Metaverse Group

What Metaverse Group does

Metaverse Group is a Toronto-based virtual real estate company founded in 2019 that develops and operates NFT-tokenized land holdings across multiple metaverse platforms, including The Sandbox, Decentraland, and Pavia. The company was initially a 50/50 venture with Tokens.com Corp. beginning in October 2021 and became a fully consolidated subsidiary of Tokens.com in June 2023. Its core products include a portfolio of virtual land used to develop utility-driven districts, cultural hotspots, and financial hubs; a Metaverse REIT structure that tokenizes ownership of virtual properties via NFTs; the CocoNFT platform (acquired January 2023), which enables NFT minting directly from Instagram for non-crypto-native users; and the Pavia Metaverse platform (acquired November 2024), a cross-chain Metaverse-as-a-Service offering originating in Italy.

The company serves two primary segments: brands and creators seeking Web3 and NFT applications for marketing, digital collectibles, and virtual brand presence, and virtual real estate investors seeking tokenized exposure to metaverse property markets. Metaverse Group generates revenue through virtual real estate sales and transactions, licensing royalties from granting exclusive development rights to partners (notably Flashy, which received exclusive development rights on the land portfolio in December 2025), and NFT marketplace commissions via its acquired CocoNFT technology. Its go-to-market is enterprise-focused, combining direct B2B field sales with channel partnerships, and it operates with a small team (11-50 employees). Strategic direction is heavily shaped by its parent Tokens.com, which provides capital and has driven the M&A-led growth strategy of consolidating metaverse, NFT, and gaming operations under the Metaverse Group umbrella.

Name

Metaverse Group

Legal name

Metaverse Group

Website

https://metaversegroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Metaverse Group is a Toronto-based virtual real estate developer, fully owned by Tokens.com, that holds NFT-tokenized land across The Sandbox, Decentraland, and Pavia and serves brands, creators, and digital property investors.

Ownership category

akta.pro rank

Product category

Virtual Real Estate & Metaverse Infrastructure

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Metaverse & Social Virtual Worlds (BPAMAKAF), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)

Keywords

• Virtual real estate
• NFT infrastructure
• Metaverse platforms
• Web3 solutions
• Digital asset development

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Virtual Real Estate Sales: Development and sale of virtual properties and land across metaverse platforms including Decentraland and The Sandbox. Revenue generated through property transactions and NFT tokenization of virtual assets.
2. Metaverse District Development Rights: Granting exclusive development rights to partners for building utility-driven districts, cultural hotspots, and financial hubs on Metaverse Group's land portfolio
3. NFT Platform Operations: NFT marketplace and platform operations through acquired assets including CocoNFT technology, enabling minting and trading of digital collectibles

Go-to-market motion2 records

Distribution channels1 record

Core offering

Metaverse Group develops, owns, and operates virtual real estate across multiple metaverse platforms including Decentraland, The Sandbox, and Pavia. The company builds NFT-based infrastructure and tooling—such as the CocoNFT minting platform (with Instagram integration) and Pavia's Metaverse-as-a-Service cross-chain platform—and partners with brands, creators, and developers to build utility-driven districts, cultural hotspots, and financial hubs on its land portfolio.

Product overview

Metaverse Group operates as a virtual real estate developer and infrastructure company with a platform-plus-acquisitions model. The core offering centers on its Metaverse Land Portfolio—virtual real estate holdings across platforms like The Sandbox and Decentraland—used to develop utility-driven districts and economic zones. The company has pursued an acquisition strategy to expand capabilities, including the CocoNFT platform for simplified NFT minting (particularly via Instagram integration) and Pavia Metaverse for decentralized cross-chain services. The Metaverse REIT provides fractional ownership of virtual properties through NFT tokens. Following full acquisition by Tokens.com Corp. in June 2023, the company consolidates metaverse, NFT, and gaming operations under the parent organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Metaverse Land Portfolio Portfolio of virtual land assets across multiple leading metaverse platforms (The Sandbox, Decentraland, Pavia) used to develop utility-driven districts, cultural hotspots, and financial hubs through strategic partnerships with brands and developers.
• CocoNFT Platform An NFT minting and trading platform designed for users less familiar with crypto, featuring software that enables minting NFTs directly from Instagram. Targeted at brands and creators seeking simplified Web3 onboarding.
• Pavia Metaverse A decentralized cross-chain metaverse platform offering a Metaverse-as-a-Service (MaaS) environment for partners and developers, including NFT asset holdings.
• Metaverse REIT A real estate investment trust using NFT tokens to represent fractional ownership of virtual properties across multiple metaverse platforms, enabling portfolio diversification for investors.

