprise clients, 500,000+ shifts processed, and RM 46 million paid out to gig workers. Revenue derives primarily from transaction and service fees, with a 95% client retention rate. Beyond shift matching, TROOPERS has built a worker-welfare ecosystem — Trooperks (insurance via Vsure/Great Eastern), EPF voluntary contributions via a July 2024 partnership with the Employees Provident Fund, e-doctor services through HeyDoc Health, and microloans via Bank Islam — alongside the TROOPERS Academy vocational training program delivered with Malaysia's Ministry of Youth and Sports. The company has raised a Series A from Shopper360 Sdn Bhd (2022) and a RM 31.2 million growth round from Crewstone International Sdn Bhd in 2025 at a RM 253.4 million valuation, with proceeds earmarked for Southeast Asia expansion.
TROOPERS firmographics
Firmographics- Name
- TROOPERS
- Legal name
- TROOPERS Innovation Sdn Bhd
- Website
- https://troopers.com.my
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TROOPERS is a Malaysia-headquartered mobile gig-workforce platform that uses AI-powered matching to connect 200+ enterprise clients with 250,000+ part-time workers across F&B, retail, hospitality, and events, operating in Malaysia and Singapore under BetterPlace Global.
- Ownership category
- akta.pro rank
TROOPERS industry classification
Industry- Product category
- Gig Workforce Management Platform
- NAICS
- Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Manned Guarding & Patrol Services (IMAIAEAA)
- akta.pro secondary industries
- Mobile Patrol & Alarm Response (BPAKAAAB), Patrol & Perimeter Security K9 Services (BPAKAKAB), K-9 Security Patrol Services (HSAHAKAK)
Keywords
Where TROOPERS is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
TROOPERS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Core revenue stream from shift completion fees. Flex tier charges RM 888 per shift with 8% SST, DIY tier charges RM 25 per completed shift, and Enterprise tier charges 25%-35% service fee based on workforce management scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flex tier - Fully managed small-scale staffing at RM 888 per shift |
| Usage-based | Pay-as-you-go | DIY (Do-it-Yourself) - Self-serve platform for mid-market at RM 25 per completed shift |
| Transaction based/ take rate | Multi-year contract | Enterprise - Comprehensive workforce management at 25%-35% service fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TROOPERS product offering
Product offeringCore offering
TROOPERS operates an AI-powered mobile marketplace platform that connects businesses with vetted part-time and gig workers across Malaysia and Singapore. It offers three service tiers — a fully managed Flex tier (RM 888 per shift), a self-serve DIY tier (RM 25 per completed shift), and an Enterprise tier (25%-35% service fee) — covering recruitment, vetting, geo-verified attendance, payroll, EPF contributions, and worker welfare benefits. The platform also provides the Trooperks welfare program and TROOPERS Academy training.
Differentiator
Problem solved
Functional benefit
Brands
- TROOPERS Academy: Training and upskilling program for gig workers, offering courses in event essentials, food safety, warehouse operations, customer service, hotel service, barista skills, and sales. Partnership with KBS (Kementerian Belia dan Sukan).
- Trooperks
- The Matcher
Products and services
- TROOPERS Flex A fully managed staffing service for businesses that need small-scale, turnkey workforce support. Priced at RM 888 per shift (+ 8% SST) on a pay-as-you-go basis, it covers recruitment, vetting, attendance verification, and workforce management for short-term and event-based needs.
- TROOPERS DIY A self-serve, product-led offering for mid-market and SMB employers. Customers post shifts, browse the 250,000+ talent pool, and pay RM 25 per completed shift (+ SST) on a pay-as-you-go basis, managing their own hiring through the TROOPERS web platform or mobile app.
- TROOPERS Enterprise A fully managed, comprehensive workforce management solution for large enterprises requiring scalable flexible staffing. Priced at a 25%-35% service fee under multi-year contracts, it includes end-to-end recruitment, AI matching, geo-verified attendance, payroll, and EPF contribution handling for clients such as Coca-Cola, 7-Eleven, and Shopee.
- Trooperks (Welfare Program) A welfare protection program for gig workers on the TROOPERS platform, providing insurance coverage, e-doctor telehealth services, and micro-loan assistance. Replaced the legacy TROOPERS Protect offering in 2026.
- TROOPERS Academy A training and upskilling program for gig workers, offering courses in event essentials, food safety, warehouse operations, customer service, hotel service, barista skills, and sales. Delivered in partnership with KBS (Kementerian Belia dan Sukan) under Malaysia's TVET framework.
