AmiViz
AmiViz is a Dubai-based cybersecurity value-added distributor operating an enterprise marketplace that connects global vendors with channel partners across the Middle East, Africa, India, and broader EMEA and APAC markets, serving government, finance, energy, telecom, and large enterprise buyers.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AmiViz does
AmiViz is a Dubai-based, privately held value-added distributor (VAD) founded in 2021 that operates a B2B enterprise marketplace connecting global cybersecurity vendors with channel partners, resellers, and system integrators across the Middle East, Africa, and select APAC and EMEA markets including India and Libya. The company aggregates and resells third-party cybersecurity products through its digital platform at amiviz.com, with a portfolio spanning deception (Acalvio), application security (Veracode), cloud-native SIEM and threat detection (Securonix), SaaS and AI security (FrontierZero), and AI model security (QuilrAI).
AmiViz earns revenue through distribution margins and partner enablement services rather than disclosed subscription or licensing fees. The platform exposes "Request For Quote" and reseller onboarding flows, indicating a transactional B2B distribution model layered with value-added services such as regional enablement, training, and deployment support. Pricing is not publicly disclosed, and no standard pricing tiers, ARR figures, or transaction volumes are available in source materials. The company employs 51-100 staff and is led by CEO Ramkumar Balakrishnan and Founder Anand Choudha.
The customer base is concentrated in regional enterprises and government buyers in verticals including government, finance, energy, telecommunications, and large enterprises, but no named customer logos, contract values, or revenue segment splits are disclosed. Go-to-market is channel-led: AmiViz co-hosts regional Tech Days and UnSummit partner events, runs a multi-vendor partner ecosystem, and explicitly serves as the regional distribution arm for international vendors entering MEA markets where they lack direct presence.
AmiViz firmographics
Firmographics- Name
- AmiViz
- Website
- https://amiviz.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AmiViz is a Dubai-based cybersecurity value-added distributor operating an enterprise marketplace that connects global vendors with channel partners across the Middle East, Africa, India, and broader EMEA and APAC markets, serving government, finance, energy, telecom, and large enterprise buyers.
- Ownership category
- akta.pro rank
AmiViz industry classification
Industry- Product category
- Cybersecurity Value-Added Distribution
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Security Operations Center (SOC) as a Service (BPAEADAB)
- akta.pro secondary industry
- Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)
Keywords
Where AmiViz is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
AmiViz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Value-Added Distribution: AmiViz operates as a cybersecurity value-added distributor (VAD), reselling and distributing cybersecurity solutions across the Middle East and Africa. The company earns revenue through distribution margins and partner enablement services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
AmiViz product offering
Product offeringCore offering
AmiViz operates a B2B cybersecurity value-added distribution marketplace that connects global cybersecurity vendors with regional channel partners, resellers, and enterprise customers across the Middle East, Africa, APAC, and EMEA. The platform aggregates and resells third-party cybersecurity solutions (deception, application security, SaaS security, SIEM, AI security) and provides partner enablement, training, and deployment services.
Product overview
AmiViz is a Middle East-focused cybersecurity value-added distributor operating an enterprise marketplace platform (amiviz.com) that connects cybersecurity vendors with regional channel partners and resellers. The platform serves as a digital distribution hub through which AmiViz aggregates and resells third-party cybersecurity products and provides enablement, training, and deployment expertise to its reseller network. The portfolio includes Acalvio's AI-powered deception platform for advanced threat detection, FrontierZero's SaaS security platform for continuous visibility and third-party risk protection, and Veracode's AI-powered application security platform for embedding vulnerability remediation into software development workflows, all distributed alongside threat intelligence capabilities from Securonix and QuilrAI's AI security solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- AmiViz Enterprise Marketplace Platform A B2B digital marketplace platform (amiviz.com) that aggregates and distributes third-party cybersecurity solutions from vendors such as Acalvio, FrontierZero, Veracode, Securonix, and QuilrAI to regional channel partners, resellers, and enterprise customers across the Middle East, Africa, APAC, and EMEA. Includes partner enablement, training, and deployment services.
- Acalvio AI-Powered Deception Platform Distribution Distribution of Acalvio's AI-powered deception cybersecurity platform, which uses distributed decoys and high-fidelity telemetry to detect advanced threats, lateral movement, and identity misuse with minimal false positives. Available to government, finance, energy, telecom, and large enterprise customers in the Middle East through AmiViz's regional channel ecosystem.
- FrontierZero SaaS Security Platform Distribution Distribution of FrontierZero's SaaS security platform, providing continuous visibility, identity intelligence, and third-party risk protection to monitor shadow SaaS, AI tools, and external connections. Available to enterprise and government customers across the Middle East and Africa through AmiViz's channel ecosystem.
- Veracode Application Security Platform Distribution Distribution of Veracode's AI-powered application security platform offering real-time vulnerability remediation and actionable insights into exploitable risks, embedded into software development workflows. Distributed by AmiViz to channel partners and enterprise customers across the Middle East, East Africa, and Libya.
- Securonix Intelligence-Driven Cybersecurity Platform Distribution Distribution of Securonix's intelligence-driven cybersecurity platform focused on AI-driven threat detection and cloud-native SIEM. Delivered to channel partners and enterprise customers across India, APAC, and EMEA markets through AmiViz's distribution network.
- QuilrAI AI Security Solutions Distribution Distribution of QuilrAI's AI security solutions focused on safeguarding AI models and data against cyber threats. Delivered to channel partners and customers across the Middle East through AmiViz's regional ecosystem, accompanied by industry awareness initiatives.
