GAF
GAF is North America's largest roofing and waterproofing manufacturer, producing asphalt shingles, commercial membranes, metal roofing, and integrated solar shingles for sale through certified contractors and building-materials distributors across the U.S.
- Company typePrivate
- Founded1886
- HeadquartersWayne, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
GAF firmographics
Firmographics- Name
- GAF
- Legal name
- GAF Materials LLC
- Website
- http://www.gaf.com/
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GAF is North America's largest roofing and waterproofing manufacturer, producing asphalt shingles, commercial membranes, metal roofing, and integrated solar shingles for sale through certified contractors and building-materials distributors across the U.S.
- Ownership category
- akta.pro rank
GAF industry classification
Industry- Product category
- Roofing Materials
- NAICS
- Asphalt Shingle and Coating Materials Manufacturing (324122), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Asphalt Paving & Roofing Materials (2950), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Asphalt Shingles (IMADAFAA)
- akta.pro secondary industry
- Flashing, Edge Metal & Roof Accessories (IMADAFAJ)
Keywords
Where GAF is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GAF business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Roofing Materials Sales: GAF generates revenue through the sale of roofing materials including asphalt shingles, TPO/PVC membranes, insulation, coatings, and accessories to certified contractors through a distributor network. Revenue is primarily one-time transactional with no recurring subscription component for materials themselves.
- Extended Warranty Programs: GAF offers purchasable extended warranties including Golden Pledge, Silver Pledge, System Plus, and ArmorPledge (for TimberSteel) that provide additional coverage beyond standard warranties. These are sold through certified contractors.
- Solar Roofing Systems: GAF Energy sells integrated solar roofing systems combining nailable solar shingles with traditional roofing, with pricing comparable to new roof plus rack-mounted panels. Revenue from solar roofing includes potential incentives and tax credits for homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Timberline Solar ES 2 Complete System |
| One time/ perpetual license | One time/ perpetual license | Warranty Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
GAF product offering
Product offeringCore offering
GAF manufactures and sells a comprehensive portfolio of residential and commercial roofing materials, including asphalt shingles (Timberline HDZ, UHDZ, NS), metal roofing (TimberSteel), commercial single-ply membranes (EverGuard TPO and PVC), coatings, polyiso insulation, and integrated solar roofing systems (Timberline Solar ES 2). Products are sold through certified contractors, distributors, and territory managers, supported by digital tools (QuickMeasure, ScopeConnect, GAF Present), contractor training (CARE, Roofing Academy), and warranty programs.
Product overview
GAF is North America's largest roofing and waterproofing manufacturer offering a comprehensive portfolio of residential and commercial roofing products, building materials, and digital tools. The residential offering centers on the Timberline shingle family (HDZ, UHDZ, NS, AS II) alongside designer lines (Camelot II, Woodland, Slateline, Royal Sovereign), complemented by system components including leak barriers (StormGuard, WeatherWatch), roof deck protection (FeltBuster, Tiger Paw, Deck-Armor), ventilation (Cobra ridge vents, Master Flow power/solar attic vents), and rooftop accessories. GAF's metal roofing entry is the TimberSteel Premium Metal Roofing System. The commercial portfolio includes single-ply membranes (TPO/EverGuard, PVC), asphaltic membranes, liquid-applied coating systems (HydroStop, acrylic, silicone), polyiso insulation (EnergyGuard including TCPP-free NH formulation), cover boards, and full accessory lines. Solar integration is enabled through GAF Energy's Timberline Solar ES 2 nailable shingle (57W, 23% more powerful than prior generation). The digital toolkit spans QuickMeasure (AI-powered aerial measurement), ScopeConnect, and GAF Present for contractors; the GAF CARE training program; and the Master Elite/FORTIFIED contractor certification ecosystem. Building materials extend to fiber cement siding, ventilation, ductwork, and StreetBond pavement coatings.
Differentiator
Problem solved
Functional benefit
Brands
- GAF Energy: Solar roofing division offering Timberline Solar ES 2 energy shingles and integrated solar roofing systems
- Timberline
- EverGuard
- CARE
- Master Flow
- TimberSteel
- StreetBond
- Siplast
Products and services
- Timberline HDZ Shingles GAF's #1-selling architectural asphalt shingle featuring LayerLock technology for up to 99.9% nailing accuracy, available in High Definition and Bold Definition color collections with wind and algae resistance warranties. Sold to homeowners via certified contractors.
