Food Industry Foresight

What Food Industry Foresight does

Food Industry Foresight Pty. Ltd. (FIF) is a privately held Australian specialist foodservice market research and data firm founded in 2014 and headquartered in Harrington Park, New South Wales, with stated operations across Australia and New Zealand. The company delivers syndicated research, custom private studies, consultancy, and event-based thought leadership to food and beverage manufacturers, distributors, equipment suppliers, industry associations, government bodies, and financial / legal advisers. Its core methodology is primary data collection: field interviewers engage foodservice operators across all channels five days per week for eleven months per year, generating time-series intelligence over 170+ product categories that FIF has built for 30+ years.

The product portfolio combines a long-form research business with two newer subscription data products. Syndicated reports, custom private studies, and an omnibus survey option form the traditional services layer, sold either via direct quote-based engagement or through fixed-price reports (e.g., the Australian Foodservice Market Structure Report at A$5,900). In 2024 the firm became the exclusive ANZ reseller of Brizo FoodMetrics, an AI-powered outlet-level platform covering 169,000+ venues with menu analysis, geo-mapping, CRM integration, and 30-day refreshes; in March 2026 FIF layered on the AFS Barometer, a quarterly economic-indicator subscription at A$120/month. These AI and dashboard capabilities are delivered primarily through third-party platforms under exclusive distribution arrangements rather than from proprietary in-house models.

Commercially, FIF operates a sales-led motion with a Discovery Workshop qualifier, complemented by association-led distribution (notably the AFAB partnership), trade-event presence (Fine Food Australia Talking Trends Stage sponsorship), PR, and an email bulletin. Pricing is predominantly quote-based for custom work, with fixed tiers for syndicated reports and annual subscriptions for the SaaS products. The company is founder-led by Managing Director Sissel Rosengren alongside Director Rod Fowler, has no disclosed external investors or M&A history, and is repeatedly validated by named enterprise clients including Nestle Professional, George Weston Foods, JBS, SKOPE Industries, and Hobart Food Equipment.

Name

Food Industry Foresight

Legal name

Food Industry Foresight Pty. Ltd.

Website

https://fiforesight.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Industry Foresight is a specialist foodservice market research and data firm serving Australia and New Zealand, delivering syndicated reports across 170+ product categories, custom research, and the AI-powered Brizo FoodMetrics platform to food manufacturers, distributors, equipment suppliers, and industry bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Syndicated Reports: Standard research reports across key geographical regions covering 170+ product categories. Reports include market size data, channel insights, distribution studies, and brand performance tracking. Cost-effective platform providing data across the industry, updated regularly.
2. Custom/Private Research Studies: Privately commissioned research projects tailored to specific client needs. Includes brand share analysis, market tracking studies, product positioning, market opportunity assessment, brand reputation analysis, choice modelling, and supply/demand analysis.
3. Brizo FoodMetrics Subscription: AI-powered market intelligence platform available via annual subscription. Provides outlet-level data, establishment-level insights, menu analysis, and CRM-ready prospect lists. Live updates every 30 days from hundreds of sources.
4. AFS Barometer Subscription: Quarterly data subscription at $120/month (billed annually). Combines proprietary foodservice insights with economic indicators from ABS and RBA. Delivered via online interactive dashboard with downloadable graphs and quarterly PDF commentary.
5. Consultancy & Strategy Services: Direct client engagement for planning and monitoring business elements. Includes Discovery Workshop, business modelling, regular reporting regime, detailed strategy development, and speaking engagements at industry events.
6. Omnibus Research: Lower-cost approach allowing clients to include specific research questions into regular field surveys, sharing costs with other clients. Questions and data remain private with only the client receiving results.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Food Industry Foresight is a specialist foodservice market research firm that collects proprietary primary data directly from foodservice operators across Australia and New Zealand. It sells syndicated research reports covering 170+ product categories, custom private research studies, consultancy and strategy services, the AI-powered Brizo FoodMetrics venue-level intelligence platform, and the AFS Barometer quarterly economic-indicator subscription.

