Amanda AI
Amanda AI is a Stockholm-based SaaS company founded in 2018 that provides an AI-powered automation platform for managing and optimizing Google Ads campaigns, serving advertisers and agencies with a small team of 11-50 employees.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amanda AI does
Amanda AI is a Stockholm, Sweden-based B2B software company founded in 2018 that markets an AI-driven automation solution for Google Ads campaign management. The product targets advertisers and agencies using Google's paid search platform, with artificial intelligence positioned as the core mechanism for automating bidding, optimization, and/or ad management workflows. The company operates as a privately held for-profit entity with a small team of 11-50 employees, consistent with an early-stage SaaS profile.
Beyond the AI-for-Google-Ads positioning, the available source data does not disclose details on the underlying technical architecture, proprietary model components, integration footprint, data assets, or product surface area. No patents, research publications, certifications, partnerships, or third-party integrations are documented in the input. The product is described as "automated using artificial intelligence," which is consistent with an AI-assisted or AI-featured product rather than an AI-native platform, but cannot be confirmed at greater resolution without additional technical disclosure.
Amanda AI's business model, pricing structure, and customer segmentation are not documented in the source material. The company has completed one disclosed funding event: a seed-stage round of approximately $677,920 raised in September 2020 from Swedish investor Investment AB Spiltan. With a single seed-stage raise, a small headcount, and no further public commercial milestones, Amanda AI presents as an early-stage company with limited visible traction signals.
Amanda AI firmographics
Firmographics- Name
- Amanda AI
- Website
- https://amandaai.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Amanda AI is a Stockholm-based SaaS company founded in 2018 that provides an AI-powered automation platform for managing and optimizing Google Ads campaigns, serving advertisers and agencies with a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Amanda AI industry classification
Industry- Product category
- AI Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Amanda AI is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Amanda AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Amanda AI product offering
Product offeringCore offering
Amanda AI provides an artificial intelligence-based marketing automation solution focused on Google Ads. The platform automates campaign management, bidding, and optimization for businesses running paid search advertising on Google.
Differentiator
Problem solved
Functional benefit
Products and services
- Amanda AI Google Ads Automation Platform An AI-powered marketing automation platform that manages and optimizes Google Ads campaigns for businesses, automating bidding, targeting, and performance optimization using artificial intelligence.
Companies that use Amanda AI
Customer profileIdeal customer profiles1 record
Amanda AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amanda AI partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Amanda AI competitors and assessment
Company assessmentDirect peers
- Optmyzr: Optmyzr provides AI-powered PPC and bid management automation across Google Ads and other paid channels. It directly competes with Amanda AI in automating Google Ads campaign management and optimization for advertisers and agencies.
- Marin Software: Marin Software provides a cross-channel paid search and social campaign management platform with AI-driven bidding and optimization. It is a direct competitor to Amanda AI in automated bid and budget management, particularly for Google Ads.
- Adalysis: Adalysis is a PPC management and optimization platform focused on Google Ads and Microsoft Ads. It overlaps directly with Amanda AI's offering of automated Google Ads audits, optimization recommendations, and bid management.
- Acquisio: Acquisio provides AI-driven bid and budget management for Google Ads and Microsoft Ads aimed at agencies and SMBs. It competes directly with Amanda AI's AI-based Google Ads automation offering.
- WordStream: WordStream offers Google Ads and Facebook Ads management software with AI-assisted recommendations and automation. It targets similar SMB and agency customers as Amanda AI, overlapping significantly on Google Ads automation.
Emerging players
- Revealbot: Revealbot provides automated rules and AI-driven optimization for Google Ads, Facebook, and TikTok campaigns. It is a comparable automation platform targeting agencies and in-house teams, with partial overlap on Google Ads automation.
Broad incumbents
- Skai: Skai (formerly Kenshoo) is an established omnichannel marketing platform that includes AI-powered Google Ads bid management and optimization. It is a broader incumbent competing in the same automation category with deeper enterprise traction.
- Google Ads (Performance Max / Smart Bidding): Google's own AI-driven automation tools (Smart Bidding, Performance Max) are the underlying platform and increasingly a competing solution. They define the baseline that Amanda AI's automation must outperform or complement.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Amanda AI social profiles
Digital presenceAmanda AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amanda AI leadership team
Management profileNumber of profiles
Amanda AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amanda AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amanda AI
What does Amanda AI do?
Amanda AI provides an artificial intelligence-based marketing automation solution focused on Google Ads. The platform automates campaign management, bidding, and optimization for businesses running paid search advertising on Google.
When was Amanda AI founded?
Amanda AI was founded in 2018. It employs 11 to 50 people.
Where is Amanda AI based?
Amanda AI is headquartered in Stockholm, Sweden, in the Europe region.
Who are Amanda AI's main competitors?
Direct peers on record are Optmyzr, Marin Software, Adalysis, Acquisio and WordStream. Revealbot is listed as an emerging player. Broad incumbents are Skai and Google Ads (Performance Max / Smart Bidding).
Does Amanda AI have an API?
No public API is recorded for Amanda AI.
What industry is Amanda AI in?
Amanda AI's product category is AI Advertising Technology. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54181 and its SIC code is 7311.