Quantifiable outcome
- 95% matching efficiency rate
- +3 more outcomes
Companies that use TROOPERS
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
TROOPERS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature3 records
TROOPERS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BetterPlace GlobalcoreParent company that acquired TROOPERS in May 2023, integrating it into the BetterPlace Global ecosystem for workforce management solutions
- MDECcoreStrategic partner and government backer supporting Malaysia's digital economy and tech ecosystem development
- KWSP / EPFcoreStrategic partnership with Employees Provident Fund for gig worker EPF contribution scheme, enabling compliant social security for flexible workers
- KBS (Kementerian Belia dan Sukan)minorGovernment partnership for TVET (Technical and Vocational Education and Training) training programs for gig workers
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
TROOPERS competitors and assessment
Company assessmentDirect peers
- BetterPlace Global: India-based parent company of TROOPERS and direct operator of a blue- and grey-collar gig workforce management platform serving enterprises across Asia. Highly comparable product (AI matching, payroll, compliance, welfare stack) and overlapping customer use cases in retail, F&B and logistics.
- Snaphunt: Singapore-headquartered AI-driven talent matching and hiring platform operating across Southeast Asia. Closely comparable in serving mid-market and enterprise employers with technology-led workforce solutions, though skewed toward white-collar permanent hiring rather than hourly gig shifts.
- Glints: Southeast Asia talent recruitment and career platform operating across Singapore, Malaysia, Indonesia, Vietnam and Taiwan. Comparable in serving enterprise employers with digital hiring infrastructure across the region, with overlap in Malaysia/Singapore and a tech-enabled matching layer.
- Recruit Express: Singapore-headquartered staffing and workforce solutions firm with significant Malaysia presence, serving F&B, retail, hospitality and events with temporary and contract workers. Direct competitor in TROOPERS' core verticals and geographies, though more traditional agency-led delivery.
- Upwork: Global freelance marketplace using AI-driven matching to connect businesses with on-demand talent. Comparable as a technology-first two-sided marketplace for flexible work, though operating globally and skewed toward white-collar/creative freelancers rather than blue-collar shifts.
Broad incumbents
- JobStreet (SEEK Asia): Dominant Malaysia-based job matching platform under SEEK Asia. Comparable as a digital employment intermediation channel serving Malaysian employers and workers, but operates a far broader, permanent-focused portal rather than TROOPERS' shift-based gig fulfilment.
- Grab: Regional super-app operating across Malaysia, Singapore and broader SEA with large on-demand gig pools in delivery and transport. Comparable as a massive two-sided marketplace matching flexible workers to consumer demand, and a potential threat if it expands into B2B staffing.
- Adecco Malaysia / Singapore: Global staffing leader with established Malaysia and Singapore operations across F&B, retail, hospitality and events. Comparable in providing flexible workforce solutions to enterprise clients in TROOPERS' core verticals, though delivered via traditional staffing rather than app-led matching.
- Michael Page Malaysia: International recruitment firm with Malaysia and Singapore offices serving mid-market and enterprise hiring needs. Comparable as a workforce intermediation player in the same geographies, though focused on professional/white-collar placements rather than hourly gig shifts.
Regional players
- GoJek: Indonesia-headquartered super-app with one of SEA's largest on-demand gig workforces. Comparable gig marketplace model in the broader region, though primarily Indonesia-focused and overlapping with TROOPERS' vertical use cases (delivery, logistics, services) rather than direct market overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TROOPERS social profiles
Digital presenceTROOPERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TROOPERS leadership team
Management profileNumber of profiles
Profiles4 records
TROOPERS funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TROOPERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TROOPERS
What does TROOPERS do?
TROOPERS operates an AI-powered mobile marketplace platform that connects businesses with vetted part-time and gig workers across Malaysia and Singapore. It offers three service tiers — a fully managed Flex tier (RM 888 per shift), a self-serve DIY tier (RM 25 per completed shift), and an Enterprise tier (25%-35% service fee) — covering recruitment, vetting, geo-verified attendance, payroll, EPF contributions, and worker welfare benefits. The platform also provides the Trooperks welfare program and TROOPERS Academy training.
Is TROOPERS a public or private company?
TROOPERS is a private company. It is classified as corporate owned and is currently operating.
When was TROOPERS founded?
TROOPERS was founded in 2017. It employs 501 to 1,000 people.
Where is TROOPERS based?
TROOPERS is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does TROOPERS make money?
One revenue line is on record: transaction Fees.
Who are TROOPERS's main competitors?
Direct peers on record are BetterPlace Global, Snaphunt, Glints, Recruit Express and Upwork. Broad incumbents are JobStreet (SEEK Asia), Grab, Adecco Malaysia / Singapore and Michael Page Malaysia. GoJek is listed as a regional player.
Does TROOPERS have an API?
No public API is recorded for TROOPERS.
What industry is TROOPERS in?
TROOPERS's product category is Gig Workforce Management Platform. Its primary akta.pro industry code is IMAIAEAA, Manned Guarding & Patrol Services, with a secondary code of BPAKAAAB, Mobile Patrol & Alarm Response. Its NAICS code is 561612 and its SIC code is 7361.