- Timberline UHDZ with UltraMat Premium architectural shingle with UltraMat high-performance fiberglass mat technology achieving UL 2218 Class 4 impact-resistance rating and enhanced algae protection warranty. For residential high-end installations.
- Timberline Solar ES 2 (GAF Energy) World's first nailable solar shingle generating 57W per shingle (23% more than prior generation), forming an integrated solar-power roof system compatible with standard Timberline asphalt shingles; assembled domestically in Georgetown, Texas and San Jose, California.
- TimberSteel Premium Metal Roofing System Next-generation nail-gun metal roofing system combining GALVALUME steel with optimized engineering for durability and aesthetics, installable by asphalt roofing crews using standard tools; features 15-year wind warranty with no speed limit, 15-year hail warranty, and 30-year paint finish coverage through ArmorPledge warranty.
- EverGuard TPO Roofing Membranes Thermoplastic polyolefin (TPO) single-ply roofing membranes for low-slope commercial applications, among the most popular commercial roofing products for flat roof challenges. Used by commercial contractors on new construction and reroofing projects.
- EverGuard PVC Roofing Membranes Polyvinyl chloride single-ply roofing membranes offering reliability and versatility for all single-ply system types with guarantees up to 30 years, for commercial low-slope applications.
- HydroStop Roof Coating System Cost-effective metal roof restoration system using liquid-applied coatings in 5 simple steps for long-term protection of structurally sound metal roofs. Used by commercial contractors for building envelope restoration.
- EnergyGuard NH Polyiso Insulation TCPP-free (non-halogenated) polyiso insulation boards providing high thermal value for flat and tapered roof systems; now available at standard pricing to eliminate the premium for environmentally safer formulation. Used in commercial roofing assemblies.
- Roof Deck Seam Tape Self-adhering protective layer designed to help seal roof deck joints, seams, and around fasteners for improved weather resistance in residential roof systems.
- QuickMeasure AI-powered aerial roof measurement tool delivering complete measurements in under 1 hour for single-family homes and under 24 hours for multi-family and commercial properties using satellite imagery. Offered to roofing contractors as a digital business service.
Quantifiable outcome
- 99.9% nailing accuracy with LayerLock/StrikeZone technology
- +4 more outcomes
Companies that use GAF
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
GAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
GAF partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ServiceTitancoreGAF and ServiceTitan announced a preferred partnership, making ServiceTitan the preferred CRM partner for GAF. The partnership supports roofing contractors with end-to-end platform capabilities for business management.
- Insurance Institute for Business & Home Safety (IBHS)coreGAF and IBHS established a first-of-its-kind alliance to expand access to the FORTIFIED Roofing Program, protecting more homes before and after severe weather events. GAF trained nearly 1,100 individuals from over 600 Master Elite contractors on FORTIFIED certification since 2025. GAF received the IBHS Pioneer Award for these efforts.
- Beacon Roofing SupplycoreBeacon partnered with GAF to add GAF QuickMeasure ecommerce feature to their platform, streamlining roof estimates for contractors through integrated satellite measurement technology.
- Habitat for Humanity of TuscaloosaminorGAF partnered with Habitat for Humanity of Tuscaloosa and Strengthen Alabama Homes to install FORTIFIED Roof systems for income-eligible homeowners in West Alabama. GAF donates materials while Alliance Roofing provides installation labor.
- SRS DistributioncoreSRS Distribution is a major building materials distributor partnership mentioned in GAF contractor announcements. BigHorn Roofing partnered with GAF and SRS Distribution to deliver roofing supplies to local communities.
- Strengthen Alabama HomesminorPartnership to provide FORTIFIED Roof systems for income-eligible homeowners in West Alabama through the Habitat for Humanity of Tuscaloosa program.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
GAF competitors and assessment
Company assessmentDirect peers
- CertainTeed (Saint-Gobain): Saint-Gobain's CertainTeed Roofing division is one of GAF's two largest direct competitors in North American asphalt shingles, commercial membranes, and integrated roofing systems, with overlapping contractor certification, sustainability programs, and full residential/commercial portfolios.
