Matatalab
MatataStudio (MATATALAB CO., LTD.) is a Shenzhen-based education technology company that designs and sells coding robots, block-based programming software, and digital microscopes as STEAM learning tools for children aged 3–18, sold directly to schools, educators, and parents globally.
- Company typePrivate
- Founded2017
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Matatalab does
MATATALAB CO., LTD., operating as MatataStudio (formerly Matatalab), is a Shenzhen-based, privately held education technology company founded in 2017 that designs and sells STEAM learning products for children and teenagers aged 3–18. The company's core offering is an age-progressive line of coding robots — the Pre-K+ Tale-Bot Pro (a multi-function robot with interactive maps supporting 10 languages), the K+ Coding Set/Coding Set Pro (physical coding blocks controlling a robot car), the Grades 3+ VinciBot (block-based programming via MatataCode), and the Nous AI Set — paired with a 2023-launched digital microscope line (MX1-AS, MX2-AS, MT3 series, MX5, M2C, M2B, MT2) for science exploration. Hardware is controlled by MatataCode, the company's proprietary block-based visual programming software, and is supplemented by themed add-on modules (Musician, Artist, Sensor, Animation, AI Vision Kit, Creator/Inventor Kits) that extend the platform's educational surface area.
The commercial model is predominantly hardware sales — one-time purchases of robots, microscopes, and accessory packs — distributed through a direct-to-consumer e-commerce storefront at shop.matatastudio.com and a parallel educational-institution sales channel that includes pilot programs, lesson plans, case studies, and professional development services for teachers. Customer segments are split between K–12 schools and educators (primary use case for classroom STEAM and coding curriculum) and parents/families purchasing at-home STEAM toys. The company has disclosed approximately $5.45M in total funding across a 2018 round from Future Capital Discovery Fund ($1.18M), a 2019 round led by Qingkong Jinxin Capital Management and THG Ventures ($4.27M), and a March 2023 round with undisclosed investors; headcount is stated at 101–250 employees. In 2023 the company rebranded from Matatalab to MatataStudio and broadened its positioning from early programming into a fuller STEAM learning solution spanning coding and technology exploration.
Matatalab firmographics
Firmographics- Name
- Matatalab
- Legal name
- MATATALAB CO., LTD.
- Website
- https://matatalab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MatataStudio (MATATALAB CO., LTD.) is a Shenzhen-based education technology company that designs and sells coding robots, block-based programming software, and digital microscopes as STEAM learning tools for children aged 3–18, sold directly to schools, educators, and parents globally.
- Ownership category
- akta.pro rank
Matatalab industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Educational Support Services (611710)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- STEM & Coding Readiness for Early Learners (EDACANAF)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
Keywords
Where Matatalab is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Matatalab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Programming Robots: Sale of physical coding robots including Tale-Bot Pro, Coding Set/Coding Set Pro, VinciBot, and related add-ons (Musician, Artist, Sensor, Animation). Products are sold as one-time purchases with add-on expansion packs.
- Hardware Sales - Digital Microscopes: Sale of digital microscope products (MX1-AS, MX2-AS, MT3 series, MX5, M2C, M2B, MT2) for educational exploration and scientific discovery.
- Accessories and Add-ons: Sale of expansion packs including Exploration Maps, Activity Boxes, Creator Kits, Inventor Kits, AI Vision Kits, and 3-in-1 Smart Sports accessories.
- Educational Content and Professional Development: Teaching materials, professional development services, lesson plans, and pilot programs for educators implementing STEAM education.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Matatalab product offering
Product offeringCore offering
MatataStudio designs, manufactures, and sells educational coding robots (Tale-Bot Pro, Coding Set/Coding Set Pro, VinciBot, Nous AI Set) and digital microscopes (MX1-AS, MX2-AS, MT3 series, MX5, M2C, M2B, MT2) for children aged 3-18. Products are paired with proprietary MatataCode block-based programming software and TaleMap, and supported by themed add-ons, lesson plans, and professional development content for K-12 classrooms and at-home learning.
Product overview
MatataStudio provides a comprehensive STEAM education solution platform for ages 3-18, consisting of two main product lines: (1) Coding Robots including Tale-Bot Pro (Pre-K+, walking/drawing/singing robot with 10-language support), Coding Set/Coding Set Pro (K+, block-based coding with robot car), VinciBot (Grades 3+, advanced block programming), and Nous Al Set (AI-powered robot), each supported by themed add-ons such as Musician, Artist, Sensor, and Animation add-ons; and (2) Digital Microscopes including MX1-AS, MX2-AS (2-in-1, 9X-72X magnification), MT3 series (7-inch screen, up to 540X magnification), MX5, M2C, M2B, and MT2 for technology exploration. The platform is powered by MatataCode software for visual block-based programming and TaleMap for interactive coding experiences. In 2023, the company rebranded from Matatalab to MatataStudio and expanded from early programming into technology exploration.