Product overview

Food Industry Foresight operates as a specialist foodservice market research firm offering a portfolio of research products and services for the Australian and New Zealand markets. The core offering consists of proprietary syndicated research reports covering 170+ product categories, supplemented by the AI-powered Brizo FoodMetrics platform for real-time venue-level intelligence and the AFS Barometer quarterly subscription service for economic indicators and market forecasting. Additional services include custom/private research studies, consultancy and strategy development, and professional development workshops and speaking engagements. The company collects primary data directly from foodservice operators through its field research team and provides analysis through interactive dashboards, PDF reports, and advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Brizo FoodMetrics: AI-powered business intelligence platform for foodservice market intelligence, providing live data and insights on foodservice establishments in Australia and New Zealand.
• AFS Barometer

Products and services

• Brizo FoodMetrics AI-powered market intelligence platform providing live, establishment-level data and insights on foodservice venues across Australia and New Zealand, enabling prospect identification, market analysis, and CRM-ready venue data downloads.
• AFS Barometer (Australian Foodservice Barometer) Quarterly data subscription service providing key economic indicators and foodservice market outlook/forecast for Australia, delivered via interactive dashboard with downloadable graphs, tables, and PDF commentary.
• Syndicated Reports

Quantifiable outcome

• 169,000+ venue profiles with menu analysis across Australia and New Zealand
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Brizo FoodMetricscoreTechnology or IntegrationFood Industry Foresight is the exclusive reseller of Brizo FoodMetrics for Australia & New Zealand. Brizo is an AI-powered business intelligence platform providing outlet-level insight across 169,000+ foodservice establishments. The platform offers menu analysis, cuisine classification, price level data, ingredient tracking, and CRM integration with live updates every 30 days.
• Australian Foodservice Advocacy Body (AFAB)coreStrategic or Co-development PartnerAFAB is a non-profit industry body representing the foodservice sector. Food Industry Foresight partners with AFAB for webinar distribution, member communications, and market intelligence sharing. They participated in AFAB's 2024 State of Play Report launch with technology findings.
• Fine Food AustraliacoreGTM or Marketing PartnerFine Food Australia is the leading trade exhibition for the food service and hospitality industry. Food Industry Foresight sponsors the Talking Trends Stage at Fine Food and presents on robotics, automation, and market trends annually.
• The Future Trends GroupminorStrategic or Co-development PartnerListed as a partner organization. Nature of partnership appears to involve joint industry initiatives and market intelligence collaboration in the Australian foodservice sector.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mintel: Global market research firm with foodservice and food category reports; competes on syndicated insights but at a broader consumer and category level rather than operator-level.
• Euromonitor International: Global market research firm covering foodservice among many industries; competes with FIF on syndicated category reports but lacks FIF's operator-first primary data model.
• Circana: Major retail and foodservice measurement firm providing syndicated data and analytics; overlaps with FIF's Brizo-driven prospect and channel insights at the large-enterprise level.
• Kantar: Global insights firm with foodservice and consumer research offerings; competes with FIF for manufacturer research spend but operates across a much broader portfolio.
• GlobalData: Global data and analytics provider with foodservice market sizing and forecasts; competes on report subscriptions rather than operator-level primary data collection.
• NielsenIQ: Global market intelligence giant with foodservice coverage via CGA; broader scale and broader portfolio, but less specialist in ANZ operator-level foodservice data than FIF.

Direct peers

• Datassential: US-based foodservice market research firm built on operator-level menu and concept tracking; the closest global analogue to FIF's primary-data, operator-first approach in foodservice.
• Technomic: Long-established foodservice research and advisory firm providing operator studies, consumer research, and category intelligence; directly competes for multinational food manufacturer insights budgets.

Regional players

• Roy Morgan Research: Long-established ANZ market research firm with consumer and industry research products; competes for ANZ client research budgets but is consumer-survey-led rather than operator-focused.
• IBISWorld: Australia-headquartered industry research provider with ANZ foodservice coverage; strongest geographic overlap with FIF, though more focused on industry reports than operator surveys.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FIForesight
• LinkedInlinkedin.com/company/food-industry-foresight
• Instagraminstagram.com/foodindustryforesight
• Xx.com/FI_Foresight

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Industry Foresight