Predata
Predata is a New York-based alternative data company founded in 2015 that applies machine learning to online activity to produce predictive behavioral signals for hedge funds, asset managers, and corporates pursuing data-driven investment and strategic decisions.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Predata does
Predata is a New York-based, privately-held data analytics company founded in 2015 that applies machine learning techniques to online activity to surface predictive behavioral signals. The company's core function is processing unstructured alternative data sources — including social media, satellite imagery, and transaction records — into indicators intended to inform data-driven investment decisions. Predata serves primarily hedge funds and asset management firms using its signals for trading and portfolio management, with corporates as a secondary segment pursuing data-driven strategic decision-making.
The company operates with a small team of 11–50 employees and is positioned as a key player in the Alternative Data Market, alongside established providers such as Bloomberg, Refinitiv, FactSet, Eagle Alpha, Quandl, and Thinknum Alternative Data. Predata distributes its offering across North America and the Asia-Pacific region, with disclosed market presence in the USA, China, India, and Japan. The underlying technology centers on machine learning models applied to online behavioral data, with technical leadership vested in co-founder James Shinn and CTO Collin Stedman.
Predata's business model is B2B data-as-a-service to financial institutions; pricing and contract structures are not publicly disclosed. The company has raised approximately $3.25M in disclosed funding (2016, led by Edison Partners with Chicago Ventures and Conversion Capital), plus an undisclosed 2017 round from Fitz Gate Ventures. No subsequent funding rounds, partnerships, product launches, acquisitions, or other strategic actions are documented in the available sources, and no named customers, revenue figures, patents, certifications, or integration partnerships are disclosed, materially limiting visibility into current operating scale and trajectory.
Predata firmographics
Firmographics- Name
- Predata
- Website
- https://predata.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Predata is a New York-based alternative data company founded in 2015 that applies machine learning to online activity to produce predictive behavioral signals for hedge funds, asset managers, and corporates pursuing data-driven investment and strategic decisions.
- Ownership category
- akta.pro rank
Predata industry classification
Industry- Product category
- Alternative Data Analytics
- NAICS
- Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Decision Optimization & Prescriptive Analytics (OR, simulation, what‑if) (HDAAAHAI)
- akta.pro secondary industries
- Credit Monitoring, Portfolio Analytics & Early Warning Systems (FSAGAHAJ), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Predata is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Predata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Predata product offering
Product offeringCore offering
Predata applies machine learning techniques to online activity to uncover predictive behavior patterns, providing alternative data analytics for investment decision-making. The platform processes unstructured data sources including social media, satellite imagery, and transaction records to deliver signals used by hedge funds, asset managers, and corporates for data-driven investment and trading strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Predata Predictive Behavior Analytics Platform
Companies that use Predata
Customer profileSegments3 records
Ideal customer profiles3 records
Predata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Predata partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Predata competitors and assessment
Company assessmentDirect peers
- Eagle Alpha: Eagle Alpha is an alternative-data marketplace and analytics provider serving hedge funds and asset managers — directly comparable to Predata as a buy-side-facing alt-data specialist and listed alongside it as a key player in the same market sizing source.
- Quandl: Quandl (now part of Nasdaq) provides alternative and financial datasets to investment professionals and is named alongside Predata as a key player in the same Alternative Data Market report; comparable business model and customer base.
- Thinknum Alternative Data: Thinknum converts web-scraped alternative data (job listings, company KPIs, etc.) into datasets for hedge funds and corporates — the same alt-data-for-investment thesis as Predata, and listed alongside it in the same market report.
- Dataminr: Dataminr applies AI/ML to public online data to deliver real-time alerts for financial, corporate, and public-sector clients — a direct analog to Predata's predictive-behavior-on-online-activity model serving buy-side and corporate users.
- YipitData: YipitData aggregates alternative data (web traffic, app usage, transactions) and sells curated datasets to hedge funds and asset managers — directly comparable to Predata in customers, offering, and category.
- RavenPack: RavenPack turns unstructured news and online content into sentiment/event analytics for the buy side — same predictive-analytics-on-online-content category as Predata, serving the same hedge fund and asset manager customer base.
Broad incumbents
- Bloomberg: Bloomberg is a broad incumbent financial data and analytics platform named alongside Predata as a key player in the Alternative Data Market; it serves the same hedge fund and asset manager customers but across a far wider data and terminal portfolio.
- Refinitiv (LSEG): Refinitiv (now part of LSEG) is a global financial markets data and infrastructure incumbent named alongside Predata in the same alt-data market report; comparable at the customer and use-case level but at vastly greater scale and product breadth.
- FactSet: FactSet is a portfolio analytics and financial data incumbent named alongside Predata as a key player in the Alternative Data Market; it overlaps on serving asset managers with data-driven analytics, though as part of a much broader platform.
Emerging players
- SocialMarketAnalytics (SMA): SMA applies NLP/social-signal analytics to predict market-moving events for institutional investors — closely adjacent to Predata's predictive-behavior-from-online-activity thesis with a narrower social-signal focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Predata social profiles
Digital presencePredata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Predata leadership team
Management profileNumber of profiles
Profiles2 records
Predata funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Predata M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Predata
What does Predata do?
Predata applies machine learning techniques to online activity to uncover predictive behavior patterns, providing alternative data analytics for investment decision-making. The platform processes unstructured data sources including social media, satellite imagery, and transaction records to deliver signals used by hedge funds, asset managers, and corporates for data-driven investment and trading strategies.
Is Predata a public or private company?
Predata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Predata founded?
Predata was founded in 2015. It employs 11 to 50 people.
Where is Predata based?
Predata is headquartered in New York, United States, in the North America region.
Who are Predata's main competitors?
Direct peers on record are Eagle Alpha, Quandl, Thinknum Alternative Data, Dataminr, YipitData and RavenPack. Broad incumbents are Bloomberg, Refinitiv (LSEG) and FactSet. SocialMarketAnalytics (SMA) is listed as an emerging player.
Does Predata have an API?
No public API is recorded for Predata.
What industry is Predata in?
Predata's product category is Alternative Data Analytics. Its primary akta.pro industry code is HDAAAHAI, Decision Optimization & Prescriptive Analytics (OR, simulation, what‑if), with a secondary code of FSAGAHAJ, Credit Monitoring, Portfolio Analytics & Early Warning Systems. Its NAICS code is 523940 and its SIC code is 6282.