Companies that use AmiViz
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
AmiViz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature1 record
AmiViz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SecuronixcoreAmiViz co-hosted a Tech Day in Dubai with Securonix, serving as a regional distributor for the intelligence-driven cybersecurity platform. The partnership targets AI-driven threat detection and cloud-native SIEM across India, APAC, and EMEA markets.
- AcalviocoreAmiViz announced a strategic distribution partnership with Acalvio to distribute AI-powered deception cybersecurity solutions across the Middle East region. Acalvio's platform uses distributed decoys and high-fidelity telemetry to detect advanced threats, lateral movement, and identity misuse with minimal false positives. AmiViz provides regional partners with enablement, training, and deployment expertise.
- FrontierZerocoreAmiViz entered a strategic distribution partnership with FrontierZero, a SaaS security platform, to expand SaaS and AI security solutions across the Middle East and Africa. The collaboration gives FrontierZero access to enterprise and government customers through AmiViz's channel ecosystem, addressing growing regional demand for continuous visibility, identity intelligence, and third-party risk protection.
- VeracodecoreAmiViz announced a strategic partnership with Veracode, a global application risk management company, to distribute Veracode's security platform across the Middle East, East Africa, and Libya. The partnership leverages Veracode's AI-powered remediation technology and AmiViz's regional distribution network to help organizations embed security into software development workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AmiViz competitors and assessment
Company assessmentDirect peers
- Exclusive Networks: Global cybersecurity value-added distributor with deep EMEA presence and a marketplace-led channel model (Exclusive Networks' 'Pax8'-style platform). Directly comparable to AmiViz as a specialist cyber VAD using digital platforms to connect vendors with regional resellers.
- Spire Solutions: Middle East and Africa-focused value-added distributor of cybersecurity and information management solutions, headquartered in Dubai. Closely comparable to AmiViz on geography, vertical focus (government/finance/energy), and VAD business model with enablement services.
- StarLink: Dubai-headquartered IT security value-added distributor serving the Middle East, Turkey, and Africa with a broad portfolio of cybersecurity vendors. Directly comparable as a regional cyber VAD targeting enterprise and government accounts with channel partner enablement.
Broad incumbents
- Westcon-Comstor: Global specialty distributor focused on networking, cybersecurity, and collaboration vendors, with a sizable Middle East and Africa footprint. Comparable to AmiViz as a multi-vendor cybersecurity channel partner, though operating at much larger scale across additional product categories.
- Ingram Micro: World's largest IT distributor with a growing cybersecurity practice and established Middle East operations. Comparable as a broad-line distributor competing for the same enterprise cybersecurity channel deals, but with far larger scale and a much broader product portfolio.
- Arrow ECS: Global value-added distributor specializing in enterprise and mid-market cybersecurity, with regional presence across EMEA. Comparable as a cybersecurity VAD operating a multi-vendor channel model, though Arrow's scale and vendor breadth are substantially larger than AmiViz's.
- ALSO Group: European-headquartered IT distributor with significant cybersecurity and cloud platform offerings across EMEA. Comparable as a broad-line distributor with cybersecurity specialization, though operating at materially larger scale than AmiViz.
Emerging players
- Cloud Distribution: UK-based value-added distributor focused on next-generation cybersecurity, networking, and cloud vendors. Comparable to AmiViz as a specialist VAD serving regional resellers with a curated portfolio, though operating in a different geography (UK vs. MEA).
- Pax8: Cloud-focused distributor operating a digital marketplace connecting managed service providers with cybersecurity and SaaS vendors. Comparable to AmiViz on the marketplace-as-distribution thesis, though Pax8 focuses on cloud/SaaS rather than traditional on-premises cybersecurity.
Regional players
- Redington: India-headquartered IT distributor with growing Middle East and Africa footprint distributing cybersecurity, cloud, and enterprise software. Comparable to AmiViz on the India/MEA bridge geography and broad-line distribution model, though Redington's portfolio extends well beyond cybersecurity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AmiViz social profiles
Digital presenceAmiViz financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmiViz leadership team
Management profileNumber of profiles
Profiles2 records
AmiViz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmiViz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmiViz
What does AmiViz do?
AmiViz operates a B2B cybersecurity value-added distribution marketplace that connects global cybersecurity vendors with regional channel partners, resellers, and enterprise customers across the Middle East, Africa, APAC, and EMEA. The platform aggregates and resells third-party cybersecurity solutions (deception, application security, SaaS security, SIEM, AI security) and provides partner enablement, training, and deployment services.
When was AmiViz founded?
AmiViz was founded in 2021. It employs 101 to 250 people.
Where is AmiViz based?
AmiViz is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does AmiViz make money?
One revenue line is on record: value-Added Distribution.
Who are AmiViz's main competitors?
Direct peers on record are Exclusive Networks, Spire Solutions and StarLink. Broad incumbents are Westcon-Comstor, Ingram Micro, Arrow ECS and ALSO Group. Emerging players are Cloud Distribution and Pax8. Redington is listed as a regional player.
Does AmiViz have an API?
No public API is recorded for AmiViz.
What industry is AmiViz in?
AmiViz's product category is Cybersecurity Value-Added Distribution. Its primary akta.pro industry code is BPAEADAB, Security Operations Center (SOC) as a Service, with a secondary code of HDADAGAJ, Attack Detection & Response for Cloud/SaaS (SOC for Cloud). Its NAICS code is 5182 and its SIC code is 7370.