Splash Wines
Splash Wines is a family-run direct-to-consumer wine e-commerce company that sells curated 15- and 18-bottle wine cases, custom case builds, and wine club subscriptions at 41–70% below traditional retail pricing, serving value-conscious U.S. wine consumers.
- Company typePrivate
- Founded2014
- HeadquartersEagle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Splash Wines does
Splash Wines operates a direct-to-consumer wine e-commerce business built on a Shopify Plus storefront with integrated age verification, customer account management, and order fulfillment infrastructure. The company sells wine in signature 12-, 15-, and 18-bottle curated cases (priced roughly $85–$185), a custom Build-Your-Own 15-bottle case across 196+ SKUs, a flexible Wine Club subscription (6- or 15-bottle recurring deliveries), and a proprietary ready-to-drink line called Splash Cocktails. The core technical and commercial proposition is the elimination of traditional three-tier distribution markups through direct sourcing relationships with winemakers globally, which the company states allows it to offer wines 41–70% below typical retail.
The business generates revenue through three primary streams: one-time case and bottle transactions, recurring wine club subscriptions (starting at $59 for 6 bottles), and a tiered loyalty program (Basic free, Wino $29.95/year, Founder $150 lifetime). A digital gift card program provides an ancillary channel. Customers are individual U.S. consumers in 45+ states (shipping restricted in AK, HI, MS, UT, and DE due to alcohol shipping laws); there is no B2B or wholesale motion despite an outdated reference to the three-tier system. Distribution is exclusively online with home delivery or FedEx/UPS hold-at-location pickup, and an adult signature is required at delivery.
The company is wholly owned by FullGlassWine, LLC (Napa, CA) following a July 2024 acquisition. Splash has executed a series of smaller acquisitions in 2023 (Wine Awesomeness, Vine Oh!, JA Imports) and, under the parent, sits alongside Scout & Cellar (acquired the same period) within a portfolio explicitly targeting over $125 million in combined annual revenue. Brand reputation is a stated strength: Splash reports over 50,000 verified Trustpilot reviews with a 4.5-star average and claims the most 5-star reviews of any wine store in Trustpilot's Beer and Wine category.
Splash Wines firmographics
Firmographics- Name
- Splash Wines
- Legal name
- FullGlassWine, LLC
- Website
- https://splashwines.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Splash Wines is a family-run direct-to-consumer wine e-commerce company that sells curated 15- and 18-bottle wine cases, custom case builds, and wine club subscriptions at 41–70% below traditional retail pricing, serving value-conscious U.S. wine consumers.
- Ownership category
- akta.pro rank
Splash Wines industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Splash Wines is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Splash Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Wine Sales: One-time purchases of curated wine cases (15 or 18 bottles) and individual bottles. Bulk pricing model offers significant savings (41-70% off retail) by eliminating traditional distribution markups. Ships wine directly to consumer doors.
- Wine Club Subscriptions: Recurring subscription model with flexible frequency options (monthly, every other month, quarterly). 6-bottle cases starting at $59, 15-bottle cases starting at $89. Includes automatic renewal with customer control.
- Wino Membership Tiers: Annual Wino membership ($29.95/year) and lifetime Founder membership ($150) providing escalating cash back (2-5%), free shipping benefits, and access to exclusive offers. Basic tier offers 1% cash back with $3.99 adult signature fee waived.
- Gift Cards: Digital gift cards sold in $25-$250 denominations, delivered via email with no additional processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Curated Case Pricing - 15/18 bottle cases with 41-70% savings |
| Subscription | Monthly | Wine Club Subscription - Flexible recurring deliveries with tiered quality options |
| Subscription | Annual | Wino Loyalty Tiers - Annual and lifetime membership with escalating benefits |
| Unit Pricing | Pay-as-you-go | Individual Bottle Pricing - Range from budget to premium wines |
| Unit Pricing | Pay-as-you-go | Splash Cocktails Ready-to-Drink - 12-pack wine-based cocktails |
| Other | Pay-as-you-go | Gift Cards - Digital gift cards for wine purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Splash Wines product offering
Product offeringCore offering
Splash Wines is a direct-to-consumer online wine retailer that sells curated 12-, 15-, and 18-bottle themed wine cases, custom Build-Your-Own 15-bottle cases, and a Wine Club subscription, sourcing wine directly from winemakers globally and shipping in bulk to offer prices 41-70% below traditional retail. The company also offers a tiered Wino loyalty membership, digital gift cards, and its proprietary Splash Cocktails ready-to-drink wine cocktail line.
