AAA

What AAA does

AAA (American Automobile Association, Inc.) is a federation of independent, not-for-profit regional automobile clubs chartered across U.S. states and Canadian provinces, founded in 1902 and collectively serving more than 65 million members across North America. Each regional club is incorporated separately in its own jurisdiction; the national AAA organization coordinates the federation without holding a parent-company relationship. The core offering is AAA Membership, which bundles 24/7 roadside assistance (jumpstarts, lockouts, battery replacements, tire changes, tows) with home and auto insurance, travel agency services, financial products (cash-back credit cards with no annual fees and free identity-theft monitoring), and a network of nearly 7,000 approved auto repair facilities.

The product portfolio extends beyond membership into digital travel tools (TripTik, Trip Canvas), document services such as International Driving Permits valid in 150 countries and expedited passport processing via RushMyPassport, and the proprietary AAA Diamonds hotel and restaurant rating system. Distribution is multi-channel: regional branch offices, the AAA.com platform and mobile app, self-serve IDP and passport online flows, and AAA Travel agents for higher-touch vacation planning.

The revenue model combines recurring membership dues, insurance premium volume, travel commissions from major partners (Hertz, Hilton, Marriott, Hyatt, Choice Hotels), affiliate referral income from 100,000+ discount partners, transaction fees for passport and IDP services, and financial services revenue. The federated not-for-profit structure means consolidated financial reporting is not published publicly.

Name

AAA

Legal name

American Automobile Association, Inc.

Website

https://aaa.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

AAA is a federation of not-for-profit regional automobile clubs serving 65+ million members across North America with 24/7 roadside assistance, home and auto insurance, travel agency services, financial products, and a network of nearly 7,000 approved auto repair facilities.

Ownership category

akta.pro rank

Product category

Automotive and Travel Membership Services

NAICS

Travel Agencies (561510)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Roadside assistance
• Travel agency services
• Auto insurance
• Membership services
• Auto repair network

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: AAA generates primary revenue through membership fees, offering access to roadside assistance, discounts, and financial services.
2. Insurance Products: AAA offers home and auto insurance to members as a core service offering.
3. Travel Services: Travel agency services including booking assistance for hotels, cruises, car rentals, and vacation packages with commission-based revenue.
4. Travel Discounts and Commissions: Partnership commissions from Hertz (up to 20% discount), Hilton, Hyatt, Marriott, and other travel partners.
5. Passport and Document Services: Expedited passport services starting at $99 through RushMyPassport partnership.

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

AAA is a not-for-profit federation of regional automobile clubs that provides membership-based roadside assistance, home and auto insurance, full-service travel agency bookings, financial products (cash back credit cards and identity theft monitoring), and document services (International Driving Permits and expedited passports) to more than 65 million members across North America. Services are delivered through a network of nearly 7,000 approved auto repair facilities, AAA travel agents, and digital planning tools (TripTik and Trip Canvas).

Product overview

AAA (American Automobile Association) is a federation of regional clubs providing membership-based services to over 65 million members across North America. The core offering centers on AAA Membership, which bundles roadside assistance, insurance products, travel services, and financial services. The product portfolio includes TripTik Travel Planner and Trip Canvas as digital travel planning tools, expedited passport and International Driving Permit services for international travelers, and AAA Diamonds as a hotel and restaurant rating system. Services are delivered through a network of branch offices, a digital platform, and approximately 7,000 approved auto repair facilities.

Differentiator

Problem solved

Functional benefit

Brands

• TripTik: Travel planner for road trips providing directions and maps
• Trip Canvas
• AAA IDP

Products and services

• AAA Membership Core membership subscription providing access to roadside assistance, automotive services, travel discounts, insurance products, and financial services for members across North America.
• Roadside Assistance 24/7 emergency roadside service including jumpstarts, lockouts, battery replacements, tire changes, and tows delivered by certified technicians to members.
• Home and Auto Insurance

