Supertrends
Supertrends AG is a Switzerland-based, AI-powered trend intelligence platform founded in 2019 that delivers continuously updated SmartScans™ across 170+ industries and 150+ countries, serving enterprises, investors, and decision-makers for competitor monitoring, technology scouting, and market intelligence, complemented by innovation workshops and events.
- Company typePrivate
- Founded2019
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Supertrends does
Supertrends AG is a Swiss-based (Zug HQ, Zurich operational office) SaaS and services company founded in 2019 by serial entrepreneur Lars Tvede that builds an AI-powered trend intelligence platform and a portfolio of innovation consulting services. Its core technology continuously scans thousands of curated global sources across 40+ languages, applies NLP-based classification and importance rating, layers human editorial verification on top, and delivers outputs through SmartScans™ — living, continuously updated streams of insights built around customer-specific business taxonomies — exposed via a web platform, mobile apps, and pre-built topic subscriptions covering 170+ industries and 150+ countries. Customers include enterprises, investors, and individual trend-watchers who use the platform for competitor monitoring, technology scouting, market intelligence, and innovation management.
The company monetizes through a hybrid model: low-touch self-serve subscriptions for pre-built SmartScans at €1 trial / €39/month, custom-tailored enterprise SmartScans priced per scope, multi-user enterprise accounts, plus a high-touch services stack ranging from keynotes and webinars (€4-20K), Idea Generation workshops (€5-8K), Business Prototyping sprints (€20-30K for 8-10 participants), Business Launch programs (€10-20K), and large "Big Events" priced €30K-€1M. Distribution mixes direct enterprise sales (with a dedicated Head of Global Sales running Calendly-booked demos) with a freelance commission-based sales agent network across Europe and reseller partnerships. Strategic partnerships include FraimeWorks (innovation methodology), TeamExpert (leadership training), Banff People (large-scale leadership programs), Future Navigator (Liselotte Lyngsø), and the Danish Chamber of Commerce (18,000 member companies) for podcast distribution. To date, Supertrends has raised a CHF 1.5M Series A in 2021 and an additional, size-undisclosed financing in 2024 involving Filter Fund VC, and serves 11-50 employees with a leadership team across product (Jens Helstrup, CPO), sales (Emil Waehrens), and content operations.
Supertrends firmographics
Firmographics- Name
- Supertrends
- Legal name
- Supertrends AG
- Website
- https://supertrends.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supertrends AG is a Switzerland-based, AI-powered trend intelligence platform founded in 2019 that delivers continuously updated SmartScans™ across 170+ industries and 150+ countries, serving enterprises, investors, and decision-makers for competitor monitoring, technology scouting, and market intelligence, complemented by innovation workshops and events.
- Ownership category
- akta.pro rank
Supertrends industry classification
Industry- Product category
- Market Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- Meta-Search & Search Aggregators (BPAMAAAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Supertrends is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Supertrends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SmartScan Subscriptions: Pre-made SmartScans (Quantum Computing, Blockchain, Generative AI) offered at €1 trial for first month, then €39/month subscription. Custom SmartScans tailored to enterprise needs with tailored search queries and personalized research reports. Platform access via single-user registration with ongoing access to trends, data, and insights.
- Keynotes & Webinars: Live presentations and webinars delivered by futurists and innovation experts. Pricing ranges from €4,000-20,000 depending on audience size and format. Optional SmartScan license add-on at €10 per participant.
- Idea Generation Workshop: 2-3 hour guided ideation sessions for 2-4 participants. Includes visual mapping, AI-supported ideation, Miro board with transcripts, AI-generated podcast summary, SmartScan, and custom GPT. Priced at €5,000-8,000.
- Business Prototyping Workshop: Full-immersion 3-day innovation sprint (2 days live workshop + half-day virtual SmartScan session). Includes keynote, FraimeWorks facilitation, concept development, prototype definition, business model creation, pilot planning. Priced at €20,000-30,000 for 8-10 participants.
