Bloom & Wolf

What Bloom & Wolf does

Bloom & Wolf B.V. is an Amsterdam-based, privately held company that designs, sells, and rents premium silk flower arrangements marketed as luxury, sustainable alternatives to fresh flowers. Founded in 2022, the company sells named silk bouquets (e.g., The Waterman, The Turner, The Séré) priced €29–€249, a high-end Floral Sculptures line priced €750–€1,749, a smaller-format Mini Collection, wall prints, vases, and gift cards. Its core technical differentiator is a "real-touch" silk petal treatment designed to mimic the look and feel of fresh flowers, paired with a proprietary signature floral scent diffuser included with each bouquet.

The business operates a hybrid B2C/B2B model: direct-to-consumer e-commerce via its own website with white-glove delivery and parcel shipping across the Netherlands and Belgium, plus a B2B subscription product (Petit €15/month, Classic €35/month, Masterpiece €55/month) bundling delivery, in-place styling, and quarterly swaps for offices, hotels, and retail venues. Revenue streams include one-time product sales, recurring rental/subscription revenue, gift cards, and event rentals of sculptures. The company also offers bespoke custom sculptures, corporate gifting, and event decoration services.

Bloom & Wolf monetizes its brand through premium positioning evidenced by features in Vogue, W Hotels, Nike, Rituals, Linda, Het Parool, and Financieele Dagblad. It completed a €1.4M pre-seed round in April 2024 led by CapitalT, acquired competitor Mock Flower in September 2024, and is led by founder and CEO Gwen Van De Pas with a small team (1–10 employees). Distribution is omnichannel within the BeNeLux, spanning owned e-commerce, parcel delivery, in-house white-glove field service, and a physical display at Magasine Laren.

Name

Bloom & Wolf

Legal name

Bloom & Wolf B.V.

Website

https://bloomandwolf.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom & Wolf is an Amsterdam-based luxury silk flower company founded in 2022 that designs, sells, and rents premium artificial floral arrangements to consumers and businesses across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Luxury Silk Flowers

NAICS

Florists (45931), Home Furnishings Retailers (44912)

SIC

Costume Jewelry & Novelties (3960), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Luxury silk flowers
• Artificial floral decor
• Floral subscription rental
• Home decoration accents
• Event floral installations

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of silk bouquets, vases, sculptures, and other products through the e-commerce website. Products range from individual flowers (€29-€249) to luxury sculptures (€750-€1,749).
2. Rental Subscriptions: Monthly or periodic rental of silk bouquets with swap services. Business subscriptions (Petit from €15/month, Classic from €35/month, Masterpiece from €55/month) include delivery, styling, collection, and swaps. Private rental agreements also available.
3. Business Memberships: B2B subscription service for offices, hotels, and retail spaces with regular bouquet swaps every 1, 2, or 3 months. Includes white-glove delivery and collection service.
4. Gift Cards: Digital gift cards and physical giftboxes available in denominations of €25, €50, €100, €150, €200, and €250, providing one-time revenue streams.
5. Event Rentals: Sculptures available for event rental, allowing venues and organizers to rent artificial bouquets for corporate openings, weddings, parties, and special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bloom & Wolf designs, sources, and sells premium silk flower bouquets, large-scale floral sculptures, and complementary home decor items (vases, wall prints, gift cards) through a direct-to-consumer e-commerce platform. The company also offers a circular subscription rental model for both private customers and commercial clients, providing white-glove delivery, professional styling, and periodic bouquet swaps across the Netherlands and Belgium.

