HeartMath LLC
- Company typePrivate
- Founded1991
- HeadquartersBoulder Creek, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
HeartMath LLC firmographics
Firmographics- Name
- HeartMath LLC
- Legal name
- HeartMath LLC
- Website
- https://heartmath.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
HeartMath LLC industry classification
Industry- Product category
- Biofeedback Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC)
- akta.pro secondary industries
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
Keywords
Where HeartMath LLC is headquartered
LocationHeadquarters
- HQ city
- Boulder Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HeartMath LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Hardware Sales: Sale of HRV sensors and devices including Inner Balance (wired and wireless), emWave2 handheld, and emWave Pro/Pro Plus systems. One-time hardware purchase with optional accessories.
- Software & Subscription: HeartMath App and HeartCloud subscription services for data sync and advanced features. Lifetime subscription unlocked via sensor purchase.
- Training & Certification Programs: Fee-based certification programs for health professionals, coaches, mentors, trainers, and team trainers. Includes clinical certification, trauma-sensitive certification, and organizational programs.
- Books, Games & Audio Products: Sale of HeartMath books, educational materials, games for children, and music/audio recordings for meditation and coherence practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Inner Balance Coherence Plus (Mobile/Bluetooth) |
| One time/ perpetual license | Pay-as-you-go | Inner Balance Wired (iPhone/Android) |
| One time/ perpetual license | Pay-as-you-go | emWave2 Handheld Device |
| One time/ perpetual license | Pay-as-you-go | emWave Pro/Pro Plus (Professional) |
| Other | Pay-as-you-go | Certification Programs |
Distribution channels5 records
Marketing channels8 records
HeartMath LLC product offering
Product offeringCore offering
HeartMath LLC develops and sells heart rate variability (HRV) biofeedback hardware sensors paired with proprietary software applications for stress management and heart coherence training. Its product ecosystem combines Bluetooth and wired ear-sensor/finger-sensor hardware with mobile and desktop apps to deliver real-time coherence scoring, guided coherence-building exercises, and longitudinal tracking. Revenue is generated through consumer hardware sales, mobile app subscriptions, clinical/professional software licenses, and globally certified resilience training programs.
Product overview
HeartMath LLC offers a suite of heart rate variability (HRV) biofeedback and coherence training products designed for stress reduction, emotional self-regulation, and performance optimization. The product portfolio centers on hardware sensors (Inner Balance and emWave series) paired with software applications that analyze heart rhythms and provide real-time coherence feedback. The ecosystem includes consumer products (Inner Balance Coherence Plus with mobile app, emWave2 handheld), professional offerings (emWave Pro and emWave Pro Plus with advanced HRV assessments), cloud synchronization (HeartCloud), and interactive training features (Coherence Coach, Dual Drive, Tropical Heat games). The products are used by individuals, health professionals, corporations, schools, first responders, military, and healthcare organizations for stress management, performance enhancement, and wellness programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Inner Balance Coherence Plus Consumer Bluetooth HRV sensor that pairs with the Inner Balance app to deliver real-time coherence scoring, guided coherence-building exercises, and progress tracking for individuals seeking stress reduction, better sleep, and emotional regulation at home.
- Inner Balance Wired for iPhone Wired HRV sensor accessory for iPhone users that connects to the Inner Balance app to deliver coherence feedback and guided exercises for personal stress management and resilience training.
- Inner Balance Wired for Android Wired HRV sensor accessory for Android users that connects to the Inner Balance app to deliver coherence feedback and guided exercises for personal stress management and resilience training.
- emWave2 Standalone HRV biofeedback device with on-device display that provides real-time coherence feedback for personal use, classroom use, or introductory professional use, sold as a single hardware unit.
- emWave Pro Windows-based professional HRV biofeedback software that provides multi-session coherence assessments, protocols, and reporting for clinicians, coaches, and researchers conducting stress and resilience interventions.
- emWave Pro Plus Enterprise-grade HRV biofeedback system combining emWave Pro software, multi-user database, and hardware sensors for use by hospitals, research institutions, wellness programs, and government/military deployments.
- HeartMath App Subscription-based mobile app for iOS and Android that provides coherence training sessions, guided practices, journaling, and a content library for individuals seeking stress management, better sleep, and emotional regulation.
- Building Personal Resilience Certification Entry-level certification course that trains participants to teach and apply HeartMath coherence tools and the Inner Balance technology in personal and professional settings, awarding the BPRC credential.
- HeartMath Clinical Certification Program Advanced certification program for licensed healthcare professionals that trains them to integrate HeartMath HRV coherence assessment and interventions into clinical practice with patients.
- HeartMath Certified Trainer (HMCT) Program Top-tier HeartMath trainer certification that authorizes graduates to deliver HeartMath programs, train and certify other professionals, and serve as licensed representatives of the HeartMath methodology worldwide.
Quantifiable outcome
- Anxiety reduced by 46% in 6-9 weeks
- +6 more outcomes
Companies that use HeartMath LLC
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
HeartMath LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
HeartMath LLC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, standard and minor.
- Netherlands Police AcademycoreHeartMath became an Official Partner of the Police Academy in the Netherlands, delivering resilience training to police officers with exceptional outcomes. This partnership led to expanded adoption across Dutch law enforcement.
- Blue Couragecore20+ year partnership delivering HeartMath training to law enforcement officers in the US through Blue Courage programs. Includes published research on resilience among police officers.
- VA Whole HealthcoreJointly created special programs with the VA's Whole Health initiative, uniquely crafted for the veteran population addressing chronic pain, addiction, and recovery. HeartMath technology approved by VA Rehabilitation and Prosthetic Services.
- International Resellers NetworkstandardAuthorized resellers in 12+ countries: Australia (Macquarie Institute), Belgium/Netherlands/Luxembourg (HeartMath Benelux), Chile (BrainSpa), Denmark (HeartTeam), Germany (HeartMath Deutschland), Italy (SelfCoherence), Mexico (Corente), Poland (Quantum Planet), UK/Ireland (HeartMath UK).
- HSA/FSA Eligible ProvidersminorHeartMath products are eligible for purchase using HSA/FSA accounts, expanding accessibility for individual consumers seeking stress management tools.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
HeartMath LLC competitors and assessment
Company assessmentEmerging players
- Elite HRV: Elite HRV is a consumer-and-athlete-focused HRV analysis platform with a smartphone app and compatible low-cost sensors. It targets overlapping customers (athletes, coaches, general wellness users) at lower price points than HeartMath's Inner Balance, exerting pricing pressure on consumer HRV biofeedback.
- Headspace: Headspace delivers guided meditation, sleep, and focus content through a consumer and B2B (Headspace for Work) subscription model. Its enterprise mental-health channel competes directly with HeartMath's organizational resilience and corporate wellness offerings.
- Calm: Calm is a leading consumer meditation, sleep, and mental wellness subscription app. While not hardware-based, Calm competes with HeartMath's app layer for consumer mind-body wellness engagement and overlaps on outcomes such as stress reduction and improved sleep.
Broad incumbents
- Garmin: Garmin's broad smartwatch and fitness wearable line includes HRV status, Body Battery, and stress tracking features. As an established incumbent with mass-market distribution, Garmin competes with HeartMath's Inner Balance at the consumer end while bringing stronger brand and retail presence.
- Fitbit (Google): Fitbit devices offer HRV-based stress management, sleep scores, and mindfulness content within a mass-market wearable ecosystem. Its scale, retail presence, and parent-company (Google) resources make it a broad incumbent competing for the same consumer stress-management wallet.
- Apple (Apple Watch): Apple Watch ships HRV monitoring via the Health app and Mindfulness content, embedded in the world's most-installed wearable ecosystem. As a platform incumbent, Apple compresses demand for dedicated HRV biofeedback devices such as HeartMath's Inner Balance.
Direct peers
- Oura: Oura produces a smart ring delivering sleep, readiness, and HRV metrics with a subscription layer. It targets overlapping consumer and high-performance use cases (stress, recovery, sleep) and competes with HeartMath for share-of-wallet in the personal wellness segment.
- Thought Technology: Thought Technology manufactures professional biofeedback and psychophysiological instrumentation, including HRV hardware and software used by clinicians and researchers. It is a direct competitor to HeartMath's emWave Pro Plus in the clinical and research biofeedback channel.
- Biopac Systems: Biopac provides research-grade biofeedback, HRV, and physiological monitoring systems for academic and clinical research labs. It competes with HeartMath's emWave Pro Plus for research and clinical HRV assessment budgets and instrumentation standards.
- Whoop: Whoop is a consumer wearable (strap form factor) focused on recovery, sleep, strain, and HRV tracking with a subscription-led model. It competes directly with HeartMath's Inner Balance by offering HRV insights to athletes, first responders, and general consumers in a similar price range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
HeartMath LLC social profiles
Digital presenceHeartMath LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeartMath LLC leadership team
Management profileNumber of profiles
Profiles5 records
HeartMath LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeartMath LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeartMath LLC
What does HeartMath LLC do?
HeartMath LLC develops and sells heart rate variability (HRV) biofeedback hardware sensors paired with proprietary software applications for stress management and heart coherence training. Its product ecosystem combines Bluetooth and wired ear-sensor/finger-sensor hardware with mobile and desktop apps to deliver real-time coherence scoring, guided coherence-building exercises, and longitudinal tracking. Revenue is generated through consumer hardware sales, mobile app subscriptions, clinical/professional software licenses, and globally certified resilience training programs.
Is HeartMath LLC a public or private company?
HeartMath LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeartMath LLC founded?
HeartMath LLC was founded in 1991. It employs 101 to 250 people.
Where is HeartMath LLC based?
HeartMath LLC is headquartered in Boulder Creek, United States, in the North America region.
How does HeartMath LLC make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software & Subscription, training & Certification Programs and books, Games & Audio Products.
Who are HeartMath LLC's main competitors?
Emerging players on record are Elite HRV, Headspace and Calm. Broad incumbents are Garmin, Fitbit (Google) and Apple (Apple Watch). Direct peers are Oura, Thought Technology, Biopac Systems and Whoop.
Does HeartMath LLC have an API?
No public API is recorded for HeartMath LLC.
What industry is HeartMath LLC in?
HeartMath LLC's product category is Biofeedback Devices. Its primary akta.pro industry code is CRACAQAC, ECG/EKG & Heart Rhythm Monitors (Consumer), with a secondary code of HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables). Its NAICS code is 334510 and its SIC code is 3845.