- Business Launch Program: 6-12 month structured program to bring innovations to market. Includes strategic planning, GTM development, launch readiness assessment, ongoing support, optional SmartScan access, and business coaching. Priced at €10,000-20,000.
- Big Events: Large-scale corporate events (20-600 participants) including full event design, bespoke programs, experienced facilitators, innovation activities. Venues include castles, private islands, and alpine locations. Priced at €30,000-1,000,000.
- Enterprise Accounts: Company accounts requiring multiple user profiles with the company responsible for inviting and managing user access. Enterprise pricing negotiated based on user count and needs.
- Sales Agent/Reseller Partnerships: Commission-based sales agents across Europe earning uncapped commissions for referring clients. Reseller opportunities for innovation-focused partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pre-made SmartScans (Quantum Computing, Blockchain, Generative AI) - Monthly subscription |
| One time/ perpetual license | Multi-year contract | Keynotes & Webinars - Live presentations or webinars |
| One time/ perpetual license | Multi-year contract | Idea Generation Workshop - 2-3 hour guided session |
| One time/ perpetual license | Multi-year contract | Business Prototyping Workshop - 3-day full immersion innovation sprint |
| One time/ perpetual license | Multi-year contract | Business Launch Program - Structured market preparation |
| One time/ perpetual license | Multi-year contract | Big Events - Large-scale corporate gatherings |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Supertrends product offering
Product offeringCore offering
Supertrends provides an AI-powered trend intelligence and market research platform that continuously scans thousands of curated global sources across 40+ languages. Its flagship SmartScans™ deliver living streams of personalized, human-verified insights around client-defined business taxonomies for competitor monitoring, technology scouting, and market intelligence. Complementing the platform are professional services including workshops, keynotes, and large-scale corporate events for innovation and strategy development.
Product overview
Supertrends offers a multi-tiered platform and services portfolio centered on AI-powered trend intelligence and innovation research. The core offering is the Supertrends Platform, a self-guided subscription knowledge base covering 170 industries and 150+ countries. Built on this platform are SmartScans™ — the primary intelligence delivery mechanism — available as highly customized enterprise solutions or pre-built topic-specific modules (Blockchain, Generative AI, Quantum Computing). Complementing the platform are consulting services including Idea Generation workshops, Business Prototyping workshops, Business Launch programs, Keynotes & Webinars, and Big Events. The company operates from Switzerland (Zug HQ and Zurich operational office) and was founded in 2019.
Differentiator
Problem solved
Functional benefit
Brands
- SmartScans: AI-powered, continuously updated intelligence services that scan thousands of global sources to deliver tailored insights for businesses, investors, and decision-makers.
Products and services
- SmartScans (Custom) Highly customized intelligence service designed for enterprise needs. Tailored search queries are created around the client's business taxonomy, with AI continuously scanning thousands of curated global sources and human editorial verification ensuring accuracy. Each SmartScan is a living stream of insights updated continuously for competitor monitoring, technology scouting, and market intelligence.
- Quantum Computing SmartScan Pre-customized quantum technology intelligence service providing continuously updated tracking of breakthroughs, market shifts, risks, and key players. Includes daily news flow, weekly summaries, quarterly reports, scientific papers, glossary, startup tracking, and technological developments. Priced at EUR 39/month with €1 first-month trial.
- Blockchain SmartScan Pre-customized blockchain intelligence service delivering weekly and quarterly updates on blockchain technology trends, statistics, and developments. Includes industry market updates, application use cases, and company/collaboration tracking. Subscription-based at EUR 39/month with €1 first-month trial.
- Generative AI SmartScan Pre-customized generative AI intelligence service with weekly and quarterly updates covering business dynamics, regulations, socioeconomic transformation, applications, companies, and research in the generative AI landscape. Priced at EUR 39/month with €1 first-month trial.
