SuperWorld
SuperWorld is a Los Angeles-based virtual real estate and social AR platform that tokenizes Earth's surface into 64.8 billion NFT plots, serving creators, brands, and investors who anchor phygital content and monetize activity at real-world coordinates.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SuperWorld does
SuperWorld is a Los Angeles-based social augmented reality and virtual real estate platform founded in 2017 (with market activity intensifying from 2021) that maps the Earth's surface into 64.8 billion unique plots of 0.1 x 0.1 longitude-latitude, each tokenized as an ERC-721 NFT on the Polygon blockchain (with additional support on Base). Users can purchase unowned plots at a base price of 0.01 ETH, resell them on a secondary marketplace (subject to a 10% platform commission), and anchor phygital content, including photos, videos, 3D objects, audio, and AR experiences, to the real-world coordinates they own. The platform is accessed through a web map interface, native iOS and Android apps, and an NFT marketplace (NFT Salon), and supports fiat purchases via Tilia and crypto via MetaMask and ZenGo wallets.
The company serves four overlapping customer segments: creators, influencers, and artists seeking monetization of geographic influence; brands and businesses pursuing location-based AR marketing; virtual real estate investors and collectors speculating on iconic coordinates; and general consumers exploring geo-locked content. Revenue is generated through primary plot sales, secondary marketplace commissions, bookings and commerce referrals (including SI Tickets integration), NFT marketplace fees, and geo-targeted advertising within owned plots. Backers include Draper, Outlier Ventures, Boost VC, Tokens.com's Metaverse Group, and a network of strategic angels, with technology integration partnerships spanning the Artificial Superintelligence Alliance, Polygon, MetaMask, Tilia, Wolfram Blockchain Labs, and Sports Illustrated Tickets. The $SPWR utility token powers governance and exchange within the ecosystem, and the platform supports Digital Twins and Real-World Asset use cases including government engagements such as the Municipio de Querétaro partnership.
SuperWorld firmographics
Firmographics- Name
- SuperWorld
- Legal name
- SuperWorld Inc.
- Website
- https://superworldapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperWorld is a Los Angeles-based virtual real estate and social AR platform that tokenizes Earth's surface into 64.8 billion NFT plots, serving creators, brands, and investors who anchor phygital content and monetize activity at real-world coordinates.
- Ownership category
- akta.pro rank
SuperWorld industry classification
Industry- Product category
- Virtual Real Estate / Augmented Reality Platform
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
Keywords
Where SuperWorld is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SuperWorld business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Real Estate Sales: Primary revenue from selling virtual land plots to users. Each unowned plot is priced at 0.01 ETH. Users can also resell plots at any price they set on the secondary marketplace.
- Transaction Commission: SuperWorld collects a 10% commission on all secondary market transactions conducted through the App marketplace via smart contracts on the Polygon network.
- Booking and Commerce Referrals: Creators and landowners earn commissions from bookings (hotels, restaurants, tours, activities) placed within their Worlds or virtual plots. Platform takes a referral cut from these transactions.
- NFT Sales and Minting: Revenue from NFT Salon where users create, mint, and sell NFTs and AR content. Platform facilitates digital asset drops and collections.
- Advertising and Sponsorship: Virtual landowners can enable third-party advertising and sponsored content within their plot coordinates, generating income from brands seeking geo-targeted placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Plot - Primary Market |
| Transaction based/ take rate | Pay-as-you-go | Secondary Market Plots |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Bookings |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels13 records
SuperWorld product offering
Product offeringCore offering
SuperWorld operates a social augmented reality platform that maps the entire Earth's surface into 64.8 billion unique plots (0.1 x 0.1 longitude/latitude), each tokenized as an NFT on the Polygon blockchain (with Base network support). Users purchase virtual real estate tied to real-world locations, create and discover AR content anchored to those locations via a mobile app, and monetize activity through advertising, bookings, NFTs, and commerce integrations within personalized Worlds.
Product overview
SuperWorld is a platform-plus-modules architecture centered on a virtual world mapped onto the real world. The core SuperWorld Platform enables users to buy and sell virtual real estate (64.8 billion unique plots as NFTs on Polygon blockchain), while the Mobile App delivers AR discovery and creation capabilities. Supporting modules include NFT Salon for marketplace functionality, $SPWR Token for ecosystem utility, SuperReferral for affiliate monetization, and features for Digital Twins, Content Hub, Star Chamber community, and Events & Bookings. The platform uses Polygon blockchain and MetaMask for transactions, with AI powering recommendations and content creation through the Artificial Superintelligence Alliance partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperWorld Platform A virtual world platform mapped onto the real world where users can buy and sell virtual real estate tied to specific geographical locations, create personalized Worlds with content, recommendations, and AR experiences, and monetize activity at real-world locations they own. Targets creators, influencers, artists, brands, and virtual real estate investors globally.
- SuperWorld Mobile App Mobile application that brings augmented reality content to the metaverse, allowing users to discover AR content, create visual assets via AR menu, share creations to social media, and explore geolocked visual assets around the world. Available on iOS App Store and Google Play Store.
