Griffin Living

What Griffin Living does

Griffin Living is a privately-held, family-run real estate development firm founded by Paul Griffin III in 2015 (operational since 2016), headquartered in Westlake Village, California, with a secondary office in Bonita Springs, Florida. The firm specializes in developing, selling, and managing senior living communities, with a portfolio that spans assisted living, memory care, independent living, and 55+ active adult housing. Its core products are grouped under branded communities: Varenita (assisted living and memory care, including Varenita of Simi Valley, Varenita of Westlake, and Varenita of West Cobb), Sarrano of Temecula, The Sheridan at Eastside, and The Georgian Lakeside, alongside multifamily projects Viano Riverwalk and Overture Riverwalk.

The firm's development approach centers on high-barrier-to-entry locations where entitlement processes run 3-5 years, and its physical product incorporates proprietary design elements including N-95-grade air circulation systems that cannot be retrofitted into existing buildings, and a memory care environment co-designed with theatre consultants DNATheatre using innovative lighting, soundtracks, and aromatherapy. Communities feature farm-to-table organic dining, wellness programs under the "Vibrant Aging" philosophy, and integrated memory care technology for resident-staff communication and sensory engagement. The firm's design work has earned industry recognition, including a NAHB Gold Award for Varenita of Simi Valley (2020) and multiple NAHB, BIA, and Pacific Coast Builders Conference awards in 2019.

Griffin Living operates a develop-and-sell business model with retained operations: it identifies sites in constrained urban markets, secures entitlements, develops the community, then sells completed assets to institutional investors (including Greystar, The Carlyle Group, and Harrison Street Real Estate) while retaining property management contracts or entering operating joint ventures (e.g., Senior Lifestyle Corporation for The Sheridan at Eastside). The firm finances projects through a deep capital partner network including Canyon Partners Real Estate (four+ co-investments), Capital Funding Group ($40M refinancing plus $32.9M construction loan in 2022), MetLife Investment Management, Renasant Bank, Farmers & Merchants Bank, City National Bank, BCEG International, Reichmann International, and Bayview PACE ($13M C-PACE in 2023). It serves two sides: institutional capital partners funding development, and individual seniors and their families purchasing monthly occupancy covering housing, dining, and tiered care services.

Name

Griffin Living

Legal name

Griffin Living

Website

https://griffinliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Griffin Living is a privately-held real estate developer that builds, sells, and manages senior living and multifamily communities across California, Georgia, Florida, and Connecticut. Founded by Paul Griffin III, the firm develops assisted living, memory care, and 55+ active adult housing under the Varenita and related sub-brands.

Ownership category

akta.pro rank

Product category

Senior Living Real Estate Development

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Land Subdividers & Developers (No Cemeteries) (6552), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Senior living development
• Assisted living communities
• Memory care facilities
• Real estate development
• Multifamily housing

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Senior Living Community Development and Sale: Griffin Living develops senior living communities and sells completed properties to institutional investors such as Greystar, Carlyle Group, Harrison Street Real Estate, while retaining property management roles.
2. Property Management: Ongoing management of senior living communities post-sale or under joint venture structures with operating partners.
3. Multifamily Development: Development and sale of multifamily residential properties such as Viano Riverwalk (264 units) and Overture Riverwalk (204 units, 55+ active adult).
4. Senior Living Resident Occupancy Fees: Monthly fees from assisted living, memory care, and independent living residents for housing, care, dining, and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Griffin Living is a real estate development firm that develops, constructs, and operates senior living communities (assisted living, memory care, independent living) under sub-brands such as Varenita, Sarrano, The Sheridan, and The Georgian, as well as multifamily residential properties. The firm identifies high-barrier-to-entry urban locations, secures entitlements through community engagement, builds the communities with proprietary features (N-95 air filtration, DNATheatre memory care design), and sells completed properties to institutional investors while retaining property management and operating roles.

Product overview

Griffin Living is a real estate development firm that operates as a portfolio of senior living brands and residential properties. Their primary senior living brand is Varenita, which offers assisted living and memory care communities featuring the 'Vibrant Aging' wellness philosophy with farm-to-table dining, innovative technology, and integrated care programs. Additional senior living offerings include Sarrano (assisted living and memory care), The Sheridan (independent, assisted, and memory care), and The Georgian (assisted living and memory care). The company also develops multifamily residential properties including Viano Riverwalk (family active lifestyle) and Overture Riverwalk (55+ active adult living). Communities are located in California (Simi Valley, Westlake Village, Temecula, Riverside) and Georgia (Acworth/West Cobb, Snellville, Roswell).

Differentiator

Problem solved

Functional benefit

Brands

• Varenita: Senior living brand operated by Griffin Living offering assisted living and memory care communities emphasizing the Vibrant Aging philosophy with world-class amenities, farm-to-table dining, and innovative technology.

