The Awareness Group

What The Awareness Group does

The Awareness Group (TAG) operates the TAG GRID, a national platform that integrates solar sales organizations, EPCs, brokers, contractors, and proprietary financing into a single channel ecosystem with TAG acting as guarantor on every project. The company differentiates primarily through non-FICO underwriting — qualifying homeowners via property verification and utility bill history rather than credit scores — offered through a portfolio of products including a Non-FICO Driven Residential PPA, a Non-FICO Driven Residential Lease (covering all 50 states), a 30-year residential solar loan with no dealer fees, and a No-FICO Solar Plus Battery PPA rolled out in seven priority markets. The technology stack combines TAG Financial Services (front-end fintech/loan origination) with TAG Capital (in-house fund management, loan portfolio servicing, and Investment Tax Credit monetization), supplemented by the Candela Coin blockchain/IxIoT loyalty token that rewards customers based on monthly solar output.

TAG generates revenue across multiple streams: transaction fees on project origination, recurring interest income on the 30-year consumer loan notes it retains, revenue share on securitized notes, ITC monetization (over $13.6M of TAG-owned ITCs from November 2024 projects alone), and EPC/installation services delivered through acquired entities. Distribution is exclusively indirect via the TAG GRID channel programs (Dealer, Contractor, Broker, Distributor) and the Apollo Solar Catalyst Network exclusive commercial finance partnership covering 140+ EPCs. The target customer base is concentrated in underserved residential segments — low- and moderate-income households representing 43% of U.S. households but only 15% of solar adopters — alongside commercial and non-profit clients served through REPM Corp and the recently acquired Prosper Energy, which alone adds 42-state operational reach and a 25,000-installation track record.

The company is publicly traded on OTC Markets under ticker TAAG (formerly FHLD) following a September 2024 reverse merger with Freedom Holdings Inc; corporate name changed to The Awareness Group Inc in October 2025. TAG has executed six acquisitions to build its asset base, secured a $10M equity line from ClearThink Capital Partners, and established a $40M third-party financing commitment to scale the nationwide No-FICO PPA Dealer Program. Headcount remains small (11–50 employees), the capital structure is leveraged toward growth, and the company has announced plans to uplist to OTCQB.

Name

The Awareness Group

Legal name

The Awareness Group, LLC

Website

https://www.awarenessgroup.llc

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Awareness Group operates the TAG GRID, a national channel platform that delivers non-FICO solar financing — including PPA, lease, 30-year loan, and battery-paired products — to underserved residential homeowners and commercial clients across all 50 U.S. states, supported by acquired EPCs and channel-partner programs.

Ownership category

akta.pro rank

Product category

Solar Energy Financing

NAICS

Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)

SIC

Personal Credit Institutions (6141), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

PPA Origination, Advisory & Contract Management (Negotiation, Credit, Settlements) (EUAGADAL)

akta.pro secondary industries

C&I PPAs & Virtual PPAs (VPPA) Origination & Management (EUAGACAF), Corporate PPAs (C&I Offtake; Sleeved/Virtual/Physical) (EUAGADAA), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC), PPA Origination, Structuring & Offtake Contracting (Physical/Financial, Sleeves) (EUAMAMAD), Multi-Technology & Portfolio PPAs (Bundled Supply; Load-Following/24x7 CFE) (EUAGADAD)

Keywords

• Solar financing services
• Residential solar PPA
• Non-FICO lending
• Solar EPC services
• Channel partner network

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interest Income from Consumer Loan Notes: TAG Capital creates interest-bearing consumer loan notes from residential solar projects that generate monthly interest income over the 30-year term of the notes. The 10-week beta test created $10.6 million in loan notes generating recurring interest income.
2. Project Financing and Origination Fees: TAG generates revenue through financing solar projects, with 475 projects signed totaling nearly $37 million in contract value, creating $29 million in TAG-owned notes. Revenue also comes from project funding and financing structuring.
3. Investment Tax Credit (ITC) Monetization: TAG monetizes Investment Tax Credits generated from solar projects. The beta test generated $3.8 million in ITCs, and through November, contracts created nearly $14 million in ITCs owned by TAG that can be monetized upon project completion.
4. EPC and Installation Services: Revenue from engineering, procurement, and construction services through acquired companies like REPM Corp and licensed solar EPCs. REPM has over 1,000 installations contributing to 2 gigawatts of solar power.
5. Revenue Share from Securitized Consumer Loan Notes: TAG offers 5% revenue share from securitized consumer loan notes generated from residential solar sales to dealers and channel partners as part of the dealer ecosystem.
6. Equity Line Access: Access to $10 million equity commitment from ClearThink Capital Partners over 24 months via equity line of credit, with timing and amounts at TAG's discretion.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

