PRE Brands
PRE Brands is a Chicago-based food company that produces and distributes 100% grass-fed and grass-finished beef — four premium steak cuts and four lean ground beef varieties — to U.S. consumers through grocery, club, and e-commerce channels, supported by Non-GMO and halal certifications.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PRE Brands does
PRE Brands (legal entity Pre Brands LLC) is a Chicago-based, privately held food processing company founded in 2015 that produces and distributes 100% grass-fed and grass-finished beef products in the United States. The company sources cattle from New Zealand, Australia, and select U.S. farms and applies a documented 15-point quality standard across its supply chain, supported by third-party certifications including Non-GMO Project verification and halal certification, and packaged in BPA-free vacuum-sealed formats. Its product portfolio is narrow by CPG standards — four premium steak cuts (Ribeye, Filet Mignon, New York Strip, Petite Sirloin) and four lean ground beef SKUs (85%, 90%, 92%, 95% lean) — positioned around claims of no added hormones, no antibiotics, pasture-raising, and superior nutritional profile versus grain-fed beef.
PRE Brands sells its products through a distributed multi-channel U.S. retail model: national and regional grocery chains, warehouse club stores, and e-commerce delivery via Instacart, supplemented by a direct store-locator and consumer-education hub on eatpre.com. The company operates a content-led marketing engine — recipe blog, YouTube, Instagram, Facebook, Pinterest, Threads, and an email newsletter — targeting health-conscious consumers and diet-specific segments (Paleo, Whole30, halal, Non-GMO). Revenue is generated from physical product sales through these channels; pricing is not publicly disclosed. The business is sub-50-employees with cumulative disclosed funding of roughly $1.43 million across 2015–2019 (including a Generation Ventures round in 2016), has executed no disclosed acquisitions, and remains founder- and privately-held.
Strategically, PRE Brands is focused on deepening its premium clean-label beef position rather than broad CPG diversification: a full-line packaging refresh in February 2026, sustained certification investments, and incremental channel additions (Instacart) signal brand reinvestment and modest expansion of its addressable consumer base, particularly into halal-compliant and online grocery shoppers.
PRE Brands firmographics
Firmographics- Name
- PRE Brands
- Legal name
- Pre Brands LLC
- Website
- https://eatpre.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRE Brands is a Chicago-based food company that produces and distributes 100% grass-fed and grass-finished beef — four premium steak cuts and four lean ground beef varieties — to U.S. consumers through grocery, club, and e-commerce channels, supported by Non-GMO and halal certifications.
- Ownership category
- akta.pro rank
PRE Brands industry classification
Industry- Product category
- Premium Grass-Fed Beef Products
- NAICS
- Food Manufacturing (311), Animal Slaughtering and Processing (3116)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where PRE Brands is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PRE Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Physical Beef Product Sales: Pre Brands generates revenue through the sale of grass-fed and grass-finished beef products including steaks and ground beef varieties. Products are sold through retail grocery, club stores, and e-commerce channels nationwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
PRE Brands product offering
Product offeringCore offering
PRE Brands is a Chicago-based food company that produces and sells 100% grass-fed and grass-finished beef products sourced from New Zealand, Australia, and select U.S. farms. Its portfolio includes four premium steak cuts (Ribeye, Filet Mignon, New York Strip, Petite Sirloin) and four lean ground beef varieties (85%, 90%, 92%, and 95% lean), all Non-GMO Project verified with no added hormones or antibiotics. Products are distributed nationwide through grocery retailers, club stores, and e-commerce channels including Instacart.
Product overview
PRE Brands is a consumer food company specializing in 100% grass-fed and grass-finished beef products sourced from New Zealand, Australia, and select U.S. farms. The product portfolio consists of four premium steak cuts (Ribeye, Filet Mignon, New York Strip, and Petite Sirloin) and four varieties of lean ground beef (85%, 90%, 92%, and 95% lean). All products are characterized by being pasture-raised, free from added hormones and antibiotics, and non-GMO verified. The company positions itself around health benefits including higher protein content, omega-3s, and CLA compared to grain-fed beef. Products are available nationwide through grocery stores, club retailers, and e-commerce channels including Instacart.
Differentiator
Problem solved
Functional benefit
Products and services
- Ribeye Steak Premium 100% grass-fed and grass-finished ribeye steak, described as beautifully marbled and boldly flavorful, for individual consumers seeking high-end steaks.
- Filet Mignon Steak Premium 100% grass-fed and grass-finished filet mignon, described as buttery-soft and made to impress, for individual consumers and special-occasion dinners.
- New York Strip Steak Premium 100% grass-fed and grass-finished New York strip steak with a strip of fat providing exceptional flavor, for individual consumers grilling or pan-searing at home.
- Petite Sirloin Steak Lean, flavorful 100% grass-fed and grass-finished petite sirloin steak, versatile for various preparations including taco night, for individual consumers seeking a value steak option.
- 95% Lean Ground Beef One of the leanest ground beef options on the market, made from 100% grass-fed and grass-finished beef, for health-conscious consumers seeking low-fat ground beef.
