Yes Madam
Yes Madam is an Indian tech-enabled marketplace founded in 2016 that dispatches 7,000-12,000 verified beauty professionals across 55+ cities for at-home salon, spa, makeup, pre-bridal, and laser services, recently expanding into physical YM Salon outlets and B2B corporate wellness.
- Company typePrivate
- Founded2016
- HeadquartersNoida, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yes Madam does
Yes Madam (YesMadam Technologies Pvt. Ltd., formerly Notion Online Solutions Private Limited) is an Indian tech-enabled marketplace founded in 2016 in Noida that dispatches independent, verified beauty professionals to customers' homes for salon, spa, makeup, pre-bridal, and laser services. The platform operates across 55-58 Indian cities via a mobile app (Android and iOS) and website, supported by a network of 7,000-12,000 service partners and 12 regional offices, with 8M+ cumulative bookings and 6M+ app downloads to date. In 2026 the company extended its model into physical retail with the launch of YM Salon, a smart-tech unisex salon format in Delhi-NCR offering premium services such as HydraGlo facials, Korean Manicure, and Skin & Scalp Analysis.
The business operates on a split-pricing marketplace model: customers pay the service professional directly for the service charge plus a convenience fee to Yes Madam, with bring-your-own-product options starting at ₹6/min. Revenue is diversified across marketplace commissions, direct-employment economics on the Laser/Body Toning category, subscription packages, private-label product sales, B2B corporate wellness contracts (clients include OYO, Sugar, Dentsu, PhysicsWallah, Artemis and others), and offline salon revenue. The company was bootstrapped and profitable for nine years before raising its first institutional capital — a ₹50 crore (~$5.2M) Series A led by Info Edge's B8 Fund-I in May 2026 at a ~₹750 crore valuation — earmarked for city expansion, technology, partner network deepening, private-label products, and international entry into GCC and Southeast Asia.
Underlying technology includes real-time GPS tracking of service partners, background location sharing during service, a tiered partner progression system (Standard through Queen), and image-based diagnostics at the in-salon format; a planned Yes Madam 2.0 will overlay AI-driven personalized wellness on top of the existing platform. Yes Madam is co-founded and led by Mayank Arya (CEO), Aditya Arya (COO), and Akanksha Vishnoi (CMO), with reported FY26 revenue of ₹195 crore — up 107% from ₹94 crore in FY25 — marking the third consecutive year of 100%+ YoY growth.
Yes Madam firmographics
Firmographics- Name
- Yes Madam
- Legal name
- YesMadam Technologies Pvt. Ltd. (Formerly known as Notion Online Solutions Private Limited)
- Website
- https://yesmadam.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yes Madam is an Indian tech-enabled marketplace founded in 2016 that dispatches 7,000-12,000 verified beauty professionals across 55+ cities for at-home salon, spa, makeup, pre-bridal, and laser services, recently expanding into physical YM Salon outlets and B2B corporate wellness.
- Ownership category
- akta.pro rank
Yes Madam industry classification
Industry- Product category
- On-demand At-home Beauty and Wellness Marketplace
- NAICS
- Beauty Salons (812112)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)
- akta.pro secondary industry
- Mobile/On-Location Makeup Services (HSALAHAJ)
Keywords
Where Yes Madam is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices13 records
Markets served
Yes Madam business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Convenience fee on each booking: YesMadam charges customers a 'convenience fee' for facilitating the booking and transferring payments to the Service Professional on top of the service Charges paid to the professional; processed via payment gateway (credit/debit cards, net banking, wallets, UPI, or cash on completion).
- Direct service revenue from in-house categories: For Laser Treatments and Body Toning Category, professionals are full-time employees of YesMadam and services are rendered directly by the company, so the company receives payments directly (rather than acting as a limited collection agent).
- Private-label product sales: Sales of in-house branded beauty products to customers; identified as a focus area to be expanded with Series A capital.
- Subscription packages: Recurring subscription packages (howsoever named) offered for monetary consideration providing customers with additional benefits such as ability to avail discounted Services; subject to additional terms.
- Corporate Wellness B2B contracts: Corporate wellness program revenue from enterprises (OYO, Sugar, Dentsu, PhysicsWallah, AppInventive, Clovia, Pee Safe, Nash Tech, DS Group, Artemis, Economic Times, Farmley, Midas) booking on-site spa and massage services for employees.
- Offline salon revenue (YM Salon): Direct revenue from company-owned smart-tech unisex salons in Delhi-NCR (Indirapuram, Ghaziabad and Grand Ajnara Market, Noida) offering 100+ premium services.
