What Revealbot does

Bïrch (formerly Revealbot) is a New York-based SaaS company founded in 2016 that operates an AI-powered performance marketing automation platform connecting advertisers to Meta, Google, TikTok, and Snapchat. The platform is officially partnered with all four major ad ecosystems and offers a modular product suite: a core rules-based automation engine (AUTOMATE), bulk ad creation (LAUNCH), custom reporting (ANALYZE), AI-driven optimization (Bïrch AI), first-party data control (Bïrch Hub), bulk creative uploads from Google Drive (Bïrch Stage), and creative performance insights (Explorer). The platform collectively processes 240M automated actions per year across 15K connected ad accounts managing $2B in annual ad spend.

The company serves three primary horizontal segments — mobile app and gaming companies (e.g., Keiki), e-commerce brands (e.g., Loop Earplugs, Scentbird), and advertising agencies (e.g., AdParlor) — addressing the common pain point of manually managing high-volume campaigns across multiple walled-garden ad platforms. Differentiators cited by the company include official partner status with all major ad networks, cross-platform automation, AI-assisted optimization, and a unified workflow combining creative management, data control, and automated performance tuning.

The business model is subscription SaaS with quote-based pricing that is not publicly disclosed. Go-to-market combines a product-led growth self-serve motion (14-day free trial, no credit card required, online signup at app.bir.ch) with a demo-based enterprise/mid-market sales overlay. Customer acquisition is driven by organic social, content marketing (blog, case studies, Bïrch Crash Course), affiliate and expert referral programs, and partner co-marketing. Notable operating signals include a 2025 corporate rebrand from Revealbot to Bïrch, an 11–50 employee footprint, and a single disclosed funding event of $130K from Starta VC in August 2016.

Name

Revealbot

Website

https://revealbot.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bïrch (formerly Revealbot) is a New York-based SaaS platform that automates performance marketing across Meta, Google, TikTok, and Snapchat, serving e-commerce, mobile app/gaming, and advertising agency clients with AI-powered campaign optimization, creative management, and cross-platform ad automation tools.

Ownership category

akta.pro rank

Product category

Advertising Automation Software

NAICS

Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Ad automation software
• Performance marketing platform
• Ad campaign management
• AI advertising tools
• Cross-platform ad management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model for access to the Bïrch platform. Customers pay for platform access to automate their ad spend across multiple advertising networks. No specific pricing tiers are publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Revealbot (now operating as Bïrch) provides an AI-powered advertising automation platform that connects to Meta, Google, TikTok, and Snapchat to automate ad spend management, campaign optimization, bulk creative uploads, and creative performance analysis. The platform processes over $2B in annual ad spend across 15,000 connected ad accounts and executes 240 million automated actions per year. Customers use it to manage cross-platform advertising workflows, reduce manual campaign management, and scale campaigns faster.

Product overview

Bïrch (formerly Revealbot) is a unified performance marketing automation platform consisting of a core ad automation engine integrated with major advertising platforms (Meta, Google Ads, Snapchat, TikTok). The platform is structured as a modular system with specialized components: Bïrch AI provides the AI-powered optimization layer; Hub handles data management and ownership; Stage enables bulk creative uploads; and Explorer delivers creative insights. Additional features include AUTOMATE for rule-based ad management, LAUNCH for bulk ad creation, and ANALYZE for custom reporting. The platform collectively processes $2B in annual ad spend, handles 240M automated actions per year, and manages 15,000 connected ad accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bïrch (Revealbot) Platform AI-powered performance marketing automation platform that connects to Meta, Google, Snapchat, and TikTok advertising platforms to automate ad spend management, campaign optimization, and creative analysis. Processes over $2B in annual ad spend across 15,000 connected ad accounts; serves e-commerce brands, mobile app/gaming companies, and advertising agencies.
• Bïrch AI AI-powered optimization offering within the Bïrch platform that enables automated ad management decisions, creative insights, and campaign performance optimization using artificial intelligence and generative AI capabilities.
• Bïrch Hub Data control and management platform that allows users to collect information about visitors and clients, store data on their own servers, and transfer it to Meta advertising platform without data loss.
• Bïrch Stage Bulk media upload tool that enables users to upload media directly from Google Drive to Meta, TikTok, and Snapchat platforms and automatically convert them into ad creatives.
• Bïrch Explorer

