ASA International India Microfinance
ASA International India Microfinance (ASA India) is a Kolkata-based microfinance institution founded in 2008 that provides small-ticket credit to urban and rural populations across South Asia, operating as a division of the multinational ASA International microfinance group.
- Company typePrivate
- Founded2008
- HeadquartersKolkata, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ASA International India Microfinance does
ASA International India Microfinance, doing business as ASA India, is an Indian microfinance institution founded in 2008 and headquartered in Kolkata. It is structured as a division of ASA International, a multi-country microfinance group, and operates as a for-profit private entity serving urban and rural populations with microfinance products. The entity reports a headcount in the 1001-5000 range, consistent with a labor-intensive field-based lending operation, and has built out a financial and technology leadership bench comprising a CFO, CIO, and CTO.
The company's business model centers on providing small-ticket credit to underserved urban and rural borrowers, a segment that depends on dense physical distribution, local field officers, and group-lending methodologies typical of the Indian microfinance industry. It has raised approximately $16.6 million in disclosed equity across two rounds — an approximately $11.17 million round led by Invest In Visions in December 2019 and an approximately $5.44 million round from British International Investment in March 2021 — suggesting reliance on development finance and impact-oriented capital rather than commercial venture or debt markets. No pricing, product detail, or branch network data is disclosed in the available sources.
Material gaps limit deeper analysis: the company website (asaindia.in) still displays a "Launching Soon" message despite the 2008 founding date, no revenue, AUM, or loan-book figures are disclosed, no partnerships, certifications, or regulatory actions are recorded, and no AI, technology stack, or proprietary platform details are available. The combination of a multi-year operating history with parent-group backing on one hand, and an apparently non-operational public web presence on the other, creates a notable diligence question for any prospective investor.
ASA International India Microfinance firmographics
Firmographics- Name
- ASA International India Microfinance
- Legal name
- ASA India
- Website
- https://asaindia.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ASA International India Microfinance (ASA India) is a Kolkata-based microfinance institution founded in 2008 that provides small-ticket credit to urban and rural populations across South Asia, operating as a division of the multinational ASA International microfinance group.
- Ownership category
- akta.pro rank
ASA International India Microfinance industry classification
Industry- Product category
- Microfinance
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Microloans & Working Capital Loans (FSAKAGAA)
- akta.pro secondary industries
- Microenterprise Group Lending (Joint Liability) (FSAKAGAH), Agricultural & Rural Microfinance (FSAKAGAG), Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM)
Keywords
Where ASA International India Microfinance is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Markets served
ASA International India Microfinance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
ASA International India Microfinance product offering
Product offeringCore offering
ASA International India Microfinance is an India-based division of ASA International that provides microfinance services to underserved urban and rural populations. The company offers small-ticket loans to low-income individuals and micro-entrepreneurs to support income-generating activities and basic household needs. It operates as part of ASA International's global microfinance network, focused on financial inclusion across South Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Microfinance loans for underserved urban and rural populations Small-ticket credit products extended by ASA International India Microfinance to low-income individuals and micro-entrepreneurs in urban and rural India, supporting income-generating activities and household financial needs as part of the company's financial inclusion mission.
Companies that use ASA International India Microfinance
Customer profileIdeal customer profiles1 record
ASA International India Microfinance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASA International India Microfinance partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
ASA International India Microfinance competitors and assessment
Company assessmentDirect peers
- Satin Creditcare Network: Indian NBFC-MFI providing joint-liability group loans to underbanked women and small entrepreneurs. Directly comparable operating model and customer base to ASA India.
- Fusion Microfinance: NBFC-MFI serving rural and semi-urban borrowers via the group-lending model, with similar product, customer, and regulatory profile to ASA India.
- CreditAccess Grameen: One of India's largest NBFC-MFIs, focused on group lending to rural women. Highly comparable to ASA India in target customer, group/joint-liability methodology, and rural-urban mix.
- Muthoot Microfin: Part of the Muthoot Group, this NBFC-MFI targets women borrowers in rural India through joint-liability group lending. Comparable in customer, product, and methodology.
- IIFL Samasta Microfinance: NBFC-MFI backed by IIFL Group, providing microfinance loans primarily to women in rural and semi-urban India. Comparable target segment and group-lending approach to ASA India.
- Spandana Sphoorty Financial: Large Indian NBFC-MFI using a women-focused group-lending model in rural and semi-urban markets. Closely comparable to ASA India in borrower profile, methodology, and geographic footprint.
Broad incumbents
- Bandhan Bank: Originated as a microfinance institution and now a universal bank with a large microfinance and emerging-customers book. Competes with ASA India for the same underbanked borrower base but with a wider product suite and lower cost of funds.
- ASA International Group: Parent group of ASA India, operating microfinance across Asia and Africa. Comparable in mission, methodology, and borrower profile, and a structural peer because it sets the strategic and capital framework for ASA India.
- Ujjivan Small Finance Bank: Converted from an NBFC-MFI to a small finance bank, serving microfinance and small-business customers with deposit-taking capability. Directly comparable customer segments but broader financial product offering than ASA India.
- Equitas Small Finance Bank: Small finance bank serving microfinance and small-business customers in India, including through group lending. Competes with ASA India in the same borrower pool but offers a broader banking product set.
Market position
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ASA International India Microfinance social profiles
Digital presenceASA International India Microfinance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA International India Microfinance leadership team
Management profileNumber of profiles
Profiles3 records
ASA International India Microfinance funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA International India Microfinance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA International India Microfinance
What does ASA International India Microfinance do?
ASA International India Microfinance is an India-based division of ASA International that provides microfinance services to underserved urban and rural populations. The company offers small-ticket loans to low-income individuals and micro-entrepreneurs to support income-generating activities and basic household needs. It operates as part of ASA International's global microfinance network, focused on financial inclusion across South Asia.
When was ASA International India Microfinance founded?
ASA International India Microfinance was founded in 2008. It employs 1,001 to 5,000 people.
Where is ASA International India Microfinance based?
ASA International India Microfinance is headquartered in Kolkata, India, in the Asia region.
Who are ASA International India Microfinance's main competitors?
Direct peers on record are Satin Creditcare Network, Fusion Microfinance, CreditAccess Grameen, Muthoot Microfin, IIFL Samasta Microfinance and Spandana Sphoorty Financial. Broad incumbents are Bandhan Bank, ASA International Group, Ujjivan Small Finance Bank and Equitas Small Finance Bank.
Does ASA International India Microfinance have an API?
No public API is recorded for ASA International India Microfinance.
What industry is ASA International India Microfinance in?
ASA International India Microfinance's product category is Microfinance. Its primary akta.pro industry code is FSAKAGAA, Microloans & Working Capital Loans, with a secondary code of FSAKAGAH, Microenterprise Group Lending (Joint Liability). Its SIC code is 6153.