Blue Valet

What Blue Valet does

Blue Valet (legal entity HBRI SAS) is a French valet parking service provider headquartered in the Bordeaux metropolitan area (Pessac/Mérignac), operating a "kiss-and-fly" model in which travelers hand off and retrieve their vehicles at the curbs of terminal drop-off zones while Blue Valet parks them in secured off-airport or off-station facilities. Founded in 2015, the company has built the largest disclosed footprint of any French valet-parking operator, currently serving 10 airports — Paris-Charles de Gaulle, Paris-Orly, Paris-Beauvais, Bordeaux-Mérignac, Toulouse-Blagnac, Nice Côte d'Azur, Nantes-Atlantique, Marseille-Provence, Lyon-Saint-Exupéry, and Basel-Mulhouse — and 3 train stations (Bordeaux-Saint-Jean, Aix-en-Provence TGV, Lyon-Saint-Exupéry), and has expanded internationally into Valencia, Spain. More than 1 million travelers have used the service cumulatively.

The operational platform pairs a direct-to-consumer booking website with native iOS and Android applications and a B2B management layer (Blue Valet Business) for corporate accounts. The proprietary technology stack centers on a Vehicle Entry/Exit Inventory System (EDL) that captures time-stamped and geolocated photographic documentation of vehicle condition at pickup and return, delivered to the customer as a digital report; flight and train schedule tracking that helps valets coordinate vehicle-return timing; and an integrated WeProov partnership for digital vehicle inspection. Service hours run 4:00 AM to 11:30 PM daily (Paris-Orly from 3:00 AM), and customers cite punctual pickup at the curbside drop-off area. Insurance coverage during custody is provided through AXA.

The business model is primarily transaction-based, with per-booking parking fees supplemented by unit-priced add-ons (modification/cancellation option, EDL inspection at €15, late-return fees between €15 and €39, and ancillary services including express wash, interior/exterior cleaning, covered parking, and EV charging to more than 80% autonomy). Blue Valet Business introduces a recurring component via monthly centralized corporate billing and a per-reservation debit option for company accounts. Distribution is direct-to-consumer via website and mobile app, supplemented by channel partnerships with Air France, Uvet, One Park, and WeProov. The company has raised a disclosed €8M in total across a 2017 round (~€2M) and a 2018 round (~€6.8M) from Bpifrance, Sofimac Investment Managers, IRDI, Supernova Invest, Swen Capital Partners, Dynalim, and Limousin Participations, and employs 160 people on permanent contracts. Co-founder Hugo Ricard leads as CEO.

Name

Blue Valet

Legal name

HBRI SAS

Website

https://bluevalet.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Valet (HBRI SAS) is a French valet parking operator founded in 2015, providing curbside vehicle handoff and secured off-airport parking at 10 French airports and 3 train stations, plus a B2B corporate-account platform, serving more than 1 million cumulative leisure and business travelers.

Ownership category

akta.pro rank

Product category

Airport and Train Station Valet Parking Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industry

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

Keywords

• Airport valet parking
• Train station parking
• Corporate parking services
• Vehicle maintenance services
• Kiss and fly parking

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Valet Parking Services: Core revenue from valet parking and vehicle storage services at airports and train stations. Customers book online or via app, drop off vehicles at designated points, and vehicles are parked in secured facilities until return. Additional fees apply for late returns, modifications, and extended stays.
2. Vehicle Maintenance Services: Additional services including express wash, exterior hand wash, full interior/exterior cleaning, windshield wiper fluid refill, covered parking, and deep sand/debris removal for pets
3. Blue Valet Business Corporate Accounts: Corporate accounts with monthly centralized billing or per-reservation payment, offering loyalty benefits for frequent business travelers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blue Valet provides valet parking services at airports and train stations, where travelers drop off their vehicles directly at terminal kiss-and-fly areas and have them parked in secured facilities until return. The company operates at 10 French airports and 3 train stations, supplementing its core parking service with optional vehicle maintenance (wash, cleaning, tire pressure), electric vehicle recharging, and an entry/exit vehicle inventory (EDL) inspection service. It also offers a dedicated Blue Valet Business program for corporate customers with centralized billing and expense management.

