Top Eleven
Top Eleven is a freemium football management simulation game where players build clubs, set tactics, and compete daily in 3D matches. Operated by Nordeus Limited (a Take-Two Interactive subsidiary) and distributed globally across mobile and web platforms to football fans worldwide.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Top Eleven does
Top Eleven is a freemium football management simulation game operated by Nordeus Limited, a Serbia-based subsidiary of Take-Two Interactive Software since the 2014 acquisition. Players create and manage their own football clubs, set tactics, scout and sign players, build facilities and stadiums, and compete daily in 3D-rendered matches against other managers. The product is built around a real-time 3D match visualization engine and is distributed globally across Google Play, Apple App Store, Microsoft Store, Huawei AppGallery, and Aptoide, with web-based play also supported. The platform is localized into at least seven major languages and is endorsed by football manager Jose Mourinho.
The company's business model is freemium with multiple monetization layers: a virtual Token currency sold through an in-game store and a dedicated web storefront (manager.topeleven.com, which offers a 10% token bonus over in-game pricing), tiered token bundles ranging from 16 to 1,150 tokens, a recurring Top Eleven Plus subscription, a Daily Streak rewards system, and a physical merchandise Fan Shop. Go-to-market is product-led growth distributed through global app marketplaces, supplemented by community-led acquisition via multilingual forums, regional Supporters Clubs, and dedicated video content series. The target customer is the global long-tail of football fans and casual gamers, segmented by both persona (enthusiast vs. casual) and geography (regional fan communities in EMEA and South America).
Top Eleven firmographics
Firmographics- Name
- Top Eleven
- Legal name
- Nordeus Limited
- Website
- https://topeleven.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Top Eleven is a freemium football management simulation game where players build clubs, set tactics, and compete daily in 3D matches. Operated by Nordeus Limited (a Take-Two Interactive subsidiary) and distributed globally across mobile and web platforms to football fans worldwide.
- Ownership category
- akta.pro rank
Top Eleven industry classification
Industry- Product category
- Mobile Sports Simulation Gaming
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Top Eleven is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Top Eleven business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- In-Game Token Purchases: Players purchase Tokens as the primary virtual currency to accelerate progress, sign players, and build facilities. The web store offers 10% more tokens compared to the in-game store as an incentive for direct purchases.
- Fan Merchandise: Fan Shop selling branded merchandise including apparel for men, women, kids, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Token bundles ranging from 16 to 1150 tokens |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Top Eleven product offering
Product offeringCore offering
Top Eleven - Be a Football Manager is a freemium football management simulation game available on mobile (Android, iOS), Microsoft Store, Huawei AppGallery, and web browsers. Players create and run their own football club, set tactics, scout and sign players, build stadiums and facilities, and compete against other managers in real-time 3D matches. The game is free to download and play, with revenue generated primarily through in-game virtual currency (Tokens) purchases and merchandise sales.
Product overview
Top Eleven is a single football management game product (Top Eleven - Be a Football Manager) with several supporting features and platforms. The core offering is a freemium 3D football management simulation where players manage clubs, set tactics, and compete daily. The product ecosystem includes the Top Eleven Store (web-based token purchasing with 10% bonus), Top Eleven Daily Streak (daily login rewards), Top Eleven Plus (premium subscription), a community platform with Supporters Clubs and video content series, an official vBulletin forum with multilingual sub-forums, and a merchandise Fan Shop. The company operates under Nordeus and is endorsed by Jose Mourinho.
Differentiator
Problem solved
Functional benefit
Brands
- Top Eleven: Football management game - Be a Football Manager
- Top Eleven Store
- Top Eleven Daily Streak
- Top Eleven Plus
Products and services
- Top Eleven - Be a Football Manager A freemium football management simulation game where individual players create and manage their own football club, set tactics, scout and sign players, build stadiums and facilities, and compete against other managers worldwide in real-time 3D matches. Targeted at football fans and casual gamers globally.
- Top Eleven Fan Shop Merchandise
Quantifiable outcome
- Players can manage clubs from scratch and compete in 3D matches daily
Companies that use Top Eleven
Customer profileSegments2 records
Ideal customer profiles2 records
Top Eleven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Top Eleven partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jose MourinhoflagshipJose Mourinho serves as the official face and endorser of Top Eleven, providing credibility and brand recognition in the football management gaming space. His signature appears on the official website as an official endorsement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Top Eleven competitors and assessment
Company assessmentDirect peers
- Football Manager: Sports Interactive's Football Manager is the long-standing flagship football management simulation, offering deep squad, tactics, and scouting gameplay across PC and mobile. It is the most direct competitor to Top Eleven, addressing the same football-manager itch for global football fans with a premium/desktop-rooted product.
