SuperEd
SuperEd is a privately held Melbourne-based fintech founded in 2012 that helps Australian superannuation fund members plan for retirement income. It operates with a small team (11–50 employees) and has raised capital from Melbourne Angels and Pier 12 Capital.
- Company typePrivate
- Founded2012
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
SuperEd firmographics
Firmographics- Name
- SuperEd
- Website
- https://supered.com.au
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- SuperEd is a privately held Melbourne-based fintech founded in 2012 that helps Australian superannuation fund members plan for retirement income. It operates with a small team (11–50 employees) and has raised capital from Melbourne Angels and Pier 12 Capital.
- Ownership category
- akta.pro rank
SuperEd industry classification
Industry- Product category
- Retirement Planning Services
- NAICS
- Pension Funds (525110), Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement Income Planning & Decumulation Advisory (FSAEABAD)
Keywords
Where SuperEd is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
SuperEd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
SuperEd product offering
Product offeringCore offering
SuperEd engages in helping superannuation fund members plan for their retirement income. The firm provides guidance and advisory support to individuals navigating the transition from accumulation to drawdown phase of their superannuation benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Income Planning
Companies that use SuperEd
Customer profileIdeal customer profiles1 record
SuperEd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperEd competitors and assessment
Company assessmentBroad incumbents
- Mercer Australia: A major global consulting and wealth advisory firm with a large Australian superannuation and retirement-income practice, providing both institutional advice and member-level retirement guidance — directly overlapping SuperEd's retirement-income advisory remit at much larger scale.
- Russell Investments Australia: Global investment firm with a substantial Australian retirement and superannuation consulting business, providing retirement-income solutions to super funds and their members — a broader incumbent competing in the same end-market.
- MLC Wealth (Insignia Financial): Large Australian wealth and superannuation platform that provides retirement planning advice to members; an incumbent retail-finance peer competing for the same member-level retirement-income advice wallet.
- Link Group (MUFG): Major Australian superannuation administration and member-engagement provider that delivers retirement information and advice services to fund members — overlaps SuperEd's end-customer (super fund members) and channel (fund partnerships).
- Colonial First State: Australian superannuation and retirement-income provider with member advice services, competing for retirement-decumulation wallet share with a much larger product shelf.
- Perpetual Limited: Wealth and asset manager with a significant Australian superannuation and retirement-income advice franchise; comparable end-customer and retirement-decumulation proposition.
Direct peers
- Chant West: An Australian superannuation research, ratings and consulting firm that advises funds and members on super product performance and retirement strategy; closely comparable to SuperEd's super-focused advisory positioning.
- Rice Warner: Independent Australian actuarial and superannuation consulting firm that advises funds, employers and members on retirement outcomes — comparable to SuperEd in serving super fund members with retirement-income advice.
Emerging players
- Grow Super: Australian digital-first superannuation platform that engages fund members around retirement decisions and education — an emerging, tech-enabled peer pursuing member-level retirement engagement.
Regional players
- Smart Salary: Australian salary-packaging and superannuation advisory firm with member-facing retirement guidance services — a regional peer in the same Australian super/retirement advice niche as SuperEd.
Market position
Customer concentration
SuperEd social profiles
Digital presenceSuperEd financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperEd leadership team
Management profileNumber of profiles
Profiles4 records
SuperEd funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperEd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperEd
What does SuperEd do?
SuperEd engages in helping superannuation fund members plan for their retirement income. The firm provides guidance and advisory support to individuals navigating the transition from accumulation to drawdown phase of their superannuation benefits.
When was SuperEd founded?
SuperEd was founded in 2012. It employs 11 to 50 people.
Where is SuperEd based?
SuperEd is headquartered in Melbourne, Australia, in the Oceania region.
Who are SuperEd's main competitors?
Broad incumbents on record are Mercer Australia, Russell Investments Australia, MLC Wealth (Insignia Financial), Link Group (MUFG), Colonial First State and Perpetual Limited. Direct peers are Chant West and Rice Warner. Grow Super is listed as an emerging player. Smart Salary is listed as a regional player.
Does SuperEd have an API?
No public API is recorded for SuperEd.
What industry is SuperEd in?
SuperEd's product category is Retirement Planning Services. Its primary akta.pro industry code is FSAEABAD, Retirement Income Planning & Decumulation Advisory. Its NAICS code is 525110 and its SIC code is 6282.