Product overview

Blue Valet operates as a valet parking platform serving airports and train stations in France. The core product is the Valet Parking Service, which allows travelers to drop off and pick up their vehicles at terminal drop-off areas while the company handles parking. This is supplemented by vehicle maintenance and cleaning add-on services (express wash, exterior wash, full interior and exterior cleaning, interior-only cleaning, covered parking), an electric vehicle recharge option, and an entry vehicle inspection option. Blue Valet Business adds a corporate account management layer for companies managing employee travel expenses with centralized billing. A loyalty program with a refer-a-friend scheme provides additional retention tools.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Valet Business: A business program dedicated to professional travelers, offering loyalty advantages for frequent business travelers. Includes a dedicated business platform for companies to manage employee parking expenses, with centralized or decentralized payment options.
• Blue Valet Loyalty Program

Products and services

• Valet Parking Service Flagship offering that lets travelers hand over their vehicle to a valet directly at the airport or train station terminal drop-off area; the vehicle is parked in a secured facility and returned to the same spot upon the traveler's return. Designed for both leisure and business travelers seeking convenience over traditional self-park or shuttle services.
• Vehicle Maintenance and Cleaning Services Supplementary car care services available during the parking period, including express wash at an automatic car wash center, exterior hand wash, full interior and exterior cleaning, interior-only cleaning, windshield fluid refill, covered parking, deep sand/pets removal, and vehicle condition inspection reports. Targeted at travelers who want their car serviced while away.
• Blue Valet Business A dedicated business program for companies whose employees travel regularly, providing a corporate account management platform, centralized or decentralized monthly billing, expense control, employee management, and loyalty advantages for frequent business travelers.

Quantifiable outcome

• Over 1 million travelers have used the service
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Air FrancecoreChannel Partner/ Reseller/ DistributorAviation partnership enabling Air France customers to access Blue Valet valet parking services. Integration likely allows Air France to offer parking solutions as part of travel packages or through their booking channels.
• One parkminorChannel Partner/ Reseller/ DistributorParking platform partnership enabling Blue Valet visibility and booking through parking aggregation platform.
• EvianminorGTM or Marketing PartnerMarketing or promotional partnership providing branded water bottles as customer attention (mentioned in customer reviews) or co-marketing initiatives.
• UvetcoreChannel Partner/ Reseller/ DistributorCorporate travel management company partnership providing Blue Valet services to Uvet's corporate travel customers. Represents significant B2B channel for business travelers.
• WeProovcoreTechnology or IntegrationTechnology partnership for vehicle condition documentation. WeProov provides digital inspection and condition reporting technology used in Blue Valet's entry/exit inventory system.
• AXAcoreOthersInsurance partner providing vehicle coverage during the parking and custody period. AXA insurance protects customer vehicles against damage while in Blue Valet's care.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Aena: Spanish state-owned airport operator controlling parking at Valencia and other Spanish airports where Blue Valet is expanding; both a potential partner and a competitive threat via direct airport-run valet or parking services.
• Q-Park: European parking operator with significant airport and city centre presence; a broad incumbent competing indirectly via on-airport and off-airport parking products across the same geography Blue Valet serves.
• APCOA Parking: Pan-European parking operator with airport, city, and retail real estate parking contracts; competes as a broad incumbent that airports often turn to for parking operations and could in-source valet services.
• Indigo (formerly Vinci Park): Largest parking operator in Europe with deep airport concession contracts; represents the broad incumbent that controls much of the underlying parking infrastructure Blue Valet rents or partners with to deliver its valet service.

Others

• OnePark: French parking aggregator and listed partner of Blue Valet; operates a broader pre-booked parking marketplace across France and indirectly funnels demand toward Blue Valet through partnership distribution.

Direct peers

• TravelCar: French airport parking and car-sharing platform operating at major French airports with valet and self-park options; competes head-to-head for the same leisure and business traveller segment Blue Valet targets.
• ParkVia: European airport and city parking aggregator offering pre-bookable parking at airports including several French hubs; competes for the same digital-first traveller searching for parking alternatives to on-airport lots.
• Looking4Parking: Airport parking comparison and booking platform serving European travellers with meet-and-greet and self-park products; overlaps with Blue Valet in airport parking distribution and pricing comparison.
• Ector: French-founded airport valet parking operator directly named in press coverage as Blue Valet's primary competitor; offers an identical kiss-and-fly model at multiple French and European airports, making it the closest like-for-like comparable.
• Aircar: French airport valet parking service with comparable meet-and-greet positioning; another like-for-like French competitor in the kiss-and-fly category Blue Valet helped popularise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluevalet/reviews
• Xx.com/blue_valet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Valet