Homes for Good
Homes for Good is a Scottish Community Interest Company and social enterprise letting agency that buys, renovates, and manages residential property across Scotland to provide affordable, supported homes for low-income individuals, families, and people at risk of homelessness.
- Company typePrivate
- Founded2013
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Homes for Good does
Homes for Good is a Glasgow-based Community Interest Company founded in 2013 by Susan Aktemel, operating as Scotland's first social enterprise letting agency. The company acquires, renovates, and manages residential property across central and southern Scotland, providing affordable homes for low-income individuals, families, and people at risk of homelessness. It serves two customer groups in parallel: tenants seeking affordable, supported housing (over 4,000 housed since inception) and landlords seeking ethical, fully managed property services (over 950 properties managed for 280+ landlords). Current operating scale is approximately 600 homes under management, with over 60% owned in-house and rents typically priced within 5% of Local Housing Allowance rates (£575-£895 per month).
The service offering integrates three functions: property development (acquiring and refurbishing vacant and derelict properties, including the Broomton Road regeneration site acquired from Home Group in 2023), fully managed lettings (tenant sourcing, 72-hour rent payment guarantee to landlords, maintenance), and wraparound tenancy support (Tenancy Support Hub, Love Home personalisation programme, drop-in sessions). Operations run from three offices — Glasgow (headquarters and original private-rented-sector tenant support hub in Bridgeton), Dumfries (opened January 2024), and Largs (opened early 2026) — and the company holds Letting Agent Registration, ClientMoneyProtect, Property Redress Scheme, and Safe Deposits Scotland memberships required under the Housing (Scotland) Act 2014.
The business model combines recurring rental income from the owned portfolio (~362 owned homes) with managed-services fees on third-party landlord properties and selected property resale. Capital has been raised through a mix of debt (Social and Sustainable Capital £2.85M in 2018 and £3.5M in 2021; Glasgow Credit Union £2.4M in 2024), grants (National Lottery Community Fund £2.4M in 2019), and impact investment (Big Issue Invest £3M in 2020), totalling approximately £23 million. The model is being replicated beyond Scotland via the Good Place Lettings joint venture with Crisis, launched in London in October 2025 with funding from Lloyds Banking Group and the National Lottery Community Fund.
Homes for Good firmographics
Firmographics- Name
- Homes for Good
- Legal name
- Homes For Good (Scotland) CIC
- Website
- https://homesforgood.org.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homes for Good is a Scottish Community Interest Company and social enterprise letting agency that buys, renovates, and manages residential property across Scotland to provide affordable, supported homes for low-income individuals, families, and people at risk of homelessness.
- Ownership category
- akta.pro rank
Homes for Good industry classification
Industry- Product category
- Social Lettings and Affordable Housing Services
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable & Public Housing Asset Management (BPAJAMAI)
- akta.pro secondary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Homes for Good is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Homes for Good business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Rental Income: Homes for Good manages nearly 600 homes, owning over 60% of them. Revenue comes from renting properties to tenants at rates near Local Housing Allowance levels
- Property Management Fees: Professional property management services for landlords, including finding tenants, property maintenance, and rent collection
- Property Development: Acquiring neglected properties, renovating them, and either adding to owned portfolio or selling for profit
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Affordable rental properties at or near Local Housing Allowance rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Homes for Good product offering
Product offeringCore offering
Homes for Good operates as a social enterprise letting agency in Scotland, managing nearly 600 homes of which it owns over 60% and providing fully managed letting services to landlords alongside homes to low-income tenants. It acquires empty and derelict properties, renovates them to high standards, and lets them at rents near the Local Housing Allowance rate, while also delivering ongoing tenancy support services through its Bridgeton-based tenancy support hub and regional offices.
Product overview
Homes for Good is a social enterprise letting agency operating as Scotland's first and only private sector lettings agency specialising in providing homes for people on low incomes or benefits. The company offers a fully managed property lettings service for landlords, manages its own portfolio of owned properties, and provides tenant support services. Their core offering includes property management, tenant support, a property portfolio of owned homes, and the Empty Homes Project for revitalising derelict properties. Additional services include the Love Home Programme for tenant home personalisation, a Tenancy Support Hub, Art for Good workshops, and Tenant and Landlord Drop-in Sessions. The company has also launched Good Place Lettings as a joint venture with Crisis to bring their model to London. Key differentiators include ethical property management, affordable rents set near Local Housing Allowance levels, and comprehensive tenancy support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services for Landlords Fully managed property lettings and management service for individual and portfolio landlords across Scotland, including tenant finding, ethical referencing, rent collection within 72 hours, property maintenance coordination and compliance with Scottish letting regulations.
- Tenant Support Services Ongoing tenancy support service for tenants housed by Homes for Good, helping with housing searches, tenancy sustainment, benefits advice and connections to partner support organisations.
- Owned Affordable Rental Portfolio Owned portfolio of 362 homes acquired and renovated by Homes for Good, let directly to low-income tenants at rents near Local Housing Allowance rates (80% within 5% of LHA, monthly rents ranging from £575–£895).
- Love Home Programme Collaborative home personalisation programme that pairs tenants with an in-house design team to redesign and customise their properties, turning rented houses into personalised homes.
