Better World Club

What Better World Club does

Better World Club, operating under Better World Holdings LLC, is a Portland, Oregon-based direct-to-consumer subscription business best characterized as a sustainable-lifestyle membership platform anchored on roadside assistance. The company, founded in the early 2000s and B Corp certified since 2010, sells annual memberships under four primary tiers — Starter ($24.95/year), Bicycle ($44.95/year), Basic Auto ($69.95/year), and Premium Auto ($119.95/year) — plus a Fleet plan targeting business customers. Its core product is carbon-neutral roadside assistance (towing, jump starts, flat tire changes, fuel delivery, lockout service) delivered through third-party service providers across all 50 U.S. states, with the company itself positioned as the aggregator and brand rather than the operator of the tow network.

The business model is built on two revenue streams: (1) recurring annual membership fees, and (2) affiliate and referral fees generated when members convert on partner offerings embedded in the membership. The partner ecosystem includes GreenFi (banking), Lemonade, Wanderwell, Allstate, Progressive, and Liberty Mutual (insurance), Intrepid Travel (travel), Aura (identity protection), EnergySage (home energy), and Thrive Market (organic grocery delivery), each with member-exclusive discounts. The proprietary technology layer is limited: the company operates a self-serve web signup and member portal (built on Wix/HCMS) plus a proprietary Carbon Calculator tool, with roadside service fulfillment entirely outsourced.

Customer acquisition is direct-to-consumer via the company's website and organic search, supplemented by earned media (The New York Times, Forbes, Mother Jones, Yahoo Finance, Lifehacker) and rankings from WalletHub, NerdWallet, BankRate, Smart Financial, MarketWatch, and Consumer Reports. The company self-describes as "America's only B Corp certified auto club," and the B Corp status is the central brand and positioning asset. Operating geographies are U.S.-only; management is small (11–50 employees) and founder-controlled, with no disclosed outside institutional investment.

Name

Better World Club

Legal name

Better World Holdings LLC

Website

https://betterworldclub.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Better World Club is a Portland-based direct-to-consumer subscription business selling annual membership tiers of carbon-neutral roadside assistance bundled with a curated ecosystem of sustainable lifestyle partner services to environmentally conscious U.S. consumers.

Ownership category

akta.pro rank

Product category

Roadside Assistance / Auto Club Membership

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Roadside assistance
• Auto club membership
• Sustainable lifestyle services
• Carbon-neutral services
• Insurance comparison

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Better World Club generates revenue primarily through annual membership subscriptions for roadside assistance and lifestyle benefits. Tiers range from $24.95/year (Starter) to $119.95/year (Premium Auto), with additional services in banking, insurance, travel, identity protection, energy efficiency, and grocery delivery provided as partner-linked benefits included in membership. Revenue is recurring on an annual billing cycle.
2. Insurance and Financial Referral Partnerships: Better World Club earns referral/affiliate fees by directing members to insurance providers (Lemonade, Wanderwell, Allstate, Progressive, Liberty Mutual), banking (GreenFi), travel (Intrepid Travel), identity protection (Aura), energy efficiency (EnergySage), and grocery delivery (Thrive Market). These partnerships generate transaction-based or affiliate revenue when members sign up through Better World Club's links.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Better World Club sells annual memberships that bundle carbon-neutral roadside assistance for cars, bicycles, e-bikes, and fleets with access to a curated ecosystem of partner lifestyle services including green banking, multi-carrier insurance comparison, identity protection, sustainable travel discounts, home energy efficiency, and organic grocery delivery. The core paid product is the membership itself, available in Starter, Bicycle, Basic Auto, and Premium Auto tiers, while most lifestyle benefits are fulfilled by third-party partners.

Product overview

Better World Club is a membership-based sustainable lifestyle services company operating as America's only B Corp certified auto club. The company offers a tiered membership architecture centered on carbon-neutral roadside assistance (Bicycle, Basic Auto, and Premium Auto plans) bundled with a curated ecosystem of partner lifestyle services. The Starter Membership ($24.95/year) serves as the entry point, unlocking access to partner offerings including GreenFi Banking (ethical banking with up to 6% cash back), multi-provider Insurance Aggregation (auto, home, renters, pet, travel), Aura Digital Protection (identity protection), Intrepid Travel (B-Corp certified adventure travel), EnergySage Home Efficiency (solar and EV upgrades), Thrive Market Grocery Delivery (organic foods), and Lifestyle Discounts. The membership model creates an integrated sustainable living platform where roadside assistance is the core product, and lifestyle services are accessed through the membership or as standalone partner benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Membership Entry-level annual membership at $24.95/year providing access to the complete suite of sustainable lifestyle benefits including green banking, insurance options, travel adventures, identity protection, grocery delivery, and home efficiency. Designed for individuals and households who want sustainable lifestyle benefits without roadside assistance coverage.
• Bicycle / E-bike Roadside Assistance Membership Annual membership at $44.95/year built for bicycle and e-bike commuters, including 30-mile transport and carbon-neutral roadside service, plus all Starter Benefits.
• Basic Auto Roadside Assistance Membership Annual membership at $69.95/year providing essential auto roadside coverage including up to 5-mile towing, jump starts, flat tire changes, fuel delivery, and lockout service.
• Premium Auto Roadside Assistance Membership Annual membership at $119.95/year providing maximum auto coverage with up to 100-mile towing plus all basic auto benefits including jump starts, flat tire changes, fuel delivery, and lockout service, plus all Starter Benefits.
• Fleet Roadside Assistance Roadside assistance services designed for businesses operating fleets of vehicles, providing sustainable roadside coverage to support corporate ESG commitments.
• Insurance Comparison and Aggregation Service Insurance comparison and brokerage service offering access to over 30 top insurance providers across all 50 U.S. states, including Lemonade, Wanderwell, Allstate, Progressive, and Liberty Mutual, covering auto, home, renters, pet, and travel insurance.
• GreenFi Banking Service Ethical banking service featuring a 'Pay What Is Fair' program with no required monthly fees, offering up to 6% cash back on EV charging and green purchases, with tree-planting support through the Plant Your Change program.
• Aura Digital Protection Service All-in-one identity protection suite with advanced monitoring, antivirus software, VPN access, and white-glove fraud resolution, offered as a carbon-neutral service with a free 14-day trial and up to 67% discount for members.
• Intrepid Travel Adventure Service Exclusive 10% discount on Intrepid Travel small-group adventures, the world's largest B-Corp Certified sustainable travel company, designed for responsible exploration.
• EnergySage Home Efficiency Service Clean-energy marketplace partnership offering 20% savings and exclusive cash-back incentives for comparing solar panels, EV chargers, and home energy upgrades.
• Thrive Market Grocery Delivery Service Organic grocery delivery service offering 30% off first orders plus a free $60 gift, featuring thousands of organic foods, eco-friendly home goods, and cruelty-free products.
• Lifestyle Discounts Program Discount program providing access to tens of thousands of deals and savings up to 60% on top brands, experiences, theme parks, concerts, hotels, flights, car rentals, and local attractions.
• Carbon Offsets and Calculator Service Carbon offset services and calculator tools enabling members to measure and neutralize their environmental footprint through the proprietary Better World Carbon Calculator.