Product overview

Bloom & Wolf is a luxury silk flower company offering premium artificial floral arrangements across multiple product lines. The core product portfolio consists of named silk bouquets (The Waterman, The Turner, The Hewitt, The Paoli, etc.) priced from €29 to €249+, paired with a complementary Floral Sculptures collection featuring statement pieces (€750–€1,749). The Mini Collection provides smaller-format silk flowers in organic vases as gifting items. Business subscription tiers (Petit at €15/month through Masterpiece at €55/month) enable recurring rental with swap services. Supplementary offerings include single flowers, vases, wall prints, gift cards, and custom sculpture services. The company also provides event decoration and gifting services for corporate and personal occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Bouquets Handcrafted luxury silk flower arrangements sold as named, individually designed bouquets for residential home decoration and gifting. Each bouquet features proprietary real-touch petals and includes a signature floral scent diffuser.
• Floral Sculptures Large-format sculptural silk flower installations designed as statement interior pieces, available for purchase and event rental, including The Valentin (€750), The Mayer (€1,179), The Harrison (€915), The Rae (€899), and The Tawney (€1,749).
• The Mini Collection Small-format silk flowers in petite organic table vases, marketed for gifting and personal purchases for dinner tables and interiors. Includes single Minis and gift boxes with seasonally updated collections.
• Business Subscriptions Recurring monthly or periodic subscription rentals for commercial clients offering three size tiers (Petit from €15/month, Classic from €35/month, Masterpiece from €55/month) with delivery, professional styling, collection, and bouquet swap services. Marketed as 50-75% cheaper than fresh flowers.
• Wall Prints Luxury fine art prints on Canson paper featuring Bloom & Wolf's exclusive floral photography, limited to 20 copies per design.
• Gift Cards Digital gift cards and physical gift boxes in denominations of €25, €50, €100, €150, €200, and €250. Physical gift boxes include a real-touch flower, signature scent, and handwritten note.
• The Gratitude Giftbox Limited-edition co-branded product featuring a Bloom & Wolf mini silk flower in a black vase paired with a Gratitude scented candle from Rituals' Soulful Collection, priced at €56.
• Custom Sculptures Bespoke sculptural silk flower installations tailored to client specifications, including corporate colors. Available for both purchase and event rental through tailor-made quote requests.
• Event Services Floral decoration and guest gifting services for events including corporate openings, weddings, and parties, supplying artificial bouquets, Mini collection items, and gift cards for event guests.

Quantifiable outcome

• Products last 8-10 years compared to fresh flowers that wilt within days
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Mock FlowercoreOthers · 17 September 2024Bloom & Wolf acquired its competitor Mock Flower in Amsterdam in September 2024. The acquisition aims to expand growth and product offerings while supporting international expansion.
• RitualscoreStrategic or Co-development PartnerCollaboration on the Bloom & Wolf x Rituals Gratitude Giftbox - limited edition featuring exclusive black vase Mini with yellow poppy combined with Rituals' Gratitude scented candle from the Soulful Collection.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nearly Natural: One of the largest US-based retailers of artificial flowers, trees, and plants, serving both B2C and B2B customers (hotels, event planners). Most directly comparable to Bloom & Wolf on product category (silk/artificial florals) and B2B customer base, though at a much broader and more mass-market price tier.
• Afloral: US specialty retailer focused exclusively on silk wedding flowers, artificial florals, and home décor with a curated, premium aesthetic. Closely comparable to Bloom & Wolf's premium silk-flower positioning and named-bouquet model, though skewed toward weddings.
• Floralsilk: UK-based specialist in artificial flowers, plants, and trees sold to consumers and commercial customers (offices, hotels, restaurants). Closely comparable to Bloom & Wolf on product category (silk/artificial florals), B2B commercial customer base, and European geographic focus.

Emerging players

• Bloom & Wild: UK-based modern flower delivery brand known for letterbox flowers and subscription gifting across the UK and several EU markets. Comparable as a modern, brand-led flower company operating in overlapping EU geographies, though focused on fresh flowers rather than silk.
• The Real Flower Company: UK-based premium fresh flower brand with a luxury positioning, subscription offering, and high-end hospitality clients. Comparable on premium floral positioning and overlapping high-end hospitality customer base (e.g., hotels), though delivering fresh rather than silk flowers.
• Lazy Flora: UK-based subscription flower delivery service targeting offices and residential customers with regular fresh flower deliveries. Comparable on the recurring-subscription and B2B office-customer model that Bloom & Wolf also targets, though operating in fresh flowers.

Broad incumbents

• Interflora: Long-established florist network operating across the UK, Ireland, and many EU countries for flower delivery and gifting. Comparable as a large-scale flower retail and gifting infrastructure player in the same European markets Bloom & Wolf serves, but focused on fresh-cut flowers.
• Terrain: US lifestyle garden and home brand (Anthropologie Group) selling plants, faux botanicals, and curated home décor to affluent consumers. Comparable on the home décor and faux botanical retail axis and overlapping affluent customer base, though broader than Bloom & Wolf's silk-flower specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bloomandwolf_amsterdam
• Facebookfacebook.com/bloomandwolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom & Wolf