Book My Bai
BookMyBai is an India-based online marketplace that connects urban households with background-verified domestic help, including maids, nannies, cooks, and eldercare providers, operating across 25+ Indian cities and select overseas markets via a transaction-fee placement model.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Book My Bai does
BookMyBai (legal entity: Nano Job Consultants Private Limited) is an India-based online marketplace that connects urban households with background-verified domestic help, including maids, cooks, nannies, elderly caretakers, patient caretakers, and specialty providers such as japa maids and married-couple pairs. The platform is positioned as a technology-enabled alternative to traditional unorganized maid bureaus, with a 4-step vetting protocol (Aadhaar/biometric identity check, criminal verification across Indian courts, in-person interview, mandatory training) and pre-recorded video profiles that let families pre-screen candidates before meeting them. As of 2024, the company claims a database of over 500,000 verified maids and 200,000+ families served across 25+ Indian cities plus overseas corridors (Dubai, Singapore, London, Australia). The product surface is served through a self-serve website funnel (search, filter, video profile, shortlist, request callback) supported by a 200+ operations team that handles matching, complaints (city-specific complaints email channels exist for Mumbai and Bengaluru), and on-field servicing.
The business model is transaction-based: BookMyBai charges a one-time placement fee equal to one month of the maid's salary or Rs 5,000, whichever is higher, plus applicable service tax, with a 6-month free-replacement guarantee (up to 3 replacements). A Rs 1,000 refundable priority-account tier offers faster callback handling and a dedicated manager. There is no subscription and no recurring SaaS revenue; revenue is entirely tied to successful placements, making the model sensitive to match-quality, refund rates, and repeat-hire frequency. Distribution is product-led growth through the website, SEO, blog content, customer testimonials, and earned media in publications such as Times of India, Economic Times, BBC, and Inc42.
The company was founded in Mumbai by Anupam Sinhal and Vickash Chowdhury (Anupam previously founded Homado.com, an interior-designer marketplace acquired by a leading e-commerce company), with Alcino Dsouza as COO and Ashik Shah as CTO. BookMyBai has raised a pre-Series A round of Rs 2 crore (~US$239,000) led by Inflection Point Ventures in September 2024, following earlier undisclosed funding from ARUN Seed (2018) and a 50K Ventures / Villgro / Xseed Partners round (2019). A 2024 consumer commission ruling ordering a refund plus compensation in a failed-placement case illustrates ongoing service-quality risk in the core transaction.
Book My Bai firmographics
Firmographics- Name
- Book My Bai
- Legal name
- Nano Job Consultants Private Limited
- Website
- https://bookmybai.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BookMyBai is an India-based online marketplace that connects urban households with background-verified domestic help, including maids, nannies, cooks, and eldercare providers, operating across 25+ Indian cities and select overseas markets via a transaction-fee placement model.
- Ownership category
- akta.pro rank
Book My Bai industry classification
Industry- Product category
- Domestic Help Marketplace
- NAICS
- Nursing and Residential Care Facilities (623), Other Residential Care Facilities (62399)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Home Care Staffing & Nurse Registry Services (HLAFAEAK)
- akta.pro secondary industries
- Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)
Keywords
Where Book My Bai is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Book My Bai business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hiring Fee / Placement Commission: One-time hiring fee charged at the time of successful placement. The fee is calculated as one month salary of the maid or Rs. 5000, whichever is higher, plus applicable service tax. Free replacement provided within 6 months (up to 3 replacements).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Hiring Fee |
| Transaction based/ take rate | Pay-as-you-go | Preferred Customer Account (Priority Service) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Book My Bai product offering
Product offeringCore offering
BookMyBai operates an online marketplace that connects urban Indian families with verified domestic helpers including maids, nannies, cooks, patient caretakers, and elderly care attendants. The platform aggregates profiles from thousands of local maid bureaus across 25+ Indian cities, allowing customers to search, view video profiles, shortlist, and hire domestic help online. A 4-step vetting protocol (identity check, criminal verification, in-person interview, training) and a 6-month free replacement guarantee back each placement.