Quantifiable outcome

• NFT market projected to grow from $3.23 billion in 2025 to $10.31 billion by 2030 at 26.1% CAGR
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FlashycoreStrategic or Co-development Partner · 3 December 2025Flashy and Metaverse Group partnered in December 2025 to build the first interconnected Play-For-Gold Metaverse District Network across multiple virtual worlds including The Sandbox and Decentraland. The partnership grants Flashy exclusive development rights to Metaverse Group's land portfolio, enabling creation of utility-driven districts, cultural hotspots, and financial hubs.
• CocoNFTcoreStrategic or Co-development Partner · 3 January 2023Metaverse Group acquired Vancouver-based NFT startup CocoNFT to integrate its technology and assets. The acquisition brought key Coco cofounders into leadership roles at Metaverse Group, with a focus on expanding Web3 and NFT capabilities for brands and creators.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Republic Realm: One of the most prominent dedicated virtual real estate investment and development firms, operating in Decentraland, The Sandbox, and other worlds. Directly comparable to Metaverse Group in business model: acquire, develop, and lease/sell virtual land to brands and creators.
• Everyrealm (formerly Republic Realm's parent-aligned peer / Metaverse Property): A leading metaverse real estate investor and developer with a multi-platform land portfolio and development arm. Directly competes with Metaverse Group in acquiring and developing virtual land across major metaverse platforms.

Broad incumbents

• Tokens.com: Parent company of Metaverse Group and a publicly-traded metaverse / Web3 investment vehicle with adjacent holdings in NFT platforms and gaming assets. Comparable as the consolidated operator whose strategy Metaverse Group executes.
• The Sandbox: One of the two dominant virtual world platforms where Metaverse Group holds land. Comparable as a broader incumbent in the same metaverse ecosystem, owning the underlying platform on which Metaverse Group's districts are built.
• Decentraland Foundation: The other dominant virtual world platform in which Metaverse Group owns land. Comparable as the platform incumbent whose user base, token economics, and roadmap directly shape the value of Metaverse Group's portfolio.
• Animoca Brands: Owner of The Sandbox and a major Web3 gaming/metaverse investor with a broad portfolio of NFT, GameFi, and metaverse assets. Comparable as a broad incumbent operating across multiple metaverse and NFT verticals relevant to Metaverse Group's strategy.
• Yuga Labs: Creator of Bored Ape Yacht Club and Otherside metaverse, one of the largest NFT-native organizations. Comparable as a broad incumbent whose Otherdeeds land NFTs represent the highest-profile attempt at metaverse real estate, competing for brand and creator mindshare.

Emerging players

• Upland: A virtual property mapping platform tied loosely to real-world geography with an in-game economy. Comparable as an emerging player in virtual real estate, though focused on a different mechanic (mapped real-world addresses) than Metaverse Group's open metaverse model.
• SuperWorld: A virtual real estate platform that sells NFTs representing parcels on a global grid. Comparable as a peer in the tokenized virtual land category, though smaller in scale and with a different distribution model.

Others

• OpenSea: The leading NFT marketplace, adjacent to Metaverse Group's CocoNFT platform and land NFT sales. Comparable as ecosystem infrastructure that hosts much of the secondary trading volume for Metaverse Group's NFT-representing land.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metav3rsegroup
• Facebookfacebook.com/Metaverse-Property-106666921265649

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaverse Group