Traceless
Traceless is an AI-powered communication security platform that provides identity verification, ephemeral data sharing, and agentic DLP inside ticketing, chat, and collaboration tools, primarily serving help desks, MSPs, finance, and regulated enterprises.
- Company typePrivate
- Founded2019
- HeadquartersNewburgh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Traceless does
Traceless is a private, US-incorporated (New York) communication security software company headquartered in Newburgh, NY, founded in 2019 by Gene Reich and Peter Segerstrom, both former managed service provider operators. The company sells a unified platform composed of three modules — Traceless Verify (on-demand bidirectional identity verification), Traceless Data (encrypted expiring links for sensitive data exchange), and Traceless Protect (agentic Data Loss Prevention powered by a per-organization Small Language Model) — plus a flexible API for automated workflows. The platform embeds natively into ticketing systems (ServiceNow, Zendesk, ConnectWise, Jira, HaloPSA, Autotask, ManageEngine, Freshdesk), communication platforms (Slack, Microsoft Teams), and identity providers (Okta, Duo, Microsoft Entra, Microsoft Authenticator, Microsoft Verified ID), positioning it as workflow-native rather than standalone.
Traceless targets help desks, customer operations, finance and payments teams, HR, vendor engagement workflows, and managed service providers, with vertical emphasis on financial services, healthcare, legal/accounting, government, construction, and manufacturing. The primary problem addressed is the human-element gap in cyberattacks — social engineering, AI voice impersonation, credential theft, and persistent exposure of sensitive data across tickets, chats, and email. The product emphasizes audit trails, ephemeral data sharing, and bidirectional verification to close the gap between login authentication and real-time authorization decisions.
The company operates a hybrid go-to-market combining a free 2-week product-led pilot, an SMB/MSP tier at $15 per seat per month, and multi-year enterprise contracts with custom pricing. Distribution extends through direct sales, the Pax8 marketplace, ServiceNow Store, Zendesk Marketplace, SHI, and Carahsoft, with SOC 2 Type 2 certification and alignment to NIST, ISO, HIPAA, GDPR, and CMMC frameworks. Disclosed scale metrics include 15,000+ active users, 1M+ secured transactions, and enterprise customers across telecom (TELUS), travel (Virgin), automotive (Sharp), healthcare (Midmark), pharmaceuticals (Sumitomo Pharma), and banking (Grand River Bank). Only $250,000 in seed funding (Newchip Accelerator, December 2022) has been disclosed, and the company is privately held with no parent or institutional investor structure identified.
Traceless firmographics
Firmographics- Name
- Traceless
- Legal name
- Traceless INC
- Website
- https://traceless.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Traceless is an AI-powered communication security platform that provides identity verification, ephemeral data sharing, and agentic DLP inside ticketing, chat, and collaboration tools, primarily serving help desks, MSPs, finance, and regulated enterprises.
- Ownership category
- akta.pro rank
Traceless industry classification
Industry- Product category
- Communication Security Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industries
- Multi-Factor Authentication (MFA) & Passwordless Authentication (HDAEAJAC), Collaboration Security for Chat & Messaging (Teams/Slack) (HDADAKAF), Data Masking, Tokenization & De-identification (HDADAFAI)
Keywords
Where Traceless is headquartered
LocationHeadquarters
- HQ city
- Newburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Traceless business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Per-user monthly subscription model with tiered pricing. SMB/MSP tier starts at $15 per month per seat with full audit log and quarterly reporting. Enterprise tier scaled to organization and deployment scope with robust reporting, policy recommendations, and compliance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 2-week pilot with unlimited access |
| Per seat | Monthly | For service providers and organizations under 100 employees |
| Subscription | Multi-year contract | Flexible enterprise program scaled to organization |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Traceless product offering
Product offeringCore offering
Traceless is an AI-powered communication security SaaS platform that provides on-demand bidirectional identity verification, ephemeral encrypted data sharing via expiring magic links, and agentic data loss prevention (DLP) driven by a per-organization Small Language Model (SLM). The platform is purpose-built to stop social engineering, AI voice cloning, and impersonation attacks against IT help desks, customer service operations, and vendor payment teams by embedding verification and secure data exchange directly into Slack, Microsoft Teams, ServiceNow, Zendesk, and other ticketing and identity systems.
