Amovens
Amovens is a Madrid-based peer-to-peer car sharing marketplace, owned by Danish parent GoMore ApS, that lets private car owners rent out 20,000+ vehicles to a 1.5M+ user community across 7-11 European countries via mobile app and keyless access.
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Amovens does
Amovens is a European peer-to-peer car sharing platform, legally Amovens Soluciones, headquartered in Madrid, Spain, and operating as a subsidiary of Danish company GoMore ApS. The platform connects more than 10,000 private car owners listing 20,000+ vehicles with a community of more than 1.5 million individual renters, enabling hourly-to-90-day rentals across 7 European countries (Spain, Denmark, Finland, Sweden, Switzerland, Austria, Estonia), with an additional 4 countries (France, Belgium, Germany, Norway) accessible through the 2025 Getaround Europe acquisition. Its technology stack centers on a self-serve mobile and web marketplace, a proprietary Sin Llaves (Keyless) system that allows app-based vehicle access, dynamic pricing tools for owners, and a digital driver-license and identity verification flow. Comprehensive insurance is provided automatically through a partnership with Omocom, including 24/7 roadside assistance.
Amovens firmographics
Firmographics- Name
- Amovens
- Legal name
- Amovens Soluciones
- Website
- https://amovens.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amovens is a Madrid-based peer-to-peer car sharing marketplace, owned by Danish parent GoMore ApS, that lets private car owners rent out 20,000+ vehicles to a 1.5M+ user community across 7-11 European countries via mobile app and keyless access.
- Ownership category
- akta.pro rank
Amovens industry classification
Industry- Product category
- Peer-to-Peer Car Sharing Marketplace
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
- akta.pro secondary industry
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where Amovens is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Amovens business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Peer-to-peer Rental Commission: Platform takes a commission on each car rental transaction between private owners and renters. Owners receive payment 24 hours after rental completion.
- Amovens+ Subscription: Monthly subscription service providing 10-20% discounts on all rentals, reduced franchise, and additional benefits. Two tiers: Amovens+ 10 at €4/month (10% discount) and Amovens+ 20 at €12/month (20% discount).
- Car Renting/Leasing: Long-term vehicle leasing service with fixed monthly payments including insurance, maintenance, road assistance, and taxes. Renting prices from €150-450/month depending on vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Amovens+ 10 - 10% discount subscription |
| Subscription | Monthly | Amovens+ 20 - 20% discount subscription |
| Usage-based | Pay-as-you-go | City car rental (base price) |
| Usage-based | Pay-as-you-go | Family car rental (base price) |
| Usage-based | Pay-as-you-go | Premium car rental (base price) |
| Subscription | Monthly | Entry-level renting |
| Subscription | Monthly | Standard renting (economy) |
| Subscription | Multi-year contract | Premium renting |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Amovens product offering
Product offeringCore offering
Amovens operates a peer-to-peer car rental marketplace where private car owners list their vehicles and renters book them for periods ranging from 1 hour to 90 days. The platform handles identity verification, dynamic pricing, integrated comprehensive insurance through Omocom, and offers keyless vehicle access via its proprietary Sin Llaves smartphone technology. In addition to short-term rentals, Amovens provides a flexible car leasing (renting) service with all-inclusive monthly payments covering insurance, maintenance, and roadside assistance.
Product overview
Amovens is a European peer-to-peer car sharing platform operated by GoMore ApS (a Danish company). The platform offers three interconnected services: (1) a peer-to-peer car rental marketplace where private car owners can rent out their vehicles and earn income, (2) Amovens+ subscription membership providing rental discounts of 10-20%, and (3) a flexible car leasing/renting service for those who want to drive without ownership. The platform differentiates through its proprietary Sin Llaves (Keyless) technology enabling keyless vehicle access via smartphone app, and integrated Omocom insurance coverage. Services are available via web platform and native iOS/Android mobile applications, spanning Denmark, Spain, Finland, Sweden, Switzerland, Austria, and via Getaround partnership across France, Germany, Belgium, and Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Amovens+: Subscription program offering 10-20% discounts on all car rentals for frequent users
- Amovens Sin Llaves
- Renting de Amovens
Products and services
- Amovens Peer-to-Peer Car Rental Marketplace
- Amovens+ Subscription
Quantifiable outcome
- Cars are used only 3% of the time while parked 97%
- +2 more outcomes
Companies that use Amovens
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Amovens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amovens partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- GetaroundflagshipAmovens acquired Getaround Europe and united forces to become the European leader in peer-to-peer car rental. Through this partnership, Amovens expanded access to Getaround's markets in France, Belgium, Germany, and Norway. The partnership consolidates the largest peer-to-peer car sharing platform in Europe.
