ERPLY
ERPLY provides a cloud-based retail operating system unifying point-of-sale, inventory management, ecommerce, CRM, and payments for over 1,000 retail businesses and franchise chains across 52+ countries, with enterprise customers including Decathlon, Elizabeth Arden, and Victorinox.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ERPLY does
ERPLY is a cloud-based retail operating system that unifies point-of-sale, inventory and warehouse management, ecommerce order management, retail CRM, payments, and analytics into a single SaaS platform for retail businesses ranging from independent stores to global franchise chains. Founded in 2009 via Seedcamp and incorporated in 2010 as Erply Inc. in Delaware, the company serves a stated base of over 1,000 retail customers across 52+ countries, with enterprise logos including Decathlon, Elizabeth Arden, Birchbox, Porsche, Victorinox, The Athlete's Foot, and Wild Birds Unlimited. The platform processes billions of annual transactions across more than 100,000 stores and supports 100+ currencies and 15+ languages.
The platform is built on a modern cloud-native stack (React.js, Go, Kubernetes, AWS) with an API-first architecture documented across PHP, cURL, C#, and Ruby, and is hosted in ISO 27001-certified environments with regional data residency across the US, Canada, EU, Australia, and Africa. Core modules include Cloud POS, Inventory & WMS, Order Management & Ecommerce, Retail CRM, Reports & Analytics, and Payments; add-on modules include Self Checkout, Product Information Management, and the Automat App Maker low-code platform. Native integrations with Shopify, WooCommerce, NetSuite, and Microsoft 365 anchor the omnichannel and back-office layer, while a Retail App Store enables partner- and customer-built extensions.
ERPLY operates a tiered SaaS subscription model (Small Business, Established, Retail Chain) with monthly 30-day billing cycles, supplemented by professional services for enterprise implementation including project management, workflow analysis, custom development, and training. Go-to-market combines product-led growth (free account creation, 60-day trial) with enterprise field sales and a master-account franchise channel. The company has offices in nine cities (Bonita Springs, New York, Providence, Tallinn, London, Toronto, Sydney, Singapore, Helsinki) and has raised approximately $4.3M in disclosed funding across four rounds from 2009-2016, with no subsequent major disclosed rounds, suggesting operating self-sufficiency rather than venture-scale growth funding.
ERPLY firmographics
Firmographics- Name
- ERPLY
- Legal name
- Erply Inc.
- Website
- https://erply.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ERPLY provides a cloud-based retail operating system unifying point-of-sale, inventory management, ecommerce, CRM, and payments for over 1,000 retail businesses and franchise chains across 52+ countries, with enterprise customers including Decathlon, Elizabeth Arden, and Victorinox.
- Ownership category
- akta.pro rank
ERPLY industry classification
Industry- Product category
- Retail Point-of-Sale & Inventory Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where ERPLY is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
ERPLY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Cloud-based retail software platform delivered as subscription SaaS with different service plans (Small Business, Established, Retail Chain). Billing cycles are 30 days with payment due in advance. The company offers enterprise implementation services as professional services add-on.
- Professional Services: Enterprise implementation including project management, workflow analysis, custom development, training, and ticket review services for businesses requiring complex software mapping to business rules
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business, Established, Retail Chain plans available with varying content levels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
ERPLY product offering
Product offeringCore offering
ERPLY provides a cloud-based, modular retail operating system delivered as SaaS to retailers of all sizes, combining point of sale (POS) with offline capability, inventory and warehouse management, order and ecommerce management, retail CRM, payments, multi-store/franchise management, PIM, and a low-code Automat App Maker. The platform runs on cloud infrastructure (AWS, Kubernetes) with an API-first architecture, integrates with NetSuite, Microsoft 365, Shopify, and WooCommerce, and serves single shops through global franchises in 52+ countries.
Product overview
ERPLY is a cloud-based retail operating system designed as a unified platform-plus-modules architecture. The core platform connects Point of Sale (POS), Inventory Management & WMS, Order Management & Ecommerce, Retail CRM, Reports & Analytics, and Payments into one integrated system. Additional modules include Self Checkout (SCO), Product Information Management (PIM), Automat App Maker (low-code workflow builder), Multi-Store Management, Stocktake, and Retail Mobile Apps. The Retail App Store provides an ecosystem of extensions built by ERPLY developers and partners. The platform supports online and offline operations, multi-location retail, and enterprise-scale franchise operations across 52+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud POS (Point of Sale) Hardware-agnostic cloud-based point of sale system available online and offline, running on tablets, desktops, laptops, Android, iOS, and mobile devices for retailers running checkout, employee timeclock, layaway sales, cash management, returns/refunds, and barcode scanning.
