Maxi Mobility

What Maxi Mobility does

Maxi Mobility, operating commercially under the Cabify brand, is a multi-mobility platform founded in 2011 and headquartered in Madrid, Spain. The company operates a ride-hailing marketplace across six countries (Spain, Argentina, Chile, Colombia, Peru, and Uruguay) and more than 40 cities, connecting passengers with a network of professional drivers and fleet operators. The company is led by CEO and co-founder Juan De Antonio alongside co-founder Geoff Hashimoto.

The product surface spans a core passenger ride-hailing app, electric-mobility offerings (Cabify Voltio for electric vehicles and Cabify Moto for electric motorcycles), a last-mile delivery service (Cabify Envíos), a corporate-transportation platform (Cabify para Empresas), a fleet-management subscription (Cabify para Flotas), a loyalty program (Cabify Club), an advertising product (Cabify Ads), and a companion web application. The platform architecture follows a multi-sided marketplace model with location tracking, real-time driver-passenger matching, and pricing engines typical of the category.

Maxi Mobility monetizes through commission-based fees on consumer ride transactions, subscription and usage-based pricing for corporate transportation and fleet-management tools, and advertising inventory sold through Cabify Ads. The company has raised approximately $197 million across disclosed funding rounds in 2015, 2016, and 2017, with the latest round dated 2017-05-04 at approximately $100 million; no capital-raise activity is disclosed after that date.

Name

Maxi Mobility

Legal name

Cabify España, S.L.

Website

https://maximobility.es

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxi Mobility (Cabify) is a Madrid-headquartered multi-mobility platform founded in 2011 that operates a ride-hailing marketplace across six Spanish-speaking countries and 40+ cities, serving consumers, corporate clients, and fleet operators via its app and adjacent electric, delivery, and SaaS products.

Ownership category

akta.pro rank

Product category

Ride-hailing Platform

NAICS

Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)

akta.pro secondary industries

On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA), Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Ride-hailing services
• Urban mobility platform
• Corporate transportation management
• Electric vehicle rides
• Multi-sided marketplace

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ride-hailing Transaction Fees: Cabify charges commission on each ride completed through the platform, connecting passengers with drivers
2. Corporate Transportation Services: Subscription and usage-based pricing for enterprise clients managing employee transportation
3. Fleet Management Platform: Platform services for fleet operators to manage their vehicles and drivers
4. Advertising (Cabify Ads): In-app and online/offline advertising solutions for brands

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

Maxi Mobility, operating as Cabify, runs a multi-sided urban mobility platform that connects individual passengers with professionally identified drivers for on-demand ride-hailing across standard, electric (Voltio), and electric motorcycle (Moto) vehicle categories. Beyond consumer rides, the company offers corporate transportation management (Cabify para Empresas), fleet operator tools (Cabify para Flotas), package delivery (Cabify Envíos), a loyalty program (Cabify Club), and an advertising platform (Cabify Ads), serving 6 countries and 40+ cities.

Product overview

Maxi Mobility (operating under the Cabify brand) is a multimodal urban mobility platform. The core offering is the Cabify passenger app, which connects users with professionally identified drivers across multiple vehicle categories including standard rides, electric vehicles (Voltio), and electric motorcycles (Moto). The platform extends through several modules: Cabify para Empresas provides a corporate mobility management platform with real-time tracking and centralized expense controls; Cabify para Flotas offers fleet operators a management platform to onboard and manage drivers; Cabify Club is a loyalty rewards program; Cabify Ads enables branded advertising within the ecosystem; and Cabify Envíos supports package and goods delivery. The platform is available across 6 countries and more than 40 cities, and also offers a web-based application alongside its native mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabify (Passenger App) Primary ride-hailing application for individual passengers, enabling on-demand booking of professionally identified drivers and modern vehicles across 6 countries and more than 40 cities. Available on iOS and Android with geolocated trips, in-trip security button, trusted-contact sharing, and transparent upfront pricing.
• Cabify Voltio Electric vehicle ride-hailing service providing zero-emission urban transportation for passengers who prefer eco-friendly rides within the Cabify app.
• Cabify Moto (Motos Eléctricas) Electric motorcycle ride-hailing service offering two-wheeled urban mobility for passengers seeking fast, low-cost, and eco-friendly trips in dense urban areas.
• Cabify Envíos On-demand package and goods delivery service that leverages the Cabify driver network to move parcels within cities where Cabify operates.
• Cabify para Empresas Corporate mobility management platform that lets businesses book, track, and centrally manage employee and client transportation, with real-time trip visibility and policy controls including spending limits by time, price, and geographic zone.
• Cabify para Flotas Fleet management platform providing tools for fleet operators to onboard, coordinate, and manage their drivers and vehicles serving the Cabify passenger network, including separate onboarding for professional and taxi drivers.
• Cabify Ads Advertising platform offering online and offline ad placements to brands seeking visibility within the Cabify ecosystem across its apps and physical touchpoints.
• Cabify Web Application Web-based ride-booking application that lets passengers request Cabify rides directly from a browser without downloading the native mobile apps.

Quantifiable outcome

• Transparent pricing shown before trip acceptance

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Public Transit AuthoritiescoreStrategic or Co-development PartnerStrategic partnerships between ride-hailing platforms and public transit authorities to create integrated multimodal mobility solutions, combining public and private transportation options.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uber: Global ride-hailing super-app operating passenger rides, delivery (Uber Eats), freight, and advertising. Direct competitor to Cabify across multiple of Cabify's LatAm and European markets and the most direct benchmark for the multi-vertical ride-hailing model.
• Bolt: European-headquartered ride-hailing and food delivery platform operating across Europe and Africa. Directly comparable as a non-US, European-anchored ride-hailing super-app competing with Cabify in Spain and adjacent markets.
• FreeNow: Multi-mobility app (backed by BMW and Mercedes-Benz) offering taxi-hailing, private hire vehicles, e-scooters, and car sharing across Europe and LatAm. Closely comparable to Cabify's taxi-driver integration and multi-modal urban mobility positioning.
• 99 (Didi subsidiary): Brazilian ride-hailing app owned by Didi Chuxing, operating across Brazil and other LatAm markets. Direct competitor to Cabify in the broader LatAm region with a similar consumer ride-hailing plus driver supply model.

Broad incumbents

• Didi Chuxing: Chinese ride-hailing giant and global incumbent (operator of 99 in Brazil via subsidiary). Comparable as a global super-app with delivery, autonomous, and corporate services; operates in Cabify-adjacent LatAm markets via 99.
• Lyft: US-headquartered ride-hailing platform. Comparable as a pure-play ride-hailing operator at scale with a similar multi-sided marketplace model; useful for benchmarking unit economics rather than direct geographic overlap.

Emerging players

• inDrive: Fast-growing ride-hailing and urban services platform operating across LatAm, EMEA, and other emerging markets. Direct competitor in several of Cabify's LatAm and emerging-market geographies with a reverse-auction pricing model.
• Via Transportation: Transit-tech and shared-ride platform partnering with public agencies and enterprises for on-demand mobility. Comparable to Cabify's B2B corporate (Empresas) and public transit partnership strategy.
• Gett: UK and Israel-based ground transportation management platform focused on corporate and B2B ride-hailing. Comparable to Cabify's B2B Empresas platform and useful as a benchmark for corporate mobility unit economics.

Regional players

• Ola Cabs: India-headquartered ride-hailing platform with international operations in Australia, NZ, and UK. Comparable as a non-US, non-Chinese regional ride-hailing operator that has pursued multi-vertical expansion, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/121845457872452
• LinkedInlinkedin.com/company/maxi-mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxi Mobility