- OmocomcoreOmocom is a leading insurance company specializing in peer-to-peer car rentals. They provide automatic comprehensive insurance coverage for all Amovens rentals, including 24/7 roadside assistance. Both companies share a philosophy of helping people share more and take better care of the planet.
- GoMore ApSflagshipAmovens operates under the GoMore brand, with GoMore ApS as the parent company headquartered in Copenhagen, Denmark. The company operates car sharing across Denmark, Spain, Finland, Sweden, Switzerland, Austria, and Estonia under the Amovens and GoMore brands.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Amovens competitors and assessment
Company assessmentDirect peers
- Turo: Turo is the leading peer-to-peer car sharing marketplace in North America, connecting private car owners with renters. It is the closest global analogue to Amovens' core P2P rental marketplace, with similar business model, take-rate structure, and keyless technology investments.
- Getaround: Getaround operates the US/global P2P car sharing platform whose European business was acquired by Amovens/GoMore in 2025. It pioneered keyless Connect technology and shared insurance product structure with Amovens prior to the consolidation.
- GoMore: GoMore ApS is the Danish parent company of Amovens and operates the same P2P car sharing and renting model across Nordic and select European markets. They share the same operating platform, insurance backbone (Omocom), and ownership group.
- Hygglo: Hygglo is a Scandinavian P2P rental marketplace (founded in Denmark) that expanded into consumer goods and vehicles. It overlaps with Amovens in private-vehicle P2P rentals in the Nordics, though it is broader in product scope.
- SnappCar: SnappCar is a Dutch-origin P2P car sharing platform operating across the Netherlands, Germany, and Scandinavia. It competes directly with Amovens in Northern European markets and was previously connected to the broader Getaround ecosystem.
Emerging players
- Virtuo: Virtuo is a French car subscription and rental startup offering app-based vehicle access with keyless pickup. It overlaps with Amovens' Renting de Amovens subscription product and short-term mobile-first rental experience in France.
Broad incumbents
- Zipcar: Zipcar is the established car-sharing incumbent (owned by Avis Budget Group) operating fleet-based round-trip car sharing across major cities including European markets. It competes for short-duration urban mobility demand, though with owned-fleet (vs. Amovens' asset-light P2P) economics.
- Sixt: Sixt is a major European car rental and leasing operator with broad fleet ownership and a growing subscription product (Sixt+). It competes with Amovens across both traditional rental and the longer-duration subscription segment, particularly for premium vehicle demand.
- Europcar: Europcar is a leading European traditional car rental group with extensive airport and city locations. It is the broadest incumbent that Amovens' marketplace competes with for short-term rental demand in Spain, France, Germany, and other Amovens markets.
- Uber Carshare: Uber Carshare (formerly Car Next Door, acquired by Uber in 2022) is a P2P car sharing platform operating primarily in Australia with expansion ambitions. It is comparable to Amovens as a P2P marketplace scaled by a larger mobility platform owner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Amovens social profiles
Digital presenceAmovens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amovens leadership team
Management profileNumber of profiles
Profiles3 records
Amovens subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amovens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amovens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amovens
What does Amovens do?
Amovens operates a peer-to-peer car rental marketplace where private car owners list their vehicles and renters book them for periods ranging from 1 hour to 90 days. The platform handles identity verification, dynamic pricing, integrated comprehensive insurance through Omocom, and offers keyless vehicle access via its proprietary Sin Llaves smartphone technology. In addition to short-term rentals, Amovens provides a flexible car leasing (renting) service with all-inclusive monthly payments covering insurance, maintenance, and roadside assistance.
Is Amovens a public or private company?
Amovens is a private company. It is classified as corporate owned and is currently operating.
When was Amovens founded?
Amovens was founded in 2009. It employs 11 to 50 people.
Where is Amovens based?
Amovens is headquartered in Madrid, Spain, in the Europe region.
How does Amovens make money?
Three revenue lines are on record. Peer-to-peer Rental Commission is the primary driver. The others are amovens+ Subscription and car Renting/Leasing.
Who are Amovens's main competitors?
Direct peers on record are Turo, Getaround, GoMore, Hygglo and SnappCar. Virtuo is listed as an emerging player. Broad incumbents are Zipcar, Sixt, Europcar and Uber Carshare.
Does Amovens have an API?
No public API is recorded for Amovens.
What industry is Amovens in?
Amovens's product category is Peer-to-Peer Car Sharing Marketplace. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire), with a secondary code of THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 532111 and its SIC code is 7510.