- Inventory Management & Warehouse Management System (WMS) Comprehensive inventory tracking and warehouse management system with stocktakes, transfers, multi-warehouse support, real-time accuracy, and mobile warehouse workflows for receiving, shipping, and packing, serving retailers managing stock from warehouse shelf to shop floor.
- Order Management & Ecommerce Unified system for managing store and online orders connected to the same stock picture, supporting buy-online-pick-up-in-store workflows with reduced sync issues and manual work.
- Retail CRM Customer relationship management system bringing purchase history, loyalty programs, customer profiles, and store interactions into one unified customer view with customizable campaigns.
- Reports & Analytics Analytics and reporting dashboard surfacing performance metrics, trends, and store-level signals for data-driven decision making across all retail locations.
- Payments / Card Processing Integrated payment processing solution combining card payments, reconciliation, and checkout flow within the connected retail system, with support for Apple Pay, Google Pay, and NFC contactless payments.
- Self Checkout (SCO) Self-service checkout solution enabling customers in retail stores to complete transactions independently as part of the retail automation ecosystem.
- Product Information Management (PIM) Centralized product data management system for storing accurate product information, descriptions, images, and managing product bundles, brands, batches, and matrix dimensions across sales channels.
- Automat App Maker Low-code platform for building custom applications and automations within ERPLY POS and inventory systems, enabling workflow creation and automation without a heavy development cycle.
- Multi-Store Management Enterprise solution for managing multiple retail locations, franchises, and chain operators with centralized databases, cross-chain promotions, and centralized purchasing.
- Stocktake Physical inventory counting module for tracking stock movements from warehouse shelf to shop floor with real-time accuracy and barcode scanning support.
- Retail Mobile Apps Mobile applications for retail operations including warehouse workflows and wireless device support for real-time inventory tracking.
- Retail App Store Marketplace for discovering, installing, and customizing business apps built by ERPLY developers, partners, or custom teams, enabling reusable retail automation solutions across stores, regions, and brands.
- Franchise Management Franchise-specific solution using a Master account architecture to control shared data and promotions across franchisees with centralized reporting and analytics.
- Professional Services (Enterprise Implementation) Enterprise implementation services including project management, workflow analysis, custom development, training, and ticket review for businesses requiring complex software mapping to their business rules.
Quantifiable outcome
- 180° Smoke achieved 51% annual growth and grew from single shop to 26 outlets
- +2 more outcomes
Companies that use ERPLY
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles3 records
ERPLY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature10 records
ERPLY partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and strategic.
- ShopifycoreNative integration with Shopify e-commerce platform allowing inventory synchronization, product export, and connected retail operations between Shopify stores and Erply POS
- WooCommercecoreIntegration with WooCommerce enabling product information management, price list synchronization, and multi-warehouse assignment for WordPress-based e-commerce stores
- NetSuitemajorIntegration with NetSuite ERP system for enterprise-level data synchronization and unified business operations
- Microsoft 365majorIntegration with Microsoft 365 for business productivity and data connectivity within the Microsoft ecosystem
- LumavstrategicLumav partnered with Erply to empower OCCO (international furnishing brand) to establish successful e-commerce store with enhanced product enrichment and mobile-friendly PWA solution
- Amazon Web ServicescorePrimary cloud service provider for hosting Customer Data with US-based data centers supporting infrastructure delivery
- LiquidWebmajorCloud service provider for hosting Customer Data in United States
- HetznermajorCloud service provider for hosting Customer Data in United States
- GooglemajorEmail, storage and analytics service provider for customer support and notifications
- MailchimpmajorEmail service provider for customer communications and marketing
- SlackmajorHelpdesk and sales communication service provider for internal operations
- JIRAmajorHelpdesk communication service provider based in Australia for project and issue tracking
- RecurlymajorBilling service provider for subscription payment processing
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
ERPLY competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Public POS and retail commerce platform serving SMB and mid-market retailers with POS, inventory, ecommerce and payments. Closest direct competitor to ERPLY in multi-store retail and franchise operations, with overlapping verticals and a comparable API-first architecture.