The Awareness Group operates the TAG GRID, a national platform delivering solar energy services and proprietary financing solutions for commercial and residential projects across all 50 U.S. states. TAG originates non-FICO driven Power Purchase Agreements (PPAs), leases, 30-year loans, and battery PPAs, monetizes loan portfolios and Investment Tax Credits through TAG Capital, and serves as guarantor for all projects brought through its dealer, contractor, broker, and EPC channel partner network.

Product overview

The Awareness Group (TAG) operates the TAG GRID, a comprehensive national platform for solar energy services and financing solutions encompassing both commercial and residential projects. The platform consists of core divisions including TAG Financial Services (TFS) for financing products and TAG Capital for fund management. TAG offers a portfolio of proprietary financing products including the Non-FICO Driven Residential PPA, Non-FICO Driven Residential Lease, 30-Year Residential Solar Loan, and No FICO Solar Plus Battery PPA. The company has acquired six companies integrated into the TAG GRID including REPM Corp (commercial solar), Prosper Energy (42-state solar operations), Candela Coin (cryptocurrency rewards), Southwest Financial (now TAG Financial Services), Manicorn Productions (lead generation), and a licensed solar EPC in the South/Southwest. Programs available include Dealer, Contractor, Broker, and Distribution programs for channel partners.

Differentiator

Problem solved

Functional benefit

Brands

• TAG GRID: Groundbreaking national platform that delivers solar services and financing solutions to members for both commercial and residential projects.
• TAG Financial
• Candela Coin

Products and services

• TAG GRID Platform Groundbreaking national platform delivering differentiated solar services and financing solutions to members for both commercial and residential projects; manages projects from concept to installation with TAG as guarantor.
• Non-FICO Driven Residential PPA National residential Power Purchase Agreement program eliminating FICO credit score requirements, qualifying homeowners through property verification and utility bill history.
• Non-FICO Driven Residential Lease Residential leasing program removing minimum credit score requirements, enabling solar access across all 50 U.S. states where PPAs are not permitted.
• 30-Year Residential Solar Loan 30-year residential solar loan with no dealer fees, above-industry-average payouts, and support for additional project elements including roofs, ground mounts, inverters, and EV chargers; available exclusively to TAG GRID members.
• No FICO Solar Plus Battery PPA Power Purchase Agreement program removing FICO score requirements and pairing solar with residential battery storage on every system, available in California, Puerto Rico, U.S. Virgin Islands, Massachusetts, Connecticut, New Jersey, and New York.
• TAG Financial Services (TFS) Financial services division providing fintech support from concept to contract, offering access to TAG's exclusive proprietary lending products and third-party lending solutions to sales organizations.
• TAG Capital In-house fund management division funding TAG's proprietary lending products, servicing loan portfolios, and monetizing Investment Tax Credits (ITCs) generated from solar projects.
• Candela Coin Loyalty Program Blockchain-based loyalty rewards program using proprietary Candela Coin cryptocurrency to reward customers based on monthly solar energy output, enabling trading, holding, and monetization of earned coins.
• Commercial Solar Financing Tailored commercial solar financing solutions delivered through exclusive partnerships and proprietary programs serving commercial businesses and non-profit organizations.
• TAG Dealer Program Channel partner program for solar dealers and sales organizations to access TAG's proprietary non-FICO financing products, qualified leads, weekly payouts, and battery options through the TAG GRID network.
• TAG Contractor Program Channel partner program for solar contractors and EPC companies to access financing solutions, installation project support, and project funding through TAG GRID.
• TAG Broker Program Channel partner program for brokers to facilitate solar transactions and access TAG's financing ecosystem across commercial and residential projects.
• TAG Distribution Program Distribution channel program enabling partners to access and distribute TAG's solar financing products and services within the TAG GRID network.
• REPM Corp Solar EPC Services Engineering, Procurement, and Construction (EPC) services for commercial solar energy projects including funding, maintenance, and monitoring across residential, commercial, and non-profit sectors.
• Prosper Energy Solar EPC Services Solar EPC and sales services operating across 42 U.S. states with approximately 25,000 completed installations, providing residential and commercial solar capabilities.

