SmartThings
Samsung Electronics' smart home platform offering a free consumer app, built-in hubs across Samsung Smart TVs and appliances, and the SmartThings Pro B2B platform for property managers — unifying hundreds of device brands via Matter, Thread, Zigbee, and Z-Wave, with embedded AI features for energy, vision, and automation.
- Company typePrivate
- Founded2014
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What SmartThings does
SmartThings is Samsung Electronics' connected living platform, originally founded as an independent startup in 2012 and acquired by Samsung, with operations headquartered in South Korea alongside Samsung Electronics and a U.S. presence in Mountain View. The platform offers a free consumer application (available on Galaxy Store, Google Play, and Apple App Store) that unifies control of hundreds of third-party and Samsung smart home devices across Matter, Wi-Fi, Zigbee, Thread, and Z-Wave protocols, with built-in hub functionality on Samsung Smart TVs (Q60 and above, 2022+) and a standalone Aeotec Smart Home Hub 2. Core products include the SmartThings app, AI Energy Mode (documented savings up to 10% on refrigerators, 60% on washing, 30% on drying), AI Vision Inside food recognition, Routine Creation Assistant (natural language automation), Family Care remote monitoring, 3D Map View, and Sleep Score wellness tracking. The platform was the first to support Matter 1.5 and integrates with Apple Siri Shortcuts, Alexa, and Google Assistant.
The business model is a hybrid of freemium software, hardware-attached revenue, and emerging B2B licensing. Consumers download the app free and indirect revenue accrues through Samsung hardware sales — Smart TVs, Bespoke refrigerators, washers, dryers, dishwashers, Galaxy phones, watches, and rings — that bundle or are differentiated by SmartThings features. Standalone hardware (Aeotec Smart Home Hub 2, SmartTags) is sold through Samsung.com. The newer SmartThings Pro B2B development platform targets multifamily housing, vacation rentals, hospitality, and healthcare providers — exemplified by the Sapphire Connected Communities partnership (Oct 2024) — generating enterprise licensing and platform service fees. Named integration partners include Arlo (security), Govee (lighting), Nuki (smart locks), Aqara/Eve/Ulticam (Matter cameras), ADT, Comcast, and Home Assistant.
The customer base is concentrated in individual consumers (many already in the Samsung device ecosystem), augmented by enterprise property managers via SmartThings Pro. SmartThings operates in a competitive smart home market where Google Home holds ~30% app share and Amazon Alexa ~25%, while broader smart home penetration is supported by 63% U.S. household smart device ownership and a projected global market of $255.2B by 2029 at 23.5% CAGR. SmartThings has 101–250 employees and, as a Samsung subsidiary, does not disclose standalone financials; its strategic value to Samsung is ecosystem stickiness and value-added differentiation across Samsung's consumer electronics portfolio.
SmartThings firmographics
Firmographics- Name
- SmartThings
- Legal name
- Samsung Electronics Co., Ltd.
- Website
- https://smartthings.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Samsung Electronics' smart home platform offering a free consumer app, built-in hubs across Samsung Smart TVs and appliances, and the SmartThings Pro B2B platform for property managers — unifying hundreds of device brands via Matter, Thread, Zigbee, and Z-Wave, with embedded AI features for energy, vision, and automation.
- Ownership category
- akta.pro rank
SmartThings industry classification
Industry- Product category
- Smart Home Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)
- akta.pro secondary industry
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG)
Keywords
Where SmartThings is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartThings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales (Smart Home Hubs & Devices): SmartThings generates revenue through the sale of Smart Home Hubs (Aeotec Smart Home Hub 2 sold through Samsung.com), sensors, smart plugs, cameras, thermostats, doorbells, and smart lighting. Samsung Smart TVs with built-in SmartThings Hub are a significant hardware revenue driver as part of Samsung's TV business. The platform drives sales of Galaxy devices (phones, watches, rings) by enabling device control and ecosystem features.
