What AESTHETIC does

AESTHETIC Technology (China) Co., Ltd. (唯美爱科技（中国）有限公司) is a Beijing-headquartered beauty and wellness franchise platform founded in 2002 that operates one of China's largest multi-brand beauty store networks, with more than 8,000 franchise stores nationwide supported by six regional management centers in Shanghai, Shenzhen, Shenyang, Chengdu, and Taiyuan. The company develops, manufactures, and distributes skincare, body care, SPA, and wellness products across a portfolio of sub-brands targeting high, mid, and low-end consumer segments, including 唯美度 (Weimeidu, the core skincare brand with 900+ products), 奥瑞拉 (Aorila, royal palace SPA), 梦颜堂 (Mengyantang, Tibetan medicine wellness), 芭特尔芙莱 (Bateerfulai, cosmetics), S唯美召香 (Korean skin management), VN智能光电美肤馆 (smart photoelectric skincare), and TOK-OUTLET (nail services).

The underlying technology stack centers on proprietary biotech formulations developed through research alliances with French National Institute of Health (INSERM), Paris Descartes University, Chinese Academy of Medical Sciences, and Sun Yat-sen University, yielding 119+ patents in micro-crystal biological technology, brightening, moisturizing, and nano-gold anti-aging compositions. The company also designs and manufactures its own beauty equipment line including intelligent wellness management stations, E-light instruments, multi-polar RF devices, and photoelectric skincare systems, and operates a Shenzhen production base.

AESTHETIC's business model is a zero-franchise-fee direct franchise model (整店输出) targeting aspiring female entrepreneurs and SMB operators; franchisees receive turnkey support including free store selection, free design, mandatory initial product/equipment inventory purchase, training, and ongoing operational guidance. Revenue is generated primarily through product and equipment sales to franchisees, training services, and recurring inventory replenishment. The company expanded into medical aesthetics in 2009 with China's first micro-plastic surgery beauty hospital and in 2015 acquired Korean listed company NEXTEYE to establish a cross-border Sino-Korean beauty platform. End-consumer customers are predominantly women seeking facial care, body treatments, anti-aging, whitening, and SPA wellness services, with select male and unisex positioning through the Mengyantang and Tibetan wellness brands.

Name

AESTHETIC

Legal name

唯美爱科技（中国）有限公司

Website

https://kpbeauty.com.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AESTHETIC (唯美爱) is a Beijing-based beauty and wellness franchise platform founded in 2002, operating 8,000+ stores across China through multiple sub-brands (Weimeidu, Aorila, Mengyantang, S Weimeizhaoxiang, VN). It sells proprietary biotech skincare products, equipment, and training to franchisees under a zero-franchise-fee model, serving aspiring female entrepreneurs and female end consumers seeking facial, body, and SPA services.

Ownership category

akta.pro rank

Product category

Beauty Salon Franchising

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

Mobile Cosmetic Tattooing & Permanent Makeup (HSALAMAL), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Everyday Makeup Application (HSALAHAA)

Keywords

• Beauty salon franchising
• Skincare products
• Beauty equipment distribution
• Professional beauty training
• Wellness center operations

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Franchise Fees and Product Sales: Revenue is generated through franchise fees and the sale of beauty products and equipment to franchisees. The company operates a zero-franchise-fee model with only initial inventory purchase required. The company has its own production base in Shenzhen and develops products with biotech-anti-aging technology.
2. Training Services: Revenue is also generated through providing professional training services for beauty technicians and franchise operators
3. Equipment Distribution: The company distributes beauty equipment and instruments to franchise stores as part of their turnkey solution

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AESTHETIC (唯美爱) is a comprehensive beauty and wellness franchise company that operates a multi-brand portfolio of skincare, SPA, and wellness brands. The company manufactures proprietary biotech skincare products, distributes professional beauty equipment, and offers a zero-franchise-fee turnkey salon model targeting aspiring beauty entrepreneurs. Franchisees receive free store location selection, free design, equipment distribution, professional training, and ongoing operational support across a nationwide network of 8,000+ stores.

Product overview

AESTHETIC (唯美爱) is a comprehensive beauty and wellness franchise company operating a multi-brand portfolio including 唯美度 (core skincare brand with 900+ products), 奥瑞拉 (royal SPA), 梦颜堂 (Tibetan wellness), 芭特尔芙莱 (cosmetics), 唯美召香/S唯美召香 (Korean skin management), VN智能光电美肤馆 and New&New (smart photoelectric skincare), and TOK-OUTLET (nail services). The company provides beauty equipment, professional training programs, and turnkey franchise support including store selection, design, training, marketing, and ongoing operations guidance. Products span skincare, body care, wellness, aromatherapy SPA, and藏密养生 categories with proprietary micro-crystal biological technology and 119+ patents.

