Maxi Mobility
Maxi Mobility (Cabify) is a Madrid-headquartered multi-mobility platform founded in 2011 that operates a ride-hailing marketplace across six Spanish-speaking countries and 40+ cities, serving consumers, corporate clients, and fleet operators via its app and adjacent electric, delivery, and SaaS products.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Maxi Mobility does
Maxi Mobility, operating commercially under the Cabify brand, is a multi-mobility platform founded in 2011 and headquartered in Madrid, Spain. The company operates a ride-hailing marketplace across six countries (Spain, Argentina, Chile, Colombia, Peru, and Uruguay) and more than 40 cities, connecting passengers with a network of professional drivers and fleet operators. The company is led by CEO and co-founder Juan De Antonio alongside co-founder Geoff Hashimoto.
The product surface spans a core passenger ride-hailing app, electric-mobility offerings (Cabify Voltio for electric vehicles and Cabify Moto for electric motorcycles), a last-mile delivery service (Cabify Envíos), a corporate-transportation platform (Cabify para Empresas), a fleet-management subscription (Cabify para Flotas), a loyalty program (Cabify Club), an advertising product (Cabify Ads), and a companion web application. The platform architecture follows a multi-sided marketplace model with location tracking, real-time driver-passenger matching, and pricing engines typical of the category.
Maxi Mobility monetizes through commission-based fees on consumer ride transactions, subscription and usage-based pricing for corporate transportation and fleet-management tools, and advertising inventory sold through Cabify Ads. The company has raised approximately $197 million across disclosed funding rounds in 2015, 2016, and 2017, with the latest round dated 2017-05-04 at approximately $100 million; no capital-raise activity is disclosed after that date.
Maxi Mobility firmographics
Firmographics- Name
- Maxi Mobility
- Legal name
- Cabify España, S.L.
- Website
- https://maximobility.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxi Mobility (Cabify) is a Madrid-headquartered multi-mobility platform founded in 2011 that operates a ride-hailing marketplace across six Spanish-speaking countries and 40+ cities, serving consumers, corporate clients, and fleet operators via its app and adjacent electric, delivery, and SaaS products.
- Ownership category
- akta.pro rank
Maxi Mobility industry classification
Industry- Product category
- Ride-hailing Platform
- NAICS
- Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)
- akta.pro secondary industries
- On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA), Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)
Keywords
Where Maxi Mobility is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Maxi Mobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ride-hailing Transaction Fees: Cabify charges commission on each ride completed through the platform, connecting passengers with drivers
- Corporate Transportation Services: Subscription and usage-based pricing for enterprise clients managing employee transportation
- Fleet Management Platform: Platform services for fleet operators to manage their vehicles and drivers
- Advertising (Cabify Ads): In-app and online/offline advertising solutions for brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transparent upfront pricing shown to passengers before accepting rides |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels13 records
Maxi Mobility product offering
Product offeringCore offering
Maxi Mobility, operating as Cabify, runs a multi-sided urban mobility platform that connects individual passengers with professionally identified drivers for on-demand ride-hailing across standard, electric (Voltio), and electric motorcycle (Moto) vehicle categories. Beyond consumer rides, the company offers corporate transportation management (Cabify para Empresas), fleet operator tools (Cabify para Flotas), package delivery (Cabify Envíos), a loyalty program (Cabify Club), and an advertising platform (Cabify Ads), serving 6 countries and 40+ cities.
Product overview
Maxi Mobility (operating under the Cabify brand) is a multimodal urban mobility platform. The core offering is the Cabify passenger app, which connects users with professionally identified drivers across multiple vehicle categories including standard rides, electric vehicles (Voltio), and electric motorcycles (Moto). The platform extends through several modules: Cabify para Empresas provides a corporate mobility management platform with real-time tracking and centralized expense controls; Cabify para Flotas offers fleet operators a management platform to onboard and manage drivers; Cabify Club is a loyalty rewards program; Cabify Ads enables branded advertising within the ecosystem; and Cabify Envíos supports package and goods delivery. The platform is available across 6 countries and more than 40 cities, and also offers a web-based application alongside its native mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabify (Passenger App) Primary ride-hailing application for individual passengers, enabling on-demand booking of professionally identified drivers and modern vehicles across 6 countries and more than 40 cities. Available on iOS and Android with geolocated trips, in-trip security button, trusted-contact sharing, and transparent upfront pricing.
- Cabify Voltio Electric vehicle ride-hailing service providing zero-emission urban transportation for passengers who prefer eco-friendly rides within the Cabify app.
- Cabify Moto (Motos Eléctricas) Electric motorcycle ride-hailing service offering two-wheeled urban mobility for passengers seeking fast, low-cost, and eco-friendly trips in dense urban areas.
- Cabify Envíos On-demand package and goods delivery service that leverages the Cabify driver network to move parcels within cities where Cabify operates.
- Cabify para Empresas Corporate mobility management platform that lets businesses book, track, and centrally manage employee and client transportation, with real-time trip visibility and policy controls including spending limits by time, price, and geographic zone.
