What Reflect Innovation does

Reflect Innovation Ltd. is an Israel-based, privately-held consumer health technology company that designs, manufactures, and sells the Reflect Orb, a handheld biofeedback device intended to help users self-regulate stress and anxiety. The Orb incorporates six sensor panels (three per hand) that measure heart rate, heart rate variability (HRV), breathing rate, and galvanic skin response (GSR) through skin contact alone, communicating via Bluetooth to a companion iOS/Android application. A color-changing LED ring at the top of the device provides real-time visual feedback on the user's physiological state, intended to make biofeedback intuitive for non-expert users including children. The product is targeted at three overlapping audiences: individual wellness consumers seeking non-pharmaceutical stress, anxiety, and sleep support; parents using the device with children to teach self-soothing; and mental health professionals integrating biofeedback into clinical practice.

The company operates a direct-to-consumer e-commerce model through meetreflect.com, shipping within the United States only with free domestic shipping and a 12-month hardware warranty. Revenue is generated through a one-time hardware purchase of the Reflect Orb combined with a recurring app subscription that unlocks guided meditation sessions, themed content, journaling, and longitudinal progress tracking. Reflect Innovation Ltd. (Israel) is the parent operating entity, with Reflect US Inc. (Delaware) supporting North American operations. The company has raised approximately $4.13M in disclosed funding across two rounds (2018 and 2021), both led by Joy Ventures. As of January 2026, Reflect is listed among approximately 178 Israeli mental health technology companies, 80% of which remain early-stage. The company cites a 71% self-reported user improvement rate in stress, anxiety, and depression, and has earned coverage in major consumer and health media including Forbes, TechCrunch, The Wall Street Journal, The Washington Post, Healthline, Psychology Today, Gawker, and Bustle.

Name

Reflect Innovation

Legal name

Reflect Innovation Ltd.

Website

https://meetreflect.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Reflect Innovation is an Israel-based consumer health technology company that sells the Reflect Orb, a handheld biofeedback device paired with a subscription mobile app, to help individual consumers, children (with parents), and mental health professionals manage stress, anxiety, and meditation through real-time physiological feedback.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Reflect Orb): The company sells the Reflect Orb as a physical biofeedback device. Customers purchase the device directly through the company's e-commerce shop. The device is sold with a 30-day return policy and a 12-month warranty. The Orb is a one-time hardware purchase that works with the companion app.
2. Subscription Services (App and Premium Features): Access to the Reflect app and services requires an active subscription. Subscriptions have an initial term and automatically renew for successive renewal terms. Users can cancel their subscription at any time. Subscription fees are paid via credit card or third-party payment providers. A 30-day refund period applies from device delivery date for subscription fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Reflect Innovation designs and sells the Reflect Orb, a handheld biofeedback device with six sensor panels that measure heart rate, HRV, breathing rate, and galvanic skin response through skin contact alone. The Orb pairs via Bluetooth with the Reflect App, which delivers guided meditation sessions, themed relaxation content, and longitudinal progress tracking. The product is sold direct-to-consumer with a required subscription for app access.

Product overview

Reflect Innovation offers the Reflect Orb, a personal biofeedback device that trains users to achieve relaxation by measuring physiological signals through skin contact and providing real-time visual feedback. The product ecosystem consists of the Reflect Orb (handheld device with biometric sensors), the Reflect App (mobile application providing guided meditation sessions and progress tracking), and an associated subscription service. Users hold the Orb while the device measures heart rate, breathing, and skin conductance, displaying stress levels via color changes. The companion app offers themed relaxation sessions and session history tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Reflect Orb A handheld biofeedback device with six sensor panels (three for each hand) that measures heart rate, heart rate variability, breathing rate, and galvanic skin response through skin contact alone. The Orb displays real-time physiological state changes via a color-changing LED light ring and pairs via Bluetooth with the Reflect App. Designed for adults, children, and clinical use cases.
• Reflect App A companion mobile application available on iOS 9.0+ and Android 5.1+ that pairs with the Reflect Orb via Bluetooth to deliver guided meditation and relaxation sessions with multiple themes and sounds. Tracks session data, provides daily reminders, journaling space, and longitudinal progress insights. Requires an active subscription for access.
• Reflect Premium Subscription Auto-renewing subscription service required to access the Reflect App and premium features including guided sessions, progress tracking, journaling, and personalized relaxation content. Subscription fees paid via credit card or third-party payment providers; 30-day refund window from device delivery date.

Quantifiable outcome

• 71% of users report reduction in stress, anxiety and depression
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace: Meditation and mindfulness app with employer health benefits distribution. Headspace overlaps Reflect's stress and meditation outcomes and is a more established incumbent in the digital-only segment.
• Fitbit (Google): Consumer wearable with heart rate, HRV, sleep, and stress tracking features. Fitbit's biometric reach on the wrist overlaps Reflect's value proposition for consumers considering an additional device.
• Withings: Connected health device maker (scales, watches, sleep mat) that measures physiological signals including HRV. Withings competes at the broader consumer health-device tier with stronger retail distribution.
• Calm: Leading meditation and sleep app. Calm competes for the same relaxation/anxiety wallet share as Reflect but does so purely digitally, without a hardware biofeedback component.
• Garmin: Multi-category wearables with advanced HRV, stress, and body battery metrics. Garmin competes for the same health-conscious consumer and offers deep product breadth.

Direct peers

• Apollo Neuro: Wearable that delivers gentle vibrations to retune the nervous system for stress, sleep, and focus. Apollo targets the same stress/anxiety/sleep outcomes as Reflect through a different biofeedback modality.
• Muse (Interaxon): Consumer EEG-based neurofeedback headband for meditation, focus, and sleep. Muse is the most direct competitor to Reflect in the consumer biofeedback-for-relaxation category, with a similar hardware-plus-app proposition.
• HeartMath: Pioneer in HRV coherence biofeedback for stress regulation and emotional wellbeing. HeartMath directly overlaps Reflect's HRV measurement and self-regulation training use case, with a stronger clinical/professional footprint.

Emerging players

• Dreem: Sleep-focused neurotechnology headset with biofeedback and sleep tracking. Dreem overlaps Reflect's sleep and relaxation outcomes via EEG rather than HRV/GSR.
• Neurosity: Consumer-grade EEG devices for focus and mental performance. Neurosity overlaps Reflect's neural-biofeedback positioning but targets cognitive performance rather than relaxation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflect Innovation