Product overview
Traceless is a communication security platform delivered as a unified product with three core modules: Traceless Verify (on-demand bidirectional identity verification), Traceless Data (encrypted expiring links for sensitive data exchange), and Traceless Protect (agentic DLP powered by a Small Language Model). The platform integrates directly into existing tools including Slack, Teams, ServiceNow, Zendesk, ConnectWise, and identity providers like Okta, Duo, and Microsoft Entra. Additional capabilities include audit logs and escalation reporting, change management support, and a flexible API for automated workflows. Pricing tiers include a Free Pilot (2 weeks), SMB/MSP plan ($15/seat/month), and Enterprise plan with custom scope.
Differentiator
Problem solved
Functional benefit
Brands
- Traceless Verify: On-demand, bidirectional, one-touch identity verification for internal and external interactions
- Traceless Data
- Traceless Protect
Products and services
- Traceless Verify
Quantifiable outcome
- 1M+ transactions secured to date
- +5 more outcomes
Companies that use Traceless
Customer profileNamed customers6 records
Segments12 records
Ideal customer profiles3 records
Traceless technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature6 records
Traceless partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Pax8corePax8 marketplace partnership makes Traceless available to MSPs as a preferred partner for verified identity and secure data sharing. Pax8's best-in-class marketplace serves as the bridge between MSPs and their customers, enabling partners to discover, assemble, and deliver security solutions through a single business platform.
- HelptminorHelpt partnered with Traceless for identity verification integration into HelptFlow+. The expanded login support through CIPP includes Traceless for identity verification as part of the enhanced help desk solution designed for Managed Service Providers, IT support providers, and Point-of-Sale resellers.
- SlackcoreNative integration bringing identity verification and secure text and file sharing directly into Slack. Users can trigger MFA challenges and send encrypted expiring links from within Slack channels.
- Microsoft TeamscoreNative integration protecting sensitive communication in Microsoft Teams. Users can verify identity and exchange sensitive data securely without leaving the Teams environment.
- ServiceNowcoreNative integration securing identity verification and sensitive data exchange within ServiceNow workflows. API-based setup for seamless ITSM integration.
- OktacoreIntegration extending Okta MFA into real-time support and workflows. Traceless leverages Okta's identity platform for verification within ticketing and communication systems.
- ConnectWisecoreIntegration with ConnectWise PSA/ticketing to massively reduce breach exposure. Supports ConnectWise Manage and Autotask environments.
- ZendeskcoreNative Zendesk app available in marketplace. Adds real-time identity verification, expiring secure links, and AI monitoring directly inside Zendesk support tickets.
- Duo SecuritycoreIntegration with Duo MFA for seamless verified identity security built into existing workflows. Push notifications via Duo for verification challenges.
- Microsoft AuthenticatorcoreIntegration extending Microsoft Authenticator for identity verification in high-risk workflows. Push approval via authenticator app.
- Microsoft Entra IDcoreIntegration allowing teams to access Azure identities for on-demand verifications. Supports Microsoft Authenticator and Microsoft Verified ID.
- Microsoft Verified IDcoreIntegration enabling verifiable credential proof in high-risk workflows. Prove identity with W3C-compliant verifiable credentials.
- Jira Service ManagementcoreNative Jira app for service desk security. Verify identities and exchange sensitive data directly from Jira tickets.
- HaloPSAcoreIntegration directly in HaloPSA helping IT service teams secure identity checks and confidential data in ticketing workflows.