- Cabify para Flotas Fleet management platform providing tools for fleet operators to onboard, coordinate, and manage their drivers and vehicles serving the Cabify passenger network, including separate onboarding for professional and taxi drivers.
- Cabify Ads Advertising platform offering online and offline ad placements to brands seeking visibility within the Cabify ecosystem across its apps and physical touchpoints.
- Cabify Web Application Web-based ride-booking application that lets passengers request Cabify rides directly from a browser without downloading the native mobile apps.
Quantifiable outcome
- Transparent pricing shown before trip acceptance
Companies that use Maxi Mobility
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Maxi Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maxi Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Public Transit AuthoritiescoreStrategic partnerships between ride-hailing platforms and public transit authorities to create integrated multimodal mobility solutions, combining public and private transportation options.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Maxi Mobility competitors and assessment
Company assessmentDirect peers
- Uber: Global ride-hailing super-app operating passenger rides, delivery (Uber Eats), freight, and advertising. Direct competitor to Cabify across multiple of Cabify's LatAm and European markets and the most direct benchmark for the multi-vertical ride-hailing model.
- Bolt: European-headquartered ride-hailing and food delivery platform operating across Europe and Africa. Directly comparable as a non-US, European-anchored ride-hailing super-app competing with Cabify in Spain and adjacent markets.
- FreeNow: Multi-mobility app (backed by BMW and Mercedes-Benz) offering taxi-hailing, private hire vehicles, e-scooters, and car sharing across Europe and LatAm. Closely comparable to Cabify's taxi-driver integration and multi-modal urban mobility positioning.
- 99 (Didi subsidiary): Brazilian ride-hailing app owned by Didi Chuxing, operating across Brazil and other LatAm markets. Direct competitor to Cabify in the broader LatAm region with a similar consumer ride-hailing plus driver supply model.
Broad incumbents
- Didi Chuxing: Chinese ride-hailing giant and global incumbent (operator of 99 in Brazil via subsidiary). Comparable as a global super-app with delivery, autonomous, and corporate services; operates in Cabify-adjacent LatAm markets via 99.
- Lyft: US-headquartered ride-hailing platform. Comparable as a pure-play ride-hailing operator at scale with a similar multi-sided marketplace model; useful for benchmarking unit economics rather than direct geographic overlap.
Emerging players
- inDrive: Fast-growing ride-hailing and urban services platform operating across LatAm, EMEA, and other emerging markets. Direct competitor in several of Cabify's LatAm and emerging-market geographies with a reverse-auction pricing model.
- Via Transportation: Transit-tech and shared-ride platform partnering with public agencies and enterprises for on-demand mobility. Comparable to Cabify's B2B corporate (Empresas) and public transit partnership strategy.
- Gett: UK and Israel-based ground transportation management platform focused on corporate and B2B ride-hailing. Comparable to Cabify's B2B Empresas platform and useful as a benchmark for corporate mobility unit economics.
Regional players
- Ola Cabs: India-headquartered ride-hailing platform with international operations in Australia, NZ, and UK. Comparable as a non-US, non-Chinese regional ride-hailing operator that has pursued multi-vertical expansion, though operating in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Maxi Mobility social profiles
Digital presenceMaxi Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxi Mobility leadership team
Management profileNumber of profiles
Profiles2 records
Maxi Mobility funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxi Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxi Mobility
What does Maxi Mobility do?
Maxi Mobility, operating as Cabify, runs a multi-sided urban mobility platform that connects individual passengers with professionally identified drivers for on-demand ride-hailing across standard, electric (Voltio), and electric motorcycle (Moto) vehicle categories. Beyond consumer rides, the company offers corporate transportation management (Cabify para Empresas), fleet operator tools (Cabify para Flotas), package delivery (Cabify Envíos), a loyalty program (Cabify Club), and an advertising platform (Cabify Ads), serving 6 countries and 40+ cities.
Is Maxi Mobility a public or private company?
Maxi Mobility is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maxi Mobility founded?
Maxi Mobility was founded in 2011. It employs 11 to 50 people.
Where is Maxi Mobility based?
Maxi Mobility is headquartered in Madrid, Spain, in the Europe region.
How does Maxi Mobility make money?
Four revenue lines are on record. Ride-hailing Transaction Fees are the primary driver. The others are corporate Transportation Services, fleet Management Platform and advertising (Cabify Ads).
Who are Maxi Mobility's main competitors?
Direct peers on record are Uber, Bolt, FreeNow and 99 (Didi subsidiary). Broad incumbents are Didi Chuxing and Lyft. Emerging players are inDrive, Via Transportation and Gett. Ola Cabs is listed as a regional player.
Does Maxi Mobility have an API?
No public API is recorded for Maxi Mobility.
What industry is Maxi Mobility in?
Maxi Mobility's product category is Ride-hailing Platform. Its primary akta.pro industry code is THADADAJ, Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery), with a secondary code of TLAFAIAA, On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces). Its NAICS code is 485310 and its SIC code is 4700.