- 92% Lean Ground Beef Mid-range lean ground beef from 100% grass-fed and grass-finished cattle, positioned as not too fatty and not too lean, for everyday household meals.
- 90% Lean Ground Beef Lean ground beef option from 100% grass-fed and grass-finished cattle, for general household cooking use.
- 85% Lean Ground Beef Ground beef with higher fat content from 100% grass-fed and grass-finished cattle, positioned as a weeknight hero and chili cheese champion, for flavor-forward family meals.
Quantifiable outcome
- 85% of surveyed U.S. adults prefer whole-food protein sources over processed alternatives, with beef leading all proteins at lunch (58%) and dinner (74%)
Companies that use PRE Brands
Customer profileSegments2 records
Ideal customer profiles2 records
PRE Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PRE Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InstacartminorPre Brands has partnered with Instacart to offer online ordering and home delivery of their grass-fed beef products. This partnership enables consumers to purchase Pre Brands products through the Instacart platform for convenient home delivery, expanding the brand's e-commerce reach and accessibility.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
PRE Brands competitors and assessment
Company assessmentDirect peers
- ButcherBox: Subscription-based direct-to-consumer meat company specializing in grass-fed beef, free-range chicken, and wild-caught seafood. Most directly comparable to PRE Brands on grass-fed beef positioning, premium branding, and consumer health-conscious target.
- Crowd Cow: Online meat marketplace offering 100% grass-fed beef and other ethically sourced proteins. Directly comparable on product category (grass-fed beef), DTC channel emphasis, and curated sourcing story.
- Thousand Hills Lifetime Grazed: Grass-fed beef brand with nationwide retail and foodservice distribution. Comparable on grass-fed positioning, retail grocery distribution model, and emphasis on regenerative/pasture-raised sourcing claims.
- Panorama Organic Grass-Fed Meat: Certified organic, 100% grass-fed and grass-finished beef sold at major U.S. retailers. Closely comparable on grass-fed-and-finished claim, retail-grocery channel mix, and premium natural-meat positioning.
- US Wellness Meats (Grassland Beef): Direct-to-consumer grass-fed beef and pasture-raised meat company. Comparable on 100% grass-fed positioning and DTC-first distribution, though smaller retail footprint than PRE.
Emerging players
- Force of Nature: Regenerative-ranche meat brand emphasizing grass-fed beef, bison, and other proteins. Comparable on clean-label, sourcing-story-driven premium meat positioning, though broader in protein mix.
- Caveman Butcher: Paleo-friendly grass-fed and pasture-raised meat brand with DTC and retail distribution. Comparable on health-conscious/diet-specific consumer targeting and grass-fed beef focus.
Broad incumbents
- Applegate Farms: Large natural and organic meat brand owned by Hormel, offering grass-fed beef, turkey, and pork across grocery. Comparable on clean-label, no-added-hormone positioning; broader portfolio and distribution scale than PRE.
- Omaha Steaks: Long-established premium beef and meat brand with DTC, grocery, and club-store distribution. Comparable on premium beef SKUs and club-store presence, though broader assortment and longer history.
- Niman Ranch: Natural and sustainably raised meat brand (beef, pork, lamb) distributed nationally through retail and foodservice. Comparable on clean-label, no-added-hormone, and sustainably raised sourcing story; broader portfolio and channel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PRE Brands social profiles
Digital presencePRE Brands compliance and trust
Trust signalCompliance2 records
PRE Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRE Brands leadership team
Management profileNumber of profiles
Profiles4 records
PRE Brands funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRE Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRE Brands
What does PRE Brands do?
PRE Brands is a Chicago-based food company that produces and sells 100% grass-fed and grass-finished beef products sourced from New Zealand, Australia, and select U.S. farms. Its portfolio includes four premium steak cuts (Ribeye, Filet Mignon, New York Strip, Petite Sirloin) and four lean ground beef varieties (85%, 90%, 92%, and 95% lean), all Non-GMO Project verified with no added hormones or antibiotics. Products are distributed nationwide through grocery retailers, club stores, and e-commerce channels including Instacart.
Is PRE Brands a public or private company?
PRE Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRE Brands founded?
PRE Brands was founded in 2015. It employs 11 to 50 people.
Where is PRE Brands based?
PRE Brands is headquartered in Chicago, United States, in the North America region.
How does PRE Brands make money?
One revenue line is on record: physical Beef Product Sales.
Who are PRE Brands's main competitors?
Direct peers on record are ButcherBox, Crowd Cow, Thousand Hills Lifetime Grazed, Panorama Organic Grass-Fed Meat and US Wellness Meats (Grassland Beef). Emerging players are Force of Nature and Caveman Butcher. Broad incumbents are Applegate Farms, Omaha Steaks and Niman Ranch.
Does PRE Brands have an API?
No public API is recorded for PRE Brands.
What industry is PRE Brands in?
PRE Brands's product category is Premium Grass-Fed Beef Products. Its primary akta.pro industry code is CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 311 and its SIC code is 5141.