- Virtual Real Estate Digital plots of land mapped to real-world coordinates (0.1 x 0.1 longitude/latitude), tokenized as NFTs on the Polygon blockchain, allowing users to own virtual property, customize with content, and monetize activity at their locations. Each unowned plot is priced at 0.01 ETH; users can also resell plots at any price they set on the secondary marketplace.
- NFT Salon
Companies that use SuperWorld
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
SuperWorld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
SuperWorld partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sports Illustrated (SI Tickets)corePartnership enabling users and brands to create NFTs and DAOs to unlock real world utility at any location on Earth through SI Tickets integration.
- Artificial Superintelligence AlliancecoreAI tools integration partnership enabling users to describe ideas and have AI help bring them to life - placing content on the map, pinning to locations, or creating AR experiences without technical barriers.
- MetaMaskcorePrimary crypto wallet integration required for all platform transactions. Users must connect MetaMask (or other Polygon-compatible wallets) to interact with the App.
- PolygoncorePrimary blockchain infrastructure - all 64.8 billion virtual plots are tokenized as NFTs on Polygon (EVM-compatible chain). Platform now also operates on Base network.
- Municipio de QuerétarominorGovernment municipality partner exploring location-based civic applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SuperWorld competitors and assessment
Company assessmentDirect peers
- Decentraland: Decentraland is a decentralized 3D virtual world where users buy LAND parcels as NFTs and build experiences. Most direct comparable to SuperWorld in terms of NFT-based virtual land ownership and secondary marketplace dynamics.
- The Sandbox: The Sandbox is a virtual world where players own LAND NFTs and can build, monetize, and trade gaming experiences. Direct peer sharing virtual land NFT model, marketplace, and creator monetization.
- Otherside: Yuga Labs' Otherside is a metaverse platform with Otherdeed virtual land NFTs, blending 3D worlds with creator tools. Direct peer competing for the same virtual real estate and creator economy audience.
- Upland: Upland maps real-world addresses to purchasable virtual property with a fiat-based economy. Closest peer to SuperWorld's phygital thesis of tying digital property to real-world coordinates.
- Voxels: Voxels (formerly Cryptovoxels) is a blockchain-based virtual world where users purchase parcels and build experiences. Direct peer in NFT land ownership and creator-driven world building.
- Spatial: Spatial is a metaverse platform for creators and brands to build immersive 3D and AR experiences with NFT and land integration. Comparable in combining AR/VR experiences with NFT-based ownership.
- Bloktopia: Bloktopia is a VR skyscraper metaverse where users purchase virtual real estate (REBL tokens) to monetize experiences. Direct peer in the virtual land NFT space with similar speculative buyer profile.
Broad incumbents
- Niantic: Niantic operates Pokemon Go and Ingress, building AR experiences anchored to real-world GPS coordinates. Highly comparable phygital thesis at much greater scale, and a potential acquirer or competitor for AR location-based content.
Emerging players
- LandVault: LandVault is a metaverse builder that develops experiences across Decentraland, Sandbox, and other virtual worlds. Comparable as a creator-economy platform adjacent to virtual land ownership.
- Overworld: Overworld is a geolocated AR game with location-based NFT land assets tied to real-world coordinates. Direct phygital comparable to SuperWorld with a gaming-first rather than creator-first focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperWorld social profiles
Digital presenceSuperWorld financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperWorld leadership team
Management profileNumber of profiles
Profiles3 records
SuperWorld funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperWorld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperWorld
What does SuperWorld do?
SuperWorld operates a social augmented reality platform that maps the entire Earth's surface into 64.8 billion unique plots (0.1 x 0.1 longitude/latitude), each tokenized as an NFT on the Polygon blockchain (with Base network support). Users purchase virtual real estate tied to real-world locations, create and discover AR content anchored to those locations via a mobile app, and monetize activity through advertising, bookings, NFTs, and commerce integrations within personalized Worlds.
Is SuperWorld a public or private company?
SuperWorld is a private company. It is classified as venture growth investor backed and is currently operating.
When was SuperWorld founded?
SuperWorld was founded in 2017. It employs 11 to 50 people.
Where is SuperWorld based?
SuperWorld is headquartered in Los Angeles, United States, in the North America region.
How does SuperWorld make money?
Five revenue lines are on record. Virtual Real Estate Sales are the primary driver. The others are transaction Commission, booking and Commerce Referrals, NFT Sales and Minting and advertising and Sponsorship.
Who are SuperWorld's main competitors?
Direct peers on record are Decentraland, The Sandbox, Otherside, Upland, Voxels, Spatial and Bloktopia. Niantic is listed as a broad incumbent. Emerging players are LandVault and Overworld.
Does SuperWorld have an API?
No public API is recorded for SuperWorld.
What industry is SuperWorld in?
SuperWorld's product category is Virtual Real Estate / Augmented Reality Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSADANAG, Metaverse & Virtual Land NFT Marketplaces. Its NAICS code is 7131 and its SIC code is 7990.