Quantifiable outcome

• 65+ million members served across North America
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• WaymocoreStrategic or Co-development Partner · 1 December 2025Mothers Against Drunk Driving (MADD), AAA, and Waymo collaborated during December 2025, Impaired Driving Prevention Month, to promote safe rides and reduce impaired driving incidents. They aim to cut impaired driving deaths by 20% over five years, with Waymo offering a discount on autonomous rides in select cities.
• Mothers Against Drunk Driving (MADD)coreStrategic or Co-development PartnerCollaboration between AAA, MADD, and Waymo during December 2025 Impaired Driving Prevention Month to promote safe driving and reduce impaired driving incidents.
• HertzcoreGTM or Marketing PartnerAAA members receive exclusive Hertz car rental deals with discounts up to 20% off base rate, free AAA additional driver, free use of one child safety seat, 10% off prepaid fuel, and waived AAA Young Renter fee.
• RushMyPassportcoreChannel Partner/ Reseller/ DistributorAAA offers exclusive rates on expedited passport and travel visa services through RushMyPassport.com, including personalized application review, real-time tracking, and passport courier services starting at $99.
• HiltonminorGTM or Marketing PartnerHilton offers Hot Deals exclusively for AAA/CAA members with up to 10% discount and Hilton Honors points when booking AAA/CAA rates, plus exclusive access to Hot Deal inventory.
• MarriottminorGTM or Marketing PartnerMarriott partnership offers AAA members 5% or more discount plus Marriott Bonvoy points when booking AAA/CAA rates, with exclusive access to limited Hot Deal inventory.
• HyattminorGTM or Marketing PartnerHyatt Hotels and Resorts offers AAA members up to 10% discount and World of Hyatt points when booking AAA/CAA rates.
• Choice HotelsminorGTM or Marketing PartnerChoice Hotels offers AAA members 10% or more discount and earns Choice Privileges points with fast-tracked Gold Elite status when booking AAA/CAA rates.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Canadian Automobile Association (CAA): CAA is AAA's closest international counterpart — a federation of regional motor clubs offering roadside assistance, insurance, travel services, and member discounts across Canada. Operates the same membership-club model with comparable product mix.
• AARP: AARP is a large not-for-profit membership organization offering insurance, travel discounts, financial services, and advocacy to ~38M members. Highly comparable business model to AAA — subscription-based membership with bundled third-party discounts and member-only insurance products.
• USAA: USAA is a member-owned financial services and insurance organization serving the military community. Directly comparable to AAA's insurance + financial services + membership model, with similar captive-audience cross-sell economics.
• Good Sam: Good Sam is a membership organization serving RV and outdoor recreation enthusiasts with roadside, insurance, travel, and discount benefits. Smaller scale than AAA but operates the same category-focused membership-club model in an adjacent vehicle/transportation vertical.

Regional players

• ADAC (Allgemeiner Deutscher Automobil-Club): ADAC is Germany's largest automobile club with ~21M members, offering roadside assistance, insurance, travel, and financial services. Operates the same auto-club business model as AAA but in the European market.
• RAC (Royal Automobile Club): RAC is the UK's leading roadside assistance and motoring services provider, also offering insurance and travel services. Same membership-based auto club model as AAA, but operating in the UK market.

Broad incumbents

• Allstate: Allstate is a major U.S. property & casualty insurer with an Allstate Motor Club roadside product line. Competes with AAA in insurance distribution and roadside assistance, but is a broad P&C carrier rather than a membership-club specialist.
• State Farm: State Farm is the largest U.S. auto and home insurer, with roadside assistance offerings that overlap with AAA's insurance and emergency-service product lines. Operates as a broad mutual insurer rather than a membership club.

Emerging players

• Better World Club: Better World Club is a smaller, environmentally focused alternative to AAA offering roadside assistance, travel, and insurance. Direct competitor in the roadside/travel member-club space but at materially smaller scale and with a sustainability positioning.
• Honk: Honk is a digital-first on-demand roadside assistance platform connecting drivers to nearby service providers via app. Competes with AAA's core roadside offering using a marketplace model rather than employed-technician fleet, representing the structural threat from tech-enabled entrants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AAAOregonIdaho
• Instagraminstagram.com/aaa_national
• Xx.com/AAAOregonIdaho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA