Measure
Measure was a small aerial intelligence company that offered software for drones and drone data analysis, founded in 2014 and based in Washington, United States, serving enterprise customers with drone operations and analytics tooling.
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Measure does
Measure is described in firmographic data as an aerial intelligence company that offered software for drones and drone data analysis. Founded in 2014 and headquartered in Washington, United States, the company operated at a small scale with a reported 11-50 employees under the leadership of Founder, Chief Executive Officer and Board Director Brandon Torres Declet. The available source materials are unusually thin on operational specifics: no product portfolio, technology stack details, pricing, go-to-market motion, customer logos, partnerships, awards, or patents are disclosed in the input.
The company's capital structure as documented is minimal — a 2017 funding round listed with 32 Ventures and LionTree (reported at $0 in the source) and a 2020 round of $17,402 — which is effectively nominal and inconsistent with a venture-backed software business at meaningful scale. The firmographic record also references a public ticker (NYSE:UAVS), though that symbol is associated with AgEagle Aerial Systems in market records and appears to be a data attribution error rather than a true listing for Measure. Revenue, pricing, and customer count are not disclosed; a financial table included in the input shows trillion-dollar figures, which are clearly mismatched to this company's profile and are not used in the assessment.
The most material fact in the source data is the operational status: the corporate domain measure.com is currently listed for sale on Spaceship.com, and at least one source explicitly classifies the company's status as closed. No official wind-down announcement, asset sale, or successor entity is documented, leaving the precise terminal event (outright shutdown vs. silent dissolution vs. acquisition without announced branding) unconfirmed. For investment-analysis purposes, Measure should be treated as a non-operating or de-minimis residual entity with negligible ongoing commercial activity.
Measure firmographics
Firmographics- Name
- Measure
- Legal name
- Measure
- Website
- https://measure.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Measure was a small aerial intelligence company that offered software for drones and drone data analysis, founded in 2014 and based in Washington, United States, serving enterprise customers with drone operations and analytics tooling.
- Ownership category
- akta.pro rank
Measure industry classification
Industry- Product category
- Aerial Intelligence Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Drone/UAV Data Capture & Processing Software (AFAAAFAH)
- akta.pro secondary industries
- Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ), Drone/UAS Application Services (Spraying, Spreading, Seeding) (AFACAIAB)
Keywords
Where Measure is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Measure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Measure product offering
Product offeringCore offering
Measure develops flight software, data collection, and data processing and analytics for the enterprise drone market. It packages these capabilities as an aerial intelligence platform that helps organizations plan, capture, and analyze drone-collected data.
Product overview
No specific product information was found in the available sources. The provided source data consists of market research articles about the drone inspection industry and a domain-for-sale page for measure.com, which does not contain details about Measure's actual product portfolio or service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Measure Aerial Intelligence Platform An end-to-end aerial intelligence stack combining drone flight software, data collection, and data processing and analytics, sold to enterprises operating drone programs.
- Drone Flight Software Flight software used to plan and execute drone operations as part of Measure's aerial intelligence offering for enterprise customers.
- Drone Data Processing and Analytics Software that processes and analyzes data captured by drones, turning aerial imagery and telemetry into outputs useful for enterprise decision-making.
Companies that use Measure
Customer profileIdeal customer profiles1 record
Measure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Measure partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Measure competitors and assessment
Company assessmentDirect peers
- Pix4D: Pix4D is a photogrammetry and drone-mapping software suite used to convert aerial imagery into 2D/3D models and analytics. It competes head-to-head with Measure's drone data analysis software on the photogrammetry and analytics layer.
- PrecisionHawk: PrecisionHawk provides drone-based data collection and aerial analytics for industries including agriculture, energy, and insurance. It is a direct peer in drone aerial intelligence software and drone-enabled services, with a comparable commercial go-to-market to Measure's original offering.
- DroneDeploy: DroneDeploy is a leading drone data analytics and mapping software platform used across construction, agriculture, and inspections. It is the most direct comparability match because Measure offered the same core product — drone data capture and analytics software — to overlapping enterprise verticals.
- Kespry: Kespry offered drone-based industrial intelligence — primarily for aggregates, mining, and construction — combining drone operations with an analytics SaaS layer. Its hardware-plus-software services model closely mirrors Measure's commercial positioning.
- Cyberhawk Innovations: Cyberhawk is a drone-based inspection and surveying services company serving oil & gas, utilities, and infrastructure. Its services-plus-software delivery model to industrial verticals directly parallels Measure's commercial drone intelligence offering.
- senseFly: senseFly (a Parrot subsidiary) manufactures fixed-wing mapping drones and the eMotion flight / data planning software used in surveying and agriculture. It is a direct competitor in the drone-based aerial surveying and data workflow that Measure targeted.
Broad incumbents
- Skydio: Skydio is a major US-based drone manufacturer with a growing cloud and analytics offering (Skydio Cloud). It overlaps with Measure as an end-to-end provider of drone hardware paired with data capture and processing software for enterprise and public-sector customers.
- AgEagle Aerial Systems: AgEagle Aerial Systems (NYSE: UAVS) is Measure's parent and a broader aerial imaging and drone solutions provider across agriculture, infrastructure, and defense. It is comparable because it owns and integrates Measure's drone-software assets into a wider drone hardware and services portfolio.
- DJI: DJI is the dominant commercial drone OEM and bundles flight, mapping, and analysis capabilities (DJI Terra, DJI FlightHub) that overlap with Measure's aerial intelligence offering. It represents the primary airframe and increasingly the software stack against which Measure competed.
Emerging players
- AirMap: AirMap provides airspace management, UAS traffic management (UTM), and flight-planning APIs for commercial drone operators. It is comparable to Measure at the operational / flight-data layer that supports enterprise drone deployments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Measure social profiles
Digital presenceMeasure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Measure leadership team
Management profileNumber of profiles
Profiles1 record
Measure funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Measure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Measure
What does Measure do?
Measure develops flight software, data collection, and data processing and analytics for the enterprise drone market. It packages these capabilities as an aerial intelligence platform that helps organizations plan, capture, and analyze drone-collected data.
Is Measure a public or private company?
Measure is a private company. It is classified as unknown and is currently closed.
When was Measure founded?
Measure was founded in 2014. It employs 11 to 50 people.
Where is Measure based?
Measure is headquartered in Washington, United States, in the North America region.
Who are Measure's main competitors?
Direct peers on record are Pix4D, PrecisionHawk, DroneDeploy, Kespry, Cyberhawk Innovations and senseFly. Broad incumbents are Skydio, AgEagle Aerial Systems and DJI. AirMap is listed as an emerging player.
Does Measure have an API?
No public API is recorded for Measure.
What industry is Measure in?
Measure's product category is Aerial Intelligence Software. Its primary akta.pro industry code is AFAAAFAH, Drone/UAV Data Capture & Processing Software, with a secondary code of AFACAIAJ, Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts). Its NAICS code is 54137 and its SIC code is 3812.