- YM Credits and promotional coupons: Issuance of promotional coupons redeemable for credits/benefits related to Services; discretionary and can be disabled by YesMadam at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-booking transaction pricing |
| Subscription | Monthly | Subscription packages |
| Unit Pricing | Pay-as-you-go | BYO products - service-only pricing |
| Other | Pay-as-you-go | Discount codes and promotional coupons |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Yes Madam product offering
Product offeringCore offering
Yes Madam operates a tech-enabled on-demand marketplace that connects customers with independent, verified beauty professionals for at-home salon, spa, makeup, pre-bridal, mehendi, laser and male grooming services across 50+ Indian cities via its Android/iOS app and website. The platform earns a per-booking convenience fee on each transaction, layered with subscription packages, private-label products, B2B corporate wellness contracts, and direct revenue from company-owned YM Salon outlets and full-time-employee Laser Treatments.
Product overview
Yes Madam operates a single, unified at-home beauty and wellness platform composed of one core consumer product (the Yes Madam Home Salon App, supported by the Yesmadam website) with multiple integrated sub-products and modules. The app is the booking and service-delivery backbone running across 50+ Indian cities; layered on top of it are dedicated service categories (Female Salon at Home, Female Spa at Home, Female HydraGlo & Laser Treatments, Male Grooming, Male Spa, Hair Services, Makeup at Home, Pre Bridal, Mehendi at Home), partner-facing modules (Register as a Professional, the tiered commission program, and the RRR loyalty program), a B2B module (Corporate Wellness Program), and an offline channel (Yes Madam Salon / 'India Ka Tech Salon' in Delhi-NCR). Premium diagnostic and treatment add-ons such as Face Skin Analysis, Hair Scalp Analysis, HydraGlo, and Korean Manicure extend the in-salon offering, and a planned 'Yes Madam 2.0' will overlay AI-driven personalized wellness experiences on top of the existing home-services platform. The portfolio is operated by YesMadam Technologies Pvt. Ltd. (formerly Notion Online Solutions Private Limited).
Differentiator
Problem solved
Functional benefit
Products and services
- Yes Madam Home Salon App On-demand mobile app and web platform that books and dispatches independent, verified beauty professionals to customers' homes for salon, spa, makeup, pre-bridal, mehendi, laser and male grooming services across 50+ Indian cities, operated by YesMadam Technologies Pvt. Ltd.
- Yes Madam Salon (Tech Salon / YM Salon) Company-owned offline smart-tech unisex salon offering 100+ premium services including HydraGlo, Korean Head Wash, Korean Manicure, Sauna Bath, Skin & Scalp Analysis, Botox, Keratin and Nanoplastia; currently live at Express Garden Indirapuram (Ghaziabad) and Grand Ajnara Market (Noida).
- Female Salon at Home
Companies that use Yes Madam
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
Yes Madam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Yes Madam partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, moderate and flagship.
- Footloose FilmsminorFootloose Films co-produced Yes Madam's digital campaign featuring actor Rajpal Yadav and influencer Tanya Mittal, highlighting the brand's at-home services through humor and nostalgia. The campaign marked Yes Madam's first collaboration with Rajpal Yadav.
- Rakesh BediminorVeteran actor Rakesh Bedi featured in Yes Madam advertising campaigns leveraging the popularity of his character 'Jameel Jamali' from the blockbuster film Dhurandhar 2.
- Rajpal YadavmoderateBollywood actor Rajpal Yadav partnered with Yes Madam for a digital campaign produced in association with Footloose Films to highlight at-home salon services through humor and nostalgia; first collaboration with Yes Madam.
- Tanya MittalmoderateInfluencer Tanya Mittal (Bigg Boss 19 contestant) partnered with Yes Madam for digital campaigns promoting Korean beauty services and home salon services.
- Shraddha KapoorflagshipBollywood actress Shraddha Kapoor is the brand ambassador/endorser for Yes Madam; featured prominently on the homepage and YM Salon page as the face of the brand.
- De FabulousminorPremium beauty brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section on salon page.
- FloractiveminorPremium beauty brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section on salon page.
- KanpekiminorBeauty brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section on salon page.
- Moroccan OilminorPremium haircare brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section.
- O3+minorSkincare brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section.
- Organica Da RomaminorBeauty brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section.
- OlaplexminorPremium haircare brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section.
- RicaminorBeauty brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section.
- WellaminorPremium haircare brand whose products are used at Yes Madam Salon; displayed under 'Brands we're using' section.
Scale indicators12 records
Recent moves8 records
Expansion highlights3 records
Yes Madam competitors and assessment
Company assessmentDirect peers
- Urban Company (formerly UrbanClap): India's largest home-services marketplace offering at-home salon, beauty, spa, and grooming services. Direct competitor in the same at-home salon category with similar marketplace model, broader service portfolio (cleaning, plumbing, electrician), and significantly larger scale and capital base.
- HouseJoy: Indian home-services marketplace offering at-home salon, cleaning, and repair services. Direct competitor in the at-home salon category, though historically broader in non-beauty categories; similar tech-enabled marketplace model and tier-2/3 city coverage.
Emerging players
- Snabbit: Quick-commerce/15-minute at-home beauty services startup backed by Khosla Ventures and others. Targets the same at-home beauty category as Yes Madam but with a faster-fulfillment promise; emerging player with a much smaller verified-professional base (reportedly ~25 active beauty professionals) compared to Yes Madam's 7,000-12,000+.
- Beauté Secrets: India-based at-home salon and spa services provider in select cities. Direct peer in the at-home beauty category but operating at significantly smaller scale; competes for the same customers and professionals in overlapping metros.
- MyGlamm (Sanghvi Technologies): Indian D2C beauty and personal-care brand with a digital-first, content-led model. Adjacent competitor in beauty with overlapping female customer base and private-label strategy, but product-led rather than service-led.
- BookMySalon (Stylin Group): India-based marketplace for booking salon appointments at brick-and-mortar salons. Direct adjacency to Yes Madam's category; competes for the same customer wallet by enabling discovery and booking at physical salons rather than at-home service.
Broad incumbents
- Nykaa (FSN E-Commerce Ventures): India's largest beauty and personal-care omnichannel retailer with Nykaa Luxe stores, e-commerce platform, and Nykaa Pro B2B. Broad incumbent in beauty; overlapping customer base and private-label ambitions, but distribution-led rather than service-led.
Others
- Looks Salon (Looks Unisex Salon): Large Indian chain of brick-and-mortar unisex salons with 200+ outlets across India. Indirect competitor offering similar beauty services but in a physical retail format; relevant as a benchmark for YM Salon's omnichannel strategy and for category-level customer behavior.
- Enrich Salon: Established Indian chain of unisex salons with presence across major metros. Indirect competitor providing premium in-salon services; comparable to Yes Madam's YM Salon smart-tech format on service quality and pricing benchmarks.
- Green Trends Salon: Indian salon chain by CavinKare offering unisex salon services across 100+ outlets. Indirect competitor in the broader Indian beauty services market, useful for benchmarking offline scale economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Yes Madam social profiles
Digital presenceYes Madam compliance and trust
Trust signalCompliance3 records
Yes Madam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes Madam leadership team
Management profileNumber of profiles
Profiles12 records
Yes Madam funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes Madam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes Madam
What does Yes Madam do?
Yes Madam operates a tech-enabled on-demand marketplace that connects customers with independent, verified beauty professionals for at-home salon, spa, makeup, pre-bridal, mehendi, laser and male grooming services across 50+ Indian cities via its Android/iOS app and website. The platform earns a per-booking convenience fee on each transaction, layered with subscription packages, private-label products, B2B corporate wellness contracts, and direct revenue from company-owned YM Salon outlets and full-time-employee Laser Treatments.
Is Yes Madam a public or private company?
Yes Madam is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yes Madam founded?
Yes Madam was founded in 2016. It employs 101 to 250 people.
Where is Yes Madam based?
Yes Madam is headquartered in Noida, India, in the Asia region.
How does Yes Madam make money?
Seven revenue lines are on record. Convenience fee on each booking is the primary driver. The others are direct service revenue from in-house categories, private-label product sales, subscription packages, corporate Wellness B2B contracts, offline salon revenue (YM Salon) and YM Credits and promotional coupons.
Who are Yes Madam's main competitors?
Direct peers on record are Urban Company (formerly UrbanClap) and HouseJoy. Emerging players are Snabbit, Beauté Secrets, MyGlamm (Sanghvi Technologies) and BookMySalon (Stylin Group). Nykaa (FSN E-Commerce Ventures) is listed as a broad incumbent. Others are Looks Salon (Looks Unisex Salon), Enrich Salon and Green Trends Salon.
Does Yes Madam have an API?
No public API is recorded for Yes Madam.
What industry is Yes Madam in?
Yes Madam's product category is On-demand At-home Beauty and Wellness Marketplace. Its primary akta.pro industry code is HSALALAH, Special Occasion Hair & Makeup Services (Non-Bridal), with a secondary code of HSALAHAJ, Mobile/On-Location Makeup Services. Its NAICS code is 812112 and its SIC code is 2840.