- Dream League Soccer: First Touch Games' Dream League Soccer is a mobile football management-action hybrid in which players build clubs, sign real-style players, and play matches. It overlaps with Top Eleven on the squad/club-building and freemium mobile game mechanics, serving a similar worldwide football-fan user base.
- Soccer Manager: Soccer Manager (by Smivos) is a long-running free-to-play football manager for mobile and web, focusing on 3D matches, transfers, and tactics. It targets the same casual-to-serious football fan segment as Top Eleven with a similar freemium, tokenized monetization model.
- New Star Soccer: New Star Games' New Star Soccer is a single-player football career/management game centered on controlling one player's rise through tactics and matches. While more arcade than Top Eleven, it is built around the same football management fantasy and competes for casual football-gamer wallet share.
- Pro 11: Pro 11 is a mobile-first football manager/soccer club simulation game marketed to the same global football fan community. It competes directly with Top Eleven for attention in the freemium football-manager niche across iOS and Android.
Broad incumbents
- EA Sports FC Mobile: EA's EA Sports FC Mobile (formerly FIFA Mobile) is the largest licensed mobile football game globally, with official leagues, clubs, and players. It is a broad incumbent competitor to Top Eleven, addressing a much wider mainstream audience while overlapping on football fan and casual mobile gamer segments.
- eFootball (Konami): Konami's eFootball is the major licensed console/mobile football simulator with deep club and player licensing. It competes with Top Eleven for mobile football-fan playtime and monetized spend, although it leans more toward match-play than long-cycle club management.
Emerging players
- Sorare: Sorare is a football-themed digital collectibles and fantasy manager platform where users build squads from real licensed players. It intersects with Top Eleven on football manager mechanics and global football fan engagement, with a differentiated NFT-and-real-data angle.
- Score! Hero: Score! Hero, also from First Touch Games, is a mobile puzzle-football game with thousands of short match scenarios. It shares the developer DNA and football-fan target demographic with Top Eleven, making it an adjacent mobile football monetization comparator from the same publisher.
Regional players
- Captain Tsubasa: Dream Team: KLab's Captain Tsubasa: Dream Team is a mobile football management-RPG hybrid that pairs squad building with anime-style match play, strongest in Japan and parts of Asia. It overlaps with Top Eleven on football manager mechanics and freemium mobile monetization, with regional concentration in Asian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Top Eleven social profiles
Digital presenceTop Eleven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Top Eleven leadership team
Management profileNumber of profiles
Profiles3 records
Top Eleven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Top Eleven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Top Eleven
What does Top Eleven do?
Top Eleven - Be a Football Manager is a freemium football management simulation game available on mobile (Android, iOS), Microsoft Store, Huawei AppGallery, and web browsers. Players create and run their own football club, set tactics, scout and sign players, build stadiums and facilities, and compete against other managers in real-time 3D matches. The game is free to download and play, with revenue generated primarily through in-game virtual currency (Tokens) purchases and merchandise sales.
Is Top Eleven a public or private company?
Top Eleven is a private company. It is classified as corporate owned and is currently operating.
When was Top Eleven founded?
Top Eleven was founded in 2010. It employs 1 to 10 people.
Where is Top Eleven based?
Top Eleven is headquartered in Los Angeles, United States, in the North America region.
How does Top Eleven make money?
Two revenue lines are on record. In-Game Token Purchases are the primary driver. The others are fan Merchandise.
Who are Top Eleven's main competitors?
Direct peers on record are Football Manager, Dream League Soccer, Soccer Manager, New Star Soccer and Pro 11. Broad incumbents are EA Sports FC Mobile and eFootball (Konami). Emerging players are Sorare and Score! Hero. Captain Tsubasa: Dream Team is listed as a regional player.
Does Top Eleven have an API?
No public API is recorded for Top Eleven.
What industry is Top Eleven in?
Top Eleven's product category is Mobile Sports Simulation Gaming. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios. Its SIC code is 7990.