Differentiator

Problem solved

Functional benefit

Brands

• 唯美度: 面部护理、身体护理、特色护眼系列等综合美容服务品牌
• 奥瑞拉
• 梦颜堂
• S唯美召香
• VN智能光电美肤馆
• New&New DIY智能光电美肤馆
• 贝芙蔓

Products and services

• 唯美度 (Weimeidu) Skincare Brand Main skincare and beauty brand offering comprehensive facial care products including crystal diamond series, precious skincare series, pure botanical aromatherapy series, special eye care series, SPA body series, five elements wellness series, and seasonal care products with over 900 product varieties. Targeted at consumers seeking professional skincare through franchise salons.
• 奥瑞拉 (Aorila) Royal SPA Brand High-end royal palace SPA and wellness brand featuring 100-year secret formulas combined with 2000-year traditional Chinese medicine meridian concepts, offering aromatherapy SPA treatments with essential oils.
• 梦颜堂 (Mengyangtang) Tibetan Wellness Brand Tibetan secret wellness brand combining Tibetan medicine culture with modern technology, offering spa treatments, beauty, and spiritual growth services for both men and women, including scalp care and Tibetan-style treatments.
• 芭特尔芙莱 (Bateerfulai) Cosmetics Brand Cosmetics and makeup brand offering color cosmetics products including lipstick, eye shadow, and blush for both professional salon and consumer use.
• S唯美召香 (S Weimeizhaoxiang) Korean Skin Management Korean pure imported skin management brand offering professional skin management services with Korean advanced technology, with hundreds of chain stores successfully operating nationwide as problem-skin solution specialists.
• AESTHETIC Beauty Equipment Line Professional beauty equipment and instruments distributed to franchise stores including intelligent wellness management station, water mask cultivation instrument, magnetic eye beauty instrument, E-light instrument, multi-polar RF fat blasting instrument, postpartum repair instrument, palace Taiji wellness instrument, SPA essential oil wellness instrument, hot sculpture body contouring, and pain-free hair removal equipment.
• AESTHETIC Beauty Training Programs Comprehensive training programs for beauty technicians and franchise operators, including beauty skills training, skin management training, semi-permanent makeup training, and beauty technique training delivered at company facilities and via on-site mentorship at franchise locations.
• Beauty Salon Franchise Program (美容院加盟) Turnkey beauty salon franchise offering free store location selection, free store design, beauty equipment distribution, professional training, and ongoing operational support with zero franchise fee and zero management fee. Only initial product inventory purchase is required. Total investment varies by brand tier, store size, and location.

Quantifiable outcome

• Zero product complaints for 15+ years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Natural Beauty (自然美): Taiwan-origin beauty salon franchise with deep presence in mainland China. Operates a similar franchise-driven model offering skincare, body care, and SPA services to female consumers — directly comparable to AESTHETIC's 唯美度 and 奥瑞拉 brands.
• Chlitina (克丽缇娜): Major Taiwan-origin beauty salon franchise in China with thousands of stores offering skincare, body treatments, and SPA services. Closely comparable to AESTHETIC in GTM (franchise), customer base (female beauty seekers), and product/service mix.
• Mariedalgar (玛丽黛佳): Chinese color cosmetics brand with strong retail and franchise distribution across salons and specialty beauty channels. Comparable to AESTHETIC's 芭特尔芙莱 sub-brand in product category and target consumer.
• Pretty Beauty (思妍丽): China-based beauty and wellness chain offering facial, body, and SPA services through company-owned and franchised salons. Directly comparable in service portfolio and target demographic.
• Fan Wenhua (樊文花): Leading Chinese facial-care franchise chain with thousands of stores specializing in skin analysis and targeted facial treatments. Comparable to AESTHETIC's facial-focused service offering and franchise economics.
• Botanist Doctor (植物医生): China-based skincare retail franchise with thousands of stores focusing on botanical skincare. Comparable in franchise GTM, female consumer targeting, and single-category depth strategy.

Broad incumbents

• L'Oréal China: Global beauty leader with significant China operations spanning mass-market to luxury skincare, professional salon products (L'Oréal Professionnel), and active medical aesthetics investments. Competes broadly with AESTHETIC across consumer and professional channels.
• Estée Lauder China: Global prestige beauty group with major China footprint through department stores, specialty retail, and digital channels. Adjacent competitor for the higher-end consumer AESTHETIC targets via 奥瑞拉.

Emerging players

• Lin Qingxuan (林清轩): Chinese skincare brand built around camellia-based formulas with rapidly expanding offline store network. Comparable as a domestically developed, R&D-led skincare brand scaling through physical retail — similar trajectory to AESTHETIC's premium brands.
• Yunifang (云肌医疗美容) / similar Chinese medical aesthetics chains: Chinese medical aesthetics clinic chains operating in adjacent clinical skincare and light aesthetic services. Comparable to AESTHETIC's medical aesthetics positioning (post-2009 micro-plastic surgery hospital and NEXTEYE-acquired Korean capabilities).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AESTHETIC