Differentiator
Problem solved
Functional benefit
Companies that use Matatalab
Customer profileSegments2 records
Ideal customer profiles2 records
Matatalab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Matatalab partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Matatalab competitors and assessment
Company assessmentDirect peers
- Wonder Workshop: Maker of Dash, Dot, and Cue educational robots for K-8 coding and STEAM learning. Closest direct competitor to MatataStudio, sharing the same screen-free/beginner-friendly coding-toy category and school sales motion.
- Sphero: Educational robotics company behind Sphero SPRK+, indi, and BOLT programmable robots used widely in K-12 classrooms. Overlaps directly with MatataStudio's block-based programming robotics line.
- Makeblock: China-based STEAM education robotics company (mBot, Codey Rocky, mBuild) targeting schools globally with block-based programming. Direct competitor in robotics kits, software platform (mBlock 5), and K-12 institutional sales.
- Ozobot: Producer of Ozobot Bit and Evo mini-robots used for K-12 coding and STEAM instruction with both screen-based and screen-free programming. Directly comparable in classroom coding-robot positioning.
- KinderLab Robotics: Maker of KIBO, a screen-free block-programming robot for Pre-K through early elementary. Most directly comparable peer for MatataStudio's Tale-Bot Pro product in the early-childhood coding segment.
- UBTECH Education: China-based competitor producing UKIT, JIMU, and Alpha series educational robots for K-12. Overlaps with MatataStudio in coding robots, AI integration, and school procurement channels.
Broad incumbents
- LEGO Education: Broad incumbent in K-12 STEAM education with WeDo, SPIKE Prime, and MINDSTORMS kits. Competes with MatataStudio's coding robots through deeper distribution, brand strength, and integrated curriculum.
- Pitsco Education: Established K-12 STEM solutions provider offering a broad catalog of robotics kits, coding tools, and curriculum. Comparable in its K-12 institutional sales motion across robotics and science exploration products (which intersects with MatataStudio's microscope line).
- Educational Insights: Playwell and other K-8 STEM toy brands sold to schools and parents. Adjacent incumbent in educational toys/STEAM products that competes with MatataStudio for the same consumer and classroom purchasing budgets.
Emerging players
- iRobot Education (Root): Educational arm offering the Root coding robot for K-12 classrooms. Comparable in block-based programming robotics aimed at schools, though narrower in product breadth than MatataStudio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Matatalab social profiles
Digital presenceMatatalab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matatalab leadership team
Management profileNumber of profiles
Profiles1 record
Matatalab funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matatalab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matatalab
What does Matatalab do?
MatataStudio designs, manufactures, and sells educational coding robots (Tale-Bot Pro, Coding Set/Coding Set Pro, VinciBot, Nous AI Set) and digital microscopes (MX1-AS, MX2-AS, MT3 series, MX5, M2C, M2B, MT2) for children aged 3-18. Products are paired with proprietary MatataCode block-based programming software and TaleMap, and supported by themed add-ons, lesson plans, and professional development content for K-12 classrooms and at-home learning.
Is Matatalab a public or private company?
Matatalab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matatalab founded?
Matatalab was founded in 2017. It employs 101 to 250 people.
Where is Matatalab based?
Matatalab is headquartered in Shenzhen, China, in the Asia region.
How does Matatalab make money?
Four revenue lines are on record. Hardware Sales - Programming Robots are the primary driver. The others are hardware Sales - Digital Microscopes, accessories and Add-ons and educational Content and Professional Development.
Who are Matatalab's main competitors?
Direct peers on record are Wonder Workshop, Sphero, Makeblock, Ozobot, KinderLab Robotics and UBTECH Education. Broad incumbents are LEGO Education, Pitsco Education and Educational Insights. iRobot Education (Root) is listed as an emerging player.
Does Matatalab have an API?
No public API is recorded for Matatalab.
What industry is Matatalab in?
Matatalab's product category is Educational Robotics. Its primary akta.pro industry code is EDACANAF, STEM & Coding Readiness for Early Learners, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 3944.