Product overview
Splash Wines is a family-run direct-to-consumer wine company operating primarily through an e-commerce platform. The core offering consists of curated wine cases (12, 15, or 18 bottles) available in themed collections such as The Little Bit of Everything, Red Wine Lover's Paradise, Splurge-Worthy Reds, Red Wine Roundup, Top Shelf Sampler, Spring Cabs + Malbecs, Premium Closeout Reds, Summer Reds, Top Shelf Cabs/Malbecs/Pinots, Summer Chardonnay, and Steak Red packs. Customers can also Build Your Own Case by selecting 15 bottles customized by wine type, varietal, country, body, and sweetness preferences. The business model emphasizes direct-to-consumer pricing through bulk shipping in signature 15-bottle cases, offering 40-70% savings versus retail. A Wine Club Subscription provides recurring deliveries with flexible scheduling and quality tiers (Standard, Vineyard, Cellar). The company recently launched Splash Cocktails, its first proprietary branded ready-to-drink wine-based cocktail product. Additional offerings include a Wino Membership loyalty program with tiered benefits and digital gift cards. Splash Wines was acquired by Full Glass Wine Co. in July 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Curated Cases Pre-selected themed collections of wines bundled into 12-, 15-, or 18-bottle cases, hand-curated by Splash's wine team to deliver variety and 41-70% off retail pricing through direct-from-winery sourcing. Targeted at adult (21+) individual wine drinkers looking to discover new wines without picking each bottle themselves.
- Build Your Own Case Online configurator that lets customers hand-pick a custom 15-bottle case from 196+ wines filtered by type, varietal, country, body, and sweetness, intended for adult consumers who already know what wines they like and want bulk pricing on a self-curated selection.
- Wine Club Subscription Subscription service delivering 6- or 15-bottle cases of curated wine on a monthly, bimonthly, or quarterly schedule, with Standard, Vineyard, and Cellar quality tiers, no obligation, and free shipping; targeted at regular wine drinkers who want automatic restocking.
- Splash Cocktails 12-Pack Splash's first proprietary branded product line, featuring ready-to-drink wine-based cocktails (margarita, piña colada, peach bellini variants) in 750ml format, sold as a 12-bottle sampler case for individual adult consumers seeking convenient wine-based mixed drinks.
- Wino Membership Program Three-tier paid loyalty program (Basic, Wino at $29.95/year, Founder at $150 lifetime) that gives members escalating cash-back rewards, free shipping, waived adult signature fees, and exclusive limited-time wine offers; targeted at repeat Splash customers seeking maximum long-term value.
- Splash Wines Gift Cards Email-delivered digital gift cards in $25 to $250 denominations redeemable on splashwines.com with no additional processing fees, intended for consumers buying gifts for wine-drinking friends and family.
Quantifiable outcome
- 41-70% savings compared to traditional retail wine pricing
- +3 more outcomes
Companies that use Splash Wines
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Splash Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Splash Wines partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Wine AwesomenesscoreSplash Wines acquired Wine Awesomeness as part of acquisition strategy to expand market position and diversify wine offerings. Contributes to revenue growth and operational flexibility.
- Vine Oh!coreSplash Wines acquired Vine Oh! to strengthen market position and diversify product offerings. Part of strategic acquisition plan for revenue growth and market expansion.