Product overview
BookMyBai is India's first marketplace platform for domestic help services, operating as a technology company that aggregates domestic maid bureaus and enables homeowners to discover and hire verified domestic help online. The platform offers a unified marketplace with multiple service categories including housemaids, nannies, cooks, elderly care, patient care, and specialty services like Japa maids, overseas maid placement, and married couple packages. The core platform provides a searchable database of over 5 lakh verified maids with pre-recorded video profiles, background verification, and a 6-month free replacement guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Maid Services
- Nanny Services
- Cook Services
- Elderly Care
- Patient Care
- Japa Maid / Baby Massager
- Overseas Maid Service
- Married Couple Service
Quantifiable outcome
- 500,000+ verified maids available on platform
- +2 more outcomes
Companies that use Book My Bai
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Book My Bai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Book My Bai partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Book My Bai competitors and assessment
Company assessmentEmerging players
- HomeTriangle: Indian home-services marketplace connecting customers with verified domestic help, maintenance, and wellness professionals. Comparable in offering a multi-category home-services aggregator with background verification.
- Bro4U: Indian marketplace for home and lifestyle services including maids, packers & movers, and event staff. Comparable as an aggregator of domestic and household services, though smaller in scale.
- Yes Madam: India-based at-home salon and home-services platform with expansion into cleaning and domestic help categories. Comparable in targeting urban Indian households with technology-enabled, vetted service professionals.
- Ekdum: Indian on-demand home services startup offering cleaning, plumbing, electrical and maid services with trained personnel. Comparable in targeting urban Indian households seeking vetted domestic help.
Broad incumbents
- Urban Company (formerly UrbanClap): India's largest home-services marketplace offering maids, deep cleaning, beauty, and repair services with verified professionals. Comparable as a technology-enabled domestic help platform, though broader in scope and significantly better capitalized.
- Care.com: Global online marketplace for caregivers including nannies, housekeepers, and senior care providers. Comparable as a two-sided verified marketplace for domestic help, though primarily US-focused and serving as a strategic reference point for BookMyBai's model.
Direct peers
- HouseJoy: Indian home-services marketplace offering cleaning, appliance repair, and pest control with a vetted professional pool. Comparable in being an aggregator for in-home services across Indian metros, though BookMyBai specializes further in long-term domestic help.
- TaskBob: Mumbai-based on-demand home services platform providing maids, cooks, carpenters, electricians, and pest control with background-verified workers. Directly comparable in geographic focus (Mumbai origin) and domestic-help-led service mix.
Others
- Local Maid Bureaus (unorganized sector): Thousands of neighborhood maid bureaus operate across Indian cities and are BookMyBai's primary offline competitor. They are the incumbents that BookMyBai explicitly aims to disrupt via verification, video profiles, and online discovery.
Regional players
- Bharat Care: Indian elder and patient care services provider placing trained attendants in households. Comparable as a placement and staffing model for home-based care, which is an adjacent segment within BookMyBai's product set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Book My Bai social profiles
Digital presenceBook My Bai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Book My Bai leadership team
Management profileNumber of profiles
Profiles4 records
Book My Bai funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Book My Bai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Book My Bai
What does Book My Bai do?
BookMyBai operates an online marketplace that connects urban Indian families with verified domestic helpers including maids, nannies, cooks, patient caretakers, and elderly care attendants. The platform aggregates profiles from thousands of local maid bureaus across 25+ Indian cities, allowing customers to search, view video profiles, shortlist, and hire domestic help online. A 4-step vetting protocol (identity check, criminal verification, in-person interview, training) and a 6-month free replacement guarantee back each placement.
Is Book My Bai a public or private company?
Book My Bai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Book My Bai founded?
Book My Bai was founded in 2016. It employs 11 to 50 people.
Where is Book My Bai based?
Book My Bai is headquartered in Mumbai, India, in the Asia region.
How does Book My Bai make money?
One revenue line is on record: hiring Fee / Placement Commission.
Who are Book My Bai's main competitors?
Emerging players on record are HomeTriangle, Bro4U, Yes Madam and Ekdum. Broad incumbents are Urban Company (formerly UrbanClap) and Care.com. Direct peers are HouseJoy and TaskBob. Local Maid Bureaus (unorganized sector) is listed as an others. Bharat Care is listed as a regional player.
Does Book My Bai have an API?
No public API is recorded for Book My Bai.
What industry is Book My Bai in?
Book My Bai's product category is Domestic Help Marketplace. Its primary akta.pro industry code is HLAFAEAK, Home Care Staffing & Nurse Registry Services, with a secondary code of HSAAABAF, Temporary / Short-Term Nanny (Fill-In) Services. Its NAICS code is 623 and its SIC code is 8082.