Quantifiable outcome

• 30% less time managing ads (case study: Keiki)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meta (Facebook/Instagram)coreTechnology or IntegrationBïrch is an official partner of Meta, enabling deep integration for Facebook and Instagram ad automation, campaign management, and performance optimization.
• Google AdscoreTechnology or IntegrationBïrch is an official partner of Google, providing automated Google Ads campaign management and optimization capabilities.
• TikTok AdscoreTechnology or IntegrationBïrch is an official partner of TikTok, enabling automated ad management for TikTok advertising campaigns.
• Snapchat AdscoreTechnology or IntegrationBïrch is an official partner of Snapchat, providing automated campaign management and optimization for Snapchat advertising.
• SocialPetaminorGTM or Marketing PartnerJoint webinar on AI and automation for mobile game growth, co-marketing arrangement where SocialPeta drives referrals to Bïrch.

Scale indicators3 records

Recent moves6 records

Direct peers

• Smartly.io: Smartly.io is a leading social advertising automation platform that helps brands and agencies automate creative production, campaign management, and optimization across Meta, TikTok, Pinterest, and Snap. It directly competes with Bïrch's cross-platform paid social automation and AI-driven optimization capabilities for the same mid-market and enterprise customer base.
• Marin Software: Marin Software provides a cross-channel paid search and social campaign management platform with bidding, budgeting, and analytics automation. It competes directly with Bïrch in the paid social automation category, particularly for agencies and brands running multi-platform performance campaigns.
• Madgicx: Madgicx is an AI-powered Facebook and Instagram ads automation platform targeting e-commerce advertisers, with automated bidding, audience optimization, and creative analysis. It directly competes with Bïrch in the SMB/mid-market paid social automation space, especially for e-commerce brands.
• Optmyzr: Optmyzr is a PPC management and optimization platform for Google Ads, Microsoft Ads, and Meta with rule-based automation, bidding, and reporting. While more focused on search, it overlaps with Bïrch in cross-platform rule-based ad automation and serves similar agency and in-house advertiser customers.
• Trapica: Trapica is an AI-driven audience targeting and ad optimization platform that automatically refines ad targeting across Meta, TikTok, and other channels. It overlaps with Bïrch's AI-powered audience optimization and automation workflows for performance marketers.
• AdEspresso: AdEspresso, now part of Hootsuite, provides Facebook and Instagram ad creation, A/B testing, and optimization tools for SMB advertisers. It competes with Bïrch in the paid social management category, particularly for smaller advertisers and agencies seeking simplified campaign automation.
• Shape (by S4 Capital / MediaMonks): Shape provides an enterprise advertising automation platform that integrates with Meta, TikTok, and Google for creative production and campaign management at scale. It competes with Bïrch in the cross-platform automation category, especially targeting large brands and agencies.

Emerging players

• Reveal Mobile: Reveal Mobile provides location-based audience targeting and cross-channel campaign insights for advertisers and agencies. While focused more on location data, it shares Bïrch's cross-platform campaign analytics and advertiser-centric audience insights positioning.
• Zoomd: Zoomd provides a user-acquisition platform with automated ad management across multiple channels, with particular strength in mobile app marketing. It overlaps with Bïrch's mobile app / gaming advertiser segment and cross-platform automation capabilities.

Broad incumbents

• Hootsuite: Hootsuite is a large, established social media management platform with organic publishing, listening, and (via AdEspresso) paid advertising features. It serves a broader social marketing workflow than Bïrch's specialized paid automation focus, and competes indirectly as a holistic alternative for mid-market advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/revealbot
• YouTubeyoutube.com/channel/UCCshTeS8OoE28Xa4dhXCidw
• LinkedInlinkedin.com/company/revealbot
• Instagraminstagram.com/birch.people
• TikToktiktok.com/@birch.people
• Facebookfacebook.com/revealbot

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revealbot