- AutotaskcoreIntegration with Autotask PSA for verifying identities and exchanging sensitive text and file data directly from tickets.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Traceless competitors and assessment
Company assessmentEmerging players
- Push Security: Browser-based identity attack detection and SaaS security posture startup that addresses credential theft and account takeover — adjacent to Traceless's helpdesk impersonation problem.
- Material Security: Email and collaboration security vendor that detects and remediates sensitive-data exposure in inboxes and adjacent workflows; partial overlap with Traceless Protect's agentic DLP across messaging channels.
- Abnormal Security: AI-driven email and identity attack detection platform protecting against phishing, account takeover, and social engineering — adjacent competitor in the broader human-element cybersecurity space where Traceless positions itself.
Broad incumbents
- CyberArk: Identity security incumbent specializing in privileged access management; overlaps with Traceless's privileged communication and finance/payments use cases where high-risk identity decisions are made.
- Okta: Identity and access management incumbent offering workforce MFA, identity verification, and SSO across enterprise stacks; competes directly with Traceless Verify at the high end while also serving as one of Traceless's integration partners.
- Microsoft Entra ID: Microsoft's identity platform combining Entra ID, Authenticator, and Verified ID for passwordless and verifiable credential workflows; competes directly with Traceless Verify while being both a partner and potential displacement risk.
- Duo Security (Cisco): Cisco-owned MFA and zero-trust platform widely deployed for workforce authentication and push-based verification; targets the same 'verify identity at moment of risk' problem Traceless addresses, and is also an integration partner.
Direct peers
- Transmit Security: Identity and authentication vendor offering passwordless, MFA, and identity verification APIs; competes with Traceless for developer-first identity-verification deployments in enterprise and fintech.
- Beyond Identity: Passwordless and risk-based authentication platform using device-bound credentials; targets the same zero-trust, post-login verification gap that Traceless addresses for help-desk and customer-service scenarios.
- HYPR: Passwordless MFA specialist focused on phishing-resistant authentication using FIDO/passkeys; directly comparable to Traceless Verify's biometric-passkey-based identity verification for high-risk workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Traceless social profiles
Digital presenceTraceless compliance and trust
Trust signalCompliance1 record
Traceless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traceless leadership team
Management profileNumber of profiles
Profiles2 records
Traceless funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traceless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traceless
What does Traceless do?
Traceless is an AI-powered communication security SaaS platform that provides on-demand bidirectional identity verification, ephemeral encrypted data sharing via expiring magic links, and agentic data loss prevention (DLP) driven by a per-organization Small Language Model (SLM). The platform is purpose-built to stop social engineering, AI voice cloning, and impersonation attacks against IT help desks, customer service operations, and vendor payment teams by embedding verification and secure data exchange directly into Slack, Microsoft Teams, ServiceNow, Zendesk, and other ticketing and identity systems.
Is Traceless a public or private company?
Traceless is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traceless founded?
Traceless was founded in 2019. It employs 11 to 50 people.
Where is Traceless based?
Traceless is headquartered in Newburgh, United States, in the North America region.
How does Traceless make money?
One revenue line is on record: saaS Subscription.
Who are Traceless's main competitors?
Emerging players on record are Push Security, Material Security and Abnormal Security. Broad incumbents are CyberArk, Okta, Microsoft Entra ID and Duo Security (Cisco). Direct peers are Transmit Security, Beyond Identity and HYPR.
Does Traceless have an API?
Yes. Traceless offers API-based integration allowing organizations to embed identity verification and secure data exchange into automated workflows. Users can set up API credentials within ticketing systems (ServiceNow, ConnectWise) and enter them in the Traceless app to enable integration functionality. Developer documentation is at help.traceless.io/en/articles/5998644-setting-up-service-now-with-traceless.
What industry is Traceless in?
Traceless's product category is Communication Security Software. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of HDAEAJAC, Multi-Factor Authentication (MFA) & Passwordless Authentication. Its NAICS code is 561621 and its SIC code is 7370.