What GoMore does

GoMore is a Copenhagen-headquartered peer-to-peer car sharing platform operating across 11 European countries following its May 2026 acquisition of Getaround Europe. The platform connects private car owners with renters via iOS and Android apps and a web storefront, with 5M+ registered users, 70,000 active shared cars, and 1.5 million annual rentals generating DKK 1.8B in gross transaction volume and DKK 400M in net revenue. The company monetizes through three core streams: transaction fees on peer-to-peer rentals (with business owners retaining 87.5% of rental income), GoMore+ subscription tiers at DKK 39/month and DKK 119/month offering 10-20% discounts, and a private leasing product spanning 12-48 month contracts from DKK 2,500/month. A short-term mini-leasing line (1-12 months, no deposit) and a secondary B2B corporate-account motion round out the offering.

GoMore's proprietary GoMore Nøglefri (Keyless) technology — deployed on 18,000 vehicles — enables contactless rentals through either a hardware device installed in the car or a digital software integration, with keyless cars reportedly receiving five times more bookings than non-keyless equivalents. The platform integrates automated insurance through partnerships with Codan and Tryg, dynamic pricing tools that recommend optimal daily rates based on local renter earnings, in-app vehicle inspection with digital rental contracts, and identity verification via MitID in Denmark. The company's customer base splits primarily between individual renters (occasional access without ownership commitment) and private car owners (monetizing underutilized vehicles, which sit idle 96% of the time on average).

The business is privately held and founder-led by Matias Møl Dalsgaard, with notable Danish investors including Jesper Buch (Just Eat), Lennart Lajboschitz (Flying Tiger Copenhagen), and Kaare Danielsen (Jobindex). In May 2026, former Ayvens CEO Tim Albertsen joined the investor syndicate and board, and debt financing was provided by EIFO and Nordea. Both pre-merger entities were individually profitable, and the combined business is targeting 20-30% annual growth going forward. The legacy carpooling service was discontinued in February 2026 as it had been loss-making since COVID and represented under 1% of revenue.

Name

GoMore

Legal name

GoMore ApS

Website

https://gomore.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

GoMore is Europe's largest peer-to-peer car sharing platform, connecting 5M+ users with 70,000 shared cars across 11 countries via mobile apps, generating DKK 400M in net revenue through rental commissions, subscriptions, and private leasing.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Car Sharing

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer P2P Car Sharing Marketplaces (THADABAA)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), P2P Car Sharing Insurance & Risk Services (THADABAC)

Keywords

• Peer-to-peer car sharing
• Car rental marketplace
• Private car leasing
• Vehicle sharing platform
• Mobility subscription services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Peer-to-peer Car Rental Commission: GoMore charges a commission on peer-to-peer car rentals between private individuals. Car owners earn income from sharing their vehicles when not in use, and GoMore takes a percentage of each transaction. Business users (registered companies) retain 87.5% of their rental earnings.
2. GoMore+ Subscription: Monthly subscription tiers (GoMore+ 10 at DKK 39/month and GoMore+ 20 at DKK 119/month) offering 10-20% discounts on all bookings, extra kilometers, reduced deductibles, and reduced rates for additional drivers and international driving. Includes a 3-month commitment period.
3. Private Leasing: Revenue from private vehicle leasing arrangements where GoMore facilitates leases typically spanning 12-48 months with fixed monthly payments. Leasing includes insurance and service. Cars can also be rented out through the platform to offset costs.
4. Business/Corporate Rentals: B2B revenue stream from corporate accounts renting vehicles for business purposes including meetings, offsites, and events. Companies pay for rentals and may receive dedicated account management and invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GoMore operates a peer-to-peer car sharing marketplace that connects private car owners with renters across 11 European countries, allowing rentals from one hour to 30 days with access to 20,000+ vehicles. The platform also offers private car leasing (Privatleasing) on 12-48 month contracts with insurance and service included, plus GoMore+ subscription tiers providing 10-20% discounts on bookings. Proprietary Nøglefri keyless technology enables contactless rentals without owner presence, and integrated insurance through Codan covers all transactions.

Product overview

GoMore is a European car sharing platform offering three interconnected services: peer-to-peer car rental (Biludlejning) connecting car owners with renters, private leasing (Privatleasing) with flexible 1-48 month contracts, and a subscription program (GoMore+). The platform operates across 11 European countries following the 2026 acquisition of Getaround Europe, with key features including GoMore Nøglefri keyless technology for contactless rentals and the ability for leasing customers to rent out their vehicles. The company also offers business rental solutions and short-term/mini leasing options.