Quantifiable outcome

• $14.8 million revenue in Q1 FY2025 with 51% gross margin and $7.3 million net income
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Candela CoincoreTechnology or Integration · 13 May 2025Candela Coin is a subsidiary of TAG and a purpose-built cryptocurrency designed to decentralize and democratize access to clean energy. The Candela Coin Loyalty Rewards Program is available exclusively to TAG GRID channel partners, leveraging blockchain and IoT technology to provide direct financial benefits to customers. Customers receive Candela Coins based on their monthly solar energy output that can be traded, held, or monetized. This transforms solar panels into passive income generators.
• Apollo Solar and BatterycoreGTM or Marketing Partner · 11 December 2024TAG has partnered with Apollo Solar and Battery as the exclusive commercial finance partner for Apollo's Catalyst Network. The Catalyst Network unites over 140 EPCs, equipment OEMs, and solar industry professionals nationwide. This partnership positions TAG as the preferred financing partner for Apollo's clients and Catalyst members, delivering tailored financial solutions to support commercial solar projects. The partnership supports TAG's commercial solar growth strategy and provides access to a large network of solar professionals.

Scale indicators18 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Sunrun: Sunrun is the largest US residential solar PPA and lease provider, serving homeowners nationwide with credit-based financing and battery storage. Most directly comparable to TAG's non-FICO PPA and lease products, with similar customer economics and channel-led sales model.
• Sunnova Energy International: Sunnova is a leading US residential solar service provider offering PPAs, leases, and loans paired with battery storage. Comparable to TAG's full-stack residential solar service offering, though Sunnova is significantly larger and relies on traditional credit underwriting.
• GoodLeap: GoodLeap (formerly Loanpal) is a point-of-sale financing platform for residential solar, batteries, and home improvement with a national dealer network. Directly comparable to TAG Financial Services' dealer-facing financing model and 30-year loan product.
• Loanpal: Loanpal is a residential solar loan originator that partners with national dealers to provide consumer financing for home solar. Directly comparable to TAG Financial Services' channel-driven financing model.
• Dividend Finance: Dividend Finance is a solar loan originator providing long-duration residential and commercial solar loans to homeowners and businesses through a national installer network. Comparable to TAG Capital's loan origination and monetization activities.
• Trinity Solar: Trinity Solar is one of the largest privately held residential solar installers in the US, offering direct-to-consumer solar with in-house financing. Comparable to TAG's EPC and dealer-led residential installation model with financing bundling.
• Mosaic: Mosaic is a fintech platform that originates and securitizes residential solar loans through a national installer channel. Comparable to TAG's loan note origination, securitization revenue share (5%), and dealer network financing model.
• Freedom Forever: Freedom Forever is a major US residential solar installer operating across multiple states with direct sales force and financing partnerships. Comparable to TAG's EPC operations and dealer program for residential installation.

Others

• Enphase Energy: Enphase Energy is a leading US supplier of solar microinverters and battery storage systems sold through installer channels. Indirectly comparable as an enabling technology provider whose products power TAG's installed solar systems and adjacent in the residential solar + battery category.

Broad incumbents

• Tesla Energy: Tesla Energy sells solar roof, solar panels, and Powerwall batteries direct to consumers with integrated financing. Comparable in customer demographics and product offering but operates as a much larger incumbent with vertically integrated hardware and vehicle ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/awarenessgroup1
• LinkedInlinkedin.com/company/tag-grid
• Facebookfacebook.com/awarenessgroupsolar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Awareness Group