- Shopify POS: Shopify's retail POS extension natively connects in-store checkout to Shopify ecommerce, directly competing with ERPLY's Order Management & Ecommerce module for omnichannel retailers.
- Square (Block): Square offers a hardware-agnostic cloud POS for small and mid-market retailers with bundled payments and a developer platform. Competes head-to-head with ERPLY's SMB and mid-market cloud POS positioning.
- Clover (Fiserv): Fiserv's Clover POS network targets SMB and mid-market retailers with hardware, software and payments bundles. Overlaps with ERPLY's SMB Retail Chain and franchise segments.
- Heartland Retail (now part of Global Payments): Cloud retail POS and inventory platform targeting specialty and mid-market retailers. Comparable customer base (apparel, sporting goods, specialty) and overlapping feature set with ERPLY's inventory and CRM modules.
Emerging players
- Toast: Restaurant-focused cloud POS platform. Comparable technology architecture and target buyer (multi-location operators), but serves the food-and-beverage vertical rather than general retail — a near-adjacent peer in the SMB cloud POS category.
- RETSU: Emerging cloud POS and retail platform focused on SMB and specialty retail with omnichannel features. Smaller scale than ERPLY but a recent entrant with modern stack competing for the same SMB retail cohort.
Broad incumbents
- NCR Voyix (NCR Retail): Established enterprise retail technology vendor serving large chains with POS, inventory and store systems. Competes with ERPLY in the multi-store/franchise tier where enterprise scale and global services matter.
- Oracle NetSuite: Cloud ERP suite with retail and inventory management modules. ERPLY has a native integration with NetSuite but NetSuite itself offers inventory, order management and financials that partially substitute for ERPLY's WMS and order modules at the upper end.
- Microsoft Dynamics 365 Commerce: Enterprise retail and ERP platform from Microsoft. ERPLY integrates with Microsoft 365 but Dynamics 365 Commerce directly competes in multi-store retail, franchise and omnichannel scenarios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ERPLY social profiles
Digital presenceERPLY compliance and trust
Trust signalCompliance1 record
ERPLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERPLY leadership team
Management profileNumber of profiles
Profiles1 record
ERPLY funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERPLY M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERPLY
What does ERPLY do?
ERPLY provides a cloud-based, modular retail operating system delivered as SaaS to retailers of all sizes, combining point of sale (POS) with offline capability, inventory and warehouse management, order and ecommerce management, retail CRM, payments, multi-store/franchise management, PIM, and a low-code Automat App Maker. The platform runs on cloud infrastructure (AWS, Kubernetes) with an API-first architecture, integrates with NetSuite, Microsoft 365, Shopify, and WooCommerce, and serves single shops through global franchises in 52+ countries.
Is ERPLY a public or private company?
ERPLY is a private company. It is classified as venture growth investor backed and is currently operating.
When was ERPLY founded?
ERPLY was founded in 2009. It employs 101 to 250 people.
Where is ERPLY based?
ERPLY is headquartered in New York, United States, in the North America region.
How does ERPLY make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are ERPLY's main competitors?
Direct peers on record are Lightspeed Commerce, Shopify POS, Square (Block), Clover (Fiserv) and Heartland Retail (now part of Global Payments). Emerging players are Toast and RETSU. Broad incumbents are NCR Voyix (NCR Retail), Oracle NetSuite and Microsoft Dynamics 365 Commerce.
Does ERPLY have an API?
Yes. Erply API is a cloud-based, full-featured platform designed to grow with retail businesses. Developers can build new apps on top of CRM, integrate existing applications into point of sale, program new POS functionalities, and integrate with custom or third-party applications. The API supports building CRM solutions, customized product catalogs, automated sales applications, complex e-commerce solutions, inventory management across multiple warehouses, customer support ticket systems, reporting and analytics, customer feedback systems, sales and product promotion features, simple iPOS solutions, and CRM/Helpdesk integrations with VoIP phone systems. Supported platforms include web applications, desktop applications (Windows/Mac OS X/Linux), Apple iPad/iPhone/iPod Touch, PDAs, smartphones (Android, BlackBerry, Symbian, Windows CE, Palm OS), and POS hardware such as barcode scanners, customer displays, cash drawers, receipt printers, label printers, and weight scales. Developer documentation is at learn-api.erply.com.
What industry is ERPLY in?
ERPLY's product category is Retail Point-of-Sale & Inventory Management Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 513210 and its SIC code is 7372.