Products and services

• Varenita of Simi Valley A 97,000 sq. ft. assisted living and memory care community in Simi Valley, California, featuring 75 assisted living units and 27 memory care units. Located within Griffin Plaza shopping center to connect residents to shops, restaurants, and outdoor spaces; winner of a NAHB Gold Award for innovative senior living design.
• Varenita of Westlake An innovative senior living village in Thousand Oaks, California addressing the lack of assisted living in the Westlake Hills neighborhood, with 28 memory care units and 77,096 sq. ft. of building area.
• Varenita of West Cobb A luxury senior living community in Acworth, Georgia offering assisted living and memory care, with 58 assisted living units and 23 memory care units, totaling 75,156 sq. ft. of building area.
• Sarrano of Temecula A senior living community offering assisted living and memory care in Temecula, California. The 77,200 sq. ft. building consists of 103 suites (79 assisted living and 24 memory care). Currently under construction.
• The Sheridan at Eastside A senior living community in Snellville, Georgia offering independent living, assisted living, and memory care, developed in joint venture with Senior Lifestyle Corporation. Features 32 cottages, 90 independent living suites, 60 assisted living units, and 32 memory care units across 15 acres.
• The Georgian Lakeside An assisted living and memory care community in Roswell, Georgia overlooking a lake. Features 70 assisted living units and 25 memory care units on 3 acres with 76,815 sq. ft. of building area.
• Viano Riverwalk A gated multifamily community in Riverside, California offering resort-style amenities with 264 units ranging from 676 to 1,124 sq. ft. apartments with stainless steel appliances and granite countertops.
• Overture Riverwalk A resort-style senior living community for adults over 55 in Riverside, California. Features 204 units ranging from 637-934 sq. ft. with amenities including a pool, fitness center, and putting green.
• Senior Living Property Management Services Ongoing management of senior living communities under joint venture or post-sale arrangements with operating partners such as Senior Lifestyle Corporation, providing day-to-day operations support following Griffin Living's development and sale of properties to institutional investors.

Quantifiable outcome

• Over 100 senior living communities developed across multiple states
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered key, core and supporting.

• City of Thousand OakskeyStrategic or Co-development PartnerCommunity partnership with City of Thousand Oaks for Varenita of Westlake project. Received unanimous city council approval after collaborative engagement process.
• Westlake Hills Property Owners AssociationkeyStrategic or Co-development PartnerCommunity partnership with Westlake Hills Property Owners Association for collaborative development of Varenita of Westlake, working closely with local residents to address concerns.
• Senior Lifestyle CorporationcoreStrategic or Co-development PartnerJoint venture partner with Griffin Living for development of The Sheridan at Eastside in Snellville, GA. Senior Lifestyle Corporation handles operations while Griffin Living handles development.
• DNATheatresupportingStrategic or Co-development PartnerTheatre-design consulting partnership to reimagine senior housing with innovative lighting, soundtracks, and aromatherapy for memory care environments.
• La Sierra UniversitysupportingStrategic or Co-development PartnerDeveloped raw land owned by La Sierra University in Riverside, California for Riverwalk community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Capital Senior Living (Sonida): Independent and assisted living operator; overlaps with Griffin's independent living and assisted living focus and provides a useful capital-markets comp for a senior housing REIT-adjacent platform.
• Senior Lifestyle Corporation: National senior living operator and Griffin's joint venture partner on The Sheridan at Eastside. Operates ~170 communities and is directly comparable as both an operating partner and a competitor in the development/operator ecosystem.
• Sonida Senior Living: Independent senior living owner/operator with a portfolio of ~80 communities. Comparable as a smaller-cap senior housing company pursuing growth through acquisitions and new development in similar markets to Griffin.

Broad incumbents

• Atria Senior Living: One of the largest U.S. senior living operators with ~200+ communities across assisted living, memory care, and independent living. Directly comparable as a senior housing operator and developer; competes with Griffin for residents and capital in the same markets.
• Sunrise Senior Living: Major U.S. and UK senior living operator with a focus on assisted living and memory care. Comparable to Griffin in care levels served, brand premium positioning, and resort-style amenity offering.
• Brookdale Senior Living: Largest senior living operator in the U.S. with ~650+ communities spanning independent living, assisted living, and memory care. Comparable scale of resident base, although Brookdale is primarily an operator and less focused on ground-up development.
• Five Star Senior Living: Senior living operator and developer with communities across the U.S. Comparable in providing independent living, assisted living, and memory care services with a focus on amenity-rich communities.
• LCS (Life Care Services): Large third-party manager and developer of senior living, including CCRCs. Comparable to Griffin in offering development, management, and consulting services to senior housing communities across the U.S.
• Welltower: Healthcare REIT heavily concentrated in senior housing operating partnerships. Comparable as an institutional acquirer of senior living communities (similar to Griffin's Greystar/Carlyle/Harrison Street buyers) and as a capital partner archetype.

Others

• Greystar Real Estate Partners: Largest U.S. multifamily and senior housing operator/investor and a known buyer of Griffin-developed communities. Comparable as a capital partner and exit buyer in the same senior housing investment thesis Griffin pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/griffin-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griffin Living