- Ecosystem Tie-in to Samsung Appliance Sales: SmartThings serves as a value multiplier for Samsung's home appliance division (refrigerators, washers, dryers, dishwashers, air conditioners), enhancing product differentiation through AI features (AI Vision Inside, AI Energy Mode, Workout Tracker). The platform drives and locks in sales of Samsung Bespoke appliances through exclusive SmartThings integration.
- B2B Platform Licensing (SmartThings Pro): SmartThings Pro serves enterprise customers in multifamily housing, vacation rentals, hospitality, and healthcare, providing a B2B development platform with portfolio management tools. Revenue comes from enterprise licensing or service fees for property managers and building operators (e.g., Sapphire Connected Communities partnership).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free platform — SmartThings app is free to download and use for consumers |
| Unit Pricing | One time/ perpetual license | Aeotec Smart Home Hub 2 sold as standalone hardware |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
SmartThings product offering
Product offeringCore offering
SmartThings is Samsung's cloud-based smart home platform that unifies control of hundreds of Samsung and third-party devices through a free mobile app (iOS/Android), supporting Matter 1.5, Thread, Zigbee, Z-Wave, and Wi-Fi. The platform offers AI-powered automation, energy optimization, AI vision-based food recognition, security integrations, and built-in SmartThings Hub functionality on Samsung Smart TVs. SmartThings Pro extends the platform as a B2B enterprise solution for property managers, multifamily housing, hospitality, vacation rentals, and healthcare, with portfolio management tools and developer APIs.
Product overview
SmartThings is Samsung's connected living platform serving as a central home automation hub and mobile application. The core offering includes the SmartThings Platform and App, which connect hundreds of devices and brands for unified smart home control. Key products include the Aeotec Smart Home Hub 2 for local connectivity and the SmartThings Pro B2B platform for enterprise deployments. AI-powered features encompass Energy Mode for optimization, AI Vision Inside for food recognition, Sleep Score for wellness tracking, and Routine Creation Assistant for natural language automation. The platform integrates with partner ecosystems including Arlo (security), Govee (lighting), and Nuki (smart locks), while supporting voice assistants (Bixby, Alexa, Google Assistant, Siri) and smart home protocols (Matter 1.5, Thread, Zigbee). Samsung TVs include built-in SmartThings Hub functionality.
Differentiator
Problem solved
Functional benefit
Brands
- SmartThings Pro: Enterprise B2B development platform for sectors including housing, vacation rentals, hospitality, and healthcare
- Aeotec Smart Home Hub 2
Products and services
- SmartThings Platform Central home automation platform that connects Samsung and third-party devices, enabling users to manage device capabilities, create AI-powered automations, and control their smart home from one app. Supports Matter 1.5, Thread, Zigbee, Z-Wave, and Wi-Fi with up to 300 devices per location.
- SmartThings Mobile App Mobile application available on Galaxy Store, Google Play Store, and Apple App Store for connecting and controlling smart home devices from various brands through a single platform. Free to download and supports up to 300 devices per location, 10 locations per account, 20 rooms per location, and 20 invited members per account.
- Aeotec Smart Home Hub 2 Second-generation smart home hub built by Aeotec for the SmartThings platform. Connects, automates, and controls devices with native Matter, Thread, and Zigbee support for broad device compatibility; sold as a standalone hub for non-Samsung devices through Samsung.com.
- SmartThings Pro B2B enterprise development platform targeting multifamily residential, housing, vacation rentals, hospitality, and healthcare sectors. Provides property managers and building operators with integrated portfolio management tools and the ability to offer smart home features to residents. Sapphire Connected Communities is the first multifamily residential solution leveraging SmartThings Pro.
Companies that use SmartThings
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
SmartThings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature11 records
SmartThings partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Arlo TechnologiescoreArlo Technologies announced an expanded partnership with Samsung SmartThings to integrate Arlo's Smart Security Platform into the SmartThings ecosystem, initially focusing on the U.S. market. The collaboration builds on previous integration of Arlo's AI-powered object detection features including package, people, and pet identification, enabling SmartThings users to access security services through the SmartThings app. Both companies' CEOs characterized the announcement as a deepening of their collaboration to address growing consumer demand for smart home security.