- Owens Corning: Owens Corning Roofing is a direct head-to-head manufacturer of asphalt shingles, underlayments, and insulation, with comparable SureNail technology, contractor programs, and building envelope solutions targeting the same residential re-roofing channel as GAF.
- IKO Industries: Canadian-headquartered IKO is a North American manufacturer of asphalt shingles, waterproofing membranes, and commercial roofing systems; competes directly with GAF on shingle lines, contractor networks, and commercial flat-roofing products.
- TAMKO Building Products: TAMKO is a privately held asphalt shingle and waterproofing manufacturer competing with GAF across residential laminated shingles, commercial, and accessories for the same contractor-installed, distributor-sold channel.
- Atlas Roofing Corporation: Atlas Roofing (part of Hood Companies) produces asphalt shingles, polyiso insulation, and underlayments directly competing with GAF's residential and commercial roofing product families in the same distributor and contractor channels.
- Carlisle Construction Materials: Carlisle is the largest North American commercial single-ply roofing manufacturer (EPDM, TPO, PVC) and a direct peer to GAF's EverGuard TPO/PVC membrane business across low-slope commercial applications.
- Firestone Building Products (Holcim): Firestone Building Products, owned by Holcim, manufactures TPO, EPDM, and metal roofing systems and competes with GAF's commercial EverGuard portfolio across contractors, specifiers, and distributors for low-slope projects.
Emerging players
- Siplast: Siplast is itself a wholly owned subsidiary of GAF/Standard Industries, focused on premium commercial roofing and waterproofing membranes, illustrating the architectural overlap between GAF's commercial systems and adjacent premium waterproofing players.
- Tesla Energy (Solar Roof): Tesla's Solar Roof is the most prominent competing building-integrated PV product to GAF Energy's Timberline Solar ES 2; while Tesla pursues a fully integrated glass tile approach, both target the premium residential solar-roof replacement segment with installer networks.
Broad incumbents
- Beacon Roofing Supply: Beacon is one of the largest North American roofing and building products distributors and a channel partner to GAF (integrating QuickMeasure), but it also carries competitors like CertainTeed and Owens Corning, making it a broader-infrastructure counterpart rather than a pure manufacturer competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GAF social profiles
Digital presenceGAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAF leadership team
Management profileNumber of profiles
Profiles8 records
GAF subsidiaries and ownership
Company hierarchySubsidiaries5 records
GAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAF M&A and investment
M&A and investmentM&A3 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAF
What does GAF do?
GAF manufactures and sells a comprehensive portfolio of residential and commercial roofing materials, including asphalt shingles (Timberline HDZ, UHDZ, NS), metal roofing (TimberSteel), commercial single-ply membranes (EverGuard TPO and PVC), coatings, polyiso insulation, and integrated solar roofing systems (Timberline Solar ES 2). Products are sold through certified contractors, distributors, and territory managers, supported by digital tools (QuickMeasure, ScopeConnect, GAF Present), contractor training (CARE, Roofing Academy), and warranty programs.
Is GAF a public or private company?
GAF is a private company. It is classified as corporate owned and is currently operating.
When was GAF founded?
GAF was founded in 1886. It employs 5,001 to 10,000 people.
Where is GAF based?
GAF is headquartered in Wayne, United States, in the North America region.
How does GAF make money?
Three revenue lines are on record. Roofing Materials Sales are the primary driver. The others are extended Warranty Programs and solar Roofing Systems.
Who are GAF's main competitors?
Direct peers on record are CertainTeed (Saint-Gobain), Owens Corning, IKO Industries, TAMKO Building Products, Atlas Roofing Corporation, Carlisle Construction Materials and Firestone Building Products (Holcim). Emerging players are Siplast and Tesla Energy (Solar Roof). Beacon Roofing Supply is listed as a broad incumbent.
Does GAF have an API?
No public API is recorded for GAF.
What industry is GAF in?
GAF's product category is Roofing Materials. Its primary akta.pro industry code is IMADAFAA, Asphalt Shingles, with a secondary code of IMADAFAJ, Flashing, Edge Metal & Roof Accessories. Its NAICS code is 324122 and its SIC code is 2950.