Soccer Manager

What Soccer Manager does

Soccer Manager, operated by Invincibles Studio Ltd, is a UK-based video game developer founded in 2005 that specializes in mobile and web-based football (soccer) management simulation games. The company is headquartered in Leeds, England, with a registered office in Preston, and operates with an 11–50 employee team. Its portfolio targets casual and competitive gaming consumers — primarily football fans — with titles that let users manage virtual clubs, make tactical decisions, negotiate transfers, and develop youth academies. Founder and CEO Andrew Gore leads the company.

The company's technology stack centers on a proprietary mobile and web game platform built around a custom 3D match engine (the Match Motion System with 300+ new animations), a live bidding and contract negotiation system, and the Soccerwiki.org community-curated database covering 70,000+ players and 3,000+ clubs across 50+ leagues. Official licensing partnerships with Manchester City and Bundesliga 1 & 2 provide authenticated crests, kits, and lineups. Distribution is global through Apple's App Store, Google Play, Steam (for Soccer Manager Worlds), and web browsers, with localized versions spanning 35+ countries.

Soccer Manager operates a freemium business model. Revenue comes from in-app purchases of virtual coins, tokens, and goods (which carry no real-world value) and from advertising served via ten integrated ad SDKs including Google AdMob, Unity Ads, AppLovin, Meta Ads, IronSource, Tapjoy, Vungle, AdColony, Bidstack, and Anzu. The flagship Soccer Manager 2026 mobile game and multiplayer Soccer Manager Worlds platform support over 1.3 million registered managers. The company has raised approximately $6.2 million across four disclosed funding rounds between 2013 and 2021, with Mercia Asset Management as the recurring institutional investor.

Name

Soccer Manager

Legal name

Invincibles Studio Ltd

Website

https://soccermanager.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Soccer Manager (Invincibles Studio Ltd) is a UK-based developer of mobile and web football management simulation games, serving over 1.3 million registered casual and competitive gamers globally through freemium titles with in-app purchases and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Virtual Items & In-App Purchases: Players can purchase virtual items including virtual goods, services, virtual coins, tokens, or points for use within the game. Virtual Items are licensed, not sold, and have no real-world value. Purchases are non-refundable after first use.
2. Advertising Revenue: The website and games are supported by advertising and marketing. Third party advertising agencies serve advertisements to support the free-to-play service.
3. App Store Distribution: Games distributed through Apple App Store and Google Play Store with platform-specific purchase flows.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Soccer Manager (operated by Invincibles Studio Ltd) develops and publishes free-to-play mobile and web-based soccer/football management simulation games. Players take the role of a football club manager, controlling tactics, formations, transfers, training and youth academy development, and competing in head-to-head multiplayer matches. The portfolio includes the flagship annual Soccer Manager series, the multiplayer turn-based Soccer Manager Worlds, and supporting titles such as Football Club Manager 2026, Champions Elite Football, Football Clash: All Stars, and Soccer Manager Elite, all supported by the Soccer Wiki community database.

Product overview

Soccer Manager is a portfolio of soccer management games developed and published by Invincibles Studio Ltd. The core offering includes Soccer Manager 2026 (the flagship mobile management game with Match Motion technology, tactical control, and 900+ clubs) and Soccer Manager Worlds (multiplayer turn-based competition). Additional products include Football Club Manager 2026, Champions Elite Football, Football Clash: All Stars (MOBA-style game), and Soccer Manager Elite (in closed beta). The ecosystem is supported by Soccer Wiki (community-curated player database) and includes legacy titles like F2 Target Tekkers. All games are available on iOS and Android platforms, with select titles featuring official licenses from Manchester City and the Bundesliga leagues.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer Manager 2026: Mobile football management game featuring Match Motion system, tactical control, and over 900 clubs from 50+ leagues.
• Soccer Manager Worlds
• Football Club Manager 2026
• Champions Elite Football
• Football Clash: All Stars
• Soccer Wiki