- JA ImportscoreSplash Wines acquired JA Imports to expand wine portfolio and enhance operational flexibility. Acquisition contributes to revenue growth and market expansion.
- Winemakers (Global Network)coreSplash maintains long-standing, often personal relationships with winemakers around the world. These relationships provide direct access to high-quality wines and allow competitive pricing by working directly at the source.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Splash Wines competitors and assessment
Company assessmentDirect peers
- Wine.com: Largest pure-play DTC online wine retailer in the US, offering curated selections, subscriptions, and bulk case purchases with direct-to-home shipping. Closely comparable to Splash Wines on product, customer (value-conscious wine enthusiast), and DTC distribution model.
- Winc: Personalized wine subscription service combining a wine club model with algorithmic taste profiling. Comparable to Splash on subscription wine club GTM, curated case offerings, and direct-to-consumer shipping.
- Bright Cellars: DTC wine subscription using a taste quiz to match customers to monthly wine shipments. Directly comparable subscription model and value-conscious wine enthusiast target segment as Splash Wines' wine club.
- Firstleaf: DTC wine subscription club offering curated 6-bottle cases with personalized recommendations. Closely aligned with Splash's wine club structure, bulk case pricing model, and recurring-revenue GTM.
- Scout & Cellar: DTC wine company now owned by the same parent (Full Glass Wine Co.) alongside Splash Wines. Directly comparable on subscription model, curated wine selection, and direct-to-consumer e-commerce distribution.
- SommSelect: Curated wine club founded by a Master Sommelier offering small-production and rare wines to enthusiasts. Comparable to Splash on curated case model and premium-wine enthusiast segment, though with higher price points and less bulk-discount positioning.
- Vinebox: Wine-by-the-glass DTC subscription delivering curated single-serve wines. Overlaps with Splash on wine subscription club model and curated discovery experience, though with a different packaging/format approach.
- Wine Awesomeness: DTC wine subscription company (now owned by Splash Wines/Full Glass Wine Co.). Direct comparable on subscription wine club model, curated tasting experiences, and direct-to-consumer e-commerce fulfillment.
Broad incumbents
- Drizly: Large alcohol delivery marketplace (owned by Uber) covering beer, wine, and spirits across most US states. Comparable as a DTC alcohol channel but operates a marketplace model rather than Splash's owned-inventory curated approach.
- Total Wine & More: Largest US independent retailer of wine, beer, and spirits with a hybrid physical-store plus e-commerce model. Comparable on wine retail breadth but anchored in brick-and-mortar, whereas Splash is DTC-only without retail stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Splash Wines social profiles
Digital presenceSplash Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splash Wines leadership team
Management profileNumber of profiles
Profiles2 records
Splash Wines funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splash Wines M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splash Wines
What does Splash Wines do?
Splash Wines is a direct-to-consumer online wine retailer that sells curated 12-, 15-, and 18-bottle themed wine cases, custom Build-Your-Own 15-bottle cases, and a Wine Club subscription, sourcing wine directly from winemakers globally and shipping in bulk to offer prices 41-70% below traditional retail. The company also offers a tiered Wino loyalty membership, digital gift cards, and its proprietary Splash Cocktails ready-to-drink wine cocktail line.
Is Splash Wines a public or private company?
Splash Wines is a private company. It is classified as corporate owned and is currently operating.
When was Splash Wines founded?
Splash Wines was founded in 2014. It employs 11 to 50 people.
Where is Splash Wines based?
Splash Wines is headquartered in Eagle, United States, in the North America region.
How does Splash Wines make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, wino Membership Tiers and gift Cards.
Who are Splash Wines's main competitors?
Direct peers on record are Wine.com, Winc, Bright Cellars, Firstleaf, Scout & Cellar, SommSelect, Vinebox and Wine Awesomeness. Broad incumbents are Drizly and Total Wine & More.
Does Splash Wines have an API?
No public API is recorded for Splash Wines.
What industry is Splash Wines in?
Splash Wines's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 445320 and its SIC code is 5180.