Differentiator

Problem solved

Functional benefit

Products and services

• GoMore Car Sharing (Biludlejning) Peer-to-peer car rental marketplace connecting private car owners with renters across Denmark, Spain, Finland, Sweden, Switzerland, Austria and Estonia. Users can rent from 1 hour to 30 days, with 20,000+ vehicles available including electric, hybrid, gasoline and diesel options with automatic or manual transmission.
• GoMore Private Leasing (Privatleasing) Private vehicle leasing service offering fixed monthly payments over 12-48 month contracts with insurance and service included. Monthly rates start from DKK 2,500 for budget vehicles (e.g., Renault Twingo) up to DKK 13,600+ for premium models (e.g., Tesla Model X). Standard packages include 15,000 km/year, and leased cars can be rented out on the GoMore platform to offset monthly costs.
• GoMore+ Subscription Monthly subscription program offering 10-20% discounts on all car rentals. Two tiers: GoMore+ 10 (DKK 39/month, 10% discount) for users renting 1-2 days per month, and GoMore+ 20 (DKK 119/month, 20% discount) for users renting 2+ days per month. Includes extra kilometers, reduced deductibles, additional drivers and international driving.
• GoMore for Business Corporate car rental solution for businesses, offering flexible hourly to monthly rentals for business meetings, offsites, team events and corporate travel. Includes dedicated business support, easy receipt management and account-based invoicing. Business users (registered companies) retain 87.5% of rental earnings when sharing their own vehicles on the platform.
• Short-term/Mini Leasing (Korttidsleasing) Flexible car leasing for 1-12 months with insurance and service included. Offers used cars with no deposit required, ideal for temporary needs such as summer vacations, project jobs, or transitional periods. Monthly payments start from DKK 2,500 with 1,500-2,000 km/month included.

Quantifiable outcome

• One shared car replaces up to 9 private vehicles on roads
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Getaround EuropeflagshipStrategic or Co-development Partner · 5 May 2026Acquisition of Getaround Europe activities creating Europe's largest peer-to-peer car sharing platform. Creates combined entity with 5M+ users, 70,000 cars, 1.5M annual rentals across 11 countries. GoMore strong in Nordic and Spain markets; Getaround Europe strong in France and Western Europe. Both companies profitable with expectations of 20-30% annual growth post-merger.
• Codan InsurancecoreTechnology or IntegrationNordic insurance partner providing comprehensive coverage including liability, collision, and 24/7 roadside assistance for all GoMore rentals. Automatic claims processing through app integration when damage/accidents are reported.
• Tryg InsurancecoreTechnology or IntegrationDanish insurance partner covering car rentals with rental insurance automatically applied to all bookings. Provides peace of mind for both renters and owners.
• ClevercoreStrategic or Co-development PartnerDanish EV charging network partnership offering GoMore Leasing customers access to Denmark's largest charging network with or without home charging box. Partnership branded as 'GoMore X Clever'.
• Solgt.comminorStrategic or Co-development PartnerCar valuation partnership helping GoMore users who want to sell their used car. In collaboration with Solgt.com, handles administrative work for selling used cars to dealers using an online price robot.
• GetaroundcoreChannel Partner/ Reseller/ Distributor'Friends of GoMore' partnership providing access to car rentals in Switzerland, Belgium, France, Germany, and Norway through Getaround platform. Cross-platform navigation from GoMore to Getaround for international coverage.
• SteamRexminorOthersCar cleaning service partner offering GoMore car owners 15% discount on professional cleaning services for their vehicles.
• OmnicarminorOthersCar service partner offering GoMore car owners 15% discount on professional automotive services performed by qualified mechanics.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Turo: Largest peer-to-peer car sharing marketplace globally, operating primarily in the US, Canada, UK, France and Australia. Turo is the most direct global comparable to GoMore's P2P marketplace model, including keyless access technology and integrated insurance.
• Getaround: US-headquartered peer-to-peer car sharing platform whose European operations were acquired by GoMore in May 2026. The two platforms share the same core marketplace model, keyless (Connect) technology, and integrated insurance structure.
• SnappCar: Dutch peer-to-peer car sharing platform with strong presence in the Netherlands, Germany and Scandinavia. SnappCar is a regional P2P marketplace direct competitor to GoMore in overlapping Northern European markets.
• Hygglo: Swedish peer-to-peer rental marketplace covering cars, electronics, and outdoor equipment. Hygglo directly competes with GoMore in the Swedish market and uses a comparable community-driven rental model.

Regional players

• Hiyacar: UK-based peer-to-peer car sharing platform with keyless technology. Operates a similar marketplace model to GoMore in the UK, which is adjacent (not currently served) to GoMore's footprint.

Broad incumbents

• Share Now: Major European free-floating car sharing service (BMW/Daimler joint venture, later Stellantis). Operates in several of GoMore's European cities with a fleet-based model, competing for urban mobility share of wallet.
• Zipcar: Established car sharing club owned by Avis Budget Group, operating in US, UK, France, Spain and other markets. A large incumbent offering round-trip car sharing in urban areas where GoMore also operates.
• Ayvens: World's largest automotive leasing company (formerly ALD Automotive), operating across Europe. Directly comparable to GoMore's leasing business; Ayvens' former CEO Tim Albertsen has joined GoMore's board.
• Uber: Global ride-hailing and mobility platform with adjacent car sharing, rentals and subscription products. Represents the largest potential well-capitalized entrant into the European P2P car sharing space.

Emerging players

• BlaBlaCar: European long-distance ridesharing platform with adjacent carpooling services. Operates in many of the same European markets as GoMore and represents a related mobility-as-a-service peer, particularly relevant given GoMore's prior samkørsel offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gomoredk
• Facebookfacebook.com/132046563532373
• LinkedInlinkedin.com/company/3092399

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoMore