Starboard

What Starboard does

Starboard, now operating as Stellar, is a Singapore-headquartered business operations platform that consolidates company back-office services into a single subscription offering for founders and small businesses. Its product suite spans company incorporation, company secretarial and resident director services, accounting, taxation, HR administration and employee visa processing, registered address and digital mailroom, and Data Protection Officer (DPO-as-a-Service) compliance for Singapore's PDPA, supported by a dedicated Stellar Ops Manager service model, a mobile/web Stellar App, and an AI-powered Stellar Company Assistant chatbot for top-of-funnel engagement.

Underlying the offering is a unified platform architecture with proprietary client-facing components (Stellar App, Stellar Company Assistant, SSIC Code Finder) layered on top of outsourced professional services delivery, certified to ISO27001:2022 in both Singapore and the United States. The technology differentiators cited are integration/interoperability across previously siloed back-office functions and a customisable ops-manager workflow, rather than core AI, fintech, or regulatorytech IP.

The business model combines recurring subscription fees for ongoing managed back-office, accounting, payroll, and DPO services with one-time professional services revenue from company incorporation in Singapore and the US. Pricing is fully custom and quote-based with monthly billing cadence (no public tiering). Go-to-market is consultative and sales-led, driven by a free-consultation offering reachable via website, WhatsApp, phone (+65 and +1), and email, supplemented by content marketing, organic social on LinkedIn and Facebook, customer testimonials, and the AI chatbot. The company targets startup founders in two primary segments — Singapore-registered companies and US-market companies — and reports a customer mix spanning tech startups (Momos, Padlet, Resultid, Latticeflow, Conductiv), healthcare (Mito Health), biotech (Bio Access Platforms), nonprofits (Every Mother Advocate, New Creation Home Ministries), and Singapore SMBs (Emeraudez, Digital Alpha Marketing, Dr. Chiro).

Name

Starboard

Legal name

Stellar

Website

https://starboardhq.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Stellar (formerly Starboard) is a Singapore-headquartered, ISO27001-certified business operations platform providing unified incorporation, compliance, accounting, taxation, HR, payroll, and registered address services to startup founders and SMEs in Singapore and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Managed Back Office Services: Subscription-based managed services covering company secretarial, accounting, taxation, HR administration, employee visa processing, and registered address services. Revenue is generated through recurring service fees for ongoing compliance and operational support.
2. Company Incorporation: One-time service fees for company formation and setup in Singapore and United States jurisdictions.
3. Data Protection Officer (DPO) Service: Compliance service for PDPA requirements, helping Singapore companies appoint a DPO by regulatory deadline.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stellar (formerly Starboard) is a unified business operations platform that consolidates company incorporation, compliance, accounting, taxation, HR, payroll, registered address, and data protection officer services into a single offering. Each client is assigned a dedicated Stellar Ops Manager who serves as a single point of contact across all back office functions, with operations covering both Singapore and United States jurisdictions.

Product overview

Stellar (formerly Starboard) is a unified all-in-one business operations platform serving founders and entrepreneurs globally. The platform provides a single point of contact and single source of truth for all company back office operations, combining multiple services into one efficient platform. The core product portfolio includes: the main Stellar platform, the Stellar Ops Manager (assigned operations manager), the Stellar App (mobile application), and the Stellar Company Assistant (AI chatbot). Service modules include Company Incorporation, Company Secretary & Resident Directors, Accounting, Taxation, HR Administration & Employee Visa, Registered Address and Digital Mailroom, and DPO-as-a-Service. Additional tools include the SSIC Code Finder. The platform specializes in Singapore and US markets, unifying compliance, accounting, banking, payroll, legal, and hiring services into one cohesive offering.

Differentiator

Problem solved

Functional benefit

Brands

• Stellar Ops Manager: An operations manager service that helps founders manage all their back office operations.
• Stellar App
• Stellar Company Assistant (AI)

Products and services

• Company Incorporation Company formation service covering local and international business setup in Singapore and the United States, handling paperwork and legal requirements for new company registration.
• Company Secretary & Resident Directors Compliance management service providing company secretarial support and resident director services to meet statutory and regulatory requirements in Singapore.
• Accounting Financial management and bookkeeping services to handle company finances, maintain accurate records, and bring accounts current for startups and SMBs.
• Taxation Tax filing and compliance services to manage tax obligations across Singapore and United States jurisdictions.
• HR Administration & Employee Visa Human resources administration and visa processing services covering employee onboarding, work permit management, and cross-state hiring support.
• Registered Address and Digital Mailroom Virtual office services providing registered business address and digital mail handling to elevate company presence in Singapore.
• Data Protection Officer (DPO) - DPO-as-a-Service Outsourced DPO service to help Singapore companies comply with the Personal Data Protection Act (PDPA), required by September 30 for all Singapore companies.
• Stellar Ops Manager Dedicated operations manager service assigned to each client to manage all back office operations and serve as a single point of contact across services.

Quantifiable outcome

• Founders report saving hours each month on payroll and compliance tasks

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• 3E Accounting: Singapore-based accounting, tax, corporate secretarial and immigration services firm focused on SMEs and foreign companies entering Singapore. A regional peer competing on the same Singapore back-office bundle Stellar offers.

Direct peers

• Multiplier: Global employment, payroll and incorporation platform that enables companies to hire, onboard and pay across 150+ countries. Directly comparable to Stellar's HR Administration, payroll and incorporation service lines for international founders.
• Sleek: Singapore-headquartered corporate services firm offering incorporation, company secretarial, accounting, tax and immigration services to founders and SMEs. Directly comparable to Stellar on geography, customer persona and bundled back-office service model.
• Pilot: US bookkeeping, accounting and tax service purpose-built for startups and high-growth businesses. Overlaps directly with Stellar's accounting and tax service modules and addresses the same founder pain point — though Pilot does not offer incorporation or company secretarial.
• Doola: US-focused incorporation, compliance, accounting and tax platform built for non-US founders and foreign-owned US LLCs/C-corps. Overlaps with Stellar's US cross-border wedge and serves the same founder persona with a similar bundled back-office offering.
• Firstbase: End-to-end US company formation and back-office platform for international founders, covering incorporation, EIN, registered agent, payroll and bookkeeping. Closely comparable on the US side of Stellar's cross-border positioning and target customer.

Broad incumbents

• Stripe Atlas: Stripe's incorporation and banking product for global startups, offering US Delaware C-corp formation, tax filings and banking. A broader incumbent with Stripe's distribution muscle; competes directly with Stellar on US incorporation but does not cover Singapore or full back-office.
• Deel: Global HR and payroll platform for hiring internationally, including EOR, contractor management and own-entity payroll. A much larger incumbent that overlaps with Stellar's HR Administration, payroll and employee visa modules.
• TMF Group: Large global provider of corporate secretarial, accounting, tax and HR services across 80+ jurisdictions including Singapore and the US. A broad incumbent whose Singapore corporate services practice competes with Stellar's company secretarial and compliance modules.

Emerging players

• Aspire: Singapore-headquartered business banking and financial operations platform for SMEs and startups across Southeast Asia, offering accounts, payments, expense and corporate services. Compares to Stellar on the SEA founder/SME back-office wedge, though weighted toward banking rather than compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/histellarcom
• LinkedInlinkedin.com/company/histellar
• Xx.com/starboardhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starboard