Products and services

• Soccer Manager 2026 Flagship mobile soccer management game featuring Match Motion 3D matchday experience, complete tactical control over formations and player roles, a brand-new objectives system with daily challenges, and access to over 900 clubs from 35+ countries. Includes official licenses from Manchester City and Bundesliga 1 & 2 and is targeted at casual and dedicated football management gamers worldwide.
• Soccer Manager Worlds Multiplayer turn-based soccer management game featuring head-to-head competition between managers worldwide. Includes over 3,000 football clubs, 70,000+ players, multiple formations and tactical options, detailed match reports, and a realistic transfer market with live bidding and contract negotiations. Targets competitive mobile and web gamers who want to play private leagues with friends or be matched against managers globally.
• Football Club Manager 2026 Mobile soccer management game offering full tactical control, detailed match reports, and a realistic transfer market simulation for individual gamers who want a standalone football management experience on iOS and Android.
• Champions Elite Football Mobile soccer game within the Invincibles Studio portfolio offering competitive football gameplay to individual mobile gamers on iOS and Android.
• Football Clash: All Stars Mobile MOBA-style soccer game where individual players compete in real-time 1v1 battles, available via footballclash.com and mobile app stores.
• Soccer Manager Elite Closed beta soccer management game currently in testing phase as a newer entry in the Soccer Manager series, targeted at individual football management gamers.
• Soccer Wiki Community-driven wiki database at soccerwiki.org containing realistic, up-to-date player statistics curated by the community across world leagues, powering the Soccer Manager game series and serving football fans and gamers seeking authentic data.

Quantifiable outcome

• 1,328,125+ registered managers
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Manchester CitycoreOEM/ Whitelabel/ Licensing PartnerOfficial license partnership with Manchester City football club. The game features fully-accurate renditions of the club with accurate crests, kits, and lineups faithfully recreated in game.
• Bundesliga (German Football Association)coreOEM/ Whitelabel/ Licensing PartnerOfficial license partnership for Bundesliga 1 & 2 leagues. Features fully-accurate German leagues with official crests, kits, and lineups recreated in game.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Football Manager: Developed by Sports Interactive and published by Sega, Football Manager is the leading football management simulation franchise across PC and mobile. It is the closest direct competitor to Soccer Manager in the soccer-management genre, with overlapping target audience (football enthusiasts who want deep managerial control) and similar feature pillars (tactics, transfers, scouting).
• Top Eleven: Top Eleven by Nordeus (a Take-Two subsidiary) is a free-to-play mobile football management game with a live, multiplayer head-to-head format. It directly competes with Soccer Manager Worlds on iOS and Android for the same casual manager audience.
• Online Soccer Manager (OSM): Online Soccer Manager by Gamebasics is a browser- and mobile-based free-to-play football management game. It competes head-to-head with Soccer Manager in the same online manager category and shares a similar global, free-to-access model.
• New Star Soccer: New Star Soccer by New Star Games is a long-running mobile football game combining arcade match play with light management/upgrade mechanics. It targets a similar mobile casual football audience as Soccer Manager, though with a different core gameplay loop.
• Dream League Soccer: Dream League Soccer by First Touch Games is a popular free-to-play mobile football game combining team-building/management with on-pitch action. It overlaps with Soccer Manager's mobile football audience and competes for similar download and engagement share.

Broad incumbents

• EA Sports FC Mobile: EA Sports FC Mobile (formerly FIFA Mobile) by Electronic Arts is a global, well-capitalised mobile football title with official licensing across many leagues. While it focuses on match-play rather than management, it competes for the same football-fan mobile audience and wallet share.
• eFootball (Konami): eFootball by Konami (formerly Pro Evolution Soccer) is a major mobile/console football title with extensive official licensing. It competes broadly with Soccer Manager's portfolio for the football-gaming segment, though focused on match simulation rather than management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SoccerManager
• YouTubeyoutube.com/channel/UCeFFbS4jp0p0na6r-afGWlQ
• Facebookfacebook.com/Soccer.Manager
• Instagraminstagram.com/invinciblesgames
• LinkedInlinkedin.com/company/soccer-manager-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Manager