- GoveecoreGovee, a global smart ambient lighting company, announced a new partnership with Samsung SmartThings to enable seamless integration between Govee's smart lighting products (Floor Lamp 3, Ceiling Light Ultra, Sky Ceiling Light) and the SmartThings ecosystem. The partnership was announced at CES 2026 and allows SmartThings users to control Govee lighting through the SmartThings app. Govee's products feature LuminBlend+, AI Lighting Bot 2.0, and DaySync adaptive lighting, with products rolling out starting April 2026.
- NukicoreSamsung announced that Nuki's smart door locks are now compatible with SmartThings, expanding smart home access options for SmartThings users. Nuki is a European smart lock company founded in Austria that has sold over one million devices and recently entered the US market. The integration allows SmartThings users to control Nuki smart locks alongside other connected home devices.
- Sapphire Connected CommunitiesflagshipSmartThings partnered with Sapphire Connected Communities to launch the first multifamily smart apartment solution on the SmartThings Pro B2B development platform. The partnership enables apartment residents to access smart home features through the SmartThings app while providing property managers with integrated portfolio management tools. Sapphire Connected Communities is the first multifamily residential solution to leverage the SmartThings Pro enterprise platform serving housing, vacation rentals, hospitality, and healthcare sectors.
- ComcastcoreArlo Technologies announced a SaaS-only partnership with Comcast (alongside Samsung SmartThings) for home security services, with Arlo integrating its Smart Security Platform into multiple smart home ecosystems simultaneously. The partnership expands Arlo's subscriber reach through Comcast's Xfinity platform and SmartThings.
- ADTcoreArlo Technologies announced new partnerships with Comcast, Samsung SmartThings, and ADT to expand its reach and accelerate its shift toward a recurring revenue subscription model. The partnerships with ADT and SmartThings are part of Arlo's strategy to broaden subscriber reach across multiple smart home platforms.
- Aqara, Eve, Ulticam (Matter Camera Brands)coreSmartThings became the first smart home platform to support Matter 1.5, enabling integration of Matter-compatible cameras, closures, and sensors. Samsung plans to release updates and collaborate with brands including Aqara, Eve, and Ulticam to support Matter-based cameras starting March 2026, expanding the ecosystem of compatible devices.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SmartThings competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
SmartThings social profiles
Digital presenceSmartThings financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartThings leadership team
Management profileNumber of profiles
Profiles6 records
SmartThings funding detail
Funding detailFunding overview
Funding rounds2 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartThings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartThings
What does SmartThings do?
SmartThings is Samsung's cloud-based smart home platform that unifies control of hundreds of Samsung and third-party devices through a free mobile app (iOS/Android), supporting Matter 1.5, Thread, Zigbee, Z-Wave, and Wi-Fi. The platform offers AI-powered automation, energy optimization, AI vision-based food recognition, security integrations, and built-in SmartThings Hub functionality on Samsung Smart TVs. SmartThings Pro extends the platform as a B2B enterprise solution for property managers, multifamily housing, hospitality, vacation rentals, and healthcare, with portfolio management tools and developer APIs.
Is SmartThings a public or private company?
SmartThings is a private company. It is classified as corporate owned and is currently operating.
When was SmartThings founded?
SmartThings was founded in 2014. It employs 101 to 250 people.
Where is SmartThings based?
SmartThings is headquartered in Mountain View, United States, in the North America region.
How does SmartThings make money?
Three revenue lines are on record. Hardware Sales (Smart Home Hubs & Devices) is the primary driver. The others are ecosystem Tie-in to Samsung Appliance Sales and B2B Platform Licensing (SmartThings Pro).
Does SmartThings have an API?
Yes. SmartThings offers a developer API and partner-facing integrations for connecting devices and services. The platform supports integrations with third-party devices and platforms including Home Assistant. SmartThings has a developer portal (partners.smartthings.com) for supported devices and partner integrations.
What industry is SmartThings in?
SmartThings's product category is Smart Home Platform. Its primary akta.pro industry code is HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 518210 and its SIC code is 3630.