Quantifiable outcome

• Up to 6% cash back on EV charging and green purchases with GreenFi Banking
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Better World RecordsminorChannel Partner/ Reseller/ DistributorBetter World Records is the record label distributing music from purpose-driven artists such as Random Acts of Kindness (RAK). Better World Club serves as the distribution platform, extending its brand into cultural/social impact initiatives.
• GreenFicoreGTM or Marketing PartnerGreenFi is the banking partner integrated into Better World Club's membership, offering 'Pay What Is Fair' accounts with no required monthly fees, up to 6% cash back on EV charging and green purchases, and the Plant Your Change tree-planting program. GreenFi is a key differentiator in the sustainable lifestyle value proposition.
• LemonadecoreGTM or Marketing PartnerLemonade, a B-Corp certified insurance company, is one of the insurance partners offered through Better World Club's insurance comparison platform across all 50 states, providing pet and renters insurance options.
• WanderwellcoreGTM or Marketing PartnerWanderwell is the sustainable travel insurance partner featured on Better World Club, offering B-Corp certified travel insurance options for members.
• Allstate, Progressive, Liberty MutualcoreGTM or Marketing PartnerMajor national insurance carriers (Allstate, Progressive, Liberty Mutual) are included in Better World Club's insurance comparison platform, enabling members to compare and purchase auto, home, renters, pet, and travel coverage across all 50 states.
• Intrepid TravelcoreGTM or Marketing PartnerIntrepid Travel, the world's largest B-Corp Certified sustainable travel company, offers Better World Club members 10% off small-group adventure travel experiences designed for responsible exploration and authentic connection.
• AuracoreGTM or Marketing PartnerAura provides carbon-neutral all-in-one digital identity protection integrated into Better World Club's membership, offering advanced monitoring, antivirus, VPN, and white-glove fraud resolution with a free 14-day trial and up to 67% discount for members.
• EnergySagecoreGTM or Marketing PartnerEnergySage is the home energy efficiency partner, offering Better World Club members 20% savings and exclusive cash-back incentives on solar panels, EV chargers, and home energy upgrades through the nation's most trusted clean-energy marketplace.
• Thrive MarketcoreGTM or Marketing PartnerThrive Market provides organic grocery delivery integrated into Better World Club's membership, offering 30% off first orders plus a free $60 gift, with thousands of organic foods, eco-friendly home goods, and cruelty-free products.
• American Sustainable Business NetworkminorStrategic or Co-development PartnerBetter World Club is affiliated with the American Sustainable Business Network, indicating alignment with a broader network of purpose-driven businesses advocating for sustainable economic policies.
• Random Acts of Kindness (RAK)minorStrategic or Co-development PartnerRandom Acts of Kindness, a purpose-driven music group founded by Ken Freirich, releases music via Better World Records (a Better World Club brand). Profits from music sales and personal donations are directed to charity and children's choir partners. This partnership extends Better World Club's brand into cultural philanthropy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Lemonade: Lemonade is a B Corp certified insurance carrier and a core Better World Club insurance partner. It is comparable as a purpose-driven consumer insurance brand reaching environmentally conscious consumers, with overlapping end-customer demographic.
• Intrepid Travel: Intrepid Travel is the world's largest B Corp certified travel company and a Better World Club travel partner offering 10% off small-group adventures. It serves the same purpose-driven consumer seeking sustainable travel alternatives.
• GreenFi: GreenFi is Better World Club's ethical banking partner offering up to 6% cash back on EV charging and tree-planting programs. It is comparable as a mission-driven consumer financial service targeting the same eco-conscious audience.
• Thrive Market: Thrive Market is an organic grocery delivery partner integrated into Better World Club's membership. It is comparable as a B Corp certified, mission-driven subscription brand serving the same sustainability-minded consumer demographic.

Emerging players

• Urgently: Urgently is a digital roadside assistance platform connecting drivers to tow and recovery providers via a mobile app. It competes with Better World Club's roadside dispatch offering through a technology-led, on-demand model.
• Honk Technologies: Honk is a digital roadside assistance marketplace that connects stranded drivers to nearby service providers via mobile app. It is a comparable emerging competitor in the roadside assistance space, offering on-demand alternatives to subscription auto clubs.

Broad incumbents

• AAA (American Automobile Association): AAA is the dominant U.S. auto club with 60M+ members and the most direct comparable to Better World Club's core auto roadside membership. Better World Club explicitly markets itself via 'BWC v AAA' comparison pages, positioning AAA as its primary competitor.
• Allstate Motor Club: Allstate Motor Club offers roadside assistance memberships as a direct alternative to AAA and Better World Club, leveraging Allstate's brand and insurance distribution. It is a comparable paid-membership auto club offering towing, lockout, and travel benefits.
• Agero: Agero is a leading B2B roadside assistance platform serving insurance carriers, automakers, and fleet operators. It is comparable as a major roadside services infrastructure provider overlapping with Better World Club's core dispatch and provider network.

Direct peers

• Good Sam Club: Good Sam is a membership club for RV and outdoor recreation enthusiasts offering roadside assistance, insurance, travel, and discounts. Like Better World Club, it bundles roadside assistance with lifestyle and travel benefits under an annual membership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterworldclub
• Facebookfacebook.com/betterworldclub
• LinkedInlinkedin.com/company/better-world-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better World Club