- Supertrends Platform Self-guided knowledge base providing continuous stream of forward-looking information on global trends, innovations, statistical data, company profiles, and expert insights. Covers 170 industries and 150+ countries, updated daily with human-written analysis and API-extracted content. Includes News, Trends, Innovations, Milestones, Statistics, Companies, Network/Experts, and Watchlist sections. Available via subscription for individuals and enterprises.
- Idea Generation Workshop 2–3 hour guided session combining human expertise with AI-powered tools for refining early-stage ideas. Includes visual mapping, AI-supported ideation, Miro board with transcripts, AI-generated podcast summary, SmartScan on topic, and custom GPT trained on context. Priced at €5,000–8,000 for 2–4 participants.
- Business Prototyping Workshop Intensive 3-day innovation workshop taking concepts from idea to validated business prototype. Combines Supertrends keynote, FraimeWorks facilitation, concept development, prototype definition, business model creation, and pilot project planning with SmartScan trend analysis. Priced at €20,000–30,000 for 8–10 participants.
- Business Launch Program Strategic program guiding innovation from development to market-ready business with 6–12 month timeline. Includes strategic planning, go-to-market development, launch readiness assessment, ongoing support, optional SmartScan access, and business coaching. Priced at €10,000–20,000.
- Keynotes & Webinars Customized presentations on innovation, technology trends, and future insights delivered by world-class futurists and experts. Includes interactive Q&A and optional workshop add-on. Suitable for company all-hands, conferences, leadership retreats, and innovation summits. Priced at €4,000–20,000 for 2–20,000 attendees, with optional SmartScan license add-on at €10 per participant.
- Big Events Large-scale event design and delivery service for organizational gatherings. Includes full event design, bespoke program, experienced facilitators, unique location coordination, and innovation/collaboration activities. For 20–600 participants. Priced at €30,000–1,000,000.
- Event Locations Curated portfolio of elite event venues including 67 Pall Mall Verbier, Chalet Nest, Epicurus Copenhagen, Hindsgavl Castle, Icehotel Sweden, Kotor Montenegro, Ledreborg Castle, Restaurant Alchemist, Ryegaard Manor, Savannah USA, Taormina Sicily, Tirsbæk Manor, Vejrø Island, Zermatt, Ærø Island, and Nid des Pécles Chamonix, offered as part of Supertrends event packages.
Quantifiable outcome
- Eliminates information overload by continuously scanning thousands of sources and delivering only relevant, rated, and classified insights
- +2 more outcomes
Companies that use Supertrends
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Supertrends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Supertrends partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Banff PeoplecorePartner for designing and delivering large-scale leadership and organizational development programs. Co-founder Morten Due leads innovative programs for clients including Novo Nordisk, Haldor Topsøe, and Nordea.
- TeamExpertcoreLeadership training partner specializing in high-performance teams. Founder Henrik Radich (former Danish Navy SEAL) delivers tailored training programs using tools from business, military, and academic worlds. Has trained over 10,000 teams.
- FraimeWorkscoreCo-developed concept with Charlotte Rosenberg and Finn Kollerup for structured innovation facilitation. FraimeWorks methodology integrated into Business Prototyping workshops combining strategic insight, design thinking, and data-driven tools.
- Future NavigatorminorLiselotte Lyngsø's firm providing futurist services. Co-hosts Supertrends podcast series with Lars Tvede for Danish Chamber of Commerce.
- Lars TvedecoreFounder, best-selling author, and keynote speaker. Delivers over 1000 speeches on innovation and future trends. Author of 17 books in 11 languages with nearly 1 million copies sold.
- Danish Chamber of Commerce (Dansk Erhverv)coreStrategic partnership for Supertrends podcast series reaching 18,000 member companies. Joint content and thought leadership initiative.
- XAI GroupminorAI consulting firm led by Daniel Käfer (Supertrends expert). Focuses on AI and media topics, co-authored Hyperintelligence with Lars Tvede.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Supertrends competitors and assessment
Company assessmentDirect peers
- Trend Hunter: Trend Hunter is a trend research and innovation platform that crowdsources and curates emerging consumer, technology, and business trends for enterprises. It is directly comparable to Supertrends in serving enterprise innovation teams with curated trend intelligence.
- TrendWatching: TrendWatching is a global trend firm offering consumer trend reports, keynotes, and client briefings for enterprise innovation teams. It overlaps directly with Supertrends' trend monitoring, consulting, and keynote offerings.
- CB Insights: CB Insights is a tech market intelligence platform tracking startups, investments, and emerging technologies for enterprise and VC clients. It competes with Supertrends in market intelligence, technology scouting, and innovation monitoring.
- The Future Today Institute: The Future Today Institute is a foresight and strategic forecasting firm publishing annual trend reports and advising Fortune 500s. It mirrors Supertrends' futures research, trend forecasting, and enterprise advisory positioning.
- Shaping Tomorrow: Shaping Tomorrow is an AI-augmented strategic foresight platform scanning global sources to surface emerging trends and weak signals. It competes head-on with Supertrends' SmartScan-driven, multi-source trend intelligence.
Broad incumbents
- Mintel: Mintel is a global market research agency publishing consumer and industry research across many verticals. It serves the same enterprise and innovation buyer that Supertrends targets, but with a broader product portfolio and much larger analyst bench.
- Gartner: Gartner is a global research and advisory powerhouse for IT, strategy, and emerging technologies. It overlaps with Supertrends on technology scouting and trend monitoring for enterprise clients, but at a vastly larger scale and broader coverage.
- Forrester: Forrester Research provides market research and advisory on technology, customer experience, and innovation. Comparable to Supertrends as a research subscription and advisory incumbent serving enterprise strategy and innovation teams.
Regional players
- WGSN: WGSN is a trend forecasting platform serving consumer and fashion industries with subscription intelligence and reports. It is comparable as a paid trend intelligence subscription service, though its category focus is narrower than Supertrends' horizontal coverage.
Emerging players
- AlphaSense: AlphaSense is an AI-powered market intelligence and enterprise search platform indexing research reports, filings, and news for corporate and investment teams. It is an adjacent AI-research-platform peer relevant to Supertrends' SmartScan and enterprise intelligence use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Supertrends social profiles
Digital presenceSupertrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supertrends leadership team
Management profileNumber of profiles
Profiles7 records
Supertrends funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supertrends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supertrends
What does Supertrends do?
Supertrends provides an AI-powered trend intelligence and market research platform that continuously scans thousands of curated global sources across 40+ languages. Its flagship SmartScans™ deliver living streams of personalized, human-verified insights around client-defined business taxonomies for competitor monitoring, technology scouting, and market intelligence. Complementing the platform are professional services including workshops, keynotes, and large-scale corporate events for innovation and strategy development.
Is Supertrends a public or private company?
Supertrends is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supertrends founded?
Supertrends was founded in 2019. It employs 11 to 50 people.
Where is Supertrends based?
Supertrends is headquartered in Zug, Switzerland, in the Europe region.
How does Supertrends make money?
Eight revenue lines are on record. SmartScan Subscriptions are the primary driver. The others are keynotes & Webinars, idea Generation Workshop, business Prototyping Workshop, business Launch Program, big Events, enterprise Accounts and sales Agent/Reseller Partnerships.
Who are Supertrends's main competitors?
Direct peers on record are Trend Hunter, TrendWatching, CB Insights, The Future Today Institute and Shaping Tomorrow. Broad incumbents are Mintel, Gartner and Forrester. WGSN is listed as a regional player. AlphaSense is listed as an emerging player.
Does Supertrends have an API?
No public API is recorded for Supertrends.
What industry is Supertrends in?
Supertrends's product category is Market Intelligence Software. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of BPAMAAAC, Meta-Search & Search Aggregators. Its NAICS code is 519290 and its SIC code is 7372.