- Broomton Road Empty Homes Regeneration Major empty homes regeneration project at Broomton Road in Balornock, North East Glasgow, transforming four derelict flats and a former community hall into family homes and community space using a net-zero refurbishment approach.
- Good Place Lettings Joint venture between Crisis and Homes for Good that brings the social lettings model to London, helping people experiencing homelessness and those on low incomes find affordable homes in London.
Quantifiable outcome
- Housed over 4,000 tenants since 2013
- +4 more outcomes
Companies that use Homes for Good
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Homes for Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Homes for Good partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Good Place Lettings (Joint Venture with Crisis)coreJoint venture between Crisis and Homes for Good, funded by Lloyds Banking Group and The National Lottery Community Fund. Mission to help people experiencing homelessness and those on low incomes find affordable homes in London.
- Safe Deposits ScotlandminorProvided support for Tenant and Landlord Drop-in Sessions at Dumfries and Largs offices.
- YpeopleminorPartner agency working with vulnerable people on housing issues.
- Simon CommunityminorPartner agency supporting homeless and vulnerably housed people.
- Glasgow City MissionminorPartner agency providing support services to homeless and vulnerable individuals.
- The Wise GroupminorPartner organization enhancing tenancy support services.
- Home Group ScotlandminorPartnered for Broomton Road community event and property acquisition.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Homes for Good competitors and assessment
Company assessmentDirect peers
- Octavia Housing: London-based housing association and care provider operating ~5,000 homes with explicit social mission focus. Closely comparable operating model to Homes for Good - combines property ownership, management, and tenant support services for lower-income and vulnerable populations in a defined region.
Emerging players
- Habinteg: Specialist UK housing association providing accessible homes for disabled and older people. Compares to Homes for Good in mission focus on marginalized tenant populations and integrated support services, but operates at smaller scale and with narrower demographic focus.
Broad incumbents
- Metropolitan Thames Valley: Large UK housing association managing over 125,000 homes across London, the South East, East Midlands, and Home Counties. Directly comparable in combining affordable property ownership, management services, and tenant support, though with substantially greater scale and geographic diversification than Homes for Good.
- Home Group: One of the UK's largest housing associations with ~55,000 homes; named partner of Homes for Good on Broomton Road regeneration. Operates across England and Scotland as a major social housing provider with comparable mission focus on vulnerable tenants, but at significantly larger scale and broader geographic footprint.
- Peabody: One of the UK's oldest and largest housing associations, managing over 104,000 homes across London and the South East. Comparable as a mission-driven social landlord combining property ownership, management, and tenant support, but operating at vastly greater scale with broader geographic and service portfolio.
- L&Q: Major UK housing association managing over 110,000 homes with strong London and South East focus. Provides directly comparable property management and tenant support services to affordable housing populations, though at much larger scale and with broader development pipeline than Homes for Good.
- Clarion Housing: Largest housing association in the UK, managing over 125,000 homes. Comparable mission of providing affordable housing and tenant support services at scale, but with national geographic footprint and significantly larger development pipeline than Homes for Good's Scotland-focused operation.
- Sanctuary Housing: Major UK housing association managing over 100,000 homes providing affordable housing and tenant support services. Comparable mission-aligned operating model, with greater scale, broader geographic spread, and a wider range of supported housing services than Homes for Good.
- Stonewater: UK housing association managing over 40,000 affordable homes with focus on vulnerable populations. Comparable combination of property ownership, management services, and tenant support mission, though with larger portfolio and broader geographic coverage than Homes for Good.
- LiveWest: South West England-focused housing association managing over 36,000 affordable homes with mission-aligned tenant support services. Comparable operating model combining property ownership, management, and tenancy sustainment, though geographically distinct and at larger scale than Homes for Good.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Homes for Good social profiles
Digital presenceHomes for Good compliance and trust
Trust signalCompliance4 records
Homes for Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homes for Good leadership team
Management profileNumber of profiles
Profiles6 records
Homes for Good subsidiaries and ownership
Company hierarchySubsidiaries2 records
Homes for Good funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homes for Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homes for Good
What does Homes for Good do?
Homes for Good operates as a social enterprise letting agency in Scotland, managing nearly 600 homes of which it owns over 60% and providing fully managed letting services to landlords alongside homes to low-income tenants. It acquires empty and derelict properties, renovates them to high standards, and lets them at rents near the Local Housing Allowance rate, while also delivering ongoing tenancy support services through its Bridgeton-based tenancy support hub and regional offices.
Is Homes for Good a public or private company?
Homes for Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homes for Good founded?
Homes for Good was founded in 2013. It employs 11 to 50 people.
Where is Homes for Good based?
Homes for Good is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Homes for Good make money?
Three revenue lines are on record. Rental Income is the primary driver. The others are property Management Fees and property Development.
Who are Homes for Good's main competitors?
Octavia Housing is listed as a direct peer. Habinteg is listed as an emerging player. Broad incumbents are Metropolitan Thames Valley, Home Group, Peabody, L&Q, Clarion Housing, Sanctuary Housing, Stonewater and LiveWest.
Does Homes for Good have an API?
No public API is recorded for Homes for Good.
What industry is Homes for Good in?
Homes for Good's product category is Social Lettings and Affordable Housing Services. Its primary akta.pro industry code is BPAJAMAI, Affordable & Public Housing Asset Management, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 531311 and its SIC code is 6513.